7digital continues global expansion in fitness with Barry's and Volava, joining Apex Rides, Forme, and more

07 July 2021 - Press release

 

7digital, the global leader in end-to-end digital music solutions, is announcing global fitness brand Barry's and Barcelona's Volava as the newest clients of 7digital's music platform as a service, which is being utilised by a fast-growing number of fitness companies including London's Apex Rides, a cutting-edge high-performance smart bike and in-home fitness platform, and Los Angeles-based FORME, a premium home fitness system that delivers a one-on-one fitness experience through elegant full-length mirrors that transform into immersive personal training studios. Fitness is a fast-growing and strategic growth sector for 7digital, which already powers some of the largest and most innovative social and music platforms like Kuaishou, Moodagent, Triller, and more.

Barry's, the global destination to experience the best workout in the world has 77 studios across 14 countries and over 30 cities worldwide, will be using 7digital's instructor playlisting tool to access a fully cleared catalogue of music to Barry's X, a brand new digital product offering a fully integrated many to many camera-on experience for everyone who wants to try Barry's. In addition to rights clearances, Barry's will also leverage 7digital's built-in integration with MRI for publisher clearances, providing an automated, efficient, end-to-end rights management solution.  Volava, an interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of your home, will access their cleared catalogue from major labels via the playlisting tool for their bike-based online fitness offering in Spain and, soon, other locations such as Germany.

7digital offers fitness brands an unequaled music platform as a service, with a one-stop-shop for incorporating music into fitness without any of the historical barriers and challenges, making it easy to maximize the benefits of music, including: 

• End-to-end global rights and reconciliation: 7digital's platform is fully integrated for label clearances as well as publisher filtering via built-in integrations with HFA & MRI. Clearances are filtered on-demand and in real-time, eliminating manual back-end processes. This provides the peace of mind that fresh playlists created are compliant with the licensed agreements so trainers just have to choose their groove, no matter where in the world they train. 
• More music for differentiated, better playlists: 7digital's global catalogue of 80M+ tracks powers everything from meditation to Tabata, and includes both the majors and more than majority of the Merlin catalogue. 
• The 7digital playlist tool: A centralized location for partners to cadence their music with an easy-to-use interface so that multiple studios, staff, and instructors can easily adhere to music clearances when they create and manage playlists. 
• Developer-first integration guides and 24/7 white-glove service for best-in-class onboarding and growth.

"Even as the world begins to re-open, 7digital is continuing to see huge demand for in-home fitness experiences, for which having the perfect licensed music to power fitness goals has never been more vital," said Paul Langworthy, 7digital CEO. "We are pleased to partner with Barry's and Volava as they scale across territories and add new online experiences that meet emerging customer demand and expectations to complement training in their physical locations."

"We're proud to partner with 7digital to introduce an exciting new catalogue of music to our customers, blending new artists and themes into the full experience for our members," said Volava's CEO and Founder, Joel Balagué. "7digital's global catalogue and turnkey territory expansion options allow us to customize our experiences across new locations and European markets as we grow." 

"Of all the B2B music providers, 7digital has by far the best solution in the 'connected fitness' space," said Trent Ward, co-founder, and CEO at FORME. "Their support and knowledge are second to none and we've had a fantastic experience working with their team thus far."