2025 Through Music Video: Sabrina Carpenter’s “Manchild” Was the Biggest U.K. Premiere on Vevo

11 December 2025 - Press release

 

• Skye Newman and Olivia Dean were also among the chart newcomers in the UK on Vevo 

• A first for K-Pop, JENNIE’s “like JENNIE” was the most watched premiere on Vevo globally

• UK fans rewatch “Die With a Smile”, “BIRDS OF A FEATHER”, “Messy”, and “Pink Pony Club”, cementing them as evergreen hits

 

Vevo, the world’s leading music video network, has unveiled its annual end-of-year charts for 2025, which provide a window into major pop culture trends and fan-driven moments of the past year.

“Vevo’s annual insights serve as a pop culture pulse check, showing what music videos drove the most buzz and what was most culturally relevant this year. As a network that’s purely dedicated to the music video, we’ve been stewards of this art form and analyzing the trends in this space for over 15 years,” said JP Evangelista, Senior Vice President, Content, Programming & Marketing, Vevo. “This was a historical year for Vevo, especially having a K-Pop music video as our top premiere of the year globally. Music video viewership in 2025 reflected diverse consumer palettes, with fans increasingly watching artists from all corners of the world, spanning a variety of genres, sub-genres, and local scenes.”

Music videos remain a key pillar of entertainment and continue to hold emotional power and cultural cachet, per a recent Vevo report, “Fandom = Cultural Currency”. Eighty-three percent of the respondents said music videos play an important role in pop culture and 76% stated that music videos are diverse and representative.

Fandoms From Across the Pond...and Oceans
Sabrina Carpenter’s “Manchild” was the music video that generated the most views* in the first 14-day window on Vevo in the U.K, with “Tears” and “Please Please Please ft. Dolly Parton” having also made the Vevo UK Top 10 Premieres Chart. Lady Gaga’s “Abracadabra” was the second biggest premiere* of the year on Vevo in the U.K., with “The Dead Dance” in sixth. 

Globally, K-Pop artist JENNIE’s “like JENNIE” was the most watched premiere* on Vevo this year – which marked the first time a K-Pop music video topped the Vevo charts. In the U.K., “like JENNIE” was the tenth biggest premiere* of the year on Vevo.

JENNIE’s collaborator, American rapper and singer Doechii also entered both the global and U.K. Vevo charts with music videos for “Anxiety” and “DENIAL IS A RIVER”. 

British Fans Binged Both Established and New UK Artists
British fans showed love to up and coming local talent this year – particularly soulful newcomers Skye Newman and Olivia Dean. Skye Newman had the U.K.'s fifth biggest premiere* and most watched new release, with the emotional and sun-drenched “Family Matters” garnering over 9.2 million U.K. views *on Vevo in 2025. Additionally, her video for “Hairdresser” was the fifth most watched release in the U.K. on Vevo this year. Meanwhile, Olivia Dean’s romantic and feel-good “Man I Need” was also one of the most watched music video releases by Brits this year on Vevo.

Joining the newcomers this year were more established UK artists like Lewis Capaldi, with “Survive”, and Calvin Harris, who collaborated with Clementine Douglas on “Blessings”. 

Stream On: Fans Still Rewatch Last Year’s Music Videos
In addition to the massive premieres of the year, Vevo’s end-of-year analysis revealed a major trend of British fans rewatching their favorite music videos of last year, solidifying some streaming staples. In fact, Lady Gaga and Bruno Mars’ “Die With a Smile” drew in 19 million U.K. views* on Vevo in 2025 alone, making it the No.1 most watched music video. 

Other past music video releases that were still heavily watched in the U.K. on Vevo this year include: Billie Eilish’s “BIRDS OF A FEATHER”, Lola Young’s “Messy”, and Chappell Roan’s “Pink Pony Club”. 

 

Source: Vevo Internal Analytics, Ad-supported views, Global & UK. “2025” refers to the date range 12/1/24 thru 11/30/25. “Premieres” refer to music videos released from 12/1/24 through 11/30/25, sorted by viewership within the first 14 days of release.