TikTok launches #THISISFOR campaign to celebrate the new album from global K-Pop sensations TWICE

11 July 2025 - Press release

TikTok has partnered with TWICE on an immersive in-app experience featuring exclusive content

Fans can engage with the #THISISFOR campaign to unlock a profile frame, collect digital stickers, and access exclusive merch and rewards

TikTok is excited to unveil #THISISFOR, a brand-new in-app campaign launching today to celebrate the release of 'THIS IS FOR', the latest studio album release from global K-Pop superstars TWICE.

Running from July 11 to July 25, the campaign invites fans into an exclusive #THISISFOR in-app experience on TikTok where they can complete interactive missions, earn limited-edition rewards, and connect with the group like never before.

The campaign includes:

Profile Frame Task: Fans can unlock a limited-time profile frame by completing simple in-app missions, including follow, like, post, and "add to music app" actions.
All-New Sticker Game: A brand new TikTok feature lets users earn collectible digital stickers by completing bonus tasks — then customize and decorate their own sticker creations to share in-app.
Exclusive Merchandise: Fans in the US can shop for exclusive TikTok x TWICE merchandise. Every person who makes a merchandise purchase will receive a digital handwritten note from the members.
Signed Album Lucky Draw: US-based users who purchase merchandise or unlock at least one digital sticker will automatically receive a ticket to enter a lucky draw, where five winners will be selected to receive a signed TWICE album.

Fans can discover the #THISISFOR in-app hub by searching for "TWICE" on TikTok. Inside, they'll find exclusive content, top-performing fan videos, and surprise content drops throughout the campaign

TWICE said: "We've always felt a special connection with our fans on TikTok — your videos, your edits, your love mean everything to us. This campaign is a fun way to celebrate our new music together and say thank you. We hope ONCE all over the world enjoy what we've created — and maybe even learn the choreography with us!"

TWICE (@twice_tiktok_official) continues to be a force on TikTok, with 27M followers and more than 780M likes. Their music and trend-setting videos have sparked over 28M creator posts and remain a driving force in the global K-Pop community on the platform.

K-Pop remains one of the most popular genres on TikTok, with artists claiming seven of the top ten spots in TikTok's 2024 Global Top Artists ranking. The #kpop hashtag has surpassed 675B video views across 67M posts to date.

Whether you're a longtime ONCE or a new fan discovering the group for the first time, #THISISFOR is your invitation to celebrate TWICE's latest release.

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