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[PIAS] names Britt as Director of GPM



[PIAS] Entertainment Group, Europe’s leading music and comedy company, has appointed Clare Britt to the new position of Director of Global Project Management (GPM).

Britt joins [PIAS] with a wealth of experience including being Marketing Director at Rough Trade and Island Records prior to setting up her own consultancy which has managed a host of high profile campaigns most recently Faithless, McFly and Charlotte Church.

[PIAS]’s Global Project Management service taps into the broad range of services and routes to market offered at [PIAS]. Working in tandem with artists, managers and labels, Britt and the [PIAS] GPM team continue to take advantage of new business models and income streams as well as deliver innovative, tailored marketing campaigns on an international basis.

Artists projects adopted by [PIAS] GPM benefit from a wealth of experience and specialist expertise spanning all areas of an artist’s interests - from recorded music sales to live ticketing and merchandise; from brand and sponsorship to sync; from digital and social media marketing to e-commerce solutions and rights management - [PIAS] is able to deliver on both the strategy and execution of marketing plans that weave all elements of an artists interests into one cohesive campaign.

Artists benefitting from the GPM service include Agnes Obel, Royksopp, Editors, Enter Shikari, Faithless, Grace Jones, Joan As Police Woman, Tiesto and Young Knives.

Britt will report into UK MD Peter Thompson, and be based at the [PIAS] UK offices alongside business partner Pru Harris. Britt & Harris will also house their existing management and brand consultancy at [PIAS], where they will continue to work with clients such as Mcfly and Faithless.

Edwin Schroter, [PIAS] Managing Director of Repertoire says ““We’re delighted to have Clare on board with us. Her vast experience in marketing and project management, combined with her strategic and out-of-the-box thinking will help us develop the Global Project Management service into a unique and unrivalled offering for artists and labels.”

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