Radiohead ‘In Rainbows’ - RotD survey on the amount paid by fans

What Price did you choose?

Survey Results

The following key figures are taken from a panel of 5,000 Radiohead buyers who were asked what price they chose for the downloadable version of the album and whether they would buy the discbox and/or the CD version of the album as well.

{{{{{ Download the survey here  }}}}

Average price per download: £3.88

28.5% of respondents said that they had decided to pay £0.00-0.01

56% said that they had paid between £0.02 and £10.00 for the download.

2.5% paid between £10.00 and £39.00 for the download.

13% said they had paid £40.00 for the download (which came free with the discbox)

* Note: Discbox Buyers received a free copy of the album in MP3 format (Discbox price: £40.00) 

Press, Media & Blog reaction

Press, media and blog reaction to the Whatpricedidyouchoose.com survey results. Please note that some mediapress links may no longer be valid.

New York Times
Radiohead’s Warm Glow
Read the full article

The Times (UK)
How much is Radiohead's online album worth? Nothing at all, say a third
Read the full article

Los Angeles Times
Is Radiohead's experiment a profitable one?
Read the full article