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Radiohead ‘In Rainbows’ - RotD survey on the amount paid by fans

What Price did you choose?

Survey Results

The following key figures are taken from a panel of 5,000 Radiohead buyers who were asked what price they chose for the downloadable version of the album and whether they would buy the discbox and/or the CD version of the album as well.

{{{{{ Download the survey here  }}}}

Average price per download: £3.88

28.5% of respondents said that they had decided to pay £0.00-0.01

56% said that they had paid between £0.02 and £10.00 for the download.

2.5% paid between £10.00 and £39.00 for the download.

13% said they had paid £40.00 for the download (which came free with the discbox)

* Note: Discbox Buyers received a free copy of the album in MP3 format (Discbox price: £40.00) 

Press, Media & Blog reaction

Press, media and blog reaction to the survey results. Please note that some mediapress links may no longer be valid.

New York Times
Radiohead’s Warm Glow
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The Times (UK)
How much is Radiohead's online album worth? Nothing at all, say a third
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Los Angeles Times
Is Radiohead's experiment a profitable one?
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Houston Chronicle
Radiohead dreams up a hit
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Salon - USA
A blockbuster for Radiohead's "In Rainbows"?
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Online Fandom
Making the Morality Play of Pricing Visible
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Off The Record
Rock'n Royalties
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RadioHead Sales Top 1.2M
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obserwator (Poland)
In Rainbows. Czy jestem frajerem?
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Escritos diletantes (Chile)
Comentario de In Rainbows, el nuevo disco de Radiohead
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Fatos Fidedignos
Pagou quanto?
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Heise (Germany)
Zwei Drittel der Radiohead-Fans zahlen für das neue Album
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Radiohead's In Rainbows Profits: The Rich Get Richer?
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Corriere Del Sera (Italy)
Un cd con il prezzo a piacere La libertà fa fare buoni affari
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Zona Indie (Argentina)
In Rainbows: repercusiones y cifras
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La Gaceta (Argentina)
Los nuevos dueños de la pelota
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