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Straight Outta Line

Artist: BOTH
Label: [PIAS] Recordings
Impact date: July 28
ROTD featured date: Thursday 24 July 2014

We say

Currently building and about to explode across Europe, we instantly loved this track by BOTH on its very first play. All the key on-trend EDM elements are there to make this sound massive in the sunshine by a pool this summer and beyond, in a club where this banger will fit easily into any upfront mix, or simply pumping out of a radio. The two guys behind it are a bit of an enigma, though. All we know is that one of the duo is from France and the other from Belgium. They're artists in the own right but joined forces through their shared love of dance music. We're told that the vocal comes from a mysterious Northern Soul genius, so that's got us intrigued even more. The feel of it all is not dissimilar to 2013's million-selling anthem Wake Me Up by Avicii featuring Aloe Blacc. With the themes on this hot track being solidarity, strength and brushing yourself down then getting back up again in the face of adversity, this should, by rights, deliver massive sales worldwide and be one of the biggest crossover club hits on the planet this year.

Contact

Label: Dani ZinniGeoff Muncey, [PIAS] Recordings, +44 (0)20 7471 2748
Publishing: Strictly Confidential
National Radio: Mark Murphy, Dawn Promotions, +44 (0)7711 592 455
Regional Radio: Alex Whitcombe, AWPR, +44 (0)7799 343 383
Online: Lucius Yeo, Play It Again Sam, +44 (0)20 7471 2714
Press: Paddy Davis, Play It Again Sam, +44 (0)20 7471 2700
TV: Josh Nicoll, Engine Room Artists, +44 (0)7766 700 906
Club: Craig Jones, Euro Solution, +44 (0)20 8563 3923


Submit your music

We are always looking for future hits and stars - signed and unsigned. To submit music for consideration please send an email with a link to one track and some info to Kevin Marston.

Unfortunately we can't respond personally to all submissions, but we do listen to everything.

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