UNIQUE DIGITAL DISTRIBUTION AND DISCOVERY PLATFORM FOR UNSIGNED TALENT REACHES 100,000 ARTISTS

23 November 2016 - Press release

SPINNUP UK LAUNCHES ITS “SOUND ADVICE” CAMPAIGN

FREE SINGLE RELEASES AND GUEST A&R SCOUTS FROM ISLAND RECORDS, POLYDOR & VIRGIN EMI

Spinnup, the digital distribution service dedicated to supporting and discovering unsigned talent has reached its first 100,000 artists milestone. Founded in Stockholm by Universal Music Sweden in 2013, Spinnup has now launched in Sweden, Norway, Denmark, Germany and the UK, and most recently in France, with further territories set to follow in 2017.

For a fixed annual fee per release, Spinnup provides unsigned talent with all of the necessary tools to distribute their music directly to fans via the likes of Apple Music, Spotify, iTunes, Deezer, Amazon, Google Play, Rhapsody and Tidal. Spinnup artists control their own rights and royalties whilst gaining access to a sophisticated artist portal with intelligent streaming data and social media statistics.

Spinnup actively supports the unsigned ecosystem with a unique scouting community designed to discover and help incubate the artists and hits of tomorrow. Spinnup operates independently in each territory, with a network of 100 scouts currently searching for the best talent within the platform. Unlike other digital distributors, Spinnup is strategically integrated into Universal Music Group (UMG), with its scouting team feeding directly into UMG A&R teams in each country.

Since launch, 29 Spinnup artists from Sweden, Denmark, Germany, UK and USA have been signed by Universal Music labels. The most successful of these signings, Vigiland has now been streamed in excess of 250 million times on Spotify, and is now certified 15 x Platinum in Sweden.

Nina Usher, General Manager at Spinnup, said: “We are delighted to have our first 100,000 unsigned artists from around the world signed up with Spinnup. Our scouts are continually scouring the music within the platform in the hope of unearthing new talent and tracks. We are incredibly proud of the further success that Spinnup artists and scouts have gone on to achieve thanks to our unique A&R relationship with Universal Music labels globally.”

To celebrate the milestone, Spinnup UK is launching Sound Advice – a campaign that will offer free single releases via Spinnup for UK artists from 21^st November to 31^st December. During this time, Spinnup will have three additional guest scouts from Universal Music UK labels - Island Records, Polydor Records and Virgin EMI searching for new talent within the platform and giving feedback directly to artists. In addition, a live Q&A will take place with Glenn Cooper, Strategic Marketing Director, Island Records with additional activity to run throughout the campaign.

Find out more at: http://spinnup.com