GEOFF SMITH APPOINTED HEAD OF DIGITAL, UNIVERSAL STRATEGIC MARKETING

27 February 2013


LONDON, February 27, 2012 – Geoff Smith has joined Universal Music Group as Head of Digital for Universal Strategic Marketing (USM). In this newly created role, Smith will focus on creating international opportunities and innovative solutions for catalogue artists across all digital platforms and services.

Smith comes to Universal Music’s international catalogue operation after 6 years at EMI. His most recent position was VP Digital Marketing Catalogue UK, where he was responsible for working global priorities including: The Beatles, Pink Floyd, Iron Maiden and David Bowie, as well as the catalogues of EMI, Virgin and Blue Note. Prior to EMI, Smith gained experience across the areas of broadcasting, advertising, management, independent labels and publishing, in addition to his involvement with a digital start up.
Smith said, “Strategic marketing is a respected and successful operation within Universal Music so I’m thrilled to be part of it. I’m looking forward to bringing all my career experience to this exciting role and working with UMG's incredible roster of artists and their catalogues."
Andrew Daw, Vice President USM and to whom Smith reports, added, “As our strategic business continues to expand, Smith’s digital expertise, marketing experience and love of music make him a valuable addition to the team.”