CODA AGENCY AND US BASED PARADIGM ANNOUNCE JOINT VENTURE PARTNERSHIP

22 January 2014 - Press release

CODA AGENCY AND US BASED PARADIGM ANNOUNCE JOINT VENTURE PARTNERSHIP

CODA AND PARADIGM FORMALISE GLOBAL ALLIANCE

London based CODA Agency has announced a new agreement with Paradigm, which will see the US based agency acquire a 50% stake in the company CODA Agency Limited.

This new joint venture grew out of a longstanding, successful relationship between CODA and Paradigm and will enable the two agencies to pool their expertise and resources on a global basis.

CODA and Paradigm share a common philosophy, which involves putting the artist at the centre of everything they do and a deep commitment to artist development.

Rob Challice, Director at CODA said,  “We have had an excellent working relationship with the guys at Paradigm for many years. We share similar philosophies & values and are particularly aligned in our views on developing artists' live careers. All the Directors here at Coda are agents and will continue to be so. Our passionate, hands-on approach to our work and the way we run our business is not going to change at all.” 

Claire Horseman, Managing Director at CODA said, “We are both artist friendly companies and it makes perfect sense to put in place a working structure that allows us each to benefit from the others knowledge, experience and resources and to help our respective artists maximise the opportunities available to them on a global level.”

Marty Diamond, Paradigm’s Head of its East Coast Music Division said, “We have been working closely and successfully with CODA for many years and share common values and a deep commitment to artist development.  This new partnership is the next logical step as we continue to carefully grow our Music Division with the artists interests always at the forefront of our planning.”
 
Sam Gores, Chairman and CEO of Paradigm said, “We could not be happier to start the New Year with this partnership with CODA, a terrific group of agents who are dedicated to growing artists careers the right way. This furthers our strategy of aligning with agencies around the globe that share our values and our commitment to the highest quality representation.”