BUZZMYVIDEOS GIVES YOUTUBE STARS STATE OF THE ART TECH AND PROMO TOOLS WITH NEXT-GEN VIDEO NETWORK
08 July 2014 - Press releaseFormer YouTube Leaders Aim To Dominate The International Online Video Market With Technology Focused Content Network That Finds & Propels New Talents To Success
BuzzMyVideos, home to the next rising stars of online video entertainment, has today launched out of open beta. The technology-based content network, specialist in international online video content promotion – a market set to be worth $37 Billion by 2017* – provides a new generation of talented video makers with the support to grow their audience and monetise video content via a multi-channel network (MCN) and creators program (www.buzzmyvideos.com).
The multi-vertical network, a Premium and Certified Partner on YouTube, has already attracted over 5,000 exceptionally talented content creators by word of mouth alone thanks to the unrivalled knowledge of its founders; both ex-YouTube leaders. Operating largely in six key verticals; beauty, entertainment, food, music, technology and games, BuzzMyVideos already counts over 2.3 Billion views and 13.5 Million subscribers on its network.
The London-based company is setting its sights on the international video creation community – a compelling prospect when over 80% of views on YouTube come from outside the US – and is already engaging creators from over 100 countries. With 70% of the predicted $163 Billion digital ad spend in 2016 set to come from outside the US, the business opportunities for a multilingual MCN are endless and BuzzMyVideos has already localised in English, Russian, Turkish and Italian with other territories arriving soon.
Whilst creators are encouraged to do what they do best - develop engaging, original video content - BuzzMyVideos provides state-of-the-art technology to increase audience figures and grow revenues, with crucial support to develop a loyal fan base offered by a team with deep industry know-how. The unrivalled support on the network includes audience development and channel optimisation tool kits, advanced copyright management tools, ongoing technical support plus promotional initiatives and cross-collaboration opportunities with target content creators from across the globe.
Following a hugely successful open beta – where every day nearly 50 years’ worth of content produced by BuzzMyVideos creators is now being watched on YouTube – the company is inviting new creators to the network. Upon acceptance, the rising video stars benefit from access to a welcoming global community of creative YouTubers; from musicians and gamers to beauty and fashion gurus who love to collaborate and cross-promote.
For advertisers, BuzzMyVideos provides the opportunity to reach target audiences and communicate to millions of users through its network of creators across a multitude of verticals. The company offers brands targeted advertising space over a variety of formats, dynamic content marketing, product placement and native advertising opportunities, analysis and campaign insights and tips on how to identify, grow and retain their audiences.
Brands can also benefit from bespoke advice on targeted, customized content and ad hoc formats. With an increasing number of YouTubers achieving phenomenal stardom via their YouTube channels, amassing millions of subscribers and providing exciting opportunities for engagement by advertisers, BuzzMyVideos’ unparalleled understanding of video content and advertising is a huge plus for brands that communicate with international markets or want to test content in different countries.
BuzzMyVideos’ key strengths in this rapidly growing market lie with its founders, Paola Marinone and Bengu Atamer. Together they possess 12 years+ of global experience working at both YouTube and Google in senior executive roles, that have included launching YouTube’s Partner Programme across EMEA and managing the company’s business development across EMEA, North America and South America.
“We are very excited to officially launch BuzzMyVideos after a period of open beta. Our combination of powerful technology and industry insider knowledge gives the rising stars of YouTube on our network an enormous boost. We provide talented YouTubers with the tools and development strategies they really need to supercharge their audience and revenue potential, helping them turn their passion for online video into a viable business. After testing and enhancing the technology during our beta phase, the network is now open for anyone to apply,” said Paola Marinone, Founder & CEO of BuzzMyVideos.
Bengu Atamer, Co Founder and COO of BuzzMyVideos added, “We truly empower video creators at all stages of their online video journey with the tools and services that can unlock the vast potential of rising stars. The journey starts with having great content, and our role is to provide the best strategy and tools to help that content get discovered. BuzzMyVideos acts as a global content network but operates locally so that our creators can make the most of their home markets, while at the same time thinking big and reaching a global audience.”
* Source: Informa Telecoms & Media
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