BandPage and Disciple Media Partner to Bring Artist-Apps to One Billion Music Fans

01 July 2015 - Press release

First of its kind partnership uses big data to engage super fans globally

Disciple Media, the music technology company, has today announced a partnership with BandPage, the central profile which musicians use to engage and sell to hundreds of millions of fans around the globe, to target musician-specific mobile apps to their super fans. From this partnership, artists which sign up with Disciple will benefit from BandPage's wide portfolio of partnerships and behavioural targeting capability reaching over a billion music fans across multiple platforms including Spotify, Shazam, Rhapsody, VEVO, Napster, iHeartRadio, Rdio, Xbox Music,LyricFind and more.

Disciple Media and BandPage will be together creating innovative marketing campaigns involving artists themselves, and targeting their 'super fans' based on user interaction and behaviour on various music platforms. Through this partnership, fans can now learn more about artists like Luke Bryan, Rufus Wainwright and Simon Posford through bespoke mobile platforms from Disciple Media. Campaigns will include targeted notifications through BandPage's recently announced data partnership with Rhapsody as well as other targeted communications such as audio ads directly from musicians to their fans, targeted emails and more.

"We're delighted to be partnering with such a forward thinking company. We're particularly excited that we are the first mobile platform to be distributed through BandPage."  We're looking forward to working together and creating new initiatives with them and their commercial partners. Thanks to the partnership we have with BandPage, artists who sign up to Disciple will benefit from BandPage's amazing distribution portfolio targeting over a billion music fans across the world, explains Leanne Sharman, COO at Disciple Media.

BandPage, on a mission to leverage audience listening behaviours to help musicians generate billions in new revenue, will be working together with Disciple Media to analyse artist audience data and in turn to establish behavioural patterns, tailoring rewards and VIP offers based upon the findings.

"From our work with over 500,000 musicians, we have seen that rich experiential offers that help fans connect to their favourite musicians are the single greatest untapped revenue opportunity in the music business today," said Doug Scott, Vice President of Marketing and Artist Relations at BandPage. "Every musician should have these types of offers in their BandPage Store and the mobile products produced by musicians using Disciple Media's platform create excellent and highly relevant offers to target to their biggest fans."

This unique partnership between BandPage and Disciple Media signals the start of more collaborations and partnerships between young, successful and entrepreneurial companies, to provide better for both fans and artists alike. The partnership is live as of today and is the first of its kind. For more information, visit DiscipleMedia.com.