Applications To 12Th Sync Licensing Mission To Los Angeles Now Open

07 April 2016 - Press release

BPI, MPA & UKTI hosted annual event confirmed for 13^th – 17^th June 2016

Arts Council England funding available for new showcase element

Music companies and individuals looking to participate in the 12^th US Sync Licensing Mission hosted jointly by the BPI, the Music Publishers Association (MPA) and UK Trade & Investment (UKTI) have until Thursday 28^th April to submit their applications.

Held at the iconic Capitol Tower in the heart of Hollywood, this popular industry event aimed at supporting the continuing growth of UK music exports will take place from 13th – 17th June 2016.

The five-day mission is a broad-ranging and dynamic mix of panels, site visits, practical sessions, meetings and keynote speakers, and also includes an exclusive networking Reception at the British Consul General’s residence held in honour of the delegates.

The annual Sync Mission thus enables record label and music publishing executives, songwriters, composers, artists and managers to gain a unique insight and perspective into the operation of the lucrative sync licensing market in the US.  The mission also provides a priceless opportunity to meet with many of the key players and decision makers from the world of advertising working across the TV, film and games markets in the media capital of the US…….the world’s largest entertainment market. 

Last year, over 40 selected British music companies and individuals descended upon Hollywood to meet with executives responsible for placing music on cult and popular TV series including Game of Thrones, The Walking Dead, Breaking Bad, The Royals as well as many movie blockbusters.

For the first time in its history a showcase component has also been added to the mission.  Through Arts Council England’s International Showcasing Fund a small amount of funding is available for English-based artists and songwriters and composers: 4x £5,000 grants for artists to showcase on the Thursday evening; and 5x £1,000 grants for artists to submit a piece of music for one of the event’s pitching panels.  See Notes to Editors.

Commenting on the mission, BPI Director of Independent Membership & International, Chris Tams said: “Knowing how and where to begin promoting your music across such a vast market can be daunting, but landing a sync deal can provide a crucial short cut to reach a potentially global audience as well as proving highly lucrative.  The LA Sync Mission gives delegates a truly valuable insight into the world of TV, film and games, as well as priceless connections with the Music Supervision execs that can place your music.”  

Claire McAuley, General Manager of the Music Publishers Association added: “The synchronisation side to our business has become an increasingly important staple of music publishing.  With music publishers continuing to grow and expand their sync teams, it is important that the MPA continues to provide a mission dedicated to this area of growth in such a vital market.  Our trade missions aim to introduce delegates to the nuances of international markets, help them navigate local landscapes and develop their networks, and we’re excited to be partnering once again with the BPI and UKTI to offer this opportunity with the 12^th annual LA Sync Mission.”

Speaking on behalf of UK Trade & Investment, Music Specialist Phil Patterson, said: “Over the years we’ve been running this mission it has proved very successful from every aspect, with comments like “It’s like a diploma in Sync” and “just the best week of my life, I’ve learned so much and expect to do a lot of business” through to great movie trailer placements, sync’s into some of the most iconic and globally successful television shows around. We’re very pleased that we can continue to offer this opportunity to help open the door into the very competitive world of Sync for UK companies.”     

Delegates interested in attending the mission should download and complete the application.

The deadline for applications is Thursday 28th April 2016. The mission costs £450 plus VAT to register.

Full details on the mission are available on the BPI and MPA websites:

https://www.bpi.co.uk/los-angeles-sync-mission.aspx  /  www.mpaonline.org.uk