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01 Aug 2013
Lana Del Rey vs Cedric Gervais
'Summertime Sadness' Remix
WE SAY
Quite whether the Cedric Gervais remix of Lana Del Rey's Summertime Sadness will come close to the eye-watering YouTube tally of the original - 70 million and counting - remains to be seen, but either way it's notching up some big numbers of its own. A former Hype Machine no. 1, this euphoric reworking hit the top spot on Beatport a week after release, remaining there for six weeks and staying in the top 100 for four months. Radio 1 have now playlisted the track, breathing new life into a dancefloor hit that seemingly refuses to go away - the original even jumped back into the top 10 in Tuesday's midweeks. The pairing of Cedric with Lana is bearing more fruit too; he has also remixed Young & Beautiful - Lana's track from the movie The Great Gatsby - a radio rip of which has already attracted 300k views of its own. Something of a special relationship it seems.
CONTACTS
Label: Roger De Graaf, Spinnin' Records
Publishing: Luke Allen, Redlight Management
Radio: Brad Hunner, Radar Plugging
Online: James Mack, Listen Up
Press: Toni Tambourine, Listen Up
Management: Luke Allen, Redlight Management
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