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24 Jul 2014
BOTH
Straight Outta Line
WE SAY
Currently building and about to explode across Europe, we instantly loved this track by BOTH on its very first play. All the key on-trend EDM elements are there to make this sound massive in the sunshine by a pool this summer and beyond, in a club where this banger will fit easily into any upfront mix, or simply pumping out of a radio. The two guys behind it are a bit of an enigma, though. All we know is that one of the duo is from France and the other from Belgium. They're artists in the own right but joined forces through their shared love of dance music. We're told that the vocal comes from a mysterious Northern Soul genius, so that's got us intrigued even more. The feel of it all is not dissimilar to 2013's million-selling anthem Wake Me Up by Avicii featuring Aloe Blacc. With the themes on this hot track being solidarity, strength and brushing yourself down then getting back up again in the face of adversity, this should, by rights, deliver massive sales worldwide and be one of the biggest crossover club hits on the planet this year.
CONTACTS
Label: Dani Zinni/ Geoff Muncey, [PIAS] Recordings, +44 (0)20 7471 2748
Publishing: Strictly Confidential
National Radio: Mark Murphy, Dawn Promotions, +44 (0)7711 592 455
Regional Radio: Alex Whitcombe, AWPR, +44 (0)7799 343 383
Online: Lucius Yeo, Play It Again Sam, +44 (0)20 7471 2714
Press: Paddy Davis, Play It Again Sam, +44 (0)20 7471 2700
TV: Josh Nicoll, Engine Room Artists, +44 (0)7766 700 906
Club: Craig Jones, Euro Solution, +44 (0)20 8563 3923
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