04 Aug 2016

Semi Precious
Sun Lounger

squareglass / The Orchard

WE SAY

Guy Baron is the London-based producer and musician behind Semi Precious, and if you’re looking for an almost-perfect audio accompaniment to a lazy summer holiday in the sunshine, we think this could be just what you need. It comes from his debut album Ultimate Lounge, which picked a glowing review in the Sunday Times Culture section last weekend, along with a bunch of notable online blog support from The Line Of Best Fit, Daytrotter and The Creators Project. His previous EP was co-produced by Matthew Herbert (who’s worked with the likes of Bjork and Roisin Murphy). They’ve also just finished their first -ever UK headline tour to promote the collection that pays homage to the chilled-out lounge genre, but does it with a unique personal twist which Guy described as a personal exploration of the longing to a sanitised and seemingly utopian “elsewhere”. There’s already a huge amount of sync interest, particularly from the US and it’s easy to hear why. Reassuringly reflective yet perfectly placed in the contemporary, this is stress-busting perfection from a gifted talent. 

CONTACTS

Label: Robin Braum, squareglass
Publishing: Peter McCamley, Sentric Music
National Press, Radio & Online: Jeff Schofield, TYPE PR, +44 (0)7792 791 295
Club: Avi Barath, squareglass, +44 (0)7730 178 670
Live: available
Management & Sync: James Cassidy, JABA Music Management, +44 (0) 207 631 0576
Legal: Paul Lennon, SGD, +44 (0)20 7317 3210 

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