18 May 2021

Lo Vallens
The Bride

Oniro Productions

WE SAY

Let's share something rather special here and give you an early heads-up on newcomer Lo Vallens, a singer-songwriter who plays on artistic motifs and visual inspiration to create beguiling neo-soul infused music. Released last Friday, The Bride is a sultry, harmonious track that sees Lo draw on Uma Thurman’s complex and lethal Kill Bill character to convey inner conflict and self-torment. It’s a darkly beautiful tale of love and loss, awash with soft, hazy production, skittering percussion and hypnotic instrumentation. Perfect for moody and chilled contextual playlist, The Bride offers a tantalizing glimpse of Lo’s talent and songwriting ability. She’s already caught the attention of Spotify (Mid Tempo Magic addition) and Sian Eleri at Radio 1 (Chilliest Show) with her gorgeous debut Rose Tinted Glasses, and we expect this seductive gem to follow suit and build on it. Just amazing.   

CONTACTS

Label: Autonomy Music Group
Creative and Marketing: Kate Lomas, Autonomy  
Distribution: Lauren Coggins, Believe 
Publishing: Oniro Productions
National Radio: Luke Gray, Your Army
Regional Radio: Daisy Currie, Hart Media
Online & Press:  Shane HawkinsWeller Media Agency

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