04 Jan 2011

Eric Prydz
Niton (The Reason)

Ministry Of Sound

WE SAY

Niton (The Reason) shows all the signs of becoming Eric Prydz’s 4th UK hit. The track has been a Zane Lowe Hottest Record In The World, No.1 on both the Upfront Club Chart and Cool Cuts, an Essential New Tune for Pete Tong at Radio 1, where further support has come from Annie Mac, Scott Mills, Nick Grimshaw. The animated video was immediately added to The Box and MTV Dance, and other stations.  A huge live draw, Prydz has recently announced a new live show concept, Epic that will feature holographic and 3D technology. The compulsive listening that is the original mix, as well as this edit, proves that Prydz is building a winning trademark sound with each hit.
London gig: April 2, Brixton Academy Sw9

CONTACTS

Press/ Online: Matt Learmouth, Alchemy PR +44 (0)20 8996 4810

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