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03 Jun 2013
Sneakbo
Ring A Ling
WE SAY
Drake-endorsed and jet ski-infatuated, 20 year-old south Londoner Sneakbo has turned his flair for phrase-making into a business in its own right, as renowned for his JetSki Wave range of streetwear as for his talents as a rapper. With Ring A Ling, the follow up to chart-troubling Zim Zimma and Radio 1-playlisted The Wave, the earworm hook and dancehall vibes are inspired by Shabba Ranks, given a 2013 electro spin courtesy of producers Ill Blu and laced together with Sneakbo's distinctive flow. Dancefloor love for the track - Ring A Ling is currently number 12 in the Music Week club chart - is translating into radio adds, a Choice FM C-list and 1Xtra B-list now building to a healthy brace of Radio 1 spot plays, including one from Sara Cox. A sunny video just posted to his YouTube channel is showing ripples of reaction, which - if his impressive channel count of over 20 million total views is anything to go by - could well build to a tsunami. Sneakbo is definitely waving, not drowning.
CONTACTS
Label: Siavash Khatiri, Play Hard Records
Publishing: Available
National Radio: Bjorn Hall, Pivotal
Specialist Radio: Iron Moore, Media2Radio
Club: Tracey Webb, Power PR
TV: Mike Byrne, Chief Music
Press / Online: Siavash Khatiri, Play Hard Records
Live: Matt Wynter, Insanity Group
Management: Siavash Khatiri, Play Hard Records
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