01 Oct 2010

OK Go
White Knuckles

Paracadute/ ADA

WE SAY

We first featured White Knuckles back in November last year. Now it's OK Go's next single taken from album Of The Blue Colour Of The Sky - their first over here since they left their deal with EMI. As should be expected, it's accompanied by another ground-breaking video – which has racked up over 4.5m views on YouTube in little over a week. Thankfully in this case the great video is backed by a great song. Industry commentator Bob Lefsetz rightly described it recently as a ''hypnotic, Devo-esque track that the progenitors have a hard time equalling decades on”.

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Sarah Pearson, Wasted Youth PR - +44 (0)20 7493 5873

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