Youth Music releases new Industry Connect report that reveals the need for more cross industry partnership 03 Dec 2024
Youth Music,a leading UK charity dedicated to helping marginalised young people, has launched a landmark research report, seeking to support young creatives facing significant barriers to entering the industry; and is calling for the first-ever cross industry coalition to revolutionise young people’s access to music, in order to close the gap from learning to earning.
As UK Music’s latest report reveals that the music industry’s contribution to the UK economy hit a record £7.6 billion in 2023, Youth Music’s Industry Connect report highlights the necessary routes to sustain this growth and safeguard the future of music workforce.
The comprehensive study identifies the issues faced by young people entering the music industry and the significant gaps in the current provisions in music education. These include young people’s innovation and fresh thinking not being resourced under current models, the lack of a centralised strategy to bridge the gap between industry, education and government, and not enough mentoring opportunities for new entrants into the music industry.
The report was conducted by independent researchers Kate McBain and Dan Tsu, of BIMM University and Lyrix Organix respectively, who consulted with 280 people from 200 organisations, and 50 young creatives across the UK to support the findings and recommendations of the report.
Based on its findings, the Industry Connect report provides four robust recommendations which will enable the education sector and music industry to collaborate to better safeguard and support its future workforce and ensure the health of the creative industries. These recommendations align with, and build on, the new government’s creative industry and skills development priorities:
Youth Music Industry Connect Recommendations:
- Better joining up industry and education through a national music strategy
â— The current strategies, government departments, and the industry itself operate in silos. This creates barriers to young creatives entering and progressing in work, especially those from underrepresented backgrounds.
â— Along with UK Music, Youth Music is joining the calls for National Music Strategy, which doesn’t ignore grassroots and non-formal educators, and which allows them to have a seat at the table.
- Re-imagining and modernising curriculums and careers advice
â— Many current programmes do not teach young people the skills needed to have a sustainable career in the modern music industries.
â— 70% of the music industry workforce is self-employed, yet most college and university courses don’t prepare learners for this.
â— Most courses focus on artist and performer roles, with fewer opportunities in areas of skills shortages such as digital and other offstage roles.
- Enhancing non-formal pathways programmes and increasing access to finance
â— Much of the funding and policy work is focused on formal education and accredited work-based learning pathways, overlooking grassroots and non-formal programmes.
â— Young creatives who do not go to university should be able to access routes to finance akin to student loans.
- Establishing safer working cultures
â— Bullying, harassment, exploitation and poor working conditions are too common across the music industries as the UK Parliament Misogyny in Music report showed earlier this year. Furthermore, young and marginalised people are disproportionately affected.
â— Youth Music is announcing a new partnership with Musician’s Union and Music Guardians to embed greater inclusion and safeguarding within ‘pathways’ programmes. This is in addition to their existing safeguarding partnership with TiPP.
The music and wider creative industries have undergone rapid technological advancement over the last decade, creating opportunities for creators, businesses and educators. However, provisions that are currently being offered are falling short and are not equipping young people with the skills needed to excel in the modern music industry.
This is limiting access to a music career, and disproportionately impacting young people from marginalised groups, a sentiment that is depicted throughout the Industry Connect report.
As a result, Youth Music is launching a national initiative in 2025, which will support 18-30 year olds from underrepresented communities and bolster the infrastructure for workforce development and music industry growth.
Matt Griffiths, Youth Music CEO, says: “Whilst the UK music industry contributes an estimated £7 billion to the economy, there is a huge amount of work to be done to ensure we close the gap from learning to earning.
“This is not the time for the industry to rest on its laurels, rather, the government, the wider industry and education professionals must commit to revolutionising the learning opportunities on offer, to ensure that young people have access to the necessary support to succeed.
“Our Industry Connect recommendations are vital to establish an inclusive music industry fit for the future. They set out a clear pathway for continued growth and to ensure it’s a place for young people from all backgrounds to make and monetise music, not just the privileged few, on and off stage.”
Youth Music is calling on the government, industry professionals and music educators to pledge their support and mobilise as a joint force to safeguard the future music workforce. Sign up to become a member of the Industry Connect Coalition community here: https://mailchi.mp/youthmusic.org.uk/industry-connect-signup-form
NEWS & PRESS
80 performing arts organisations commit to PIPA pledge in landmark commitment to parents and carers
ROSALIE CRAIG, RAKIE AYOLA, EMMY THE GREAT, SOPHIA DI MARTINO AND INDUSTRY LEADERS SUPPORT PIPA PLEDGE To mark its 10th anniversary, Parents and Carers in Performing Arts (PiPA) proudly announces the launch of the PiPA Pledge – a new initiative inviting...more
Coldplay, Dua Lipa, Radiohead and Sam Fender lead calls for PM to honour pledge for ticket resale price cap
Some of the biggest names in music have come together with groups representing consumers and the industry to call on Sir Keir Starmer to honour his pledge to protect fans from online ticket touts. For years, genuine fans have been fleeced...more
Texas alt-rock band Culture Wars sign to Primary Talent International
Texas alt-rock band Culture Wars have signed with Matt Bates at Primary Talent International for worldwide booking representation (excluding North America) and have sold out their first London show at the O2 Academy Islington. The Texas native band, known for...more
Vevo Announces Highly Acclaimed "DSCVR Artists to Watch" List for 2026
Annual taste-maker program highlights emerging global artists poised to break through in the year ahead Gigi Perez is named "DSCVR Artist of the Year", releases exclusive performance of "Fable" Vevo, the world's leading music video network, today released the complete list for...more
Charlie Lexton appointed CEO, Merlin
Merlin, the digital rights agency for the world's leading independent labels and distributors, today announced the appointment of Charlie Lexton as its CEO, effective 1 January 2026. Lexton, who succeeds Jeremy Sirota, has worked for Merlin since its inception, initially alongside...more
22 UK festivals awarded free AIF memberships and marketing support through Skiddle partnership
The UK’s independent festival scene has received a major boost as 22 grassroots festivals are announced as recipients of an industry-first support scheme from Skiddle and the Association of Independent Festivals (AIF). The initiative, created to champion and sustain the UK’s thriving...more
Warner Records Group elevates Gregg Nadel to President of A&R
Widely-Respected Executive Joins Central Leadership Team in Newly Created Role Widely respected music executive Gregg Nadel has been elevated to a senior leadership position at Warner Records Group in the newly created central role of President of A&R. Based in Los...more
TuneCore’s independent artists surpass $5 billion earned
The leading independent artist development platform announced that artists who distribute through TuneCore have now earned over $5 billion since the company’s founding nearly 20 years ago—marking a historic milestone and the first public achievement of its kind among distributors...more
BSI Merch Unveils Artist Services Strategy
Company Rebrands as BSI Merch & Artist Services New Division BSI Music Announces Still Pigeon as First Signing UK-based music merchandise and e-commerce specialist BSI Merch has rebranded as BSI Merch & Artist Services, marking an exciting new chapter for the company...more
New Report Reveals UK Music Industry Contributes Record £8 Billion To UK Economy
UK music contribution to the UK economy in 2024 hit a record £8 billion. UK music exports revenue in 2024 reaches new high of £4.8 billion. Total UK music industry employment in 2024 rises to record high of 220,000. UK Music, the collective voice...more
NIC Hike Hammers Jobs: NTIA Slams Government Over Rising Unemployment
Michael Kill, CEO, Night Time Industries Association: “The latest ONS figures are deeply concerning. A rise in unemployment to 5%, the highest in four years, is a stark signal that the Government’s current approach is failing to support job - particularly...more
Public voting for the European Festival Awards 2025 has begun
TICKETS FOR THE EUROPEAN FESTIVAL AWARDS 2025 GO ON SALE ON NOVEMBER 11th The public voting for the 15th edition of the European Festival Awards is open until Thursday, November 20th. During this period, the public can vote for their favourite Festival...more
Jeremy Vuernick named EVP, Atlantic Music Group
London-based Exec to Work Across UK & US Teams to Sign & Develop Transatlantic Talent Accomplished A&R leader Jeremy Vuernick has been named Executive Vice President, Atlantic Music Group (AMG), joining AMG's global leadership team. In this new post, reporting jointly...more
BPI invites tenders for its member training programme
Proposals to be received by 5th December 2025 deadline The BPI, the representative voice for the UK’s world-leading record companies and label businesses, is from today inviting tenders from organisations or individuals who would be interested to meet all or part of its...more
Rough Trade Announce First Global Edition Of Albums Of The Year For 2025
VIAGRA BOYS FIRST SELF-RELEASED ALBUM 'VIAGR ABOYS' TAKES NO.1 SPOT IN THE TOP 30 ALBUMS OF THE YEAR ALSO FEATURINGOKLOU, PULP, TURNSTILE, HAYLEY WILLIAMS, CAMERON WINTER, CMAT, HOTWAX, GEESE, JEHNNY BETH, BON IVER, MATT BERNINGER + MANY MORE LIMITED EDITION VINYL RELEASES EXCLUSIVELY FOR ROUGH...more
Kodak Black Pioneers the Future of Fandom: $YAK Coin x Audius
Rap superstar Kodak Black announced today that he has teamed up with the music discovery platform and marketplace, Audius to launch a next generation fanclub powered by his very own Artist Coin, $YAK. $YAK holders will gain exclusive access to...more
Cris Lacy Named Chair & President of Newly Rebranded Warner Records Nashville
In the latest move in the expansion of the Warner Records Group, Cris Lacy has been named Chair & President of the newly rebranded Warner Records Nashville, formerly known as Warner Music Nashville. In this post, she reports to Warner...more
Sam Fender donates Mercury Prize money to Music Venue Trust
Music Venue Trust (MVT), the charity which represents hundreds of the UK’s grassroots music venues (GMVs), today announces that Sam Fender has donated his £25,000 Mercury Prize winnings to MVT to support its ongoing work protecting and securing the future...more
The Ivors Academy launches new commissioning templates for classical composers
Just ahead of The Ivors Classical Awards tonight, The Ivors Academy has launched new commissioning template agreements for composers working in classical music. Clear and practical commissioning agreements help new music be created on fair and equitable terms. Created by legal...more
The Sabres of Paradise withdraw music from Spotify over ethical and artistic concerns
Independent artists The Sabres of Paradise have removed their music from Spotify, citing ongoing concerns surrounding artist compensation, creative independence, and ethical accountability within the platform’s leadership. “Spotify’s algorithmic business model undervalues artists and underserves fans. Furthermore, its leadership’s financial involvement...more
IMPEL continues growth with five new members
Wings Music Group, Afro Soundtrack, Elite Embassy Publishing, Perfectly Formed Songs and Full Thought Publishing join the IMPEL Collective IMPEL has recently expanded its membership and global reach by adding five new members, welcoming Afro Soundtrack from Nigeria, Elite Embassy Publishing...more
UK music promoter diversity database launches
AIP-driven project developed in association with Women In CTRL, LOUDWOMEN, Black Lives In Music, MVT, AIF, AIE, LIVE, FAC, Attitude Is Everything, Tonic Music, UK Music and Come Play With Me. Database can be found on the AIP site. The Association of Independent Promoters...more
Universal Music Group’s Global Impact Team expands ‘Sounds of the Future’ programme to the UK
LAUNCHES WITH IMMERSIVE GALLERY HONOURING BLACK CULTURE AND ARTISTRY, CURATED BY DR ALEEMA GRAY PARTNERS WITH THE BLACK MUSIC COALITION ON INTERNSHIP PROGRAMME Universal Music Group’s (UMG’s) Global Impact Team (GIT) has announced the expansion of the company’s Sounds of the Future (SotF) programme...more
UK Music Pays Tribute to “Outstanding” Chair Lord Watson as Peer Announces Decision to Stand Down from Role as Industry Leader
UK Music paid tribute to Lord (Tom) Watson after the peer confirmed he is to stand down as UK Music Chair after six years leading the industry body which champions and campaigns for the sector. Lord Watson of Wyre Forest...more
Catherine Anne Davies (aka The Anchoress), Jess Smyth (aka Biig Piig) and Rina Sawayama elected to the FAC board
Following an Annual General Meeting (AGM), the Featured Artists Coalition (FAC) is delighted to announce the election of Catherine Anne Davies (aka The Anchoress), Jess Smyth (aka Biig Piig) and Rina Sawayama as board directors. All are hugely respected for their...more
“Music To Your Ears” Podcast Explores the Future of Music Marketing and Promotion
Music To Your Ears a new music podcast that takes a deep dive into the evolving strategies, tools, and stories shaping modern music promotion has launched it’s first three episodes. The show is produced by Mil3s Entertainment and sponsored by...more
BPI comment: British music hits high note at Grammy nominations
Sophie Jones, Chief Strategy Officer, BPI (British Phonographic Industry) said:“The brilliant showing of British artists in the Grammy nominations, including by a next generation of global breakthrough talent like Olivia Dean, Lola Young, PinkPantheress, Sleep Token, FLO and Yungblud, is a...more
Sony Music Publishing Appoints Michael Young as Chief Information Officer
Sony Music Publishing (“SMP”) today announced the appointment of Michael Young as Chief Information Officer, effective today. Based in Nashville, Young will report to Sony Music Publishing’s Chief Financial Officer Tom Kelly. As CIO, Young will lead the company’s technology strategy...more
Music Ally Connect 2026 announces full agenda and additional speakers, spotlighting AI, gaming, and new global markets
Building on the legacy of NY:LON Connect, Music Ally Connect has established itself as the world’s leading high-level music executive conference, bringing together international decision makers from across the industry to connect and discuss the key issues shaping the business. This...more
The Molotovs sign global publishing deal with Notting Hill Music
The Molotovs have signed a global publishing deal with Notting Hill Music, as they aim for a third No.1 in a row in the physical singles charts. The deal will see the company manage the fast-rising stars' catalogue, with debut album...more
THE HEADLINES
How much AI will audiences accept in music and movies? (see Analysis)
Stars urge Kier Starmer to tackle ‘pernicious’ ticket tout websites (see News)
Report reveals UK music industry contributes record £8bn to UK economy. (see Reports)
Deezer publishes survey on AI music (see Reports)
Songs are going viral faster than ever — but fewer are becoming streaming hits (see Analysis)
The music we should save is the music AI needs the most (see Comment)
The Council Of Music Makers: Put music-makers first in AI deals (see News)
The future of music marketing is no marketing at all (see Features)
AIM states that the independents’ voice is now louder, clearer and impossible to ignore (see News)
Secondary price caps and figuring out fact vs. fiction (see Comment)
Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)
Spotify perfected the business of distraction — and now we’re paying the price (see Features)
Remasters, deluxe editions and greatest hits show back catalogues are a goldmine (see Features)
Universal Music Group and Stability AI announce strategic alliance to co-develop professional AI music creation tools (see News)
