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Vevo, the world’s leading music video network, released its roundup of the top pop culture moments that drove music video viewership in 2023.  

“Vevo is at the centre of major pop culture moments, from what’s going viral on social media to awards shows on TV. Additionally, our vast global distribution means we are everywhere and audiences can turn to music videos no matter the device,” said JP Evangelista, SVP,  Content, Programming & Marketing, Vevo. “Music videos show no signs of slowing down, driving trends and acting as a cultural lexicon for consumers. In fact, according to recent Vevo research, 84% of people say music videos play an important role in pop culture, with 63% trying to stay current with music videos to know what everyone is talking about.” 

Viral Tracks on Social Media Boost Vevo Viewership

Social media remained a touchstone for music discovery in 2023, with 57% of people finding new music and artists on social platforms, according to the annual Vevo Media Tracker survey in the US. Further, 76% of consumers who discover new music on social media were likely to seek out and watch the music video for that song or others from the artist/band they discovered.  

Examples of new releases that stirred up major social media buzz, include Tyla’s “Water”, which benefited from a viral dance challenge, and Victoria Monét’s “On My Mama”, due to its nods to southern rap and r&b music videos from the early 2000s. Victoria Monét's overall catalogue also saw a massive +810% increase in global viewership on the day that the video for "On My Mama" released. 

Older music videos that also benefited from social media include:

TV’s Halo Effect: Shows, Performances, Sports and More

In addition to social media, TV has also greatly aided discovery of music videos. In reality TV specifically, one couple’s joint love for Lee Ann Womack’s ‘00 hit “I Hope You Dance'' on Netflix' original series ‘Love is Blind’ gave the music video a +116% bump in global daily views. In October, on an episode of “The Kardashians'' on Hulu, momager Kris Jenner provided viewers with a behind-the-scenes look at starring in the music video for Meghan Trainor’s “Mother”, and Kardashian stans revisited the finished product the very day the episode aired (+165% lift in US views that weekend). 

In sports, Rihanna’s Super Bowl LVII iconic performance boosted the star’s overall music video viewership in the US 4.5x on Super Bowl Sunday alone. Notable video lifts include “Diamonds” (+327% lift in US views) and “Umbrella” (+629% lift in US views).  

Nostalgia - Older Music Videos Rediscovered and Re-lived

Many classic music videos on Vevo were rewatched this year due to TV shows, films, comeback tours, anniversaries, and more. Per the Vevo Media Tracker, 79% of consumers said they love how music can help them remember and re-live the past. 

For George Michael and Wham!’s music video catalogs in particular there were lifts following documentaries about the artists. When Channel 4 aired an emotional documentary in the UK about George Michael’s struggle with the tabloids in the late ‘90s, fans revisited his groundbreaking video for “Outside” (+1,003% lift in UK daily views, +606% lift in global daily views).  

In July, when Barbie-mania took the world by storm, lifts were seen for Aqua’s classic “Barbie Girl” (+242% lift in global daily views), as well as for songs featured in the movie, like Indigo Girls‘ “Closer To Fine” (+556% lift in global daily views). 

September marked the highly-anticipated return of groups, such as Blink-182, RBD, and *NSYNC. Blink-182, for example, channeled the energy from their reunion into new music, releasing multiple brand new songs from their upcoming album. On the release day of “One More Time,” the band’s Vevo viewership saw a huge spike, with over 6x their average daily views. After *NSYNC reunited on stage at the VMAs, fans rejoiced by visiting their music videos on Vevo, with a +82% lift in global daily views. Mexican group RBD, also known as Rebelde, embarked on their reunion tour after a 15-year hiatus, setting off a chain reaction in their Vevo viewership (+372% lift in US daily views, +180% lift in MX daily views, 221% lift in global daily views). 

In October, pop legend Britney Spears released her memoir, and as fans finally read Britney’s own take, they turned to Vevo to watch the videos featuring the pivotal moments in her life, including “Everytime” (+2,612% lift in global daily views), “Me Against The Music” with Madonna (+122% lift in global daily views), and “Overprotected” (+102% lift in global daily views). 

From Regional to Global

2023 was a big year for global music gaining new audiences. Vevo Media Tracker data revealed that language itself is no longer a barrier for enjoying music from other cultures. 61% of people in the US surveyed said they are interested in checking out music from around the world, with 59% saying they don’t need to understand the words in order to enjoy a song. 67% of consumers also said that music represents the best way to connect with and explore other cultures. 

One example of this is the global exposure that Regional Mexican music is seeing this year. While the overall Latin genre remains popular worldwide, it has been especially influenced by a growing new wave of banda, corridos, sierreños, norteño, mariachi, and other Mexican subgenres from the likes of Ivan Cornejo and Christian Nodal, as well as through cross collaborations by stars, such as Maluma and Shakira.  

“Music videos bring an artist’s vision to life, telling the stories of their music the way it was intended. At Vevo, we know the power of being able to light up sight, sound, and motion, giving audiences a place to watch culture unfold with new releases or a sense of nostalgia with our endless decade channels,” said Julie Triolo, SVP, Sales Marketing & Research, Vevo. “Further, music videos break barriers and provide a glimpse into other cultures and traditions around the world, leaving three-fourths of people feeling that music videos are representative of the world around them.” 

African genres like Afrobeats and Amapiano have also expanded their audience through cross-genre collaboration, from pop to r&b to reggaeton. Newcomers Libianca (also on Vevo’s DSCVR Artists to Watch for 2024) and Tyla, as well as Tems, Davido, and Oxlade, are some of the most popular African artists on Vevo.  

In Memoriam

In 2023, we said goodbye to several legends, including Tina Turner, Jeff Beck, Tony Bennett and Jimmy Buffett, and music fans celebrated their legacies through their music videos.  

In July, for example, Sinéad O’Connor fans paid tribute to the trailblazing Irish singer-songwriter Sinéad O’Connor by re-visiting her entire catalogue on Vevo, with a +4,237% (or 43x) lift in US daily views, +4,318% (or 44x) lift in UK daily views, and a +3,985% (or 41x) lift in global daily views. Viewership also spiked for her iconic “Nothing Compares 2 U” video, which saw +3,941% (or 40x) lift in US daily views, +3,981% (or 40x) lift in UK daily views, and +3,999% (or 41x) lift in global daily views.

 

03 Mar 2024 | Press release

The BRIT Awards 2024 - back again in a primetime Saturday night slot

RAYE beats BRITs record for most wins in one night - taking away SIX awards - having broken the record for highest number of nominations in any one year Award wins for boygenius, Bring Me The Horizon, Calvin Harris, CASISDEAD, Chase & Status,...more

03 Mar 2024 | Press release

East London music festival Shake the High Road returns to Leytonstone on Saturday 4 May 2024

  The line-up boasts 20+ live artists and DJs, plus a series of talks and interviews. Featuring all-day live music and more, across five venues within a few minutes walk from each other. Line-up so far includes Nathan Fake, Deptford Northern Soul Club,...more

01 Mar 2024 | Press release

IDOL Inks Two North American Deals, Appoints US Label Manager

Expands agreement with New York’s Le Plan Recordings to service full roster, Caravan Palace album out Friday Signs new North Carolina label, Old Soul MusicAppoints US Label Manager to support growing North American repertoire Independent digital distributor and A&L services company, IDOL...more

01 Mar 2024 | Press release

2024 Artist & Manager Awards returns to the Bloomsbury Big Top on Thursday 21 November

The Featured Artists Coalition (FAC) and the Music Managers Forum (MMF) are delighted to reveal that our annual awards ceremony, the Artist & Manager Awards, returns to London’s Bloomsbury Big Top on Thursday 21st November 2024.  The prestigious event celebrates both...more

01 Mar 2024 | Press release

UMPG statement on TikTok

  TikTok is removing UMPG songs because there is no license in place. As you may have heard, to date, they have not agreed to recognize the fair value of your songs, which so many other digital partners around the world have done.  As we previously addressed in our open letter, in...more

01 Mar 2024 |

The Official Singles Chart - what should its future be?

For years now, the Official Singles Chart has been something of an unhappy compromise. Now in 2024, it’s in real danger of finally creaking into oblivion, weighed down by the sheer number of bolt-on changes and rule tweaks that it’s...more

29 Feb 2024 | Press release

Streaming and vinyl propels UK music business to new all-time high

Annualised revenue exceeds 2001 record   Booming streaming subscriptions and sales of vinyl albums have propelled UK recorded music revenues to an all-time-high of over £2,223m. The new high was achieved in the chart week ended Friday 23 February, according to numbers calculated...more

29 Feb 2024 | Press release

Alternative Songs announce raft of new deals

Key New Signings Under Various Artists/Stellar Songs Joint Venture Unveiled Glen Roberts, RNDM BEATS, DeijuVHS & Ed Cosens to Spearhead New Roster   Alternative Songs, a joint venture between international artist management company Various Artists and Stellar Songs, the music publishing division of...more

29 Feb 2024 | Press release

Damaris Rex-Taylor promoted to Managing Director at RCA Records UK

  Sony Music UK has today announced that Damaris Rex-Taylor has been promoted to Managing Director at RCA Records UK.   Damaris has worked across the music industry in both independent and major labels as well as in media and artist management. With...more

29 Feb 2024 | Press release

Manchester to host 2024 MTV EMAs

MTV today confirmed that the 2024 MTV EMAs will take place in Manchester, UK. Now in its 30th year, this is the first time ever that music’s biggest global celebration will be staged in the city, and also marks its...more

29 Feb 2024 | Press release

Steve Heap sets retirement date, hands AFO operation to AIF

AIF and AFO will represent combined membership of over 200 festivals Steve Heap will retire from his position as General Secretary of the Association of Festival Organisers on April 2 2024, handing over the operation to John Rostron and the team...more

29 Feb 2024 | Press release

Experience Commerce Platform Easol Officially Expands to North America with Opening of New York Office

All In One Platform For Managing Experiences Behind Afro Nation, Wanderlust, Rapha & More Experience commerce platform Easol has launched its first US office. The space, in Williamsburg, New York, will serve as a home for the platform’s growing North American...more

28 Feb 2024 | Press release

UK’s leading agency for bespoke vinyl packaging, Key Production, eyes EU markets with expansion

  The UK’s no.1 bespoke design and packaging agency for vinyl, CD, cassette and DVD now offering services for European labels  Expansion allows the award-winning company to explore new markets New division offers European labels access to Key Production’s whole supply chain of...more

28 Feb 2024 | Press release

Believe UK signs global partnership with Bella Union

Includes new Bella Union releases and select catalogue.  Deal 'signals sea change away from licensing model of the past'.   The UK office of Believe, one of the world's leading digital music companies, has signed a long-term, global label solutions deal with Bella...more

28 Feb 2024 | Press release

Bella Figura Music make two key hires

Billy Millar appointed Senior Vice President of CreativeChris Presland named Catalogue Project Manager Bella Figura Music, the independent creative music rights company founded by Alexi Cory-Smith and Neelesh Prabhu in 2022, has announced two key appointments. The company , which since launch...more

28 Feb 2024 | Press release

UK Music Calls On Chancellor To Slash VAT To Throw Industry A "Vital Lifeline" And Help Save Closure-Threatened Venues

UK Music, the collective voice of the UK music industry, has urged Chancellor Jeremy Hunt to slash VAT in the Budget to throw the sector a "vital lifeline" and help save closure-threatened venues. UK Music Interim Chief Executive Tom Kiehl called...more

28 Feb 2024 | Press release

The BRIT Awards 2024 with Mastercard reveals another winner ahead of main show this coming Saturday

RAYE announced as recipient of BRITs Songwriter of the Year award - after breaking BRITs record as most nominated artist in any one year   With only days to go until the biggest night in UK music, The BRIT Awards 2024 with Mastercard today...more

28 Feb 2024 | Press release

French Montana Dives into Generative Music on "Ride the Wave"

Rapper and hitmaker collabs with SOUNDRAW's unique AI platform to create the beat for a new single from his latest album. French Montana has worked with SOUNDRAW to craft his new single, "Ride the Wave," demonstrating how artists and producers can...more

28 Feb 2024 | Press release

Bucks Music Group forms JV with veteran Eddie Levy for Chelsea Songs

The new independent publisher launches with Bill Withers and Andre Rieu catalogues for the UK.   Music publishing veteran Eddie Levy has launched new independent company Chelsea Songs as a joint venture with Bucks Music Group. The new publisher represents the catalogues of...more

28 Feb 2024 | Press release

Leading Women in the UK Music Industry unite to combat gender-based violence and poverty worldwide

Industry-wide collaboration aims to empower women across the globe.    In a powerful demonstration of solidarity and action, a group of distinguished leading women within the UK music industry convened on 27February with global women’s rights organisation, The Circle. Together, they stood...more

28 Feb 2024 | Press release

ASCAP Delivers Record-Breaking Financial Results

ASCAP Delivers Record-Breaking Financial Results With $1.737 Billion In Revenues, Up 14.1% From The Prior Year;   Welcomes New Members Including Jack Antonoff, PinkPantheress, Jared Leto & Shannon Leto of 30 Seconds to Mars, and Tyla The American Society of Composers, Authors and Publishers...more

28 Feb 2024 | Press release

BMG promotes Marian Wolf to lead publishing in North America

  BMG has announced it has promoted longtime publishing executive Marian Wolf to lead its Publishing teams in North America. Now serving as Senior Vice President, Music Publishing, North America, Wolf will head BMG’s single largest business unit from Los Angeles,...more

27 Feb 2024 | Press release

"No climate action without us"

Attitude is Everything, Julie’s Bicycle and A Greener Future publish new toolkit on how to make disabled people’s access to live events environmentally sustainable   Key headlines:In summer 2023, Julie’s Bicycle surveyed disabled people about access and environmental sustainability at live events...more

27 Feb 2024 | Press release

IMPALA invites Apple to discuss alternatives to coupling spatial and royalties

  Over the last few weeks, IMPALA has been gathering views on Apple’s proposal to apply a 10% stream rate uplift for music available in spatial audio, in a move which will have negative consequences for parts of the industry, particularly...more

27 Feb 2024 | Press release

Riot Noise launches “social enterprise for artists”

New Initiative Unveiled by Industry Veterans Ronnie Traynor, Nicky Maciocia and Ben Johnson Cassyette, Yonaka and Gateway Girl First Beneficiaries of Development Fund   A new initiative aimed at providing opportunities for emerging artists through funding, artist development programmes and ongoing industry expertise...more

27 Feb 2024 | Press release

Licensable music marketplace Wavetick launches with industry-leading sales shares for creators and instant payouts

  Former Splice employee, Sample Magic Founder, artist and producer Sharooz Raoofi is disrupting the landscape with this super-creator-friendly proposition. Made by music-makers, Wavetick is creator-friendly and enables utilisation of a mass of undiscovered, unplayed, unused music, and unpaid makers. The platform's unique...more

27 Feb 2024 | Press release

SEVENTEEN's FML announced by IFPI as biggest-selling Global Album of the Year

IFPI, the organisation that represents the recorded music industry worldwide, has announced SEVENTEEN's FML as the winner of the IFPI Global Album Award for 2023. The IFPI Global Album Award is calculated according to an album's worldwide sales across streaming, download and physical...more

27 Feb 2024 | Press release

First exhibition to document 500 years of Black music in Britain opens at the British Library this spring

Beyond the Bassline (26 April – 26 August 2024) is the first major exhibition to document 500 years of Black music in Britain Events with Joan Armatrading, Eddy Grant and No Signal confirmed with more to be revealed New works by Touching Bass, Jukebox Collective,...more

27 Feb 2024 | Press release

The BRITs outlines all-round commitment to positive environmental impact

Partnership with NO MUSIC ON A DEAD PLANET  - the first ever awards to partner with a climate campaign  - launching Music Declares Emergency's public call to action New and continuing partnerships for 2024 including: Julie's Bicycle, Life Water, Heard, Eco-Age, Lowr, Inspired Efficiency,...more

27 Feb 2024 | Press release

In a world first, two innovative UK startups join forces at SXSW to capture and share immersive 3D interviews with just a single device

Volvid and Velox will be shooting live 3D content at UK House and British Music Embassy throughout SXSW   Volvid and Velox, two innovative UK startups, are uniting at SXSW 2024 to demonstrate the most accessible 3D immersive content capture and sharing to date;...more

01 Mar 2024

  • How could the Official Singles Chart be improved? (see Comment) 

  • Universal Music Publishing on TikTok: "Every indication is that they simply do not value your music" (see Comment)

29 Feb 2024

  • UMG/TikTok talks stumble over money, copyright and use of AI (see News)

  • ERA reports streaming and vinyl propels UK music business to new all-time high (see Reports)

28 Feb 2024

  • British pop is slowly dying and all hope now rests with one band (see Opinion)

  • Spotify paid out nearly $4.5bn to independent rights holders in 2023 (see Digital)

27 Feb 2024

  • A glimpse into post-entertainment society... it's not pretty (see Opinion)

  • TikTok claims UMG catalogue, including publishing, is ‘approximately 30% of popular music on our platform’ (see Digital)

26 Feb 2024

  • Grassroots events are going under. That’s bad news for our cultural ecosystem (see Features)

23 Feb 2024

  • Apple reveals new details about Spotify’s business as possible EU fine nears (see Digital)

  • MU: Government announces Equitable Remuneration Working Group dominated by labels (see News)

  • Jeff Smith talks about Radio 2's ongoing commitment to new music (see Media)

22 Feb 2024

  • Spotify launches in-house music advisory agency for brands (see Digital)

  • How K-Pop took over the global charts in 2023 (see Reports)

21 Feb 2024

  • Universal Music Group acquires minority stake in Chord Music Partners (see Business)

20 Feb 2024

  • Why labels need to redefine their purpose and refresh their measures of success (see Opinion)

  • IPO publishs its research findings into possible intervention models in streaming; BPI responds (see News)

  • Hipgnosis Songs Fund launches High Court claim against investment adviser and former CEO (see Business)

19 Feb 2024

  • Apple faces a €500m fine over Spotify’s antitrust complaint (see News)