- POPREV is an innovative new fan investment vehicle launched by the African music service uduX and leading FinTech company PiggyVest

- Pioneering platform will offer a new way for artists to finance their careers, and fans an opportunity to share in revenues.

POP REV is an innovative new music investment vehicle  launched by uduX  that enables customers of the Nigerian FinTech PiggyVest, the renowned online savings and investment platform, the opportunity to invest in artist music products by buying shares in certain works.  

PiggyVest has over 2 million customers and are well known for not only helping them save but also offering them products that enable them to make investments, via its Investify option. PopRev is the first ever music product.

PopRev fuses elements of crypto-currency, social networking and influencer nodes, reward mechanisms, micro-investments, real-time analytics and predictive algorithms in one simple, intuitive and user-friendly platform. 

Fans will be able track their investment via the uduX platform (online and app) and obtain real-time insights into the streaming performance of the music they have invested in.There will also be call-to-actions that allow them to invite friends on to the platform to listen to the artists’ music, share social media and analytics, and also participate in the chance to win real-time experiences with these artists. Investors will then share in the equity that these projects generate. 

PopRev will launch in mid May 2021. The first round of artist investment opportunities will be announced shortly.

Chidi Okeke, CEO of uduX says:
“We’re thrilled to be launching this ground breaking platform with PiggyVest, one of the biggest success stories of the African financial tech sector of the last decade. 

"We’ve been thinking about new and upcoming artists and the challenges they currently face. In this model we treat them like small businesses and encourage investment in them, but importantly they retain control of their masters. For fans, it’s a way of sharing in the success of the music they like, and literally becoming more invested in those artists.

“PopRev will help grow the local music industry - it  will see revenues flowing to Nigerian and local artists from both Nigerian and international investors  -  and that will feed back to the entire music ecosystem here.” 

Somto Ifezue, CEO PiggyVest, says:  
“uduX are a very innovative solutions platform within the music eco-system and we’re thrilled to work with them. This is a music business solution that builds equity for African artists and the local music industry and that will be very attractive to our  investors.  We believe this product will help shape a new business model of revenue generation and open up the market for more data driven investment.” 

The Nigerian International Afrobeats star Davido, who supports the new platform, says:   
“The COVID-19 and lockdown situation made it more obvious than ever that it is not sustainable for artists to depend solely on live performances to fund and extend their art. An initiative like PopRev will afford a lot of creators who, for example struggled through the lockdown, the privilege to create without concerns of funding. This is timely and needful.”