TikTok rules the charts: every fourth hit goes viral first on TikTok 18 Sep 2024
- A new music analysis from TikTok shows that more than one in four songs in the German top 100 single charts in 2023 were first successful on TikTok, including hits from Ayliva, Luciano, Ski Aggu and international stars such as Miley Cyrus and Harry Styles.
- The tracks were usually listed on the TikTok Hot 50 an average of 12 days before they entered the chart.
- Both newcomers and long-forgotten hits of every genre have the chance to go viral on the entertainment platform and from there reach the German single charts - as the case study “Forever Young” by Alphaville shows.
- 89 percent of users are convinced that artists receive more visibility when they are featured on TikTok.
Via the TikTok Hot 50 in the German single charts
- Quelle: TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023 (Germany Results), durchgeführt von Material
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THE HEADLINES
Spotify Wrapped 2025 goes live (see Digital)
Daddy Yankee files lawsuit against former manager and third parties for alleged royalty scheme (see News)
EU touring: Impact of Brexit worsening, says UK Music report (see Reports)
ORCA released a report analysing the economic investments and social impact of nine leading independent record labels (see Reports)
Jorja Smith’s label requests share of royalties from ‘AI-cloned’ song (see News)
A creative nation is a thriving nation (see Opinion)
Australian report also highlights how other non-US English-speaking countries are hit by algorithms (see Reports)
AI slop: Spotify, Tunecore, and credibility (see Comment)
Warner Music signs deal with Suno, settles lawsuit (see News)
EC sends UMG its statement of objections to Downtown acquisition (see News)
20 years of Spotify — who’s winning, losing and making money? (see Features)
The future of labels: Shifting sands (see Comment)