TikTok rules the charts: every fourth hit goes viral first on TikTok 18 Sep 2024
- A new music analysis from TikTok shows that more than one in four songs in the German top 100 single charts in 2023 were first successful on TikTok, including hits from Ayliva, Luciano, Ski Aggu and international stars such as Miley Cyrus and Harry Styles.
- The tracks were usually listed on the TikTok Hot 50 an average of 12 days before they entered the chart.
- Both newcomers and long-forgotten hits of every genre have the chance to go viral on the entertainment platform and from there reach the German single charts - as the case study “Forever Young” by Alphaville shows.
- 89 percent of users are convinced that artists receive more visibility when they are featured on TikTok.
Via the TikTok Hot 50 in the German single charts
- Quelle: TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023 (Germany Results), durchgeführt von Material
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THE HEADLINES
Music Venue Trust annual report highlights ongoing issues, and optimism (see News)
Do Spotify’s AI Playlists change how algorithmic discovery actually works? (see Features)
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Do most artists peak with their first album? (see Analysis)
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Luminate released its 2025 year-end music report (see Reports)
Impala sets out crucial questions on UMG/Downtown, AI, sovereignty and more for EU & music sector (see Comment)
Spotify’s new co-CEOs highlight what’s ahead for the company (see Digital)
Music publishers sued by X in growing licensing battle (see News)
Call on EU to clamp down on unauthorised ticket reselling (see News)
Lucian Grainge outlines UMG's 2026 plans in staff memo (see News)
Skye Newman wins Radio 1's Sound of 2026 (see News)
Spotify now lets you share what you’re streaming in real time with friends (see Digital)