TikTok rules the charts: every fourth hit goes viral first on TikTok 18 Sep 2024
- A new music analysis from TikTok shows that more than one in four songs in the German top 100 single charts in 2023 were first successful on TikTok, including hits from Ayliva, Luciano, Ski Aggu and international stars such as Miley Cyrus and Harry Styles.
- The tracks were usually listed on the TikTok Hot 50 an average of 12 days before they entered the chart.
- Both newcomers and long-forgotten hits of every genre have the chance to go viral on the entertainment platform and from there reach the German single charts - as the case study “Forever Young” by Alphaville shows.
- 89 percent of users are convinced that artists receive more visibility when they are featured on TikTok.
Via the TikTok Hot 50 in the German single charts
- Quelle: TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023 (Germany Results), durchgeführt von Material
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THE HEADLINES
Is it time to stop and rethink how we're strategising marketing? (see Comment)
Inside TikTok’s money squeeze on independent labels: ‘this is a classic divide-and-conquer situation’ (see Digital)
Proper Group AG is "riddled with debt" (see News)
Jason Iley on Sony Music, breaking artists, and life lessons (see Features)
Aaron Bay-Schuck and Tom Corson of Warner Records interviewed (see Features)
Darcus Beese: ‘The major-label ecosystem is broken’ (see Podcasts)
Pop stars are spending fortunes on blockbuster videos for the first time in years. Will it pay off? (see Features)
Niamh Byrne and Jill Hollywood named Chair and Vice Chair of the MMF (see News)
Impala opposes TikTok's attempt to boycott Merlin (see News)
Artist development - Interview with Nick Worthington (see Features)
UK acts struggle in OCC chart of the biggest songs and albums of 2024 (see Reports)
What the music industry can learn from Nike's disastrous 2024 (see Comment)
When did popular music become standardised? (see Analysis)
Max Lousada writes a farewell note to Warner staff (see News)
Elliot Grainge wants to sign up top musicians with the promise of greater transparency (see Features)