TikTok rules the charts: every fourth hit goes viral first on TikTok 18 Sep 2024
- A new music analysis from TikTok shows that more than one in four songs in the German top 100 single charts in 2023 were first successful on TikTok, including hits from Ayliva, Luciano, Ski Aggu and international stars such as Miley Cyrus and Harry Styles.
- The tracks were usually listed on the TikTok Hot 50 an average of 12 days before they entered the chart.
- Both newcomers and long-forgotten hits of every genre have the chance to go viral on the entertainment platform and from there reach the German single charts - as the case study “Forever Young” by Alphaville shows.
- 89 percent of users are convinced that artists receive more visibility when they are featured on TikTok.
Via the TikTok Hot 50 in the German single charts
- Quelle: TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023 (Germany Results), durchgeführt von Material
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THE HEADLINES
Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)
Spotify perfected the business of distraction — and now we’re paying the price (see Features)
Remasters, deluxe editions and greatest hits show back catalogues are a goldmine (see Features)
Universal Music Group and Stability AI announce strategic alliance to co-develop professional AI music creation tools (see News)
UMG and Udio settle lawsuit; announce agreement for new licensed AI music creation platform (see News)
The last days of Utopia (see News)
UK Music introduces 'Five Ps' guide to boost diversity and inclusion across the music industry (see News)
Reservoir Media: A hidden gem? (see Features)
The music industry remains divided on generative AI. Where will that leave us? (see Comment)
How fan power is reshaping pop (see Features)
The “forever” stakes of generative AI ownership (see Comment)
Lyor Cohen: AI won’t replace artists — it will make them unstoppable (see Opinion)
Omdia tips music publishers’ revenues to hit $10bn this year (see Reports)
Unit1 Studio launches offering potential for immersive avatar concerts through lower production costs (see Digital)