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Gimme The Mic, TikTok LIVE's global talent competition to discover new musical talent is back for 2024, this time in partnership with TikTok's SoundOn.
 
First launched in 2023, Gimme The Mic gives emerging artists and music creators an opportunity to build their fanbases on TikTok LIVE, the platform that makes it easier for singers and musicians to showcase their talents, share their art with a global community and make a real-world impact.
 
Hundreds of music creators grabbed the mic and shared their talent with the community, culminating in 10 artists making it through to the final. Chrissy (@musicalchrissy88) from Kent, UK was eventually crowned the winner in a LIVE final watched by 300,000 viewers with even more on the creators' accounts.
 
When asked about her experience taking part in Gimme The Mic, Chrissy said, "Taking to the stage for Gimme the Mic was an incredible experience that helped build an audience of fans I feel incredibly connected to, although when I saw the viewer numbers, my heart felt like it was going to beat out of my chest. From my first LIVE on the 31st October 2022 to seeing my following grow to over four hundred thousand, I can't wait to share more original music."
 
This year Gimme The Mic is upping the stakes, as three winners will team up with SoundOn, TikTok's all-in-one music distribution platform that supports artist development, enabling them to grow their fanbases, harness their creative voice and share their music with a global audience. The three artists will receive development, distribution and promotional support from TikTok, the world's number one platform for music discovery.
 
Nichal Sethi, Head of Artist Services UK at TikTok said, "We're proud to be partnering with Gimme The Mic this year as SoundOn supports so many emerging artists to build their careers, we're really excited to see how the program unfolds and there's more surprises in store for the talented artists throughout the competition."
 
TikTok LIVE again invites anyone 18 years or older to audition for their chance to compete in #GimmeTheMic
 
How to get the mic
For UK artists and music creators, the regional UK auditions of the competition will be held May 16 to May 27.
  1. UK Audition: 
    To audition, participants need to register on the audition page in-app and post one short submission video with hashtag #GIMMETHEMIC between May 16 and May 27. The audition phase will serve as a qualifier for the Global #GimmeTheMic Contest where 6 winners will go on to compete in the global contest.
  1. Regional Semi-Final
    Following the audition period, 30 of the most popular creators will be selected to move on to perform and compete in pairs in the Semi-Final, a series of Multi-guest LIVE videos on @tiktoklive_uk from June 9 to June 10. Those who tune in will have a chance to vote for their favorite performers in real time. Users can collect votes when they complete tasks like registering for LIVE events and more.
  1. Regional Grand-Finale
    For the final round, the Top 10 contestants from the Semi-Final will compete in the Regional Grand-Finale on June 16 for the chance to be crowned as the Gimme The Mic champion. In addition to the title, the winner will receive a ticket to be a contestant in our LIVE Global Finale for a chance to be crowned the Global Winner and see their single distributed and supported by SoundOn and TikTok.Taking place later this year, the Global Finale will feature winners from around the world competing for one of the three spots. Terms and conditions are available here

14 Jun 2024 | Press release

Superfan App Stationhead Opens Up New All-Access Tier to Help Artists Identify and Reward the Biggest Music Fans

  Fans want to feel special and to connect to each other and their favorite artists. Artists want an enjoyable, low-lift way to interact with their fans, something that feels like a hang, not a forced marketing initiative. Both sides have...more

14 Jun 2024 | Press release

hmv’s Vinyl Week is back with exclusive releases from George Michael, Bob Marley, Jeff Wayne, Suede, Simple Minds and Fleetwood Mac

  Limited edition exclusive vinyl will be available in hmv stores on “Exclusives Day” on 15th June, with Morcheeba, The Specials, Minecraft, Justin Timberlake, Meatloaf and S Club 7 among the featured acts Each record in this year’s collection is pressed onto a...more

14 Jun 2024 | Press release

Concord Music Publishing ANZ Inks Publishing Agreement with John Butler

Concord Music Publishing ANZ today announce a new global publishing agreement with treasured Australian songwriter John Butler. A household name in Australia for over two decades, the worldwide deal (excluding Japan), covers Butler’s full catalogue including hits ‘Better Than,’ ‘Zebra,’ and...more

13 Jun 2024 | Press release

The LIVE Awards 2024 - Save the Date

Skiddle Announced as Headline Sponsor The annual LIVE Awards will return on Wednesday 11th December and will once again take place at Troxy, the iconic Art Deco venue in East London, which will accommodate over 600 guests from across the live music...more

13 Jun 2024 | Press release

Musical AI Tames the Chaos and Ushers in a Sustainable Generative AI Future

  Thanks to groundbreaking technology, this newly launched rights management platform allows attribution and metered licensing of copyrighted works for AI training and generation. Musical AI (formerly Somms.ai) is unveiling its new rights management platform for AI, serving as a secure go-between...more

13 Jun 2024 | Press release

Meta and Merlin Renew Key Partnership, Highlighting the Importance of Independent Music Across Instagram, Facebook and Messenger

Meta and Merlin, the independent’s digital music licensing partner, are excited to announce the renewal of their strategic partnership, underscoring Meta’s recognition of the value and importance of the world’s leading independent labels and distributors. This renewal reinforces the pivotal...more

13 Jun 2024 | Press release

Music.AI builds on Masterchannel and Cyanite partnerships in step towards single source audio ecosystem

Music.AI announces RoEx as third partner integrated into its AI platform Music.AI, the leading B2B AI-powered music and audio platform, has announced a partnership with RoEx, the AI multitrack mixing service for musicians, producers, and content creators. The news represents the latest...more

13 Jun 2024 | Press release

Cakewalk Software Now Exclusively Available Through BandLab Membership

  Cakewalk, a historic and pioneering name in digital audio workstations (DAWs), is excited to announce that Cakewalk Next and Cakewalk Sonar have exited public beta and are available worldwide exclusively through BandLab Membership. This marks a significant milestone for Cakewalk,...more

13 Jun 2024 | Press release

BEYOND THE MUSIC announce first details of groundbreaking music industry conference and share first wave lineup announcement

UNIQUE GLOBAL CO-OPERATIVE MUSIC FORUM & NEW MUSIC FESTIVAL ANNOUNCES FIRST DETAILS OF GROUNDBREAKING MUSIC INDUSTRY CONFERENCEINTRODUCING THE BRAND NEW ‘FUTURE OF MUSIC VILLAGE’ SHOWCASING THE VERY BEST OF MUSIC INNOVATION AND VISIONARIES IN THE TECH INDUSTRYANNOUNCE SUPPORT OF THE...more

13 Jun 2024 | Press release

First official selection of showcase artists for WOMEX 24 revealed

WOMEX 24, Manchester 23-27th October   Manchester Music City, the host partner for this year’s WOMEX (Worldwide Music Expo), has today (13 June 2024) revealed the first batch of official showcase artists for the 30th edition. The 20 artists announced come from 25 different countries,...more

13 Jun 2024 | Press release

TCAT launches mobile app to combat music piracy

‘To Catch A Thief’ Piracy is a $13 Billion-a-Year Problem Ground-Breaking Software Will Allow Artists To Check Who Is Pirating Their Music   TCAT, the music industry’s anti-piracy software developer, has launched a new App that will allow artists to see where their music is being illegally used...more

13 Jun 2024 | Press release

FUGA partners with Record Makers; continues expansion in France & Belgium

FUGA also enters into a partnership with Potion Records, the label founded by Belgian producer and DJ, The MagicianRecord Makers and Potion Records join FUGA’s existing roster in the region, including Bendo Music, VIPMUSIK Records, Jaiye, Soundbirth and Underground Tekno Downtown-owned,...more

13 Jun 2024 | Press release

The Circuit Group Launches Label Services Division with Key Hires, Appoints Chief Strategy Officer

The Circuit Group, the new enterprise led by some of the most respected artist managers in the world to build business opportunities around artists’ intellectual property, today announced several new hires made up of music industry experts.  The Circuit Group is...more

12 Jun 2024 | Press release

The Production Music Awards 2024 opens for entries, celebrates 10 years of championing human-made music

  The prestigious event celebrates the finest production music industry libraries and Composers from around the world. Now open for entries, categories span genres across Composition and Sync.   The Production Music Awards—celebrating exceptional production music libraries and Composers—today announces its 2024 call for...more

12 Jun 2024 | Press release

NTIA Collaborates with KUVO Powered by DJ Monitor to Enhance Music Insights for UK Venues and Increase the Accuracy of Royalty Payments for Creators

AlphaTheta Corporation today announces its brand, KUVO Powered by DJ Monitor, partners with the NTIA. The initiative aims to support electronic music creators and offer music insights to venues across the UK to enhance their businesses. It creates a ground-breaking...more

12 Jun 2024 | Press release

Concord Music Publishing sign electronic duo Mount Kimbie to new global agreement

  Concord Music Publishing today announce the signing of Mount Kimbie – the pioneering English electronic music duo of Dom Maker and Kai Campos – to a new worldwide publishing agreement.  The new deal covers all works going forward including acclaimed new...more

12 Jun 2024 | Press release

Managing Expectations: Workforce Edition

New MMF report recommends targeted cross-sector support to ensure music management companies can develop their future workforce The third edition in the MMF’s Managing Expectations series reveals a mixed picture for UK music managers with survey respondents outlining inherent challenges to...more

12 Jun 2024 | Press release

2Point9 Records Slams “Arrogant” Ministry of Sound Recordings in Copyright Infringement Lawsuit

UK Independent Issues High Court Proceedings against Major Label  2Point9 Records, the London based independent label founded by Billy Grant and Rob Stuart in 2000, has issued court proceedings against Ministry of Sound Recordings, a wholly owned subsidiary of Sony Music...more

12 Jun 2024 | Press release

Kits Earn: Kits.AI invites vocalists to create an AI Voice model and unlock new revenue

Kits.AI enabled artists to monetize their voice and likeness while allowing fans to create commercially viable music using their favorite artists' voices–setting the gold standard for the rest of the music industry. Since its founding in July 2023, the company...more

12 Jun 2024 | Press release

DawBell announces Kate Etteridge as Managing Director

With Promotions for Laura Sinclair, James Windle and Holly Appleton  Etteridge becomes Managing Director from Head of Music and Entertainment Three other promotions to Heads of Entertainment, Music and Operations named as DawBell announces restructure among senior team   Award winning music and popular...more

12 Jun 2024 | Press release

Universal Music India announces strategic leadership appointments

Sanujeet Bhujabal appointed Managing Director, Universal Music India and South Asia  Viral Jani appointed Chief Revenue Officer, Universal Music India and South Asia    Universal Music India (UMI), a division of Universal Music Group (UMG), the world-leader in music-based entertainment today announced the...more

12 Jun 2024 | Press release

PRS Foundation’s UK and Republic of Ireland co-commissioning and touring initiative, Beyond Borders, opens for applications

  Deadline to submit applications is 29th July 2024 at 6pm Grant support of up to £15,000 is available for projects PRS Foundation, the UK’s leading charitable funder of new music and talent development announces today that its UK and Republic of Ireland...more

12 Jun 2024 | Press release

BMC the UK's leading electronic music conference sets dates for 2025

BMC, the UK's leading electronic music conference and networking event sets dates for its 12th edition from 28th to 30th May 2025. A hub for the next generation of talent in electronic music, the award winning event brings together Industry-leading professionals with a packed...more

12 Jun 2024 | Press release

UK Music Video Awards calls for submissions as the premier global celebration of music videos returns

  The search begins for this year’s most creative and innovative work in music videos and music visual projects as the UK Music Video Awards launches its call for submissions from today, June 12th 2024. The leading global celebration of excellence in...more

11 Jun 2024 | Press release

Tunecore's independent artists have earned more than $4 billion

The leading global self-releasing artist development platform surpasses latest milestone of $4 billion earned by artists since the company was founded in 2006     TuneCore, the leading development partner for self-releasing artists—owned by Believe, one of the world's leading digital music companies—has...more

11 Jun 2024 | Press release

'Strangers' singer-songwriter-producer, Kenya Grace, signs with PPL for international royalties collection

  UK music licensing company PPL has announced the signing of BRITs nominated artist Kenya Grace for the collection of international neighbouring rights royalties. She joins a host of artists who signed with PPL recently for international collections including Central Cee,...more

11 Jun 2024 | Press release

Music Venue Trust announce, ‘A Manifesto For Grassroots Music’ ahead of General Election

POLITICAL REPRESENTATIVES FROM ALL PARTIES URGED TO “SEIZE THE MOMENT” Music Venue Trust (MVT), the charity which represents hundreds of Grassroots Music Venues (GMVs), has called upon politicians from all parties to “seize the moment” ahead of the forthcoming UK General...more

11 Jun 2024 | Press release

Downtown Music Appoints Molly Neuman as President of CD Baby

Industry Veteran to Lead Downtown Music's Direct-to-Creator Businesses CD Baby and Soundrop Downtown Music is pleased to announce the appointment of Molly Neuman as President of its Direct-to-Creator division, CD Baby. The move, which follows the alignment of the company’s operating...more

11 Jun 2024 | Press release

Industry veteran Ronnie Gurr joins Naked – the world’s 1st eco-friendly record club

NAKED S.A.R.L. (NAKED Société à Responsabilité Limitée), the French parent company of NAKED Record Club, today announces the appointment of Ronnie Gurr as a Non-Executive Director. Music industry veteran Gurr, who begins work with immediate effect, will advise on artist and label...more

11 Jun 2024 | Press release

Please Give your Isle of Wight Festival Stories at Experience 25!

  Dr Patrick Glen from Leeds University will be visiting Experience 25 to gather your stories from the 1968 to 1970 Festivals! Experience 25 celebrates the earlier Festivals and the new Isle of Wight Festival from 2002 onwards – 25 this...more

14 Jun 2024

  • Mainstream culture is dissolving, and with it the nature of “pop music”. (see Opinion)

  • 14 issues in music that don't get enough attention (see Opinion)

13 Jun 2024

  • How low will Spotify’s royalty payments go? (ses Analysis)

12 Jun 2024

  • European artists generated €1.5bn of Spotify payouts in 2023 (see Reports)

  • MMF report reveals earnings breakdown for artist managers (see Reports)

11 Jun 2024

  • Report released on the notion of artist success in the modern music industry (see Reports)

10 Jun 2024

  • How 'Swiftonomics' is impacting the music industry (see Analysis)

07 Jun 2024

  • TV channels once championed music. Why have they given up so completely? (see Comment)

  • Rising streaming subscription prices are likely to lead to a rebundling of services (see Comment)

06 Jun 2024

  • What role does geography play in people’s relationship to music? (see Analysis)

  • The state of the attention economy: why don’t fan-first platforms work? (see Analysis)

05 Jun 2024

  • Why isn’t the government helping artists tour the US? (see Features)

04 Jun 2024

  • Hipgnosis Songs Fund turned out to be worth more than a lot of people thought (see Analysis)

03 Jun 2024

  • Songs as cultural moments (and why TikTok trends are so appealing) (see Comment)

  • Daniel Ek clarifies his "cost of creating content being close to zero" comment (see Digital)

  • Can Taylor Swift make a difference for struggling musicians and new artists? (see Features)