SEARCH DATE RANGE

SEARCH TERM OR WORD

20 OUTSTANDING SCOTTISH ALBUMS ANNOUNCED VIA VIRTUAL ‘LIVE AT THE LONGLIST’ 

ARTISTS IN THE RUNNING FOR £20K PRIZE AND COVETED TITLE INCLUDE BEMZ, BIFFY CLYRO, LIZZIE REID, MOGWAI, TAAHLIAH, THE SNUTS AND MORE 

MUSIC FANS GIVEN CHANCE TO ‘HAVE THEIR SAY’ IN PUBLIC VOTE 

SAY AWARD CEREMONY OPEN TO MUSIC FANS FOR THE FIRST TIME, WITH TICKETS ON SALE NOW FOR 23 OCTOBER EVENT AT EDINBURGH’S USHER HALL

BUY SAY AWARD CEREMONY TICKETS HERE

WWW.SAYAWARD.COM

#SAYaward

 

Scotland’s national music prize, the Scottish Album of the Year (SAY) Award, has officially announced the twenty outstanding Scottish albums which have made it onto this year’s coveted Longlist in the award’s tenth year; whittled down from 327 eligible albums by 100 impartial music industry Nominators. All twenty albums were released during the COVID-19 pandemic, amidst huge turmoil for the music industry, making it an even more extraordinary feat for each and every artist. 

 

In alphabetical order, The SAY Award Longlist for 2021 is as follows:

AiiTee – 'Love Don't Fall'

Andrew Wasylyk – 'Fugitive Light And Themes Of Consolation'

Arab Strap – 'As Days Get Dark'

Bemz – 'Saint of Lost Causes'

Biffy Clyro – 'A Celebration of Endings'

Carla J. Easton – 'WEIRDO'

Erland Cooper – 'Landform (Feat. Marta Salogni)'

Fergus McCreadie – 'Cairn'

Jenny Sturgeon – 'The Living Mountain'

Joesef – 'Does It Make You Feel Good?'

Kübler Ross – 'Kübler Ross'

Lizzie Reid – 'Cubicle'

Matt Carmichael – 'Where Will the River Flow'

Mogwai – 'As The Love Continues'

Paul Towndrow – 'Deepening The River'

Rachel Newton – 'To The Awe'

Stanley Odd – 'STAY ODD'

TAAHLIAH – 'Angelica'

The Ninth Wave – 'Happy Days!'

The Snuts – 'W.L.'
 

Robert Kilpatrick, Creative Projects and Communications Director at the Scottish Music Industry Association (SMIA) said, “Each year, the announcement of the 20-strong SAY Award Longlist provides an important focal point to both reflect on and celebrate the strength and diversity of Scotland’s recorded output; recognising the impact that music has on our lives and in driving our ever-evolving cultural identity as a nation. 

“With each of this year’s Longlisted albums having been released throughout the pandemic, that reflection sees a new depth, and “strength” in the context of 2021 embodies much more than artistic merit – it’s underpinned by resilience, passion and endurance throughout challenges that our artists and music industry in particular have sorely felt.

“Music’s power often comes from its ability to tap into inner parts of ourselves; inspiring us, comforting us and ultimately helping us better understand both ourselves and each other. It brings us together, and at a time of mass uncertainty and turbulence where we’ve had to be apart, never has its intrinsic power felt more special and important.

“With a massive congratulations to 2021’s Longlist also comes a thank you – to the artists and their teams for providing escape, connection and outstanding bodies of work at a time when we’ve never needed them more. We can’t wait to celebrate these records – and ten years of SAY – at this year’s ceremony; our biggest to date, and what will undoubtedly be an incredible night to remember for artists, industry and music fans alike.”

Alan Morrison, Head of Music at Creative Scotland said: “If you need proof that the Scottish music scene is emerging strong and defiant from months of lockdown, then look no further than this year’s SAY Award Longlist. With three Official UK Charts No1 albums, an explosion of diversity from some stars of tomorrow and positive recognition of our flourishing grassroots jazz scene, 2021’s contenders make a bold statement about the energy that fuels the music Scotland has to offer and the strength of our creative voice.”

 

SAY AWARD 2021 LONGLIST - ARTIST QUOTES

AiiTee said, “I'm still so in awe that ‘Love Don’t Fall’ has been included in the Scottish Album of The Year Award Longlist. I’m so grateful to everyone who has taken time out to listen to my music and I hope I can make more music to bring smiles to people's faces and uplift them.”

Andrew Wasylyk said, “The SAY Award do wonderful work highlighting the creativity in Scottish music. I'm surprised and deeply humbled to be included amongst such great artists. Thank you.”

Arab Strap said, “We're both humbled and proud to make the Longlist this year, and we're sure we'll be in excellent company – The SAY Award is a brilliant celebration of Scotland's diverse sounds, and we look forward to making new discoveries too.”

Bemz said, “This project has made a lot of things possible - I just want to say thanks to all those involved in helping me make it & thanks to those who Nominated it.”

Biffy Clyro said, “We are delighted to have made the Longlist for The SAY Award with 'A Celebration of Endings', alongside some incredible albums from the last year. We're really proud of this record and we want to thank those involved for the nomination. We hope to see you all soon!"

Carla J. Easton said, “It's so wonderful to be included in this year's Longlist. What a difficult and challenging year our industry has faced! I'm so thankful for all the continued support. I think this year The SAY Award is more vital than ever for building back our scene and community. I was a bit worried my album would become a 'lost work' due to the circumstances surrounding its release so to be able to celebrate it with all those who helped shape it and make it happen really means a lot to me, especially as an independent artist.”

Erland Cooper said, “It says a great deal to me about the ecosystem of the Scottish music industry that my experimental record, created out of abstract layers of sound and field recordings, has been recognised in this way. Thank you. It’s an album grounded in place and time.”

Fergus McCreadie said, “I am delighted and honoured to have been nominated for such a prestigious award in the Scottish music industry. ‘Cairn’ was a composite of where I was at that time as a musician and composer, and how the band sounded after playing so much together in recent years. To be on the Longlist with so many other great artists is very exciting to me, and I am especially honoured to be representing the jazz scene in Scotland, which I am always so happy to be a part of.”

Jenny Sturgeon said, “I'm over the moon to have been included in The SAY Award 2021 Longlist. Scotland has such a vibrant and thriving music scene and The SAY Award does a brilliant job of amplifying this creativity. It's always a highlight of the year getting to hear new music through SAY.”

Joesef said, “I’m proud to say I love these tunes and to be acknowledged by The SAY Award in this way means a lot to me. I thought my managers were joking at first but aye cheers!” 

Kübler-Ross said, “We are utterly shocked and delighted to be included in the selection for The SAY Award. Thank you!!!!”

Lizzie Reid said, “To be a part of The SAY Award Longlist alongside these incredible bands and artists feels totally insane! It fills my heart to think that people have been listening and enjoying my little album. Thank you thank you thank you!”

Matt Carmichael said, “I've discovered a lot of great music by following The SAY Award in the past and I'm very grateful to be included this year after releasing my first album. The awards are great exposure and it's nice to think that 'Where Will The River Flow' will find its way into the ears of new listeners who wouldn't have otherwise discovered the music. Despite COVID, I think the past year has been particularly exciting for new albums in the Scottish music scene and I'd highly recommend checking out the other eligible albums on The SAY Award website and supporting your favourite artists if you can.”

Mogwai said, “We are immensely proud to be included in this year’s SAY Award Longlist alongside so many other great Scottish albums.”

Paul Towndrow said, “I'm delighted and honoured to have ‘Deepening The River’ be part of The SAY Award Longlist for 2021. I hope people will take the time to listen to the album, which only exists thanks to the unbelievable talent and commitment of the musicians featured on the recording, all of whom are artists I admire greatly and whose music I would urge people to investigate. Scotland's music scene has huge strength in depth, massive resilience, and reflects rich diversity. I hope this album goes a little way towards shining a light on some of that talent and potential.”

Rachel Newton said, “‘Making ‘To The Awe’ got me through the early days of lockdown and was funded entirely by direct support from fans, so it means a great deal to me and I'm delighted for it to be included in this year's Longlist.”

Stanley Odd said, “Yas! Absolutely pure delighted to be on The SAY Award Longlist. It's been an amazing year for new music releases despite the ongoing global madness and we're over the moon to see ‘STAY ODD’ resonate with folks.”

TAAHLIAH said, “‘Angelica’ was created out of love for myself and the experiences I’ve had in life which have led me to be who I am today. For my debut project to be recognised in this way feels wonderfully gratifying.”

The Ninth Wave said, “We were taken aback when our first album was Longlisted for The SAY Award last year, and when it made the Shortlist we were even more excited. For the follow up to that album to be Longlisted is truly amazing, especially since it includes the first pieces we’ve ever recorded that were completely self-produced. Thank you to everyone who’s supported us on our journey and evolution across these releases.

The Snuts said, “We are delighted for our debut album ‘W.L'.’ to be in the running for The SAY Award. It’s an album that’ll always be close to our hearts and the hearts of our fans.”

The SAY Award Longlist is the product of an extraordinary nationwide consultation; encapsulating the strength and diversity of Scotland’s music scene.

This year, 327 album submissions, all released during the pandemic, were narrowed down to the 20-strong Longlist by 100 impartial Nominators representing a variety of genres including jazz, classical, hip-hop, pop, trad folk, rock, electronic, indie and many more. The newly announced Longlist will now be whittled down to a final 10 albums to make up this year’s Shortlist, one of which can be chosen by music fans in a 72-hour online public vote. From 27th – 29th September, music fans have the chance to ensure their favourite album from the Longlist makes it onto the Shortlist by voting at www.sayaward.com with the remaining 9 albums chosen by an esteemed judging panel. This year’s SAY Award judging panel includes the likes of Ian Rankin (Author), Jackie Kay (Poet), Daniel Portman (Actor) and Ashely Storrie (Comedian), as well as Tim Burgess (Musician, The Charlatans), whose “Tim’s Twitter Listening Parties” sound tracked the UK’s lockdown for many by bringing artists and audiences together to listen, discuss and celebrate albums both past and present.

The winner of The SAY Award will collect £20,000 – one of the most lucrative prize funds in the UK – while all nine runners-up will be awarded £1,000 and their own bespoke award. Following a digital edition in 2020, the event returns as a physical ceremony, welcoming guests to Edinburgh’s Usher Hall on Saturday 23rd October. For the first time since the award’s inception, music fans are able to join the celebrations and purchase tickets to attend one of the most exciting nights in Scotland’s musical calendar. This year’s Ceremony (marking the award’s 10thbirthday) will celebrate the strength and diversity of Scottish music; past, present and future. The event will recognise 2021’s Nominees and feature special one-of-a-kind live performances, along with the exclusive reveal of 2021’s Scottish Album of the Year. To date, The SAY Award has distributed over £232,000 in prize money across nine previous campaigns, with 2021 set to be another stellar year in showcasing the best of Scotland’s world-renowned musical talent.

2021 has also seen the introduction of two new awards for SAY’s tenth year, with the ‘Modern Scottish Classic Award’ and the ‘Sound of Young Scotland Award’. This year’s Longlist will choose the winner of the ‘Modern Scottish Classic Award’, recognising an iconic Scottish album which has inspired music being made today with a special performance at the Ceremony to celebrate the winning album. Additionally, a panel of previous SAY Award nominees including Kobi Onyame, Sacred Paws, SHHE and more, will choose the winner of ‘The Sound of Young Scotland Award’, with the winner receiving up to £5,000 funding to facilitate the creation of their debut album, plus a showcase performance slot at The SAY Award Ceremony in 2022. Supported by Youth Music and Youth Music Initiative (Creative Scotland), The Sound of Young Scotland Award was designed to invest in Scottish music’s future and provide vital support to an emerging artist.

Developed and produced by the Scottish Music Industry Association (SMIA), the 2021 campaign is delivered in partnership with Creative Scotland, the City of Edinburgh Council, YouTube Music, Spotify, Ticketmaster and PPL with Music Declares Emergency returning as the award’s Charity Partner for a second year. With COP26 taking place in Glasgow throughout November, sustainability is at the heart of The SAY Award’s plans, and the SMIA will look to use its flagship project to demonstrate and instill best practice for the music industry both now and in the future.

Now in its tenth year, previous winners of The SAY Award include Nova ‘Re-Up’ (2020), Auntie Flo ‘Radio Highlife’ (2019), Young Fathers ‘Cocoa Sugar’ (2018), Sacred Paws ‘Strike A Match’ (2017), Anna Meredith ‘Varmints’ (2016), Kathryn Joseph ‘Bones You Have Thrown Me And Blood I’ve Spilled’ (2015), Young Fathers ‘Tape Two’ (2014), RM Hubbert ‘Thirteen Lost & Found’ (2013) and the inaugural winner Bill Wells and Aidan Moffat ‘Everything’s Getting Older’ (2012).

To keep up with The SAY Award 2021 journey, make sure you follow the award on Twitter @SAYaward, Instagram @sayaward and Facebook @SAYaward

12 Dec 2025 | Press release

Nile Rodgers honoured with Outstanding Achievement Award at 65th MPA Christmas lunch

Iconic CHIC co-founder and global hitmaker recognised for five decades of musical innovation as the MPA celebrates a Disco-themed 2025 Christmas Lunch   The Music Publishers Association (MPA) today presented the legendary Nile Rodgers with its prestigious Outstanding Lifetime Achievement Award for Songwriting &...more

12 Dec 2025 | Press release

FAC & Amazon Music offer a step up boost to five more UK artists

  Gigi Moss, lleo, Maya Lane, Nia Wyn and Richard Carter will all receive three days of studio time at The Breakthrough Lab - the bespoke, state-of-the-art production facility operated by Amazon Music and Metropolis Studios This expansion of Step Up Fund...more

12 Dec 2025 | Press release

‘You could go for years without knowing you can earn a penny’: Kojey Radical on songwriter royalties

Exclusive recording of 101 Part Time Jobs podcast with BRIT, Ivor Novello and Mercury Prize-nominated Kojey Radical out now.   The launch of the Livelihood campaign from PRS for Music highlights the crucial need for greater education  around live performance royalties. An...more

12 Dec 2025 | Press release

Over 137,000 Hate Crimes in England and Wales Last Year - Ask For Clive Leads the Charge Against Hate and Builds Inclusive Nightlife Spaces

  Hate crime isn’t just a statistic, it’s a harsh reality affecting thousands daily. Over 137,000 hate crimes were recorded in England and Wales last year, though the true figure is closer to 176,000. Marginalised communities, including LGBTQ+ people and disabled...more

12 Dec 2025 | Press release

rekordbox for iOS/Android now supports SpotifyDJ on mobile devices – rekordbox for Mac/Windows supported

AlphaTheta announces that its DJ application rekordbox for iOS/Android is now compatible with Spotify. Spotify is the world’s most popular audio streaming subscription service, offering over 100 million tracks and billions of playlists. With this update, in addition to rekordbox for...more

12 Dec 2025 | Press release

Rebecca Allen promoted to Chief Artist and Strategy Officer at Universal Music Group UK

 ALLEN TAKES ON BRAND NEW LEADERSHIP ROLE FOLLOWING SUCCESS AT THE HELM OF EMI, DECCA, AND UMG UK’S AUDIENCE, MEDIA & STRATEGY DIVISION   Universal Music Group UK (UMG UK), the UK’s leading music company, has today announced the promotion of Rebecca...more

12 Dec 2025 | Press release

Ticket Fairy announces deal to provide millions in funding for promoters worldwide

Ticket Fairy expands global financing, unlocking funding of up to £5M in the UK, €3M across Europe and $3M in the US, for venues, festivals and events promoters   Ticket Fairy has announced a significant expansion of its global financing capabilities that...more

12 Dec 2025 | Press release

Warner Chappell unifies music publishing and production music sync teams under Rich Robinson

Well respected creative leader also adds Audio Asset team to remit   Warner Chappell Music (WCM) today announced it has unified its global sync operations, bringing its frontline, catalog, and now Production Music sync teams together under Rich Robinson, EVP, Global Synchronization and...more

12 Dec 2025 | Press release

MIT Climate Machine with support from Coldplay, Warner Music Group, Live Nation, and Hope Solutions release first ever total emissions of live music in US and UK

Findings from over 80,000 shows across the U.K. and U.S. provide a foundation to decarbonize the future of live entertainment Click HERE for the full report The Massachusetts Institute of Technology’s Climate Machine (formerly part of the MIT Environmental Solutions Initiative) with support from Coldplay,...more

11 Dec 2025 | Press release

2025 Through Music Video: Sabrina Carpenter’s “Manchild” Was the Biggest U.K. Premiere on Vevo

  Skye Newman and Olivia Dean were also among the chart newcomers in the UK on Vevo  A first for K-Pop, JENNIE’s “like JENNIE” was the most watched premiere on Vevo globally UK fans rewatch “Die With a Smile”, “BIRDS OF A FEATHER”,...more

11 Dec 2025 | Press release

It's Beginning to Sound A Lot Like Last Year - new analysis finds Christmas music is on repeat

New study finds 63% of the songs in the 2024 Christmas Top 40 were exactly the same as the year before  In contrast no songs were repeated in any of the Christmas Top 40s between 2000 and 2005 Fairytale of New York has...more

11 Dec 2025 | Press release

Music Studios Business Rates

The Rt Hon Rachel Reeves 11 Downing Street London SW1A 2AA Dear Chancellor, 7 December 2025 As you are doubtless aware, the United Kingdom is famous for its music industry, and part of that is being home to the finest recording studios in the...more

11 Dec 2025 | Press release

Chancellor's budget sparks alarm as nightlife businesses say Treasury modelling fails reality, new flash poll shows

  The lights are dimming on Britain’s night-time economy. From buzzing pubs to packed music venues, local businesses are sounding the alarm after a new flash survey of 345 night-time economy businesses revealed that the Chancellor’s latest Budget will hit them...more

11 Dec 2025 | Press release

Producer/musician/multi-instrumentalist Terrace Martin signs worldwide publishing deal with Peermusic

  Global independent music publishing company, Peermusic, has signed producer, musician, and multi-instrumentalist Terrace Martin to a worldwide publishing administration deal as announced today by Jamie Cerreta, President U.S. and Canada, Peermusic and Tuff Morgan, Vice President of A&R, Peermusic. Through the deal, Peermusic will also represent Terrace Martin...more

11 Dec 2025 | Press release

Drowned in Sound Announces Partnership with Qobuz

25 year old music publication and ethical streaming platform partner to support mission-driven journalism and music discovery   Drowned in Sound, the independent music publication, podcast and online community, has today announced a new partnership with Qobuz, the independently-owned high-quality music streaming...more

11 Dec 2025 | Press release

Saudi Arabia’s EIF and Legends Global score big joint venture announcement

  Saudi Arabia’s Event Investment Fund (EIF) and Legends Global have announced a joint venture to support the Kingdom’s vision and investment in its fast-growing venue industry.   This partnership will become the venue operator for venue projects within the Kingdom of Saudi...more

11 Dec 2025 | Press release

Angry Mob Music Signs Foreign Sub-Publishing Agreement With D-Version Music Publishing in Greece

  Angry Mob Music, an independent music publisher boldly serving songwriters, composers, artists, and creatives, has signed a new sub-publishing agreement with D-Version Music Publishing to represent their catalog in Greece, bringing the Angry Mob Music catalog to the Greek market for...more

11 Dec 2025 | Press release

Universal Music Group announces new UMusic shops in New York and London

Today, Universal Music Group (UMG), the world-leader in music-based entertainment has announced the launch of two UMusic Shop locations in New York and London, dedicated to reimagining the fan experience.  Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG's iconic artists,...more

11 Dec 2025 | Press release

Jeff Sosnow named President of Reprise Records

Widely admired exec takes on new role alongside his post as EVP of A&R for Warner Records   Warner Records Group today announced that Jeff Sosnow has been promoted to President, Reprise Records, in addition to continuing in his role as EVP...more

11 Dec 2025 | Press release

Openstage Puts Artists in Control of Fan Relationships by Uniting Once Fragmented Data

Artists struggle with one basic issue: Control.  They don't know who their fans are. Even with large followings, most artists struggle to identify real fans, understand who is engaged, or build relationships over time. Fan information is scattered across ticketing platforms,...more

11 Dec 2025 | Press release

Seventeen live music sector organisations sign open letter to UK Prime Minister calling for urgent review of Business Rates

Dear Prime Minister, We are writing on behalf of the live events sector to urge you to review the devastating, unintended consequences for live venues of changes announced to the Business Rates system at the Budget.  The combined impact of disproportionate, inappropriate,...more

11 Dec 2025 | Press release

Sony Music Publishing Signs Global Deal with BigXthaPlug

Sony Music Publishing today announced it has signed a global publishing deal with award-winning, multi-platinum selling breakout star BigXthaPlug. BigXthaPlug, aka Xavier Landum, has quickly established himself as one of music’s most powerful new storytellers. With an unmistakable sound that delves into...more

11 Dec 2025 | Press release

The Live Awards 2025 - Winners announced

The LIVE Awards 2025, which took place in association with Skiddle at The Troxy, in East London, on the evening of Wednesday 10th December, has published its full list of winners. Attended by over 500 guests including promoters, venues, agents, festivals,...more

11 Dec 2025 | Press release

IMPF Key Principles for CMO Licensing Models for Generative AI

  Generative AI is rewriting the rules of the music ecosystem, at speed and scale we have never seen before. For independent publishers and the songwriters and composers they represent, this shift brings both opportunity and profound risk. At the core...more

10 Dec 2025 | Press release

beatBread Surpasses $100 Million in Deal Funding as Company Marks its Fifth Anniversary

1700 Deals Representing 67 Billion Streams Funded,With Platform Expanding To 42 Countries    beatBread, a leader in funding for independent labels and musicians, today announced a series of major milestones that underscore its accelerating global scale and industry impact as it celebrates...more

10 Dec 2025 | Press release

BDi Music signs exclusive worldwide publishing deal with artist, producer and topliner Jack Critchlow

Critchlow has had significant support at radio at DSPs.   BDi Music has signed emerging artist, producer and topliner Jack Critchlow to an exclusive worldwide publishing deal. Hailing from the North of England, 22-year-old Critchlow is one of the most exciting upcoming acts...more

10 Dec 2025 | Press release

Bucks Music Group appoints Rick Lansdell as COO alongside key promotions

Flash Taylor,  James Paterson, Rhiannon Bramley, Maria McDonald, Sevana Mehrunnesa and Andrea Loizidou all step up at independent publisher.   Bucks Music Group has announced the appointment of Rick Lansdell as the company’s Chief Operating Officer, as well as a number of...more

10 Dec 2025 | Press release

Tyler West and Chloe Burrows announced for KISS Breakfast Show

KISS have announced that Tyler West will be the new host of the KISS Breakfast Show. However, he won’t be alone as podcaster and TV personality, Chloe Burrows, will be joining KISS as his co-presenter.   Tyler and Chloe will be taking over KISS Breakfast when,...more

10 Dec 2025 | Press release

Live Music Company DHP Family Brings Two Senior Women To The Board

  Two senior colleagues have joined the board of DHP Family, the live music company behind a host of iconic live music venues, award-winning festivals and a thriving concerts business.  Julie Tippins becomes a non-executive director as she steps away from the...more

10 Dec 2025 | Press release

Music League and Roxxem Win Music Tectonics’ 2025 Swimming with Narwhals Startup Competition

  Music Tectonics is here to shout about the winners of its annual Swimming with Narwhals competition for innovative startups in music tech. These winners show how music is everywhere, shifting the status quo of media, tech, and entertainment. This year, two...more

12 Dec 2025

  • The 10 biggest AI music stories of 2025 (see Features)

11 Dec 2025

  • Do pop stars write their own hits—and if not, who does? (see Analysis)

10 Dec 2025

  • TikTok unveils its Year in Music Report (see Digital)

09 Dec 2025

  • Coldplay, U2, Ed Sheeran named most popular touring artists of the millennium (see News)

  • King Gizzard, having pulled music from Spotify in protest, find genAI clones on the platform (see Digital)

08 Dec 2025

  • UK parliamentarians join call to regulate most powerful AI systems (see News)

  • Martin Mills is trying to thwart a record industry takeover by Universal (see Features)

05 Dec 2025

  • IMPF says members should reject AI deals that do not value songs properly (see News)

  • Which songs do we replay the most? (see Analysis)

04 Dec 2025

  • Spotify Wrapped 2025 goes live (see Digital)

03 Dec 2025

  • Daddy Yankee files lawsuit against former manager and third parties for alleged royalty scheme (see News)

  • EU touring: Impact of Brexit worsening, says UK Music report (see Reports)

02 Dec 2025

  • ORCA released a report analysing the economic investments and social impact of nine leading independent record labels (see Reports)

  • Jorja Smith’s label requests share of royalties from ‘AI-cloned’ song (see News)

01 Dec 2025

  • A creative nation is a thriving nation (see Opinion)