• As part of this year’s Amex Unsigned line-up, on Wednesday 20th August, the FAC will host an exclusive discussion “Showcasing the importance of grassroots music in and around the community” featuring FAC artists, Amex Unsigned artists & special guests 

The Featured Artists Coalition (FAC) is kicking off a new partnership with Amex Unsignedby hosting an exclusive event on the AmexUnsigned Stage at celebrated East London festival All Points East’s In The Neighbourhood. 

In The Neighbourhood is the fun and free-entry festival that operates during the midweek of All Points East in London’s Victoria Park. The event is run in partnership with Tower Hamlets Council between 17th and 20th August.  

Amex Unsigned is an American Express initiative that helps to create breakthrough opportunities for emerging music talent through unparalleled access to live gigs, ad syncs and mentorships.  

The FAC will host a takeover of the Amex Unsigned stage from 5pm on Wednesday 20th August. This will include a discussion titled “Showcasing the importance of grassroots music in & around the community” moderated by FAC board director Roxanne de Bastion, and featuring guest speakers Dave Edwards, VP, Demand Generation at American Express, the celebrated artist and performer, Kelli-Leigh, Welsh soul artist and Amex Unsigned artist Nia Wyn (also a member of the FAC’s Artist Council), and Chloe Pean, Promoter at AEG Presents. 

This will be followed by a performance from Nia Wyn, as well as by further performances from Kianja and Ben Kidson. 

There will also be a very special closing guest appearance from a UK artist to be announced on the day of the show.  

Full details can be found here. 

Gary Reid, Head of Partnerships & Programmes, Featured Artists Coalition 

“It feels apt to enter into this partnership with Amex Unsigned at In The Neighbourhood. Practically every artist who graduates to a festival stage begins their journey with grassroots shows. This is the foundation of our organisation, and, as we will discuss on August 20th, it is increasingly vital that we can support upcoming artists to develop their craft and empower them to reach their potential.”

Dave Edwards, VP of Demand Generation at American Express 
“Through Amex Unsigned and our resulting work with emerging artists, we know all too well the hurdles artists can face when trying to break into the increasingly tough music industry. We are excited to be partnering with the FAC and supporting their panel event on the Amex Unsigned stage at In The Neighbourhood. We hope that together we will be able to create more opportunities for aspiring artists in the UK.” 

Amex Unsigned provides authentic opportunities for new UK talent and its core values align with the FAC goals of ensuring fairness, equity and transparency in the music industry. This partnership between the FAC and Amex Unsigned backs UK grassroots music, helping to create visibility for emerging music talent through unparalleled access to live gigs, ad syncs and mentorships. 

The FAC is at the forefront of campaigns to support grassroots live touring in the UK. Earlier this year, the organisation announced a UK Artists Touring Fund with the aim of distributing revenue collected from a ticket levy on 5,000+ capacity music events, and ensuring artists are provided with greater support to underwrite the increasing costs of live shows.  

As with previous years, the Amex Unsigned Stage will present a dynamic mix of emerging talents set to captivate the crowds with their unique sounds and electrifying performances.  

East London’s celebrated festival All Points East returns to Victoria Park with headliners Cleo Sol (Friday 15 August) for a world exclusive show, Chase & Status (Saturday 16 August), Barry Can’t Swim (Friday 22 August), RAYE (Saturday 23 August), and The Maccabees (Sunday 24 August).  

Between the weekends, In The Neighbourhood will return this summer for four days of activities and free entry.  

Visit www.allpointseastfestival.com for more information.