• Tenwest wins Innovate UK award

• Early access for artists, with new landing page revealed

• Tenwest label success in 2024

Tech driven music company, Tenwest, has revealed it is building a game-changing tech platform, Future Mode, which codifies its proven record label strategies for emerging and diverse artists. With artists being able to apply for early access, Future Mode is a platform which will empower artists to unlock their full potential through a seamless end-to-end distribution and marketing solution. Tenwest is backed by Innovate UK, announcing that they have just successfully won their Creative Catalyst grant. This will support the development of Future Mode, playing a vital role for its build which will see it become the ultimate artist growth platform.

Built for emerging artists, with emerging artists, the platform provides all the tools an artist needs to maximise their releases. It is modelled on Tenwest's powerhouse record label approaches that have generated over 600 million streams and £1 million in revenue for artists. With AI-enhanced expert guidance provided in real time, giving artists the best possible strategies to unlock success, this platform will offer the strategies and support needed to thrive, not just survive, in the music industry.

Tenwest's unique platform has been designed to simplify the challenging release roadmap faced by independent artists; creating promotional strategies, generating campaign assets and building a robust social media presence - all of which will create a successful fan and revenue growth model. All this can now be intelligently automated in a bespoke way within Future Mode, to empower and support artists who may lack expertise and the resources required to market their releases. What's more, with 80 per cent of over 120,000 tracks added to Spotify daily from independent artists, Future Mode will prove to be vital for this creator economy.

Now acknowledged by Innovate UK - the UK's national innovation agency - Tenwest's tech platform has been awarded a grant from its Creative Catalyst programme to fund this innovative project. The award will support the development of Future Mode and provide Tenwest with the backing, expertise and facilities needed to evolve this forward-thinking platform.

Rubin Patel, Co-Founder of Tenwest, said: "Artists are at saturation point, with so much new music making discovery and growth harder and harder. These artists don't need another self-serve distribution platform or another automated marketing platform added to the long list of existing services in a fragmented landscape all doing the same thing. We're delighted that Innovate UK and the Creative Catalyst programme are enabling us to build something different that provides diverse and emerging artists with the individualised support they need to actually develop a sustainable career online - which is why we believe Future Mode is set to be a revolutionary artist platform."

As a record label, Tenwest has enjoyed a successful 2024 so far. In the first half of the year it has generated hundreds of millions of streams, billions of video views, BBC radio playlisting and more, for artists such as Sami Rose, Mr Williamz & Shy FX, Excision and The Wellermen. As a company, its core mission is to empower diverse and emerging artists across the globe with its unique approach to individualised social and streaming strategies. This has led to the creation of Future Mode. With experience growing the careers of independent artists, Tenwest commands the best approach to bespoke strategies which is unrivalled and showcases its exceptional value to the music industry. 

The platform is due to launch in 2025, however, artists can apply for early access to experience first-hand the benefits of the platform. For more information, head to www.futuremode.io.

Future Mode on social media across Instagram (fumohq), X (@fumoapp), TikTok (@fumoapp) and Facebook (@fumoapp).