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With a sensitivity of 97.1% and a specificity of 99.6%. With pricing starts from a little as £8 per test kit. The individually packaged test is imminently due to receive self-testing approval in the form of UK MHRA Emergency use (it is the second test to achieve this, the only other being the controversially contrived UK govt NHS Test & Trace test). The test will also simultaneously receive Europe wide CE self-testing approval and it will be the first test in Europe to achieve this.

Swallow Events are currently in discussions with multinational retailers which will enable self-testing kits to be purchased individually alongside your weekly shopping, for example.

Working alongside the Albanian government. Swallow Events is also proud to announce its partnership with Unum Festival where they will be hosting the worlds first non-socially distanced, full-scale, Covid 19 rapid tested festival. 

Butrint Baholli, CEO of Unum Festival, said “We are delighted to be working with Swallow Events in conjunction with the Albanian government, to ensure that Unum Festival can take place in a safe and secure way for all our visitors. We will have testing on and off site at the festival and Swallow Events are working to provide us with the delivery plan.” 

Over 500 other clients internationally have been in consultation with Swallow Events regarding the use of rapid testing provisions for their forthcoming events/festivals, including Picnic Records, Campo Sancho Festival and Access the Music Festival, to name but a few. 

Swallow Events have also signed an exclusive agreement with Yoti, the worlds most advanced and established (2 years), biometrics and highly secure, blockchain identification testing platform which has received over £85m in research and development, is used by the NHS, UK governments and has over 10 million downloads to date. Swallow Events’s self-testing kits can also be linked to a brand new digital home test verification section of the highly secure, anti-spoofing platform where most importantly, only the user has access to their data. The reusable Yoti digital ID app is secure, privacy-preserving and puts people’s ID documents and important information on their phone, encrypted and under their control. Yoti cannot track users or share any of their data without permission.

Swallow Events have also confirmed their latest distribution contract to supply Covid 19 rapid testing kits throughout Canada.

Oli Thomas (Founder and Managing Director, Swallow Events) comments:
"With the constant shifting of sands regarding rules and regulations surrounding global event testing and most importantly, the UK government’s controversial health passports which are yet to be developed but are allegedly being trialed as part of the 'Events Research Programme'. We decided to have all eventualities covered by not only offering the worlds first onsite Covid-19 testing service and consultancy for events in October 2020 but now we’re even more excited to announce the UK and Europe's first CE approved commercial ‘at home, self-testing service linked to a user generated digital blockchain verification platform’ and therefore enabling pre-event, home testing for spaces like nightclubs, who do not necessarily have the space and infrastructure to facilitate on the door testing, through to large scale festivals, events, business conferences, stadia and even enabling an efficient and inexpensive way to the unlocking of air travel throughout the UK and Europe”.


 
 
 

29 Oct 2025 | Press release

War Child’s ‘Day of the Girl’ Concert Series Raises Over £40,000 to Support Girls and Women Affected by Conflict

Through Intimate Live Shows Featuring English Teacher, girli & Katy J Pearson   War Child UK is proud to announce that this year’s Day of the Girl concert series has raised over £40,000 to support girls and women living in conflict zones around the...more

29 Oct 2025 | Press release

My future as an amateur football club coach by Nuno Suraiva, founder, SCL-Lusitanian Label Group

Featured in Complete Music Update. Nuno Saraiva has had a 30 year career in the music industry as an artist, songwriter, music publisher, record label, consultant, music exporter and project manager. He is founder of the SCL-Lusitanian Label Group in Portugal, and...more

29 Oct 2025 | Press release

MIME Conference 2025 unites music leader to bridge the gap between education and industry

As the UK prepares to launch its new National Centre for Arts and Music Education, the Music Industry + Music Education (MIME) Conference will explore music policy and accreditation, plus resources and opportunities for the next generation of music professionals.   Leading figures...more

29 Oct 2025 | Press release

ASCAP, BMI and SOCAN Announce Alignment on AI Registration Policies

The Three Major North American PROs will now accept registrations of partially AI-generated musical works   ASCAP, BMI and SOCAN today announced they have each adopted policies to accept registrations of musical compositions partially generated using artificial intelligence (AI) tools. These works...more

29 Oct 2025 | Press release

Karma Artists Continues to Make Waves in Asia

Writer/Producer Collaborations, Writing Camps and Cultural Exchanges Fueling ‘Extraordinary’ K-pop Success Karma Artists, the London-based independent music company, is celebrating a number of successful creative projects alongside a slate of future activities, which will see it further engage with the fast-growing...more

29 Oct 2025 | Press release

Warner Chappell Music sign rising Portuguese star Maninho

  Warner Chappell Music (WCM), the global music publishing arm of Warner Music Group (WMG), has signed Maninho - one of Portugal’s most in-demand and highly-respected talents.  The singer-songwriter, who also has a record deal with Warner Music Portugal, exploded onto the...more

29 Oct 2025 | Press release

EXIT announces 2026 Global Tour following Government pressure in Serbia - first destinations revealed

 EXIT will tour through Egypt, India, Malta, Croatia, Macedonia and Serbia as part of 'The First Chapter' EXIT, one of the world's leading music festivals, is entering a new chapter in its history. After announcing that it will not be held...more

29 Oct 2025 | Press release

NME’s The Cover 2024-2025: A premium coffee table book spotlighting Kneecap, Lola Young and other breakthrough artists

  NME, the globally renowned music and pop culture brand, announces The Cover 2024–2025, a premium coffee table book celebrating the most exciting emerging artists of the year. The second edition to the annually released collection is a boldly designed hardback featuring bespoke...more

29 Oct 2025 | Press release

UK Music Introduces 'Five Ps' Guide to Boost Diversity and Inclusion Across the Music Industry

  UK Music has introduced its ground-breaking Five Ps guide to bring about enduring change and positive outcomes for diversity and inclusion across the music industry.The Five Ps is a practical guide that follows widespread consultation right across the sector. It maps out five...more

28 Oct 2025 | Press release

Reservoir and PopArabia grow MENA cagalogue with two new acquistions

Reservoir Media, Inc. (NASDAQ: RSVR), an award-winning independent music company, in conjunction with PopArabia, the leading music publisher and independent music company in the Middle East and North Africa (MENA), announced two new acquisitons to expand the Companies’ share of...more

28 Oct 2025 | Press release

LIVE Awards 2025 - Finalists Announced

The annual LIVE Awards, which will take place in association with Skiddle on Wednesday 10th December at Troxy in East London, has announced its category finalists for 2025. Chosen by a panel of industry experts the shortlists cover all sectors of...more

28 Oct 2025 | Press release

The American French Film Festival 2025: Sacem, Driving the Influence of French Creation in Hollywood

As a true bridge between France and the United States, The American French Film Festival (TAFFF) returns for its 29th edition in Los Angeles, from October 28 to November 3, 2025, celebrating the vitality of French cinema and music on the international stage.After the...more

28 Oct 2025 | Press release

Musicbird expands portfolio with catalogue of celebrated producer Rick Parashar

Boutique music rights investment company acquires producer income of the late London Bridge Studio founder, including hits by Nickelback and Alice in Chains   MusicBird (the “Company”), the boutique music rights company which invests in time-tested catalogues with proven quality and growth potential,...more

28 Oct 2025 | Press release

Abbey Road's Amplify programme returns for its fifth edition in London and Manchester this November

This year, Abbey Road is expanding its annual Amplify festival to Manchester, across nine days of free events. Abbey Road will open its doors to the next generation of artists, engineers, and creatives for masterclasses, immersive recording sessions, production workshops,...more

28 Oct 2025 | Press release

ROAM announces the appointment of Jess Kinn

Global live booking agency ROAM is delighted to welcome Jess Kinn to the company.  Widely recognised as one of the UK’s most forward-thinking and artist-focused agents, Jess represents a dynamic and diverse roster including Olly Alexander (Years & Years), Africa Express,...more

28 Oct 2025 | Press release

Emerging alt-rock idol Hana Lili signs to Nettwerk

Nettwerk is delighted to welcome Welsh alt-rock and pop punk artist Hana Lili to the roster. Hana marks the occasion with the release of a potent, poignant and provocative new banger “Sick of Myself.” “Sick of Myself” is a fully...more

27 Oct 2025 | Press release

Career achievements of Stephen Taverner to be recognised at the Artist & Manager Awards

  The hugely popular founder of East City Management will receive the award for Managers' Manager Shortlists for Artist Of The Year (sponsored by Tixel) & Manager of the Year revealed An inaugural Earth Action Award will be presented to NATURE the artist...more

27 Oct 2025 | Press release

Music Nation starts formal operations, launching new era of opportunity for UAE artists

Chairwoman Rasha Khalifa Al Mubarak Announces Senior Leadership Team: Amer M. Samhoun named Chief Executive Officer; James K. Petrie appointed Chief Operating Officer; Ali Dee joins as Chief Creative Officer   Music Nation Copyrights Management ("Music Nation"), a pioneer in music rights...more

27 Oct 2025 | Press release

Amsterdam Dance Event looks back on record breaking edition and announces dates for 30 year anniversary in 2026

Amsterdam Dance Event looks back on record breaking edition and announces dates for 30 year anniversary in 2026 The dates are set: October 21 - 25, 2026   Amsterdam Dance Event (ADE) announces the dates for its 30 YEARS ADE anniversary edition in...more

24 Oct 2025 | Press release

Brits spend over £580 a month on entertainment and leisure, but 61% regret social media-driven purchases

A new study from credit card brand Aqua has revealed how Brits are spending on lifestyle, and what drives certain purchases Eating out tops the list of lifestyle spending categories, with over half of Brits indulging in restaurants and takeaways 70% of Brits admit...more

24 Oct 2025 | Press release

Noctil leverages The MLC’s public musical works database

Noctil leverages The MLC’s public musical works database to give its users the ability to view The MLC’s data for unmatched sound recording products and musical works with unclaimed shares within the Noctil platform The latest in a series of strategic...more

24 Oct 2025 | Press release

Impala warns of risks to cultural diversity posed by UMG/Downtown deal

A crucial element in reviewing mergers in the music sector is what’s at stake for the ecosystem and cultural diversity. A new paper published by IMPALA predicts that the proposed UMG/Downtown acquisition carries significant risks for both the quantity and...more

24 Oct 2025 | Press release

Latest PPL Momentum Music Fund and PPL Momentum Sbardun | Accelerator grantees announced

10 talented UK artists in genres including pop, folk, R&B, jazz and rock receiving PPL Momentum Music support These selected grantees mark the 50th round of the landmark fund, supporting 623 artists at a career tipping point since its launch in 2013 4...more

24 Oct 2025 | Press release

Best performing National Album Day to date

Vinyl LP sales rose 54% over the National Album Day weekend, and were up 23.9% year-on-year A third of the Top 100 Official Vinyl Albums Chart was made up of titles released exclusively for National Album Day 2025, also accounting for...more

24 Oct 2025 | Press release

Sony Music Publishing UK Renews Exclusive Global Deal with Daecolm

Sony Music Publishing today announced it has renewed an exclusive worldwide publishing agreement with British artist and songwriter Daecolm. The deal renews the company’s long-established partnership with Daecolm, which began in 2016, and covers his existing catalogue and future recordings. In 2024, Daecolm achieved global success with the international hit “I Adore You”...more

24 Oct 2025 | Press release

KiTbetter Opens First North American Manufacturing Facility for KiTalbums in Los Angeles, California

KiTbetter, the company behind the patented hybrid KiTalbum format that bridges physical and digital music, has opened its first North American manufacturing facility in Los Angeles, California. The new site marks a major milestone in KiTbetter's global expansion. It will...more

23 Oct 2025 | Press release

Concord Music Publishing signs songwriter-producer Nickname Jos

  Today, Concord Music Publishing announced the signing of artist, songwriter, and producer Josef Kuhn, known professionally as Nickname Jos. The universal co-publishing deal, effective immediately, includes Nickname Jos’ full catalog and future works. Nickname Jos is a multitalented performer, songwriter, and producer that has...more

23 Oct 2025 | Press release

Wear the music, share the joy: Music therapy charity Nordoff and Robbins launches Christmas jumper collection

  Available now at nordoff-and-robbins.teemill.com A percentage of every sale goes directly to Nordoff and Robbins Endorsed by Nordoff and Robbins Music Ambassador, Edith Bowman Created in partnership with sustainable print on demand platform Teemill    Nordoff and Robbins, the UK’s largest music therapy charity, has today...more

23 Oct 2025 | Press release

IMPF establishes key targets across tech, data and emerging markets at Global Music Summit

 Record 650 delegates attended 2025 event.Dates set for 2026 event.   The IMPF established a number of key targets and priorities for the independent music publishing community across tech, data and newer markets at this year’s Global Music Summit Palma. Dates have also...more

23 Oct 2025 | Press release

Sophie Ellis-Bextor features on episode 4 of ‘The Red Carpet Treatment - On The Road Presented by Mastercard’

The Red Carpet Treatment - On The Road Presented by Mastercard Hosted by Luke Hamnett   Sophie Ellis-Bextor features on episode 4, out TODAY available to watch in full on @BRITs YouTube or on @BRITs social channels    The BRIT Awards with Mastercard today releases the fourth...more

29 Oct 2025

  • UK Music introduces 'Five Ps' guide to boost diversity and inclusion across the music industry (see News)

28 Oct 2025

  • Reservoir Media: A hidden gem? (see Features)

  • The music industry remains divided on generative AI. Where will that leave us? (see Comment)

27 Oct 2025

  • How fan power is reshaping pop (see Features)

24 Oct 2025

  • The “forever” stakes of generative AI ownership (see Comment)

23 Oct 2025

  • Lyor Cohen: AI won’t replace artists — it will make them unstoppable (see Opinion)

22 Oct 2025

  • Omdia tips music publishers’ revenues to hit $10bn this year (see Reports)

  • Unit1 Studio launches offering potential for immersive avatar concerts through lower production costs (see Digital)

21 Oct 2025

  • Are we still in the music business? When your POV is worth more than your mp3s (see Opinion)

20 Oct 2025

  • Is rock’n’roll dead? (see Features)

  • Book extract: Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture (see Comment)

  • With MTV channels switching off, is the music video under threat? (see Features)

17 Oct 2025

  • Spotify partnering with multinational music companies to develop ‘responsible’ AI products (see Digital)

  • Sam Fender wins 2025 Mercury Prize (see News)

16 Oct 2025

  • Spotify working on ‘SongDNA’ feature that showcases the people behind tracks (see Digital)