Stagehand Launches #ILOVELIVE 27 Nov 2020
A Prize Draw Campaign To Raise Funds For Music Stage Crew Impacted By Covid-19
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Featuring Unique Memorabilia From Artists Including Ajimal, Alt-J, Bastille, Billy Ocean, Blossoms, Camelphat, Chemical Brothers, Clannad, Courteeners, Craig David, Disclosure, Django Django, Download Festival, Elbow, Ellie Goulding, Eric Clapton, Fka Twigs, Florence & The Machine,
Gary Numan, Glastonbury Festival, Howard Jones, Idles, Jack Savoretti, Jess Glynne, Johnny Marr, King Gizzard, Latitude, Lewis Capaldi, Liam Gallagher, Liam Payne, Live Nation, Marillion, Mark Knopfler, Nick Cave & Warren Ellis, Nile Rodgers, Nothing But Thieves, John Otway, Pollen, Primavera Festival, Rag N Bone Man, Reading & Leeds Festivals, Rick Astley, Robbie Williams, Royal Blood, Rudimental, Sam Smith, Sjm, The Dung Beatles, The Script, The Vaccines, Thompson Twins’ Tom Bailey, The xx, Tom Misch, Tom Walker, Trnsmt, Warehouse Project And Years & Years
Most of the above will launch today but some will launch on Friday 4 Dec 2020.
Stagehand in partnership with Crowdfunder, have today launched #ILoveLive, a prize draw campaign organised to raise funds for the production staff and stage crew impacted by the loss of work caused by the Covid-19 pandemic. Stagehand is the only UK charity specifically dedicated to providing hardship funding for live events industry workers, and aims to raise at least £1 million before Christmas.
Workers within the live music industry are in urgent need of support. The industry was the first to close and will be the last to reopen, resulting in thousands of people facing immense hardship. The problem is intensified by the nature of the industry. Over 60% of the people working in the industry are freelancers without any support from a larger company and over 20% of all crew have discovered that they don’t qualify for any government support at all. Stage crew have been the forgotten ones in the current pandemic.
Stagehand and the #ILoveLive initiative will not only make a real practical difference to helping people survive the huge challenges that they face, but it also offers a timely reminder that the wider community cares about their plight.
A former stage manager who has already received a grant from Stagehand said: “I can’t express how much this is going to help me. I woke up in tears this morning, upon the realisation that I had less than £10 to my name. I was desperately wondering how I was going to survive for the rest of the month when £500 landed in my account from Stagehand. Stagehand and all of the people who are creating fundraising projects are doing such an amazing thing for those of us who are currently unable to work in live music, and who have been unsuccessful in finding other work.”
The #ILoveLive campaign gives fans the chance to give something back to the people who make life-affirming live events happen and to win money-can’t-buy prizes from their favourite artists. The #ILoveLive campaign, in partnership with Crowdfunder UK (who have waived their platform fees), features a list of all of the artists who have contributed prizes. Fans can choose which artists they want to buy tickets for, and can increase their chances of winning by purchasing multiple tickets. Tickets are priced at £5 each. The draw is now live and remains open until 6.00pm on December 17th. The winners will then be chosen on December 23rd and prizes will be sent out in January.
Here are examples of the wide range of prizes on offer:
Nile Rodgers: A replica of his classic 1957 ‘Hitmaker’ Fender Stratocaster, signed
Florence Welch: Handwritten lyrics dedicated to the winner.
Mark Knopfler: The Fender Stratocaster used throughout his 2019 world tour, signed.
Chemical Brothers: Their touring Roland 303 synth, signed.
Craig David: Signed mixing desk that he used for his third album
Eric Clapton: His personal signed Martin acoustic.
Royal Blood: The jacket frontman Mike Kerr wore during their landmark Glastonbury show in 2017.
Liam Gallagher: His Les Paul ‘Studio’ guitar, signed.
Robbie Williams: Handwritten lyrics dedicated to the winner.
Nick Cave and Warren Ellis: Signed bass guitar and pedal.
FKA twigs: A rare mask worn during her live show.
John Otway: A gig in the winner’s front room
Thompson Twins’ Tom Bailey: His ESP guitar that he played at Live Aid in Philadelphia in 1985
The #ILoveLive campaign has been spearheaded by artist manager and promoter David Stopps with Andy Lenthall and Mike Lowe at Stagehand. They appealed to PPL, the BPI, major record labels and artist management companies, and raised £280,000 - most of which went to the 300 crew members in the most desperate need earlier this month.
The idea for a prize draw was suggested by Ian McAndrew of Wildlife Entertainment, whose management roster includes Arctic Monkeys and Royal Blood. He had previously set up a similar draw with Arctic Monkeys to benefit the Music Venue Trust.
David Stopps and Ian McAndrew, together with booking agent Tom Schroeder, subsequently reached out to the music community and received a rapturous response, with countless major artists offering remarkable one-off items.
Mike Lowe, the Chair of Stagehand’s Board of Trustees commented: “We know that when live shows can take place again in financially viable ways, the industry will be extremely busy. Artists, festivals and venues just want to get back to work and the public are hungry to see live entertainment again. No live show of any kind can happen without the skills and expertise of the army of live events workers. I am sure that the live events industry workers who we can help, will join me and my fellow trustees in expressing our massive appreciation for making all of this happen in the most difficult and unprecedented of times.”
David Stopps added: “When I heard about the tenth suicide among stage crew in late August I knew I had to do something. Stage crew are not only suffering great financial hardship but nearly all are saying they are also suffering with mental health issues. Money raised from these prize draws will actually save lives.”
Rob Love, CEO of Crowdfunder said: “This is a really exciting campaign and we are thrilled to be partnering with Stagehand and an array of incredible talent. Running prize draws with money-can't-buy prizes can be a really effective fundraising tool. This crucial campaign will help support the 'behind the scenes' workers in the live music industry who have been left without work for months.”
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THE HEADLINES
Spotify now lets you share what you’re streaming in real time with friends (see Digital)
Streamed and retail entertainment sales grew four times faster than UK economy in 2025 (see News)
UMG announces collaboration with NVIDIA to pioneer responsible AI for music discovery, creation, and engagement (see News)
2026 music industry predictions (see Features)
New wave of global British breakthrough talent helps UK recorded music grow for 11th consecutive year (see News)
What’s going to give you the marketing edge in 2026? (see Features)
The global value of music copyright hits an all-time high (see Reports)
The 'metamorphosis' of Atlantic Records (see Features)
Looking ahead to 2026 (see Opinion)
Boost for artists in AI copyright battle as only 3% back UK active opt-out plan (see News)
Music discovery: More channels, more problems (see Reports)
The 10 biggest AI music stories of 2025 (see Features)
