Spotify Technology S.A. Announces Financial Results for Third Quarter 2021 27 Oct 2021
Dear Shareholders,
The business performed very well in the quarter. Nearly all of our major metrics finished better than expected, including MAUs, Revenue, Gross Margin, and Operating Income. Subscriber growth was inline and importantly, ARPU growth increased Y/Y. Additionally, we saw another quarter of significant advertising strength and user engagement metrics across many markets showed encouraging signs of growth. During the quarter, we generated positive Free Cash Flow of €99 million.
MONTHLY ACTIVE USERS (“MAUs”)
Total MAUs grew 19% Y/Y to 381 million in the quarter, up from 365 million last quarter and near the top end of our guidance range. We experienced double digit Y/Y growth in all regions with particular strength in Rest of World where performance was aided by the resumption of marketing activity in India along with above-plan growth in the Philippines and Indonesia. We also saw improved momentum across the 86 markets launched earlier this year, with outperformance led by South Korea, Bangladesh, and Pakistan.
PREMIUM SUBSCRIBERS
Our Premium Subscribers grew 19% Y/Y to 172 million in the quarter, up from 165 million last quarter and towards the midpoint of the guidance range. We tested a Premium promotion in the third quarter, which aided the typical seasonality of our business and also helped offset the tough comp from the successful launch of Russia and surrounding territories in Q3 last year.
This quarter we added several major promotional partnerships, including HMD Global (Spotify preloads on select Nokia branded smartphones and tablets across all 178 markets), LG U+ (offering 3 or 6 month trials in South Korea with one of the country’s largest telcos), OnePlus (Spotify preloads on OnePlus mobile devices in India with 3 or 6 month trials and a limited offer of 12 month trials to OnePlus Red Cable Club members), PayMaya (supporting pre-paid payment solutions for Spotify's daily, weekly and monthly subscriptions and offering 7 day trials in the Philippines), and Tinkoff (offering 3 month trials with Russia’s largest all-digital bank). Additionally, we renewed our partnership with Spark, New Zealand’s largest telco and digital services company, offering bundling and reseller opportunities.
Our average monthly Premium churn rate for the quarter was down sequentially and up Y/Y against last year’s historic low. We are pleased with the trends in churn and continue to expect full year 2021 churn to be down versus 2020.
FINANCIAL METRICS
Revenue
Revenue of €2,501 million grew 27% Y/Y in Q3 (or 26% Y/Y on a constant currency basis) and was at the top end of our guidance range due to significant strength in advertising. Premium Revenue grew 22% Y/Y to €2,178 million (or 21% Y/Y constant currency) while Ad-Supported Revenue was particularly strong, growing 75% Y/Y to €323 million (or 75% Y/Y constant currency).
Within Premium, average revenue per user (“ARPU”) of €4.34 in Q3 was up 4% Y/Y (or up 3% Y/Y constant currency vs. flat Y/Y in Q2). Excluding the impact of FX, we saw a benefit to ARPU primarily from our price increases.
Ad-Supported Revenue meaningfully outperformed, driven by higher sold impressions, increased CPMs, and accelerated demand within the Spotify Audience Network. The strength in advertising was broad-based across all sales channels, with the United States and United Kingdom meaningfully exceeding expectations. Our music business was driven by growth in impressions, a meaningful improvement in sell-through rate, and double-digit CPM growth. Our Podcast business was driven by strong double-digit Y/Y growth at existing Spotify studios (The Ringer, Parcast, Spotify Studios, and Gimlet) along with the Megaphone acquisition and the exclusive licensing of the Joe Rogan Experience, Armchair Expert with Dax Shephard, and Call Her Daddy.
During Q3, the Spotify Audience Network continued to gain traction in the United States while expanding into the United Kingdom, Canada, and Australia. The Spotify Audience Network continued to outperform in the quarter, driven by higher available inventory and incremental revenue from international sales. Since launch, the number of podcasts in our network has grown by more than 50%, and nearly 1 in 5 Spotify advertisers are already participating. The Spotify Audience Network will open to top emerging podcast creators from Anchor in the coming weeks, increasing the scale and reach for our advertisers.
Gross Margin
Gross Margin finished at 26.7% in Q3, above the top end of our guidance range and reflecting nearly 200 bps of Y/Y expansion. The Gross Margin improvement reflected a favorable revenue mix shift towards podcasts, marketplace activity, improved music advertising operating leverage, and Other Cost of Revenue efficiencies (e.g. payment fees, streaming delivery costs), which were partially offset by higher non-music and other content costs and publishing rate increases.
Premium Gross Margin was 29.1% in Q3, up 182 bps Y/Y, and Ad-Supported Gross Margin was 10.5% in Q3, up 993 bps Y/Y. As a reminder, all content costs related to podcast investment are included in the Ad-Supported business for the current and historical periods.
Operating Expenses
Operating Expenses totaled €593 million in Q3, an increase of 12% Y/Y. Social Charges were below forecast given the decline in our share price during the quarter. Additionally, personnel costs came in lower than expected as well as certain marketing expenses. Excluding the impact of Social Charge movements, Operating Expenses were better than forecast and contributed to positive Operating Income in the quarter.
As a reminder, Social Charges are payroll taxes associated with employee salaries and benefits, including share-based compensation. We are subject to social taxes in several countries in which we operate, although Sweden accounts for the bulk of the social costs. We don’t forecast stock price changes in our guidance so upward or downward movements will impact our reported operating expenses.
At the end of Q3, our workforce consisted of 7,431 FTEs globally.
Product and Platform
During the quarter, we continued to lean into the personalization of our user experiences to help drive improved intake, retention, conversion, and LTV. Key product rollouts included: Blend (the ability for two users to merge their music into one shared playlist), Enhance (the ability for Premium users to add personalized recommendations to their playlists), Episodes for You (episodic podcast level recommendations), and What’s New (a feed that gathers all new releases from the artists and shows that users follow).
In late August, we opened up our paid podcast subscriptions to all US creators with intentions to expand internationally to both more creators and users. Additionally, we announced the launch of Q&A and polls for Anchor creators, which allows listeners to respond to short questions posed by show creators. We also expanded the rollout of the Music + Talk format to 15 new markets, bringing this format to 21 markets around the world.
During the quarter, we advanced our product ubiquity efforts in several areas. We announced a partnership with Delta Airlines that allows passengers to discover Spotify-curated music and podcasts within Delta’s in-flight entertainment system. Additionally, we deepened our partnership with Roku, launching a pre-loaded playback stack, Spotify Connect discoverability, video podcast playback, and support for Roku’s voice assistant. In August, Spotify launched a new smartwatch experience supporting offline and direct streaming on Google’s new Wear OS 3 platform (deployed with key brands such as Samsung, Fossil, and Mobvoi).
Within Two-Sided Marketplace, we continued to test Discovery Mode with record labels and distributors, where we saw Q/Q growth in customers and Gross Profit contribution. Sponsored Recommendations (i.e. Marquee) also continued to gain traction during the third quarter as we expanded into more international markets including France, Monaco, Switzerland, Germany, Austria, and Liechtenstein.
Content
At the end of Q3, we had 3.2 million podcasts on the platform (up from 2.9 million at the end of Q2). The percentage of MAUs that engaged with podcast content continued to increase throughout the quarter, marking an acceleration relative to Q2 trends. Among MAUs that engaged with podcasts in Q3, consumption trends remained strong (up 20% Y/Y on a per user basis) while month-over-month retention rates continued to trend positively. During the quarter, podcast share of overall consumption hours on our platform also reached an all-time high.
In the United States, we released 32 new Originals & Exclusives (“O&E”) in the quarter, including the exclusivity launches of Armchair Expert with Dax Sheppard and Call Her Daddy in July. We also announced a multi-year audio content partnership between The Ringer and WWE to develop original and exclusive audio content, as well as live audio discussions hosted on Spotify Greenroom after every big WWE pay-per-view event.
Internationally, we released 76 new O&E podcasts, with notable traction in India and Latin America where Originals have been helpful in stimulating new user acquisition. Top performing shows in these markets include: Mythpat (India), Mano a Mano (Brazil), Paciente 63 (Caso 63 adaptation in Brazil), and Virus 2062 (Caso 63 adaptation in India). In Sweden, we announced seven new Spotify Originals from some of the most popular artists and talents in the country, including Spotify’s first Swedish podcast with video, Bakom micken med Filip Dikmen.
During the quarter, our music slate also saw significant new release activity. In late August, Kanye West’s 10th studio album, Donda, arrived, with 16 tracks from the album occupying the top 25 of the Spotify Global Top 50 daily chart and the entire top 10 of the Spotify US Top 50. Drake also released his highly anticipated 6th studio album Certified Lover Boy, breaking the record for the most-streamed album in a day in Spotify history with over 150 million streams. Spotify launched a global partnership with Drake including an offer for fans and new users to stream the album free on-demand for the first two weeks of release. Billie Eilish released a long-anticipated album, Happier Than Ever, in late July which included Spotify’s first-ever artist hub with Happier Than Ever: The Destination. The Destination features three enhanced albums with exclusive video and audio content from Billie across the three playlists: Billie Mode, Lyric Mode, and Fan Mode. Other major releases in the quarter included J Balvin’s album, JOSE, Kacey Musgraves’ album, star-crossed,Lil Nas X’s album, Montero,and NCT 127’s album,Sticker.
Free Cash Flow
Free Cash Flow was €99 million in Q3, a €4 million decrease Y/Y primarily due to an increase in net income adjusted for non-cash items, partially offset by higher working capital needs arising from higher ad receivables, podcast-related payments, and licensor payments. Capital expenditures decreased €8 million Y/Y largely due to finalization of various office build outs in New York City, Singapore, and LA.
At the end of Q3, we maintained a strong liquidity position with €3.3 billion in cash and cash equivalents, restricted cash, and short term investments.
Q4 2021 OUTLOOK
The following forward-looking statements reflect Spotify’s expectations as of October 27, 2021 and are subject to substantial uncertainty. The estimates below utilize the same methodology we’ve used in prior quarters with respect to our guidance and the potential range of outcomes. Given the extraordinary operating circumstances we currently face with respect to the impact of COVID-19, there is a greater likelihood of variances with respect to those ranges than typical quarters.
Q4 2021 Guidance: We have maintained our prior Q4 guidance for Total MAUs, Total Premium Subscribers, and Operating Profit/Loss, and have increased the bottom end of the range for Total Revenue and Gross Margin.
- â— Total MAUs: 400-407 million
- â— Total Premium Subscribers: 177-181 million
- â— Total Revenue: €2.54-€2.68 billion
- Assumes approximately 250 bps tailwind to growth Y/Y due to movements in foreign exchange rates
- â— Gross Margin: 25.1-26.1%
- â— Operating Profit/Loss: €(152)-€(72) million
SHARE REPURCHASE PROGRAM
On August 20, 2021, Spotify announced a program to repurchase up to $1.0 billion of its ordinary shares. The repurchase program will expire on April 21, 2026. Through September 30, 2021, the company repurchased 157,510 shares for €30 million under this program at an average cost of $222.86 per share.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211027005313/en/
NEWS & PRESS
2025 Through Music Video: Sabrina Carpenter’s “Manchild” Was the Biggest U.K. Premiere on Vevo
Skye Newman and Olivia Dean were also among the chart newcomers in the UK on Vevo A first for K-Pop, JENNIE’s “like JENNIE” was the most watched premiere on Vevo globally UK fans rewatch “Die With a Smile”, “BIRDS OF A FEATHER”,...more
It's Beginning to Sound A Lot Like Last Year - new analysis finds Christmas music is on repeat
New study finds 63% of the songs in the 2024 Christmas Top 40 were exactly the same as the year before In contrast no songs were repeated in any of the Christmas Top 40s between 2000 and 2005 Fairytale of New York has...more
Music Studios Business Rates
The Rt Hon Rachel Reeves 11 Downing Street London SW1A 2AA Dear Chancellor, 7 December 2025 As you are doubtless aware, the United Kingdom is famous for its music industry, and part of that is being home to the finest recording studios in the...more
Chancellor's budget sparks alarm as nightlife businesses say Treasury modelling fails reality, new flash poll shows
The lights are dimming on Britain’s night-time economy. From buzzing pubs to packed music venues, local businesses are sounding the alarm after a new flash survey of 345 night-time economy businesses revealed that the Chancellor’s latest Budget will hit them...more
Producer/musician/multi-instrumentalist Terrace Martin signs worldwide publishing deal with Peermusic
Global independent music publishing company, Peermusic, has signed producer, musician, and multi-instrumentalist Terrace Martin to a worldwide publishing administration deal as announced today by Jamie Cerreta, President U.S. and Canada, Peermusic and Tuff Morgan, Vice President of A&R, Peermusic. Through the deal, Peermusic will also represent Terrace Martin...more
Drowned in Sound Announces Partnership with Qobuz
25 year old music publication and ethical streaming platform partner to support mission-driven journalism and music discovery Drowned in Sound, the independent music publication, podcast and online community, has today announced a new partnership with Qobuz, the independently-owned high-quality music streaming...more
Saudi Arabia’s EIF and Legends Global score big joint venture announcement
Saudi Arabia’s Event Investment Fund (EIF) and Legends Global have announced a joint venture to support the Kingdom’s vision and investment in its fast-growing venue industry. This partnership will become the venue operator for venue projects within the Kingdom of Saudi...more
Angry Mob Music Signs Foreign Sub-Publishing Agreement With D-Version Music Publishing in Greece
Angry Mob Music, an independent music publisher boldly serving songwriters, composers, artists, and creatives, has signed a new sub-publishing agreement with D-Version Music Publishing to represent their catalog in Greece, bringing the Angry Mob Music catalog to the Greek market for...more
Universal Music Group announces new UMusic shops in New York and London
Today, Universal Music Group (UMG), the world-leader in music-based entertainment has announced the launch of two UMusic Shop locations in New York and London, dedicated to reimagining the fan experience. Each UMusic Shop offers exclusive custom collections and pieces inspired by UMG's iconic artists,...more
Jeff Sosnow named President of Reprise Records
Widely admired exec takes on new role alongside his post as EVP of A&R for Warner Records Warner Records Group today announced that Jeff Sosnow has been promoted to President, Reprise Records, in addition to continuing in his role as EVP...more
Openstage Puts Artists in Control of Fan Relationships by Uniting Once Fragmented Data
Artists struggle with one basic issue: Control. They don't know who their fans are. Even with large followings, most artists struggle to identify real fans, understand who is engaged, or build relationships over time. Fan information is scattered across ticketing platforms,...more
Seventeen live music sector organisations sign open letter to UK Prime Minister calling for urgent review of Business Rates
Dear Prime Minister, We are writing on behalf of the live events sector to urge you to review the devastating, unintended consequences for live venues of changes announced to the Business Rates system at the Budget. The combined impact of disproportionate, inappropriate,...more
Sony Music Publishing Signs Global Deal with BigXthaPlug
Sony Music Publishing today announced it has signed a global publishing deal with award-winning, multi-platinum selling breakout star BigXthaPlug. BigXthaPlug, aka Xavier Landum, has quickly established himself as one of music’s most powerful new storytellers. With an unmistakable sound that delves into...more
The Live Awards 2025 - Winners announced
The LIVE Awards 2025, which took place in association with Skiddle at The Troxy, in East London, on the evening of Wednesday 10th December, has published its full list of winners. Attended by over 500 guests including promoters, venues, agents, festivals,...more
IMPF Key Principles for CMO Licensing Models for Generative AI
Generative AI is rewriting the rules of the music ecosystem, at speed and scale we have never seen before. For independent publishers and the songwriters and composers they represent, this shift brings both opportunity and profound risk. At the core...more
beatBread Surpasses $100 Million in Deal Funding as Company Marks its Fifth Anniversary
1700 Deals Representing 67 Billion Streams Funded,With Platform Expanding To 42 Countries beatBread, a leader in funding for independent labels and musicians, today announced a series of major milestones that underscore its accelerating global scale and industry impact as it celebrates...more
BDi Music signs exclusive worldwide publishing deal with artist, producer and topliner Jack Critchlow
Critchlow has had significant support at radio at DSPs. BDi Music has signed emerging artist, producer and topliner Jack Critchlow to an exclusive worldwide publishing deal. Hailing from the North of England, 22-year-old Critchlow is one of the most exciting upcoming acts...more
Bucks Music Group appoints Rick Lansdell as COO alongside key promotions
Flash Taylor, James Paterson, Rhiannon Bramley, Maria McDonald, Sevana Mehrunnesa and Andrea Loizidou all step up at independent publisher. Bucks Music Group has announced the appointment of Rick Lansdell as the company’s Chief Operating Officer, as well as a number of...more
Tyler West and Chloe Burrows announced for KISS Breakfast Show
KISS have announced that Tyler West will be the new host of the KISS Breakfast Show. However, he won’t be alone as podcaster and TV personality, Chloe Burrows, will be joining KISS as his co-presenter. Tyler and Chloe will be taking over KISS Breakfast when,...more
Live Music Company DHP Family Brings Two Senior Women To The Board
Two senior colleagues have joined the board of DHP Family, the live music company behind a host of iconic live music venues, award-winning festivals and a thriving concerts business. Julie Tippins becomes a non-executive director as she steps away from the...more
Music League and Roxxem Win Music Tectonics’ 2025 Swimming with Narwhals Startup Competition
Music Tectonics is here to shout about the winners of its annual Swimming with Narwhals competition for innovative startups in music tech. These winners show how music is everywhere, shifting the status quo of media, tech, and entertainment. This year, two...more
Guided By Voices Frontman Robert Pollard Inks Exclusive Worldwide Publishing Administration Deal with Third Side Music
TSM to represent Pollard’s entire song catalog of 40+ GBV albums, including the new album Thick, Rich and Delicious released on Oct.31 via Rockathon Records, plus his solo works. MONTREAL (DECEMBER 9, 2025)— Robert Pollard, frontman of iconic indie-rock band Guided By Voices (GBV), has signed...more
Audiomack Partners with Soundcharts to Highlight Global Music Growth
Soundcharts, the music industry data analytics platform known for illuminating global music growth, and Audiomack, the artist-first music streaming and discovery platform, today announced a partnership to highlight visibility into African streaming data and music trends. The partnership integrates Audiomack playlists...more
Symphonic Distribution Unveils ‘Your Story 2025’ Year-End Recap for Clients, Pays Over $100M to Independent Artists in 2025
Symphonic Distribution, a leading music technology and services company for independent labels, managers, and artists, is giving its clients the opportunity to share their stats from the year with Your Story 2025, a year-end recap tool that helps them celebrate their...more
Believe expands expertise in deep data marketing with the appointment of Darya Pourshasb as Chief Marketing Officer and the acquisition of her company, ampd Method
Global artist development company Believe announces today the appointment of Darya Pourshasb as Chief Marketing Officer, who will report to Founder and CEO Denis Ladegaillerie. With this appointment, Believe expands its in-house expertise and capabilities in deep data marketing and...more
Warner Music Australasia and SE Asia unveils strategic promotions
Key leaders will help strengthen regional roster and accelerate global artist export Warner Music Australasia and SE Asia today announced a slate of key leadership promotions designed to strengthen its domestic artist pipeline and accelerate the global export of music from...more
Reactional Music and MusicInfra partner to build next-generation music rights management solution for games and emerging platforms
Partnership enables new revenue streams, accurate compensation for creators, and the streamlining of music licensing for all game developers Reactional Music, the leading music personalisation platform for gaming, and The Music Infrastructure Company (MusicInfra), which offers modern, modular rights management, today...more
Craig Kallman appointed Chief Music Officer of Warner Music Group
Renowned Leader Takes on Elevated Central Role Following More Than Three Extraordinary Decades at Atlantic Records Will Also Sign New Artists to Big Beat, the Pioneering Label Originally Founded by Kallman Warner Music Group (NASDAQ: WMG) today announced that renowned music executive Craig Kallman has...more
TikTok reveals the Top Artists and Songs of 2025
Pretty Little Baby by Connie Francis is TikTok's Global Song of the Year Taylor Swift was the Global Most-Saved Artist in 2025 Hold My Hand by Jess Glynne is TikTok's UK Song of the Year KATSEYE is TikTok's Global Artist of the Year Anxiety by Doechii is TikTok's Music Trend of...more
Warner Music India and Rthyms.Life Join Forces to Amplify the Next Global Sound
Warner Music India has announced a strategic partnership with Rthyms.Life, a pioneering creator-first music ecosystem, to help amplify India’s unique sounds on the global stage. This alliance cements Rthyms.Life’s position as a trusted and transparent platform for artists, offering a full-stack...more
THE HEADLINES
Do pop stars write their own hits—and if not, who does? (see Analysis)
TikTok unveils its Year in Music Report (see Digital)
Coldplay, U2, Ed Sheeran named most popular touring artists of the millennium (see News)
King Gizzard, having pulled music from Spotify in protest, find genAI clones on the platform (see Digital)
UK parliamentarians join call to regulate most powerful AI systems (see News)
Martin Mills is trying to thwart a record industry takeover by Universal (see Features)
IMPF says members should reject AI deals that do not value songs properly (see News)
Which songs do we replay the most? (see Analysis)
Spotify Wrapped 2025 goes live (see Digital)
Daddy Yankee files lawsuit against former manager and third parties for alleged royalty scheme (see News)
EU touring: Impact of Brexit worsening, says UK Music report (see Reports)
ORCA released a report analysing the economic investments and social impact of nine leading independent record labels (see Reports)
Jorja Smith’s label requests share of royalties from ‘AI-cloned’ song (see News)
A creative nation is a thriving nation (see Opinion)
Australian report also highlights how other non-US English-speaking countries are hit by algorithms (see Reports)
