SEARCH DATE RANGE

SEARCH TERM OR WORD

Dear Shareholders,

The business performed very well in the quarter. Nearly all of our major metrics finished better than expected, including MAUs, Revenue, Gross Margin, and Operating Income. Subscriber growth was inline and importantly, ARPU growth increased Y/Y. Additionally, we saw another quarter of significant advertising strength and user engagement metrics across many markets showed encouraging signs of growth. During the quarter, we generated positive Free Cash Flow of €99 million.

MONTHLY ACTIVE USERS (“MAUs”)

Total MAUs grew 19% Y/Y to 381 million in the quarter, up from 365 million last quarter and near the top end of our guidance range. We experienced double digit Y/Y growth in all regions with particular strength in Rest of World where performance was aided by the resumption of marketing activity in India along with above-plan growth in the Philippines and Indonesia. We also saw improved momentum across the 86 markets launched earlier this year, with outperformance led by South Korea, Bangladesh, and Pakistan.

PREMIUM SUBSCRIBERS

Our Premium Subscribers grew 19% Y/Y to 172 million in the quarter, up from 165 million last quarter and towards the midpoint of the guidance range. We tested a Premium promotion in the third quarter, which aided the typical seasonality of our business and also helped offset the tough comp from the successful launch of Russia and surrounding territories in Q3 last year.

This quarter we added several major promotional partnerships, including HMD Global (Spotify preloads on select Nokia branded smartphones and tablets across all 178 markets), LG U+ (offering 3 or 6 month trials in South Korea with one of the country’s largest telcos), OnePlus (Spotify preloads on OnePlus mobile devices in India with 3 or 6 month trials and a limited offer of 12 month trials to OnePlus Red Cable Club members), PayMaya (supporting pre-paid payment solutions for Spotify's daily, weekly and monthly subscriptions and offering 7 day trials in the Philippines), and Tinkoff (offering 3 month trials with Russia’s largest all-digital bank). Additionally, we renewed our partnership with Spark, New Zealand’s largest telco and digital services company, offering bundling and reseller opportunities.

Our average monthly Premium churn rate for the quarter was down sequentially and up Y/Y against last year’s historic low. We are pleased with the trends in churn and continue to expect full year 2021 churn to be down versus 2020.

FINANCIAL METRICS

Revenue

Revenue of €2,501 million grew 27% Y/Y in Q3 (or 26% Y/Y on a constant currency basis) and was at the top end of our guidance range due to significant strength in advertising. Premium Revenue grew 22% Y/Y to €2,178 million (or 21% Y/Y constant currency) while Ad-Supported Revenue was particularly strong, growing 75% Y/Y to €323 million (or 75% Y/Y constant currency).

Within Premium, average revenue per user (“ARPU”) of €4.34 in Q3 was up 4% Y/Y (or up 3% Y/Y constant currency vs. flat Y/Y in Q2). Excluding the impact of FX, we saw a benefit to ARPU primarily from our price increases.

Ad-Supported Revenue meaningfully outperformed, driven by higher sold impressions, increased CPMs, and accelerated demand within the Spotify Audience Network. The strength in advertising was broad-based across all sales channels, with the United States and United Kingdom meaningfully exceeding expectations. Our music business was driven by growth in impressions, a meaningful improvement in sell-through rate, and double-digit CPM growth. Our Podcast business was driven by strong double-digit Y/Y growth at existing Spotify studios (The Ringer, Parcast, Spotify Studios, and Gimlet) along with the Megaphone acquisition and the exclusive licensing of the Joe Rogan Experience, Armchair Expert with Dax Shephard, and Call Her Daddy.

During Q3, the Spotify Audience Network continued to gain traction in the United States while expanding into the United Kingdom, Canada, and Australia. The Spotify Audience Network continued to outperform in the quarter, driven by higher available inventory and incremental revenue from international sales. Since launch, the number of podcasts in our network has grown by more than 50%, and nearly 1 in 5 Spotify advertisers are already participating. The Spotify Audience Network will open to top emerging podcast creators from Anchor in the coming weeks, increasing the scale and reach for our advertisers.

Gross Margin

Gross Margin finished at 26.7% in Q3, above the top end of our guidance range and reflecting nearly 200 bps of Y/Y expansion. The Gross Margin improvement reflected a favorable revenue mix shift towards podcasts, marketplace activity, improved music advertising operating leverage, and Other Cost of Revenue efficiencies (e.g. payment fees, streaming delivery costs), which were partially offset by higher non-music and other content costs and publishing rate increases.

Premium Gross Margin was 29.1% in Q3, up 182 bps Y/Y, and Ad-Supported Gross Margin was 10.5% in Q3, up 993 bps Y/Y. As a reminder, all content costs related to podcast investment are included in the Ad-Supported business for the current and historical periods.

Operating Expenses

Operating Expenses totaled €593 million in Q3, an increase of 12% Y/Y. Social Charges were below forecast given the decline in our share price during the quarter. Additionally, personnel costs came in lower than expected as well as certain marketing expenses. Excluding the impact of Social Charge movements, Operating Expenses were better than forecast and contributed to positive Operating Income in the quarter.

As a reminder, Social Charges are payroll taxes associated with employee salaries and benefits, including share-based compensation. We are subject to social taxes in several countries in which we operate, although Sweden accounts for the bulk of the social costs. We don’t forecast stock price changes in our guidance so upward or downward movements will impact our reported operating expenses.

At the end of Q3, our workforce consisted of 7,431 FTEs globally.

Product and Platform

During the quarter, we continued to lean into the personalization of our user experiences to help drive improved intake, retention, conversion, and LTV. Key product rollouts included: Blend (the ability for two users to merge their music into one shared playlist), Enhance (the ability for Premium users to add personalized recommendations to their playlists), Episodes for You (episodic podcast level recommendations), and What’s New (a feed that gathers all new releases from the artists and shows that users follow).

In late August, we opened up our paid podcast subscriptions to all US creators with intentions to expand internationally to both more creators and users. Additionally, we announced the launch of Q&A and polls for Anchor creators, which allows listeners to respond to short questions posed by show creators. We also expanded the rollout of the Music + Talk format to 15 new markets, bringing this format to 21 markets around the world.

During the quarter, we advanced our product ubiquity efforts in several areas. We announced a partnership with Delta Airlines that allows passengers to discover Spotify-curated music and podcasts within Delta’s in-flight entertainment system. Additionally, we deepened our partnership with Roku, launching a pre-loaded playback stack, Spotify Connect discoverability, video podcast playback, and support for Roku’s voice assistant. In August, Spotify launched a new smartwatch experience supporting offline and direct streaming on Google’s new Wear OS 3 platform (deployed with key brands such as Samsung, Fossil, and Mobvoi).

Within Two-Sided Marketplace, we continued to test Discovery Mode with record labels and distributors, where we saw Q/Q growth in customers and Gross Profit contribution. Sponsored Recommendations (i.e. Marquee) also continued to gain traction during the third quarter as we expanded into more international markets including France, Monaco, Switzerland, Germany, Austria, and Liechtenstein.

Content

At the end of Q3, we had 3.2 million podcasts on the platform (up from 2.9 million at the end of Q2). The percentage of MAUs that engaged with podcast content continued to increase throughout the quarter, marking an acceleration relative to Q2 trends. Among MAUs that engaged with podcasts in Q3, consumption trends remained strong (up 20% Y/Y on a per user basis) while month-over-month retention rates continued to trend positively. During the quarter, podcast share of overall consumption hours on our platform also reached an all-time high.

In the United States, we released 32 new Originals & Exclusives (“O&E”) in the quarter, including the exclusivity launches of Armchair Expert with Dax Sheppard and Call Her Daddy in July. We also announced a multi-year audio content partnership between The Ringer and WWE to develop original and exclusive audio content, as well as live audio discussions hosted on Spotify Greenroom after every big WWE pay-per-view event.

Internationally, we released 76 new O&E podcasts, with notable traction in India and Latin America where Originals have been helpful in stimulating new user acquisition. Top performing shows in these markets include: Mythpat (India), Mano a Mano (Brazil), Paciente 63 (Caso 63 adaptation in Brazil), and Virus 2062 (Caso 63 adaptation in India). In Sweden, we announced seven new Spotify Originals from some of the most popular artists and talents in the country, including Spotify’s first Swedish podcast with video, Bakom micken med Filip Dikmen.

During the quarter, our music slate also saw significant new release activity. In late August, Kanye West’s 10th studio album, Donda, arrived, with 16 tracks from the album occupying the top 25 of the Spotify Global Top 50 daily chart and the entire top 10 of the Spotify US Top 50. Drake also released his highly anticipated 6th studio album Certified Lover Boy, breaking the record for the most-streamed album in a day in Spotify history with over 150 million streams. Spotify launched a global partnership with Drake including an offer for fans and new users to stream the album free on-demand for the first two weeks of release. Billie Eilish released a long-anticipated album, Happier Than Ever, in late July which included Spotify’s first-ever artist hub with Happier Than Ever: The Destination. The Destination features three enhanced albums with exclusive video and audio content from Billie across the three playlists: Billie Mode, Lyric Mode, and Fan Mode. Other major releases in the quarter included J Balvin’s album, JOSE, Kacey Musgraves’ album, star-crossed,Lil Nas X’s album, Montero,and NCT 127’s album,Sticker.

Free Cash Flow

Free Cash Flow was €99 million in Q3, a €4 million decrease Y/Y primarily due to an increase in net income adjusted for non-cash items, partially offset by higher working capital needs arising from higher ad receivables, podcast-related payments, and licensor payments. Capital expenditures decreased €8 million Y/Y largely due to finalization of various office build outs in New York City, Singapore, and LA.

At the end of Q3, we maintained a strong liquidity position with €3.3 billion in cash and cash equivalents, restricted cash, and short term investments.

Q4 2021 OUTLOOK

The following forward-looking statements reflect Spotify’s expectations as of October 27, 2021 and are subject to substantial uncertainty. The estimates below utilize the same methodology we’ve used in prior quarters with respect to our guidance and the potential range of outcomes. Given the extraordinary operating circumstances we currently face with respect to the impact of COVID-19, there is a greater likelihood of variances with respect to those ranges than typical quarters.

Q4 2021 Guidance: We have maintained our prior Q4 guidance for Total MAUs, Total Premium Subscribers, and Operating Profit/Loss, and have increased the bottom end of the range for Total Revenue and Gross Margin.

  • ● Total MAUs: 400-407 million
  • ● Total Premium Subscribers: 177-181 million
  • ● Total Revenue: €2.54-€2.68 billion
    • Assumes approximately 250 bps tailwind to growth Y/Y due to movements in foreign exchange rates
  • ● Gross Margin: 25.1-26.1%
  • ● Operating Profit/Loss: €(152)-€(72) million

SHARE REPURCHASE PROGRAM

On August 20, 2021, Spotify announced a program to repurchase up to $1.0 billion of its ordinary shares. The repurchase program will expire on April 21, 2026. Through September 30, 2021, the company repurchased 157,510 shares for €30 million under this program at an average cost of $222.86 per share.

17 Nov 2025 | Press release

Amazon Music and TikTok Launch New 'Share to TikTok' Feature

  Music fans can now share their favourite tracks and Insights on Amazon Music directly to TikTok Fans can even share exclusive Amazon Music Original tracks to TikTok, including a new track from Amazon Music Breakthrough artist, Carter Faith, and Shaboozey   Amazon Music...more

17 Nov 2025 | Press release

Myndstream enters into first of its kind collaboration to research the clinical potential of music in healthcare

  Myndstream, the global leader in science-led wellness music, has agreed to a collaboration with Mayo Clinic to research the clinical applications of music in healthcare. The agreement marks Myndstream's entry into the healthcare sector, building on the company's longstanding work...more

17 Nov 2025 |

UMG’s mega-acquisition threatens musical diversity – without competition, the free market becomes a monopoly

As featured in Musikindustrin"Eva Karman Reinhold, chairwoman of the Swedish Independent Music Producers (SOM) and board member of IMPALA, writes in a debate post.The music industry is entering a period of accelerating corporate consolidation, and international acquisitions are now reshaping Europe...more

17 Nov 2025 | Press release

The Cranberries to be honoured with the Icon Award at the Rolling Stone UK Awards

Noel Hogan of The Cranberries with Royel Otis to headline the ZYN Rolling Stone UK Awards, in celebration of The Cranberries receiving The Icon Award, supported by Visit West Hollywood    In tribute to the late Dolores O'Riordan, front woman and lead vocalist of The Cranberries, and to celebrate The Cranberries being honoured with the Icon Award, supported by Visit...more

14 Nov 2025 | Press release

Introducing bulletin board: a new way for TikTok creators to communicate with their fans and build community

Today we're announcing the launch of bulletin board, a new in-app channel which helps creators communicate and share content directly with their fans and followers. Bulletin board is a one-to-many broadcast channel, making it quick and easy for creators to post...more

14 Nov 2025 | Press release

The MOBO Group and Greene King Partner Together to Open 'House of MOBO' Pub in South London

'The House of MOBO' in Gipsy Hill will be a home for culture, community and collaboration in hospitalityThe pub reopens on Thursday 27 November as a ready to serve the local community The MOBO Group and Greene King have today announced...more

14 Nov 2025 | Press release

Ezra Collective's Femi Koleoso joins BBC Radio 6 Music

  Femi Koleoso, bandleader and drummer for the BRIT Award and Mercury Prize winning jazz quintet Ezra Collective, will join BBC Radio 6 Music as a regular presenter, hosting The People's Party on Fridays (7-9pm) from 2nd January 2026. The show, broadcast from MediaCity UK,...more

13 Nov 2025 | Press release

80 performing arts organisations commit to PIPA pledge in landmark commitment to parents and carers

ROSALIE CRAIG, RAKIE AYOLA, EMMY THE GREAT, SOPHIA DI MARTINO AND INDUSTRY LEADERS SUPPORT PIPA PLEDGE   To mark its 10th anniversary, Parents and Carers in Performing Arts (PiPA) proudly announces the launch of the PiPA Pledge – a new initiative inviting...more

13 Nov 2025 | Press release

Coldplay, Dua Lipa, Radiohead and Sam Fender lead calls for PM to honour pledge for ticket resale price cap

Some of the biggest names in music have come together with groups representing consumers and the industry to call on Sir Keir Starmer to honour his pledge to protect fans from online ticket touts. For years, genuine fans have been fleeced...more

13 Nov 2025 | Press release

Texas alt-rock band Culture Wars sign to Primary Talent International

Texas alt-rock band Culture Wars have signed with Matt Bates at Primary Talent International for worldwide booking representation (excluding North America) and have sold out their first London show at the O2 Academy Islington. The Texas native band, known for...more

13 Nov 2025 | Press release

Vevo Announces Highly Acclaimed "DSCVR Artists to Watch" List for 2026

Annual taste-maker program highlights emerging global artists poised to break through in the year ahead Gigi Perez is named "DSCVR Artist of the Year", releases exclusive performance of "Fable"   Vevo, the world's leading music video network, today released the complete list for...more

13 Nov 2025 | Press release

Charlie Lexton appointed CEO, Merlin

Merlin, the digital rights agency for the world's leading independent labels and distributors, today announced the appointment of Charlie Lexton as its CEO, effective 1 January 2026.   Lexton, who succeeds Jeremy Sirota, has worked for Merlin since its inception, initially alongside...more

13 Nov 2025 | Press release

22 UK festivals awarded free AIF memberships and marketing support through Skiddle partnership

  The UK’s independent festival scene has received a major boost as 22 grassroots festivals are announced as recipients of an industry-first support scheme from Skiddle and the Association of Independent Festivals (AIF). The initiative, created to champion and sustain the UK’s thriving...more

13 Nov 2025 | Press release

Warner Records Group elevates Gregg Nadel to President of A&R

Widely-Respected Executive Joins Central Leadership Team in Newly Created Role   Widely respected music executive Gregg Nadel has been elevated to a senior leadership position at Warner Records Group in the newly created central role of President of A&R. Based in Los...more

13 Nov 2025 | Press release

TuneCore’s independent artists surpass $5 billion earned

The leading independent artist development platform announced that artists who distribute through TuneCore have now earned over $5 billion since the company’s founding nearly 20 years ago—marking a historic milestone and the first public achievement of its kind among distributors...more

12 Nov 2025 | Press release

BSI Merch Unveils Artist Services Strategy

Company Rebrands as BSI Merch & Artist Services New Division BSI Music Announces Still Pigeon as First Signing   UK-based music merchandise and e-commerce specialist BSI Merch has rebranded as BSI Merch & Artist Services, marking an exciting new chapter for the company...more

12 Nov 2025 | Press release

New Report Reveals UK Music Industry Contributes Record £8 Billion To UK Economy 

  UK music contribution to the UK economy in 2024 hit a record £8 billion.  UK music exports revenue in 2024 reaches new high of £4.8 billion.  Total UK music industry employment in 2024 rises to record high of 220,000.    UK Music, the collective voice...more

12 Nov 2025 | Press release

NIC Hike Hammers Jobs: NTIA Slams Government Over Rising Unemployment

  Michael Kill, CEO, Night Time Industries Association: “The latest ONS figures are deeply concerning. A rise in unemployment to 5%, the highest in four years, is a stark signal that the Government’s current approach is failing to support job - particularly...more

12 Nov 2025 | Press release

Public voting for the European Festival Awards 2025 has begun

TICKETS FOR THE EUROPEAN FESTIVAL AWARDS 2025 GO ON SALE ON NOVEMBER 11th  The public voting for the 15th edition of the European Festival Awards is open until Thursday, November 20th. During this period, the public can vote for their favourite Festival...more

12 Nov 2025 | Press release

Jeremy Vuernick named EVP, Atlantic Music Group

London-based Exec to Work Across UK & US Teams to Sign & Develop Transatlantic Talent Accomplished A&R leader Jeremy Vuernick has been named Executive Vice President, Atlantic Music Group (AMG), joining AMG's global leadership team. In this new post, reporting jointly...more

12 Nov 2025 | Press release

BPI invites tenders for its member training programme

Proposals to be received by 5th December 2025 deadline   The BPI, the representative voice for the UK’s world-leading record companies and label businesses, is from today inviting tenders from organisations or individuals who would be interested to meet all or part of its...more

12 Nov 2025 | Press release

Rough Trade Announce First Global Edition Of Albums Of The Year For 2025

VIAGRA BOYS FIRST SELF-RELEASED ALBUM 'VIAGR ABOYS' TAKES NO.1 SPOT IN THE TOP 30 ALBUMS OF THE YEAR ALSO FEATURINGOKLOU, PULP, TURNSTILE, HAYLEY WILLIAMS, CAMERON WINTER, CMAT, HOTWAX, GEESE, JEHNNY BETH, BON IVER, MATT BERNINGER + MANY MORE LIMITED EDITION VINYL RELEASES EXCLUSIVELY FOR ROUGH...more

12 Nov 2025 | Press release

Kodak Black Pioneers the Future of Fandom: $YAK Coin x Audius

Rap superstar Kodak Black announced today that he has teamed up with the music discovery platform and marketplace, Audius to launch a next generation fanclub powered by his very own Artist Coin, $YAK. $YAK holders will gain exclusive access to...more

12 Nov 2025 | Press release

Cris Lacy Named Chair & President of Newly Rebranded Warner Records Nashville

In the latest move in the expansion of the Warner Records Group, Cris Lacy has been named Chair & President of the newly rebranded Warner Records Nashville, formerly known as Warner Music Nashville. In this post, she reports to Warner...more

11 Nov 2025 | Press release

Sam Fender donates Mercury Prize money to Music Venue Trust

Music Venue Trust (MVT), the charity which represents hundreds of the UK’s grassroots music venues (GMVs), today announces that Sam Fender has donated his £25,000 Mercury Prize winnings to MVT to support its ongoing work protecting and securing the future...more

11 Nov 2025 | Press release

The Ivors Academy launches new commissioning templates for classical composers

Just ahead of The Ivors Classical Awards tonight, The Ivors Academy has launched new commissioning template agreements for composers working in classical music. Clear and practical commissioning agreements help new music be created on fair and equitable terms. Created by legal...more

11 Nov 2025 | Press release

The Sabres of Paradise withdraw music from Spotify over ethical and artistic concerns

  Independent artists The Sabres of Paradise have removed their music from Spotify, citing ongoing concerns surrounding artist compensation, creative independence, and ethical accountability within the platform’s leadership.   “Spotify’s algorithmic business model undervalues artists and underserves fans. Furthermore, its leadership’s financial involvement...more

10 Nov 2025 | Press release

IMPEL continues growth with five new members

Wings Music Group, Afro Soundtrack, Elite Embassy Publishing, Perfectly Formed Songs and Full Thought Publishing join the IMPEL Collective   IMPEL has recently expanded its membership and global reach by adding five new members, welcoming Afro Soundtrack from Nigeria, Elite Embassy Publishing...more

10 Nov 2025 | Press release

UK music promoter diversity database launches

AIP-driven project developed in association with Women In CTRL, LOUDWOMEN, Black Lives In Music, MVT, AIF, AIE, LIVE, FAC, Attitude Is Everything, Tonic Music, UK Music and Come Play With Me. Database can be found on the AIP site. The Association of Independent Promoters...more

10 Nov 2025 | Press release

Universal Music Group’s Global Impact Team expands ‘Sounds of the Future’ programme to the UK

LAUNCHES WITH IMMERSIVE GALLERY HONOURING BLACK CULTURE AND ARTISTRY, CURATED BY DR ALEEMA GRAY PARTNERS WITH THE BLACK MUSIC COALITION ON INTERNSHIP PROGRAMME   Universal Music Group’s (UMG’s) Global Impact Team (GIT) has announced the expansion of the company’s Sounds of the Future (SotF) programme...more

17 Nov 2025

  • "Without competition, the free market becomes a monopoly" (see Opinion)

14 Nov 2025

  • What are pop-up shows teaching us about building fandom in 2025? (see Analysis)

13 Nov 2025

  • How much AI will audiences accept in music and movies? (see Analysis)

  • Stars urge Kier Starmer to tackle ‘pernicious’ ticket tout websites (see News)

12 Nov 2025

  • Report reveals UK music industry contributes record £8bn to UK economy. (see Reports)

  • Deezer publishes survey on AI music (see Reports)

11 Nov 2025

  • Songs are going viral faster than ever — but fewer are becoming streaming hits (see Analysis)

10 Nov 2025

  • The music we should save is the music AI needs the most (see Comment)

07 Nov 2025

  • The Council Of Music Makers: Put music-makers first in AI deals (see News)

06 Nov 2025

  • The future of music marketing is no marketing at all (see Features)

05 Nov 2025

  • AIM states that the independents’ voice is now louder, clearer and impossible to ignore (see News)

  • Secondary price caps and figuring out fact vs. fiction (see Comment)

04 Nov 2025

  • Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)