Southbank Centre and TikTok launch 'Crescendo': a new accelerator programme to discover the next generation of classical music talent 01 Oct 2025
- Violinist and TikTok star Esther Abrami joins judging panel to select 10 standout UK based creators for the Crescendo cohort
The Southbank Centre (@southbank.centre) and TikTok have today announced the launch of Crescendo, a pioneering new accelerator programme aimed at spotlighting emerging classical music content creators in the UK, bringing the genre to new, digital-first audiences.
- Free access to Southbank Centre concerts and rehearsals
- Exclusive behind-the-scenes content opportunities with the Southbank Centre’s Resident Artists and Orchestras
- Bespoke mentorship and platform training from TikTok on growing and engaging audiences
- Collaboration opportunities with TikTok and Southbank Centre digital teams
- Long-term involvement through the Southbank Centre’s Ambassador Scheme
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THE HEADLINES
The music we should save is the music AI needs the most (see Comment)
The Council Of Music Makers: Put music-makers first in AI deals (see News)
The future of music marketing is no marketing at all (see Features)
AIM states that the independents’ voice is now louder, clearer and impossible to ignore (see News)
Secondary price caps and figuring out fact vs. fiction (see Comment)
Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)
Spotify perfected the business of distraction — and now we’re paying the price (see Features)
Remasters, deluxe editions and greatest hits show back catalogues are a goldmine (see Features)
Universal Music Group and Stability AI announce strategic alliance to co-develop professional AI music creation tools (see News)
UMG and Udio settle lawsuit; announce agreement for new licensed AI music creation platform (see News)
The last days of Utopia (see News)
UK Music introduces 'Five Ps' guide to boost diversity and inclusion across the music industry (see News)
Reservoir Media: A hidden gem? (see Features)
The music industry remains divided on generative AI. Where will that leave us? (see Comment)