Southbank Centre and TikTok launch 'Crescendo': a new accelerator programme to discover the next generation of classical music talent 01 Oct 2025
- Violinist and TikTok star Esther Abrami joins judging panel to select 10 standout UK based creators for the Crescendo cohort
The Southbank Centre (@southbank.centre) and TikTok have today announced the launch of Crescendo, a pioneering new accelerator programme aimed at spotlighting emerging classical music content creators in the UK, bringing the genre to new, digital-first audiences.
- Free access to Southbank Centre concerts and rehearsals
- Exclusive behind-the-scenes content opportunities with the Southbank Centre’s Resident Artists and Orchestras
- Bespoke mentorship and platform training from TikTok on growing and engaging audiences
- Collaboration opportunities with TikTok and Southbank Centre digital teams
- Long-term involvement through the Southbank Centre’s Ambassador Scheme
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THE HEADLINES
Raye and Sony’s Jon Platt speak out for songwriters at Ivors Academy Honours Ceremony (see News)
Does Daniel Ek deserve to be the richest ever man in music? (see Comment)
Independent music community publishes '100 Voices' on why Universal’s acquisition of Downtown should be blocked (see News)
Universal and Warner said to be close to landmark AI licensing deals (see News)
Industry leaders outline challenges to Creative Industries Minister (see News)
Spotify isn’t broken, it’s working exactly as intended (see Comment)
Spotify is completely unserious about combating AI music (see Comment)
Hw British and American musical tastes remain distinct (see Analysis)
Oliver Schusser on Apple’s strategy in music (see Features)
Europe’s music sector call for a comprehensive policy strategy and an ambitious budget for Europe’s music sector within AgoraEU (see News)
Artist-led lawsuit against Suno introduces stream-ripping claims (see Digital)
Music Tech has historically been a difficult bet. So why are investors still showing up? (see Comment)
IFPI publishes Music in the EU report (see Reports)
AI music - is it time to explore a blanket approach? (see Opinion)