SEARCH DATE RANGE

SEARCH TERM OR WORD

New platform is free to use at the point of delivery for artists and rights holders

SonicData platform operates at a fraction of the cost of existing technologies, integrates with SVOT MetaData
 

A Grammy Award winning music producer and the former CEO behind the Guitar Hero and Grand Theft Auto video games franchises today confirmed the delivery of the world’s first 100 percent accurate, completely inaudible music identification technology. SonicKey has completed a year of testing and is now starting commercial trialing in North America and Europe.

The SonicKey enables all music to be uniquely identifiable, referenceable and trackable with 100 percent accuracy to any version, stream, edit, cut, language, performance or distributed copy across broadcast, social media, video sharing and in-venue use.

SonicKey will be free to encode for all rights holders and artists. It operates at a fraction of the cost of existing technologies. It can be encoded at any point in the music’s journey, including in realtime at the point of delivery as SonicKey was designed to work with streaming platforms. Each SonicKey is unique.

“SonicKey changes the royalty and reporting landscape for every artist and rights holder as current technology is not fit for purpose,” said Kelly Sumner, Chairman of SonicData. Sumner enjoyed significant global success in music and video gaming bringing the Guitar Hero and Grand Theft Auto franchises to market.

“SonicKey can enable an end to unpaid royalties, late payments, no payments, poor reporting, the use of incorrect metadata and a reliance on platform owners’ limited reporting. By understanding the information, you can begin to create a better relationship with the platform, the consumer and the value chain, much like the video games industry is able to do.”

He added: “Technology has changed the way music is accessed used and shared. It has changed music’s availability on so many platforms. But with this has come a myriad of problems. SonicKey makes music identifiable, referenceable and trackable. Globally, 24 hours a day, delivering realtime live data to a collection agency - and the rights holder - which is 100 percent accurate. This delivers the speed and efficiencies that the music industry demands.”

The platform enables every piece of music to be uniquely tracked, reported and monetised on any platform against a single version of the truth (SVOT) metadata record controlled by the host collection agency. SonicKey delivers a rich set of user data and analytics for royal reporting and commercial strategy and planning. All SonicKey tracking is managed by the Sonic StreamReader. A StreamReader can only detect specific SonicKeys to which rights are owned. A rights holder or artist can enable as many or as few StreamReader licences as is required, enabling full transparency .

Simon Gogerly, who won a Grammy for his work with U2, invented the core audio technology behind the algorithms. “This is about payment for every play,” said Gogerly. “I created the SonicKey in a professional studio environment in order that we created a solution for the music industry by the music industry; the most important thing is the music.

“My motivation was creating full transparency and empowering the rights holder following a long history of not being paid myself and seeing too many artists, producers and other creators being paid incorrectly or not at all as well as incredibly slowly. There were no efficiencies and little desire for anything to change.”

Gogerly added: “This situation has only been exacerbated by the emergence and power of social media and video sharing platforms.”

At the same time SonicData also announced SonicVenue, an in-venue device able to detect SonicKeys. The SonicVenue device fits into any plug socket and detects music played in any venue (bars, clubs, gyms, restaurants, retail etc.). It sends SonicKeys and fingerprint enabled data directly to country collection agencies and rights holders via SonicData’s global StreamReader monitoring platform. SonicVenue does not record any sound in venues so has no privacy issues, it is inexpensive to deploy and operate. It is hoped that SonicVenue will enable venues to pay the music they use, making payment for music a Utility service.

For collection agencies and the reporting channel, a digital system based on tracking a SonicKey directly through the Sonic StreamReader changes the model for PROs and CMOs, enabling efficiencies and a transition to an automated collection model.

SonicData also confirmed it can facilitate friction-free integration of its platform into accounting and royalty systems delivering significant efficiency and more value and money to members and rights holders.

SonicData’s patented technology is an algorithm that adapts to any sound, identifying and understanding its frequency and harmony. This means that the SonicKey becomes part of the underlying sound of any music or content in which it is encoded. SonicKey is inaudible watermarking. Because it was designed to work with streaming platforms, It is fast and performant and through SonicData’s cloud based solutions can encode millions of songs in just a few hours.

It works with any and all sound and is 100 percent accurate with mixed audio and voice over. It can be integrated easily alongside existing technologies currently in use. It is Identifiable within seconds and is compatible with over 80 industry audio and video file formats. It is extensively tested DA/AD conversion, file format conversion and post production. SonicKey can operate in both hardware and software.

SonicData is also delivering variable SonicKey lengths. The 11-digit free to encode SonicKey will be supported by variable Key lengths for vertical markets, promotions, sales and other initiatives across a catalogue’s use.

SonicData's mission is to enable, understand and track all the world's music and audio content from creation to consumption.

 

01 May 2025 | Press release

IMPEL welcomes Musou Music Publishing — the first Greek publisher to join its collective

  Musou Music Publishing is part of Musou Music Group, which was founded in 2006 and also includes Musou Music Production, Musou Studios, and Musou Records.  Musou Music Publishing has been awarded a total of three Grand, eight Golden, three Silver and...more

01 May 2025 | Press release

BPI's new Yearbook reveals Country music's surging popularity, achieving its biggest annual share of the UK recorded music market this century

  BPI’s newly-published All About The Music 2025 discloses Country’s share of the UK singles market increased by over 50% year-on-year in 2024, thanks to artists including Beyoncé, Dasha and Shaboozey. Country music claimed it highest share of artist albums consumption in the UK...more

01 May 2025 | Press release

ABBA co-founder and CISAC President Bjorn Ulvaeus urges UK government not to weaken copyright for AI

CISAC President Björn Ulvaeus has concluded two days of meetings in the UK, urging the government to safeguard human creators in the AI age and avoid weakening creators’ rights. Speaking at an open discussion with Members of Parliament and Lords in...more

01 May 2025 | Press release

KiTbetter Brings Dolby Atmos to KiTalbum

Fans can experience TWS’s New Album ‘TRY WITH US’ in Dolby Atmos Through KiTalbum KiTbetter, the music technology brand pioneering hybrid physical-digital music experiences, today announced Dolby Atmos® is now available through KiTbetter’s flagship product, KiTalbum. The first album to launch as...more

01 May 2025 | Press release

Music Economy Development Initiative Launched at Global Citizen NOW Summit

Landmark Initiative’s Mission is Expanding Music’s Potential to Combat Extreme Poverty Led by the Center for Music Ecosystems and Global Citizen, Backed by the International Finance Corporation and Universal Music Group  Today at the Global Citizen NOW summit in New York, the...more

01 May 2025 | Press release

Latest PPL Momentum Music Fund and PPL Momentum Sbardun | Accelerator grantees announced

Latest round features multi-award winning and critically acclaimed artists 9 exciting Wales-based artists and 3 industry professionals selected for the latest PPL Momentum Sbardun support   PRS Foundation, the UK’s leading charitable funder of new music and talent development, together with PPL, Creative Wales and Arts...more

01 May 2025 | Press release

Earthfest Music Summit 2025

Shaping a Sustainable Future for the Music Industry Sponsored by Ecotricity   The Earthfest Music Summit, a significant feature of the wider Earthfest event, will unite the most progressive sustainability leaders in the music industry for a full-day programme dedicated to tackling the...more

01 May 2025 | Press release

Co-op Live celebrates first year as top arena in UK and Europe

Innovative, music first venue reaches #1 in gross ticket sales aided by UK arena exclusives Co-op Live, the UK’s largest indoor arena, has been named the No.1 venue for gross sales in the UK and Europe since its opening in May...more

30 Apr 2025 | Press release

Casio Sessions returns for 2025 - an inspiring singer-songwriter competition for emerging artists

  Applications to Casio Sessions 2025 are now open to UK-based singer-songwriters Musicians will compete to win a PX-S7000HM digital piano, one of Casio's premium models worth £2,249, plus an exclusive studio mastering session and their winning song pressed to vinyl -...more

30 Apr 2025 | Press release

Key Production Group strengthens European team with new hire

Julia Völkel joins as Account Manager Julia Völkel expands Key Production Group's EU team The former Senior Sales Manager at Optimal Media GmbH will support Key Production as Account Manager for the German and European market Key Production expands its offering for German...more

30 Apr 2025 | Press release

Rock en Seine 2025 unveils its exceptional lineup

Rock en Seine continues to unveil its breathtaking lineup. After confirming its 100% pop female-led opening day a few weeks ago, headlined by Chappell Roan, London Grammar, Suki Waterhouse and Luvcat, it’s time for the festival to share more exciting...more

30 Apr 2025 | Press release

The Battle - John Niven's First Comedy Play

The Battle -  John Niven's First Comedy Play on the Greatest Chart Battle of All Time - BLUR vs OASIS - to Tour Ahead of West End Written by John NivenDirected by Matthew Dunster www.thebattleplay.com   Melting Pot and Birmingham Rep co-present The Battle, a new comedy play based (mostly) on real...more

30 Apr 2025 | Press release

Opting Into Fair AI: CreateBase and Musical AI Partner on Consent-Driven AI Training Practices

Musical AI, the attribution and rights management platform for AI, has joined forces with CreateBase to build one of the first fully transparent, consent-based music training ecosystems,  addressing a persistent challenge in the relationship between AI and the music industry....more

30 Apr 2025 | Press release

Revolutionising Direct-to-Fan Ticketing: Music Glue Launches Enhanced Platform Empowering Artists Worldwide

Music Glue, the London-based global e-commerce platform for the music industry, has unveiled a newly enhanced, direct-to-fan ticketing solution.  Designed specifically with artists in mind, the upgraded platform offers a seamless, powerful, and transparent way for artists to sell tickets directly...more

30 Apr 2025 | Press release

IMPALA announces the launch of new Artist Camp project as part of EU network programme

  IMPALA is proud to announce the launch of its new Artist Camp project, co-funded by the European Union as part of IMPALA’s 2025–2028 network programme.Starting in 2025, IMPALA and its member associations will organise an Artist Camp each year, each based on a unique partnership between...more

30 Apr 2025 | Press release

28 leading A&R professionals confirmed for A&R Sessions at Brighton Music Conference

The award-winning Brighton Music Conference (BMC), the UK’s leading electronic music and networking event, is excited to welcome 28 leading A&R professionals in the electronic music scene to the ‘A&R Sessions’ at BMC25.Taking place from 21st to 23rd May 2025 at some...more

30 Apr 2025 | Press release

How UnitedMasters Used SymphonyOS to Push BigXThaPlug to the Top of the Billboard Hot 100

  BigXThaPlug is having a moment. Building on years of hard luck and hard work, the Texas rapper has broken through with a triumphant Jimmy Kimmel appearance and a chart-storming new single.  “All The Way,”’ BigXThaPlug’s genre-blending collab with rising country star Bailey Zimmerman,...more

30 Apr 2025 | Press release

Sony Corporation and Bandlab Technologies Announce Strategic Partnership to Empower Creators With Cutting-Edge Technology and Opportunities That Make Music Creation More Accessible

Collaboration brings new technology and artist support to millions of creators, starting with spatial sound integration in BandLab  Sony Corporation and BandLab Technologies today announced a strategic partnership set to redefine music creation for independent and emerging artists worldwide. By bringing...more

30 Apr 2025 | Press release

RHEI Data Pro Adds $20M in New Licensing Agreements to its Initial $35M, With Eight Figures in Partner Earnings So Far

RHEI Data Pro emerges as one of the world’s largest audio-visual content databasesRHEI, a leading tech company that builds AI to amplify human creativity, scale its audience, and enhance its impact, today announced the addition of $20 million in new...more

30 Apr 2025 | Press release

BeatStars and Sureel Partner to Strengthen Intellectual Property Protection for Creators

  First-of-its-Kind Collaboration Protects the Work of Creators on BeatStars in the Age of AI   BeatStars, the world's #1 music marketplace, is reinforcing its commitment to ethical AI and creator empowerment by announcing a strategic partnership with Sureel.ai. This collaboration ensures the...more

30 Apr 2025 | Press release

One Media report full year results

One Media iP Group Plc ("One Media", "the Company" or the "Group")   Audited results for the year ended 31 October 2024   One Media iP focused on music rights investment   One Media iP (AIM: OMIP), the digital music rights acquirer, publisher and distributor, announces its...more

29 Apr 2025 | Press release

Payday Music Publishing expands LA operations

New Synch Hires, Coachella Sessions and Studio Expansion Payday Music Publishing (‘Payday Publishing’), the leading independent publishers of Electronic Dance Music, Pop, Hip-Hop, Jazz and Reggae, has announced two senior hires to further bolster its LA based sync department.Jamey Sussman and...more

29 Apr 2025 | Press release

LIVE Trust welcomes first £500k in ticket contribution pledges

“An excellent start, with more to come” – Jon Collins, CEO LIVE LIVE (Live music Industry Venues & Entertainment), which represents 15 live music industry organisations, has announced that the LIVE Trust, a transformative new funding initiative that will offer much...more

29 Apr 2025 | Press release

NTIA Celebrates Milestone as International Nightlife Association Gains Full United Nations NGO Status, Elevating Global Night Time Economy

Only four months after obtaining consultative status, the INA is now recognised as a Full Member of CoNGO, further solidifying nightlife's global relevance. The International Nightlife Association (INA) announces its elevation to Full Member status within the Conference of Non-Governmental Organisations...more

29 Apr 2025 | Press release

Henri Lanz appointed as Senior International A&R & Creative Advisor for Warner Music Nordics

  Warner Music Nordics has made a significant addition to its senior leadership team with the appointment of Henri Lanz, one of the region's most respected music industry experts. The award-winning producer, successful songwriter and experienced music industry executive has taken up...more

29 Apr 2025 | Press release

UniteSync: How a Producer Merged Information Science and Artistic Passion to Find Songwriters and Musicians' Unpaid Royalties

  Carlos Palop should have been living the dream. A producer and electronic artist, Palop was seeing real traction with some of his lofi tracks. Streams were picking up--and yet the more he looked at his royalty statements, the more discrepancies...more

29 Apr 2025 | Press release

David Arnold and Anne Nikitin in conversation at The Ivors Academy Summit 2025

Acclaimed composers David Arnold and Anne Nikitin will be in conversation at The Ivors Academy Summit supported by ICE and PRS for Music on 20 May in London, a major new event designed to empower songwriters and composers with the practical knowledge, tools and connections to make...more

28 Apr 2025 | Press release

Impala welcomes European Commission's scrutiny of acquisition of Downtown by Universal Music Group

IMPALA, the European association of independent music companies, welcomes the European Commission’s decision to investigate the proposed merger between Universal Music Group (UMG) and Downtown Music Holdings, home to companies such as Fuga, CD Baby, Songtrust, Curve, AdRev, as well...more

28 Apr 2025 | Press release

Moby and Little Walnut Productions Relaunch mobygratis: Free Music Access for All Creators

Platform now offers 500 new unreleased tracks, multitrack audio, and upgraded tools to empower independent creatives On Thursday, April 24, 2025, internationally renowned musician and activist Moby announced the relaunch of mobygratis at NeueHouse Hollywood. Powered by Little Walnut Productions, mobygratis...more

28 Apr 2025 | Press release

Music venue SWX Bristol relaunches as Electric Bristol

Electric Group, the UK's fastest growing music venue operator behind iconic spaces like Electric Brixton and NX Newcastle, announces the rebranding of SWX Bristol to Electric Bristol.  This exciting new chapter cements the venue's status as a key player in the UK's live touring music scene...more

01 May 2025

  • BPI's new Yearbook reveals Country music's surging popularity (see News)

30 Apr 2025

  • How Live Nation calls the tune for the live music industry (see Features)

29 Apr 2025

  • How economic volatility will impact US labels’ fandom monetisation push (see Comment)

28 Apr 2025

  • Spotify is said to be raising its subscription prices across Europe and Latin America (see Digital)

  • Culture Secretary to review the Music Export Growth Scheme (see News)

25 Apr 2025

  • The music industry wants solutions. But do listeners see problems? (see Comment)

  • The next generation of independent music tastemakers (see Features)

24 Apr 2025

  • BPI survey confirms music consumers believe human creativity is fundamental to music (see Reports)

23 Apr 2025

  • Eight UK cities join forces for 'Music Fans Voice' survey (see Reports)

22 Apr 2025

  • Did the Spotify 1,000 stream rule cost artists $47m?

  • Meet the editors crafting some of Spotify’s top playlists (see Features)

17 Apr 2025

  • Two Guardian music writers spent a week assessing the limits of living with and without Spotify (see Features)

16 Apr 2025

  • Ruth Barlow of AIM and Beggars Group on UMGDowntown and why she believes ‘regulators must act’ (see Comment)