PRS for Music is pleased to announce that Rupinder Virdee has been appointed Head of PR, Marketing & Digital.

Reporting into Director of Communications and Public Affairs, John Mottram, Rupinder will be pivotal to the company’s future plans and implementation of strategic marketing and communications that advance awareness of one of the world’s leading music collective management organisations.

Rupinder joins PRS for Music following a varied and extensive career that spans 20 years as a new media marketing strategist and publicist. As Owner and Marketing Director of Revolution Agency, one-of-three leading British publicity agencies specialising in niche Black, African & Caribbean and South Asian markets, Rupinder created and executed national and regional campaigns working across youth led initiatives, government, entertainment, retail and community sectors.

Throughout her career, Rupinder has searched to uncover stories that can amplify a brand’s narrative to create goal-oriented, holistic communication strategies and real engagement. Rupinder has sat on the strategic planning board for The London Week of Peace. Noticing a gap in the sector, Rupinder co-founded The Sikh Press Association in 2014. The news agency represents the British Sikh community and acts as a springboard between Sikh organisations globally and mainstream media. 

Rupinder is also a proud ambassador for the charity, Binti Period, a socially responsible organisation focusing on creating a world where all women have menstrual dignity. She is also COO for Unstoppable Music Group.

Rupinder Virdee, Head of PR, Marketing & Digital, PRS for Music, said: “I am delighted to be joining PRS for Music at this exciting time as they develop their communication, marketing and digital strategy. I look forward to representing the South Asian community and women in music, whilst using my wealth of experience to carve out strong narratives and engagement, to further cement the impactful work PRS for Music carry out.”