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ROXi and Sinclair partner to bring interactive music TV channel to NextGen TV households in 31 US markets, with music from Universal Music Group, Sony Music Entertainment, Warner Music Group, and MERLIN 

 

ROXi, the world’s first fully interactive TV music channel, powered by FastStream Interactive, and Sinclair, a diversified media company and a leading provider of local news and sports, today announced a strategic partnership which brings ROXi’s music channel to 31 US TV markets*, with additional US markets launching later this year.  Pearl TV will assist with the rollout of ROXi in non-Sinclair markets and continue to provide support on technical standards. 

ROXi’s interactive channel delivers easy, frictionless, and free access to music videos on-demand, on NextGen enabled televisions with an interactive app-like experience, without the need for user accounts, passwords, or subscriptions. 

Consumers tuning into the ROXi TV channel will discover interactive features previously unavailable on broadcast television. Viewers can skip through music videos Tik-Tok style - or search for any artist, song, mood, or genre - all instantly, with their TV remote from ROXi’s catalogue of 100 million licensed songs, in partnerships with Universal Music Group, Sony Music Entertainment, Warner Music Group, and MERLIN.  The comprehensive catalogue is comprised of both original music videos and virtual music videos.

“ROXi is expanding what’s possible on broadcast television, and this partnership brings an interactive music experience to viewers in a simple, accessible way—no apps, logins, or subscriptions required. It’s a clear example of how NextGen TV enhances the broadcast experience,” said Skip Flenniken, VP & GM, Technology Business Development, Sinclair. 

ROXi is powered by FastStream, the award-winning interactive TV platform technology from FastStream Interactive, which leverages NextGen TV (ATSC 3.0), the next-generation broadcast TV standard. FastStream was recognized with “Best of CES” and “Best of Show” Awards at CES and NAB respectively when demoed in Las Vegas last year.

“More than 40 years after MTV first hit American TV screens, ROXi is revolutionizing the way we experience music on TV in the US, turning the TV into a musical hub for the American family again,” said Rob Lewis, CEO of FastStream Interactive. “This isn’t just a music channel, it’s a game-changer for television. ROXi is just the beginning, we’ll be launching multiple non-music TV channels, ushering in a new era of interactive TV across America.” 

The U.S. rollout is supported by U.S. broadcast business group Pearl TV. “ROXi’s new service will delight viewers because it is seamless, interactive, and free,” said Anne Schelle, managing director of Pearl TV. “Today’s TV audiences expect control, personalization, and instant access, and ROXi delivers this in spades. We’re thrilled to support ROXi’s launch as a new NextGen TV benefit for our viewers and can’t wait to see it expand across the rest of the country, in partnership with multiple broadcasters.” 

 

*US TV markets where ROXi is available Albany, NY, Baltimore, MD, Birmingham, AL, Buffalo, NY, Charleston, SC,  Cincinnati, OH, Columbus, OH, Dayton, OH, Des Moines, IA, El Paso, TX, Flint, MI, Fresno, CA, Green Bay, WI, Greensboro, NC, Greenville, SC, Las Vegas, NV, Minneapolis, MN, Mobile, AL-Pensacola, FL, Nashville, TN, Omaha, NE, Pittsburgh, PA, Portland, ME, Raleigh, NC, Rochester, NY, Salt Lake City, UT, San Antonio, TX, Seattle, WA, Syracuse, NY, Washington, DC, West Palm Beach, FL, and Wichita, KS.

28 Aug 2025 | Press release

Music icons named to lead NewcastleGateshead Music City board

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28 Aug 2025 | Press release

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28 Aug 2025 | Press release

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28 Aug 2025 | Press release

PRS Members' Fund and Music Support launch Soul Resonance

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28 Aug 2025 | Press release

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28 Aug 2025 | Press release

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28 Aug 2025 | Press release

Beatoven.ai Unveils Maestro, the Largest Fully Licensed Generative AI Model for Music that Pays Artists for Every Output

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28 Aug 2025 | Press release

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27 Aug 2025 | Press release

Closures in Britain's late-night venues reach all-time high with one in four businesses lost since 2020

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27 Aug 2025 | Press release

Latin American creators and industry leaders rally behind JusticIA campaign

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27 Aug 2025 | Press release

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27 Aug 2025 | Press release

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27 Aug 2025 | Press release

Newcastle to come alive for the 2025 Mercury Prize

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26 Aug 2025 | Press release

Amuse Unveils Notable Product Updates, Including Auto-Save Links and Trolley-Powered Business Payouts for Professional Plan

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22 Aug 2025 | Press release

Ticketmaster's 2025 State of Play report reveals a multigenerational shift

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22 Aug 2025 | Press release

Legends of Football Appoints PPL CEO Peter Leathem OBE as New Chair

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22 Aug 2025 | Press release

ERA extends membership to wider entertainment industry

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22 Aug 2025 | Press release

Security Industry Crackdown Begins - Government Clearly Signal an End to Exploitation & Self-Employment Abuse Says Sector Trade Bodies

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22 Aug 2025 | Press release

Noctil Launches OrgLink: Hierarchical Account Structuring for Smarter Metadata Governance

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22 Aug 2025 | Press release

Virgin Music Group Partners with Independent Label Mom+Pop Music

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22 Aug 2025 | Press release

Spotify and amra have entered into a direct multi-territorial, multi-year licensing agreement

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22 Aug 2025 | Press release

Youtube and Bandsintown launch exclusive concert listings partnership to turn viewers into concertgoers

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22 Aug 2025 | Press release

DJ Awards announce 2025 nominees and brand new categories

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21 Aug 2025 | Press release

IFPI CEO Victoria Oakley urges action to secure India's music future

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21 Aug 2025 | Press release

Inflation Rises to 3.8% in July - NTIA Warns There is No More Fat to Trim - The Sector is Facing Job and Business Losses

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21 Aug 2025 | Press release

Small Pond announce 'Emerging' initiative release

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21 Aug 2025 | Press release

Meta's Dan Simpson Named Chair of the Board Of DDEX

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21 Aug 2025 | Press release

AIM Connected leans into disruption with conference line-up including Fairly Trained, Exceleration, Murmur and Young

Takes place 9 September at Rich Mix in East London, 09:30 — 19:00 BST CEO Gee Davy in ‘fireside chat’ with Fairly Trained’s Ed Newton-Rex on how music can best leverage its position with AI Other speakers from AudioSalad, Domino, LIVE, Luminate,...more

21 Aug 2025 | Press release

LFG.TV launches on 30 August: A new streaming platform for music lovers, DJs & real-time connection

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21 Aug 2025 | Press release

Grammy, BRIT and Ivor award-winning producer and songwriter Fraser T. Smith to be honoured with the BMI President's Award at the 2025 BMI London Awards

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28 Aug 2025

  • Anthropic settles authors’ copyright lawsuit after piracy claims (see News)

27 Aug 2025

  • Mercury Prize details announced (see News)

  • Robbie Williams faces royalties challenge against 'Angels' (see News)

26 Aug 2025

  • Drake gets ahold of Kendrick Lamar's UMG contract as ugly 'Not Like Us' battle intensifies (see News)

  • Spotify has signalled further price rises (see Digital)

22 Aug 2025

  • The unflattening of streaming (and the case for friction) (see Comment)

21 Aug 2025

  • Ghost artists and the rise of Perfect Fit Content on streaming (see Comment)

20 Aug 2025

  • How music-backed securitisation can strike a bum note (see Comment)

19 Aug 2025

  • Taylor Swift: What we lose in the gamification of music (see Features)

18 Aug 2025

  • Is Taylor Swift’s Showgirl era set to propel her to even greater heights? (see Features)

15 Aug 2025

  • Why aren’t all songwriters being paid for their songs in live concerts? (see Comment)

14 Aug 2025

  • StubHub allowed prolific tout to list 300 tickets for sold-out Lewis Capaldi show (see News)