• Asciolla will join Utopia Music as Vice President, Global Artist and Creator Community and reports directly to the CMO. She will be based out of Los Angeles, California
  • Asciolla is a Spotify veteran where she most recently held the position of Head of North America, Artist & Label Partnerships. She led the team working directly with global artists, managers, labels, and distributor executives by supporting, empowering, and educating the creative community about maximizing opportunities on Spotify
  • Prior to that she was part of the Spotify Artist Services and Artist Marketing teams and integral in building and nurturing relationships with artists and their teams by advocating transparency on streaming economics, data and on-platform-tools for artists to express themselves and reaching a  global audience to connect them with their fans
  • Her work resulted in recognition from prominent publications such as Billboard Women in Music Edition, Variety Rising Leaders List, and Billboard's 40 Under 40 


Utopia Music, the Swiss Music fintech company, announced that Rosa Asciolla joined the company as Vice President, Global Artist and Creator Community as of January 1st, 2022. She will report directly to the CMO and will be based out of Los Angeles, California, expanding Utopia’s existing presence on the US West Coast. 

“It’s exciting to have someone as talented as Rosa join our team,” said Mäkeläinen. “Her impeccable trajectory at Spotify, where she helped numerous talent teams navigate the streaming landscape, speaks volumes. She’s an incredible addition to our team and will continue to foster transparency in the industry and help even more Creators reach Utopia. Exceptional executives like Rosa supercharge our team and are incredibly important in achieving our vision of Fair Pay for every Play.” 

Asciolla spent nearly 10 years at Spotify. In her last position as Head of North America, Artist & Label Partnerships, she led the team that worked directly with senior label and distributor executives, artists, and managers supporting, empowering, and educating the creative community about its services and how to navigate the streaming landscape. At Spotify, Asciolla worked across teams to foster relationships and build feedback loops between the company and Creators. Along with the broader Music team, she played an integral role in creating Spotify’s first artist-focused website, which established transparency around the streaming business model and allowed them to maximize their global presence to Spotify’s 380+ million users. 

“I’m thrilled to be joining Utopia at such an exciting time,” Asciolla said. “With the globalization of music and data, it's important to continue the journey of empowering Creators by providing a one-stop-shop that will enable their growth. There's more transparency in data, information, and opportunity than ever before and Utopia is leading the charge in this respect. That’s why I look forward to being an integral part of that mission.” 

Asciolla attended Loyola University New Orleans where, in the wake of Hurricane Katrina, she worked with a non-profit fundraising development, assisting in rebuilding the city and reinvigorating its musical heritage. Throughout her career she’s received recognition from prominent publications such as Billboard Women in Music Edition, Variety Rising Leaders List, and Billboard's 40 Under 40.

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20 Feb 2024

  • Why labels need to redefine their purpose and refresh their measures of success (see Opinion)

  • IPO publishs its research findings into possible intervention models in streaming; BPI responds (see News)

  • Hipgnosis Songs Fund launches High Court claim against investment adviser and former CEO (see Business)

19 Feb 2024

  • Apple faces a €500m fine over Spotify’s antitrust complaint (see News)

16 Feb 2024

  • OpenAI’s newest model Sora can generate videos from text (see BiggerPicture)

15 Feb 2024

  • Sony report strong quarterly figures (see Business)

14 Feb 2024

  • Steve Wright, the "broadcaster’s broadcaster" has passed away, aged 69 (see Media, Features)

13 Feb 2024

  • TikTok users are finding ways to dodge Universal restrictions (see Digital)

  • Universal plan ‘Music City’ development in United Arab Emirates (see News)

  • What is SoundCloud’s strategy for the future? (see Analysis)

12 Feb 2024

  • Live music and the rise of the ‘enormodome’ (see Features)

  • Sony Music Group to acquire 50% stake in Michael Jackson's catalogue (see Deals)

09 Feb 2024

  • Warner, AI2M comment on the Universal/TikTok deal (see Comment)

  • Chartmetric 2023 report highlights ever-evolving music landscape (see Reports)

08 Feb 2024

  • Martin Mills reflects on Merlin’s impact (see Features)

  • Harvey Goldsmith announces project to benefit action on the climate crisis (see News)

  • Spotify paid the music industry more money than ever in 2023 - $9bn+ (see Business)

07 Feb 2024

  • Spotify tops 600m Monthly Active Users (see Business, Digital)