Record Tokens return to retail today for the first time in more than 20 years 14 May 2018
Record Tokens return to retail for the first time in more than 20 years
People with old record tokens can win up to £100 on a new Record Tokens gift card
Independent record shops today celebrate the return of a much-loved music product: the Record Token.
After a 20-year absence, the Record Token returns to British retail. To commemorate its remarkable comeback, we’re inviting music-lovers across the nation to hunt for their original, unspent tokens for a chance to win shiny new ones worth £20 each. That’s £1 for every year since they left our high streets! What’s more, one lucky person will be picked to win a massive £100 Record Token.
50 winners will be selected at random to each win a £20 Record Token, with one lucky vinyl-lover picked to win the grand prize.
The nation will have one week from the 14th – 20th May to uncover their old tokens. Winners of new Record Tokens can redeem them in participating independent record shops nationwide.
The revival of the Record Token, in partnership with National Book Tokens, comes as a direct result of Britain’s continuing love affair with vinyl. The format has been growing steadily for the past decade and in 2017, LP sales were worth £87 million and responsible for 14% of physical music sales.
The Record Token has been designed with flexibility in mind; it can be purchased in-store or online, can be used for vinyl, CD and cassette and will be the perfect gift for the new generation of music lovers.
ERA CEO, Kim Bayley said, “There has never been a better time to bring back record tokens and we predict they will be much coveted gifts this year for music fans of all ages. The unstoppable growth in vinyl sales and year on year increase in independent record shop openings show that the UK’s love affair with vinyl is here to stay.”
Those who unearth an original EMI token should post it to ERA, 3 Soho Square, London, W1D 3HD, along with their full name, email, phone number, postal address and Twitter handle (if applicable). The original EMI token will be returned to the lucky winners along with their new £20 token.
To find out more about the re-launch of Record Tokens and where they can be spent, please visit www.recordtokens.co.uk
Full terms and conditions: http://www.recordtokens.co.uk/revival
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THE HEADLINES
What 20 years of YouTube reveals about creativity’s future (see Features)
Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads (see Comment)
Did Sony’s Rob Stringer just hand regulators the case to tank Universal’s Downtown dreams? (see Comment)
Is the Sabrina Carpenter album art really that offensive? (see Features)
Mid-year analysis of the live business (see Analysis)
Sony Music's Rob Stringer talks catalogues, free streaming, AI and more (see News)
Calls on the EC to conduct an investigation into proposed acquisition of Downtown by Universal (see Opinion)
Data (Use and Access) Bill passes without amendment (see News)
Has the time finally come for metered music experiences? (see Opinion)
What moves the needle for artists in 2025? (see Features)
Tributes pour in for Brian Wilson (see News, Features, Showbiz&News)
These touts made millions - and claimed staff at big ticketing firms helped (see Features)
Billboard names its Independent Power Players (see Features)
New report highlights emergence of a two-tier music streaming market favouring scale over diversity and flags need for urgent action (see Reports)
Ministers’ silence on threats to our creatives is bewildering (see News)
Sony Music Publishing set to acquire Hipgnosis Songs Group (see Business)
Manchester's Co-op Live to host the BRIT Awards (see News)
Elliot Grainge has breathed new life into Atlantic Records (see Features)
BPI CEO addressed the SXSW London conference (see News)