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PUSH ENTERTAINMENT’S CIRKAY LAUNCHES CIRKAY FAN PASS: A NEW ERA FOR DIRECT FAN ENGAGEMENT

FRICTIONLESS AND INNOVATIVE MULTI PLATFORM “DIGITAL KEY” ADOPTED BY WHITE LIES AND BIG COOKIE FOR CREATIVE LAUNCH CAMPAIGN

FROM THE TEAM BEHIND PIONEERING FAN STRATEGIES FOR SOME OF THE MOST INFLUENTIAL BANDS OF THE LAST 30 YEARS, CIRKAY WINS INVESTMENT FROM SOLID BOND CAPITAL
 
Cirkay, a trailblazing new initiative by leading fan D2C strategists Push Entertainment, has launched Cirkay Fan Pass, an innovative “digital key” that empowers artists with direct, secure access to their fans across multiple online platforms. Fan Pass gives artists complete control over fan engagement, allowing them to connect with fans, share exclusive content, experiences and privileges, whilst building lasting connections across platforms the fans use day to day. 
 
Conceived as the connective tissue to work across artist websites, social media, e-commerce, ticketing services, subscription platforms, DSPs, and even in-person activations, Fan Pass provides a seamless, cross-platform solution. Crucially, this technology marks a new era of privacy-conscious fan engagement, addressing the increasing demand for frictionless anonymity and personal data protection.
 
The first Fan Pass campaign was in partnership with the direct-to-fan agency Big Cookie and English Indie rock band White Lies, showcasing the bespoke, artist-driven experiences that Fan Pass enables. As part of this creative project, Fan Pass provided a single identity for members of White Lies FC across their Shopify store and Discord community. Possession of the Fan Pass provided a unique opportunity for fans of the band to pit their wits against frontman and guitarist Harry McVeigh in a Chess Tournament, taking place in the members section of the White Lies official Discord server. 
 
White Lies now have a lasting identity link with these fans, that can be activated again, and is not reliant on any one platform. The band has since set up a series of live AMA sessions on Discord and released a free double CD of their concert at Auditorio Pabellon M, Monterrey, Mexico that was only available for Fan Pass holders, and still have more to come. A shining example of Fan Pass’ limitless creative application, this technology is bringing the band together with their fans like never before. 
 
Aaron Bogucki, Founder of Big Cookie, said: "White Lies FC is all about building a deeper connection for the band with their most loyal, engaged fans. With Fan Pass, we now have a digital key that FC members can use to interact with the band in our monthly Discord initiatives as well as an opportunity to bring these experiences into real-life around live events. I believe we've only scratched the surface on the value Fan Pass can deliver to White Lies fans." 
 
The team at Push have been connecting fans to artists since 1995 and have worked with the world’s most influential artists and creators including Daft Punk’s Daft Club to the first ever Oasis Live Stream. Now supported by a strategic investment from Solid Bond Capital, created by the people who scaled AOWorld and Phones4U, this launch underscores Cirkay’s pioneering approach to fan relationships. Fan Pass allows artists to control fan data directly, while offering fans evolving, immersive experiences tied to the artist’s creative projects.
 
Simon Scott, Co-Founder and CEO of Cirkay and Push Entertainment, said: "We're all music fans at Push, and for thirty years we've worked on thousands of artist fan campaigns worldwide.” Clearly identifying the issue and the best solution for it, Simon adds: “The fragmentation of an artist's fan base across multiple platforms isn't good for artists or fans, with various parties 'owning' slices of fan data. Our approach was simple: apply our experience to build what's good for fans and what we would want as fans ourselves.” 

“The answer was Fan Pass” as Simon explains… “one identity where each person controls the information they share and works across multiple environments. Once an identity is in place, campaigns, activities, and promotions can be turned on with the flick of a switch. We're not telling the industry to change what they do; we're just suggesting they approach it from a fresh perspective."
 
With tools for managing fan data and adaptable revenue options, Cirkay is poised to transform how artists and labels connect with their fans. This dynamic, transparent approach promises more direct, personal, and mutually beneficial relationships, making Fan Pass a breakthrough for artists and labels worldwide.
 
With more creative Fan Pass moments launching soon, fans can look forward to more interactive content, exclusive experiences, and early-access privileges, as Fan Pass redefines fan engagement in the music industry.

23 Oct 2025 | Press release

Concord Music Publishing signs songwriter-producer Nickname Jos

  Today, Concord Music Publishing announced the signing of artist, songwriter, and producer Josef Kuhn, known professionally as Nickname Jos. The universal co-publishing deal, effective immediately, includes Nickname Jos’ full catalog and future works. Nickname Jos is a multitalented performer, songwriter, and producer that has...more

23 Oct 2025 | Press release

Wear the music, share the joy: Music therapy charity Nordoff and Robbins launches Christmas jumper collection

  Available now at nordoff-and-robbins.teemill.com A percentage of every sale goes directly to Nordoff and Robbins Endorsed by Nordoff and Robbins Music Ambassador, Edith Bowman Created in partnership with sustainable print on demand platform Teemill    Nordoff and Robbins, the UK’s largest music therapy charity, has today...more

23 Oct 2025 | Press release

IMPF establishes key targets across tech, data and emerging markets at Global Music Summit

 Record 650 delegates attended 2025 event.Dates set for 2026 event.   The IMPF established a number of key targets and priorities for the independent music publishing community across tech, data and newer markets at this year’s Global Music Summit Palma. Dates have also...more

23 Oct 2025 | Press release

Sophie Ellis-Bextor features on episode 4 of ‘The Red Carpet Treatment - On The Road Presented by Mastercard’

The Red Carpet Treatment - On The Road Presented by Mastercard Hosted by Luke Hamnett   Sophie Ellis-Bextor features on episode 4, out TODAY available to watch in full on @BRITs YouTube or on @BRITs social channels    The BRIT Awards with Mastercard today releases the fourth...more

23 Oct 2025 | Press release

Mercury rises for Sam Fender

WINNING ALBUM, PEOPLE WATCHING, ENJOYS 159% CHART SALES INCREASE IN THE OFFICIAL ALBUMS CHART MIDWEEK DATA   UK record labels association the BPI, which organises the Mercury Prize, today reports an increase in demand for Sam Fender’s album People Watching after last week’s acclaimed triumph in his hometown.  The...more

23 Oct 2025 | Press release

Industry Organisations Sign Groundbreaking Seat at The Table Inclusion Pledge

ATC Live and Ginger Owl Among First to Sign Pledge, with The Royal Albert Hall, AEG and The O2 Becoming Industry Champions New Live Sector-Wide Pledge Aims to Achieve Gender-Balanced Leadership and Measurable Progress by 2030 Following the release in April of the ‘Seat...more

23 Oct 2025 | Press release

EJAE signs with WME

EJAE, the vocalist and songwriter behind KPop Demon Hunter’s #1 hit, “Golden,” has signed with WME for worldwide representation in all areas of her music career. A breakout star of Netflix’s record-shattering animated musical film KPop Demon Hunters, EJAE is the...more

23 Oct 2025 | Press release

Blue Raincoat Music/Reservoir strikes publishing deal with Molly Drake Estate

Nick Drake Publishing Agreement Renewed Blue Raincoat Music Publishing, in conjunction with Reservoir, have signed a global publishing deal with the estate of songwriter and poet Molly Drake and have renewed their existing publishing deal with her late son, the seminal...more

22 Oct 2025 | Press release

hmv goes Dutch with new store in The Hague to open before end of the year

Music and popular culture retailer hmv is planning to open its first store in The Netherlands with a new site in The Hague in the latter stages of development. The new store will open its doors before the end of...more

22 Oct 2025 | Press release

Building on the momentum of its inaugural landmark edition SXSW London Announces it is Open for Business for 2026

  SXSW London builds on the success of its inaugural year with its 2026 programme. Passes for access across the festival are now available to purchase on the SXSW London website.   The leading European platform for the convergence of technology and the creative...more

22 Oct 2025 | Press release

Independent Venue Week announce Nova Twins as 2026 Artist Ambassadors

  The UK’s annual celebration of independent venues, music and culture will run over 7 days and nights from Monday 26th January to Sunday 1st February  Nova Twins will perform an exclusive live show as part of the week’s activities  More than 200...more

22 Oct 2025 | Press release

Leading Entertainment Execs Launch Unit1 Studio, The World's First Independent Avatar Concert Producer

  Headed by Barney Wragg (AEG, EMI, Really Useful Group, Universal) Breakthrough CGI and AI technologies deliver digital humans virtually indistinguishable from the artists themselves Unlocks potential for immersive avatar concerts through lower production costs and improved time-to-market Partnership with KT Tunstall ahead of...more

22 Oct 2025 | Press release

PPL announces Dr. Richard James Burgess MBE as new Chair 

PPL has appointed Dr. Richard James Burgess MBE as its new Chair. He will succeed John Smith OBE, effective 5 January 2026.  Burgess will lead the PPL Board as the organisation continues to grow as a global leader in neighbouring rights...more

22 Oct 2025 | Press release

2AM introduces Lenny, the first AI agent redefining audience engagement in live entertainment

After a successful large-scale deployment at Rock en Seine, the Paris-based startup brings AI-native communication to festivals and venues. 2AM unveils Lenny, the first AI agent purpose-built for audience engagement and live event operations, covering the full audience journey - before,...more

22 Oct 2025 | Press release

Tickets For Good bolsters international growth with appointment of veteran ticketing executive Henk Schuit as European board advisor

  The ADE Conference Startups alumni reveals latest Netherlands expansion news. TfG boasts almost 600k registered healthcare workers, teachers, and charity workers across UK, EU and U.S. It's distributed 1million+ free and discounted tickets from 1,000+ live event partners, including Dua Lipa, Idles,...more

22 Oct 2025 | Press release

KiTbetter and Duran Duran Deliver First-Ever Dolby Atmos Upgrade to a Physical Album

Groundbreaking upgrade to 2023's 'Danse Macabre: De Luxe' KiTalbum marks a new era for physical-digital music formats KiTbetter, the company reshaping physical music for the digital era, today announced a world first: the upgrade of a previously released physical album to...more

21 Oct 2025 | Press release

Yoto Launches David Bowie Card: Introducing the Legendary Artist to a New Generation

Yoto's latest addition to its growing popular music offering is filled with the immortal icon's classic songs    Yoto, the award-winning audio platform for kids, today announced the launch of a new Yoto card featuring the timeless work of David Bowie. With...more

21 Oct 2025 | Press release

The Other Songs announce team expansion

Global independent music and entertainment company The Other Songs have announced the exciting expansion of their team as they recruit music industry executives Louis Brown, joining as General Manager, and Raju Watts, joining as Financial Director.  Speaking on today’s news, founders...more

21 Oct 2025 | Press release

Day Fever partners with Ticketmaster’s Universe

Day Fever, the acclaimed daytime clubbing brand, has entered into a multi-year partnership with Ticketmaster’s white-label ticketing platform Universe, making the company its exclusive ticketing partner.Through the partnership, Day Fever will tap into Universe’s all-in-one ticketing and marketing platform, delivering...more

21 Oct 2025 | Press release

Simon Dunmore Partners with Armada Music to Launch New Label, NBT Records

The imprint will operate from Armada’s brand-new creative hub in London Acclaimed industry figure Simon Dunmore and Armada Music, the world’s biggest independent dance music label, have partnered to launch NBT Records – a brand-new label dedicated to soulful, dancefloor-driven records. Formed...more

21 Oct 2025 | Press release

Moises and Cory Henry Launch Global Music Competition with $50,000 in Prizes

Jam Sessions Invites Musicians Worldwide to Reimagine GRAMMY Winner's Track Through AI-Powered Tools Moises, Apple's 2024 iPad App of the Year, today launched Jam Sessions, a global music competition connecting artists, producers, and creators through AI-powered music technology. The inaugural edition...more

21 Oct 2025 | Press release

rightsHUB unveils tool to transform data ingestion process, signs Artist Theory alongside deal renewals with Believe, Defected and others

- New tool, rightsDROP, allows labels and publishers to optimise collection of metadata and resources via single point of entry or releases - rightsHUB now provides a fully end-to-end solution to streamline flow of rights data and assets- Artist Theory (Sam...more

21 Oct 2025 | Press release

Madi Diaz signs global co-publishing deal with Warner Chappell Music and Crush Music Publishing

Grammy-nominated singer-songwriter’s new album, ‘Fatal Optimist,’ out now First signing to Crush’s newly-launched publishing division   Warner Chappell Music (WCM) and Crush Music Publishing (CMP) today announced a global co-publishing deal with acclaimed singer-songwriter Madi Diaz. She is the first signing to Crush’s newly-launched...more

21 Oct 2025 | Press release

Warner Chappell Music Signs Victor Le Masne

GLOBAL ADMINISTRATION DEAL COVERS ALL WORKS PRODUCED THROUGH LE MASNE'S MULTIMAN RECORDS   Warner Chappell Music (WCM) has today announced the signing of Victor Le Masne to a global administration deal. The agreement covers all works produced through Le Masne's Multiman Records...more

21 Oct 2025 | Press release

Impala's fifth equity, diversity, and inclusion report: Reaffirming commitment to a more inclusive music industry

  IMPALA has released its fifth Equity, Diversity, and Inclusion (EDI) Report, providing insights into its ongoing efforts in this area. Published on the anniversary of the organisation's EDI Charter, the report is the result of work by IMPALA's taskforce, which for the...more

21 Oct 2025 | Press release

DJ brands unite to launch OneLibrary

The DJ world is about to become more open. As part of its ongoing commitment to the sustainable growth of DJ culture and a more open industry environment, AlphaTheta has been actively collaborating with other manufacturers on an exciting...more

21 Oct 2025 | Press release

Dancefloor launches the Nightlife Dividend Programme to support grassroots venues and promoters

A recent report by The Night Time Industries Association suggests rising costs and ongoing pressures mean the UK is losing three nightclubs every week and will have none left by 2030. To help the fight for survival of independent venues...more

21 Oct 2025 | Press release

Beatoven.ai Expands Maestro to Generative Sound Effects, Bringing Licensed AI Audio to Film, Games, and Beyond

Fully licensed, fairly trained generative AI cinematic sound effects now available to creatives via Beatoven.ai and its latest API is now available for enterprises via Fal.ai The footsteps, howls, splashes, and zips that make media come alive are the secret to a...more

20 Oct 2025 | Press release

PRS Foundation congratulates Mercury Music Prize winner Sam Fender

    PRS Foundation has proudly supported 7 out of the last 8 Mercury Prize winners through various programmes Sam Fender had support through the PPL Momentum Music Fund to record early singles and International Showcase Fund support to perform at SXSW in...more

20 Oct 2025 | Press release

FEAT AGM: Confirms promoter-approved resale policy and continued campaign for stronger enforcement of DSA

  1000 illegally listed tickets reported across 2025 without a single response from unauthorised resale websites  Largest annual conference to date held in Barcelona, with over 20 attendees from eight countries   The Face-value European Alliance for Ticketing (FEAT) held its annual general meeting...more

23 Oct 2025

  • Lyor Cohen: AI won’t replace artists — it will make them unstoppable (see Opinion)

22 Oct 2025

  • Omdia tips music publishers’ revenues to hit $10bn this year (see Reports)

  • Unit1 Studio launches offering potential for immersive avatar concerts through lower production costs (see Digital)

21 Oct 2025

  • Are we still in the music business? When your POV is worth more than your mp3s (see Opinion)

20 Oct 2025

  • Is rock’n’roll dead? (see Features)

  • Book extract: Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture (see Comment)

  • With MTV channels switching off, is the music video under threat? (see Features)

17 Oct 2025

  • Spotify partnering with multinational music companies to develop ‘responsible’ AI products (see Digital)

  • Sam Fender wins 2025 Mercury Prize (see News)

16 Oct 2025

  • Spotify working on ‘SongDNA’ feature that showcases the people behind tracks (see Digital)

15 Oct 2025

  • How far should cultural boycotts go? (see Features)

  • How Subvert is building a co-op owned Bandcamp alternative (see Digital)

14 Oct 2025

  • Lucian Grainge outlines UMG’s strategy for generative AI partnerships and product development (see News)

  • The future of music streaming: Change or be changed (see Comment)

13 Oct 2025

  • Sam Altman: the man who stole the rights from copyright. If he’s the future, can we go backwards? (see Features)

10 Oct 2025

  • Warner Music Group CEO Robert Kyncl discusses the company's “tremendous catalogue” (see Features)

  • There’s a £1 idea that could save small music venues. Is Live Nation holding it back? (see Features)

  • Breaking down the arguments around VMG’s Downtown Music acquisition (see Analysis)