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PUSH ENTERTAINMENT’S CIRKAY LAUNCHES CIRKAY FAN PASS: A NEW ERA FOR DIRECT FAN ENGAGEMENT

FRICTIONLESS AND INNOVATIVE MULTI PLATFORM “DIGITAL KEY” ADOPTED BY WHITE LIES AND BIG COOKIE FOR CREATIVE LAUNCH CAMPAIGN

FROM THE TEAM BEHIND PIONEERING FAN STRATEGIES FOR SOME OF THE MOST INFLUENTIAL BANDS OF THE LAST 30 YEARS, CIRKAY WINS INVESTMENT FROM SOLID BOND CAPITAL
 
Cirkay, a trailblazing new initiative by leading fan D2C strategists Push Entertainment, has launched Cirkay Fan Pass, an innovative “digital key” that empowers artists with direct, secure access to their fans across multiple online platforms. Fan Pass gives artists complete control over fan engagement, allowing them to connect with fans, share exclusive content, experiences and privileges, whilst building lasting connections across platforms the fans use day to day. 
 
Conceived as the connective tissue to work across artist websites, social media, e-commerce, ticketing services, subscription platforms, DSPs, and even in-person activations, Fan Pass provides a seamless, cross-platform solution. Crucially, this technology marks a new era of privacy-conscious fan engagement, addressing the increasing demand for frictionless anonymity and personal data protection.
 
The first Fan Pass campaign was in partnership with the direct-to-fan agency Big Cookie and English Indie rock band White Lies, showcasing the bespoke, artist-driven experiences that Fan Pass enables. As part of this creative project, Fan Pass provided a single identity for members of White Lies FC across their Shopify store and Discord community. Possession of the Fan Pass provided a unique opportunity for fans of the band to pit their wits against frontman and guitarist Harry McVeigh in a Chess Tournament, taking place in the members section of the White Lies official Discord server. 
 
White Lies now have a lasting identity link with these fans, that can be activated again, and is not reliant on any one platform. The band has since set up a series of live AMA sessions on Discord and released a free double CD of their concert at Auditorio Pabellon M, Monterrey, Mexico that was only available for Fan Pass holders, and still have more to come. A shining example of Fan Pass’ limitless creative application, this technology is bringing the band together with their fans like never before. 
 
Aaron Bogucki, Founder of Big Cookie, said: "White Lies FC is all about building a deeper connection for the band with their most loyal, engaged fans. With Fan Pass, we now have a digital key that FC members can use to interact with the band in our monthly Discord initiatives as well as an opportunity to bring these experiences into real-life around live events. I believe we've only scratched the surface on the value Fan Pass can deliver to White Lies fans." 
 
The team at Push have been connecting fans to artists since 1995 and have worked with the world’s most influential artists and creators including Daft Punk’s Daft Club to the first ever Oasis Live Stream. Now supported by a strategic investment from Solid Bond Capital, created by the people who scaled AOWorld and Phones4U, this launch underscores Cirkay’s pioneering approach to fan relationships. Fan Pass allows artists to control fan data directly, while offering fans evolving, immersive experiences tied to the artist’s creative projects.
 
Simon Scott, Co-Founder and CEO of Cirkay and Push Entertainment, said: "We're all music fans at Push, and for thirty years we've worked on thousands of artist fan campaigns worldwide.” Clearly identifying the issue and the best solution for it, Simon adds: “The fragmentation of an artist's fan base across multiple platforms isn't good for artists or fans, with various parties 'owning' slices of fan data. Our approach was simple: apply our experience to build what's good for fans and what we would want as fans ourselves.” 

“The answer was Fan Pass” as Simon explains… “one identity where each person controls the information they share and works across multiple environments. Once an identity is in place, campaigns, activities, and promotions can be turned on with the flick of a switch. We're not telling the industry to change what they do; we're just suggesting they approach it from a fresh perspective."
 
With tools for managing fan data and adaptable revenue options, Cirkay is poised to transform how artists and labels connect with their fans. This dynamic, transparent approach promises more direct, personal, and mutually beneficial relationships, making Fan Pass a breakthrough for artists and labels worldwide.
 
With more creative Fan Pass moments launching soon, fans can look forward to more interactive content, exclusive experiences, and early-access privileges, as Fan Pass redefines fan engagement in the music industry.

21 Jan 2026 | Press release

The FAC and University of Hertfordshire expand their Propeller Sessions project to London’s Jazz Cafe

  Recent Nettwerk signing Olive Jones, a former awardee from the FAC’s Step Up Fund,  is among the latest artists to benefit from free, high-quality video performance footage after recording a Propeller Session To date, more than 20 FAC PRO Members have...more

21 Jan 2026 | Press release

Generator launches landmark Japan partnership to put northern music on the global stage

  BACKED BY REGIONAL MAYORS, THE INITIATIVE MARKS A MAJOR STEP FOR THE NORTH’S INTERNATIONAL MUSIC AMBITIONS  FEBRUARY 2026 JAPAN EXCHANGE ANNOUNCED, CONNECTING NORTHERN TALENT WITH JAPAN’S MUSIC INDUSTRY AND THRIVING CREATIVE INFRASTRUCTURE  PARTNERSHIPS ANNOUNCED WITH CUEW, MUSIC CITY COUNCIL OF FUKUOKA AND KEF, WITH COLLABORATION FROM OTHER MAJOR INDUSTRY PARTNERS    North-headquartered music development agency Generator has today...more

21 Jan 2026 | Press release

Believe UK and Tileyard Music launch new frontline label Tenace Records

Label to be spearheaded by Co-Presidents Charlie Arme & Michael Harwood.  Former Universal Marketing Director Chris Dashwood appointed GM.Globally touring guitar-pop force Pale Waves revealed as debut signing. Believe UK and Tileyard Music have launched a new boutique, frontline label as part...more

21 Jan 2026 | Press release

Hannah Karp appointed EVP & Chief Communications Officer for Warner Music Group

Accomplished Journalist and former 'Billboard' Editor-in-Chief Joins WMG’s Executive Leadership Team Warner Music Group (NASDAQ: WMG) today announced that highly regarded editor and journalist Hannah Karp has been named EVP & Chief Communications Officer, effective January 26. She joins the company’s executive...more

21 Jan 2026 | Press release

Universal Music Greater China launches Def Jam Recordings China in Chengdu, the capital of Chinese hiphop

Together With Migu, A Leading Digital Content Platform Under China Mobile, UMG Opens Global Pathways for Chinese Hip-Hop Rooted in Local Culture Universal Music Greater China (UMGC), a division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced...more

21 Jan 2026 | Press release

Audiotool Launches Multiplayer Cloud DAW and Debuts Nexus, an Industry-First Platform for Building Music Production Tools

Audiotool, the browser-based music production platform with more than 300,000 monthly active users, today announced the open beta launch of its redesigned Audiotool Studio, featuring NEXUS, an open developer platform and API that empowers creators and partners to build custom...more

20 Jan 2026 | Press release

Jacob Alon revealed as this year's BRITs Critics' Choice winner

SUPPORTED BY RADIO 1    THE FIRST WINNER TO BE REVEALED FOR THE BRIT AWARDS 2026 WITH MASTERCARD SATURDAY 28TH FEBRUARY 2026 AT CO-OP LIVE, MANCHESTER ON ITV   The BRIT Awards 2026 with Mastercard have today announced that Jacob Alon is the winner of the prestigious BRITs Critics' Choice award...more

20 Jan 2026 | Press release

WMA announces Global Promotions and new hires as it celebrates 10 years in the US

As it celebrates its 10th anniversary in the US, global digital marketing and creative agency WMA today announced several new executive hires and key promotions internationally. Marking a decade at WMA herself, Crystina Cinti has been elevated to Global Senior...more

20 Jan 2026 | Press release

Pipeline emerges from stealth and unveils groundbreaking financing platform for independent music sector

Backed by Jamen Capital, Pipeline Raises Over $200 Million to Help Independents Unlock their IP Value, Fund Growth and Compete at Scale Pipeline, a new financing platform focused on music and the wider creative industries, has unveiled its company and offerings...more

20 Jan 2026 | Press release

Sonopress launches ecorecord.org

New platform consolidates information on sustainable record production around EcoRecord Sonopress, one of the world’s leading manufacturers of physical media, has launched ecorecord.org, a new platform dedicated to sustainable record production. The website expands the company’s existing sustainability approach, EcoRecord, and...more

20 Jan 2026 | Press release

Mouth Culture sign publishing deal with Notting Hill Music

Fast-rising Leicester alt-rock outfit Mouth Culture are pleased to announce they’ve signed their publishing with Notting Hill Music. The band have been making waves across the UK and beyond with their undeniable melody and musicianship, which hits hard in a...more

20 Jan 2026 | Press release

The Other Songs have recruited executive Harri Davies to the team as Head of A&R

Global independent music and entertainment company The Other Songs have welcomed globally recognised executive Harri Davies to the team as Head of A&R. Davies has an extensive record of identifying and breaking world-class talent. Most recently serving as Head of A&R...more

20 Jan 2026 | Press release

RTÉ Choice Music Prize - Irish Album of the Year 2025 / Shortlist Announcement

Celebrating 21 Years of the RTÉ Choice Music Prize RTÉ Choice Music Prize In association with IMRO and IRMA Irish Album of the Year 2025 - Shortlist Announcement A Week of Announcements on RTÉ 2FM Live in Vicar St, Dublin 5th March - with...more

20 Jan 2026 | Press release

WIN Elects New Board, Appoints New Chair and Vice Chairs in 20th Anniversary Year

Worldwide Independent Network (WIN), the international network that brings together the global independent music community, has appointed its new board of directors for 2026, with Mark Kitcatt, CEO of Everlasting Records (Spain), as its new chair. Kitcatt has spent over four...more

20 Jan 2026 | Press release

Zoe Ball hosts a new award-winning podcast series

BBC Eras: Phil Collins for Radio 2 and BBC Sounds   Zoe Ball is the host of a new series of the award-winning podcast Eras for Radio 2 and BBC Sounds, focussing on the life and legendary career of Phil Collins, who...more

20 Jan 2026 | Press release

Netease Cloud Music and Universal Music Group announce strategic, multi-year licensing agreement for China

Universal Music Group (UMG), the world leader in music-based entertainment, and NetEase Cloud Music, a leading music streaming service provider in China, today announced a strategic multi-year license agreement for UMG's world-leading music catalog of artists and recordings across NetEase Cloud Music's streaming...more

19 Jan 2026 | Press release

Jerome Porritt named as Head of A&R at RCA Records UK

Sony Music UK today announces the appointment of Jerome Porritt as Head of A&R at RCA Records UK.   Reporting into co-presidents Glyn Aikins and Stacey Tang, Porritt brings over a decade of experience in A&R, and most recently held the position...more

19 Jan 2026 | Press release

Nick Bright to join KISS

  KISS is turning up the heat with the announcement that Nick Bright is joining the station, bringing one of the UK’s most exciting broadcast voices to the KISS line-up. Former BBC Radio 1Xtra presenter Nick, will be on air from Monday 2nd February as he takes...more

16 Jan 2026 | Press release

Universal Music Group launches UK pilot of global education initiative ‘Sound Generation’

Sound Generation kicks off with UK pilot featuring a set of tailored music education resources for primary school The free, online programme will be piloted across all Camden primary schools before rolling out nationwide later this year This builds on UMG UK’s...more

16 Jan 2026 | Press release

2026 MOBO Awards: Nominations announced for Manchester ceremony

EUROPE’S BIGGEST CELEBRATION OF BLACK MUSIC AND CULTURE COMES TO CO-OP LIVE, MANCHESTER ON 26 MARCH   TICKETS AVAILABLE NOW - VISIT MOBO.COM/TICKETS  2026 MARKS 30 YEARS OF THE MOBO ORGANISATION, THREE DECADES OF SHIFTING CULTURE, CHAMPIONING TALENT AND CREATING ICONIC MOMENTS SHOW HOSTS, SUPERSTAR PERFORMERS AND SPECIAL HONOUREES...more

16 Jan 2026 | Press release

AYO Music Group Grows Roster and Catalog, Expands Gapfinder Tool, and Releases Reissue of Rare Joe Washington Vinyl

  Since its official launch in 2024, AYO Music Group, an active copyright administrator offering global administration of publishing, neighboring rights, and recordings, continued to grow throughout 2025 with new additions to their roster, further development of their Gapfinder tool, and upcoming...more

16 Jan 2026 | Press release

BMG launches SYNC+ 

A Unified Global Music-for-Media Powerhouse      BMG announced today the launch of SYNC+, a new global service uniting Commercial Sync, Production Music, and Media Services under one integrated brand.  SYNC+ combines BMG’s world-class repertoire, creative expertise, and strategic music services to deliver a seamless,...more

16 Jan 2026 | Press release

Youth Music reveals the next generation of diverse music talent in ‘Ones to Watch 2026’

  Youth Music unveils 20 emerging artists tipped to shape the future of the UK music industry  Alumni from Youth Music’s Ones to Watch lists, including ALT BLK ERA, JayaHadADream and Mali Hâf, have gone on to win MOBO awards and perform at Glastonbury  Youth Music’s Ones to Watch list is powered by Wingstop for...more

16 Jan 2026 | Press release

Open letter from WIN to European Commissioner Dombrovskis: “Europe as a beacon of fair competition”

With just a few weeks until the European Commission’s final decision on the Universal/Downtown deal, WIN wrote to Commissioner Valdis Dombrovskis to warn that the proposed remedies will not mitigate the grave risk that the merger poses to fair competition...more

15 Jan 2026 | Press release

Modern Women have signed to One Little Independent Records

Modern Woman, the London art-rock outfit fronted by primary songwriter Sophie Harris, are set to release their anticipated debut album ‘Johnny’s Dreamworld’ on May 1st 2026 via their new label One Little Independent Records. ‘Johnny’s Dreamworld’ represents the culmination of...more

15 Jan 2026 | Press release

TMRW Music Group Joins LabelWorx for Global Distribution and Label Services

LabelWorx, the leading global distribution and label services provider for independent electronic music, today announced a new partnership with TMRW Music Group, one of Australia’s most respected and influential electronic music companies. Under the new agreement, LabelWorx will provide full...more

15 Jan 2026 | Press release

Atlantic Screen Group Secures $30m from Corrum Capital to Accelerate Film, TV Score and Music Catalogue Acquisitions

  Atlantic Screen Group (ASG) is pleased to announce that it has secured up to $30m in funding from Corrum Capital. The investment will enable ASG to continue its strategic acquisition of film and television scores, while also providing additional capital...more

15 Jan 2026 | Press release

Amazon Music Unveils Global 2026 Artists to Watch Campaign

The initiative spotlights breakout artists poised to shape music in 2026, including Destin Conrad, Seyi Vibez, EJAE, Max Styler, PRESIDENT, NewDad, MEOVV, and Adam Klobi across 28 key playlists worldwide The program also includes seven new Amazon Music Originals from VENGAYO,...more

15 Jan 2026 | Press release

First details revealed for BRITs Fringe with Brighter Sound

BRING ON THE BRITs WITH MASTERCARD: THE 2026 NOMINATIONSWATCH ON WEDNESDAY 21ST JANUARY FROM 5PM ON THE BRITs’ INSTAGRAM AND FACEBOOK WHATSAPP ANNOUNCED AS 2026 OFFICIAL VOTING PARTNER THE BRIT AWARDS 2026 WITH MASTERCARDSATURDAY 28TH FEBRUARY 2026 AT CO-OP LIVE, MANCHESTER ON ITV   In a...more

15 Jan 2026 | Press release

Mercury Prize shines global spotlight on Newcastle and the North East

New figures have shown the region's economy received a boost of more than £1.4 million by hosting the 2025 Mercury Prize.  A new report commissioned and published by Newcastle City Council has highlighted the huge impact the awards ceremony and fringe activity had...more

21 Jan 2026

  •  Music Venue Trust annual report highlights ongoing issues, and optimism (see News)

20 Jan 2026

  • Do Spotify’s AI Playlists change how algorithmic discovery actually works? (see Features)

19 Jan 2026

  • A&R 2026: We lost "R" (see Opinion)

16 Jan 2026

  • Do most artists peak with their first album? (see Analysis)

15 Jan 2026

  • Court battle over unpaid royalties could have implications for the industry in the streaming era (see News)

  • Luminate released its 2025 year-end music report (see Reports)

14 Jan 2026

  • Impala sets out crucial questions on UMG/Downtown, AI, sovereignty and more for EU & music sector (see Comment)

13 Jan 2026

  • Spotify’s new co-CEOs highlight what’s ahead for the company (see Digital)

12 Jan 2026

  • Music publishers sued by X in growing licensing battle (see News)

  • Call on EU to clamp down on unauthorised ticket reselling (see News)

09 Jan 2026

  • Lucian Grainge outlines UMG's 2026 plans in staff memo (see News)

  • Skye Newman wins Radio 1's Sound of 2026 (see News)

08 Jan 2026

  • Spotify now lets you share what you’re streaming in real time with friends (see Digital)