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Jake Gosling’s illustrious career as a producer has been well documented; not just by the music press but by a long list of BRIT and Grammy nominations, broken records on Spotify and in the Charts, and acts such as Ed Sheeran, One Direction, Paloma Faith, The Libertines and more associated with his name. However, the self-confessed workaholic, whose Sticky studio in Surrey also houses several other facets of the business, including a management company, isn’t getting comfortable yet, having launched his own label, Goldun Egg, last August.

Deliberately keeping it on the lowdown for the past six months, he’s been busy laying the groundwork, learning as he goes and trying not to sign every new act he’s excited by. With three artists now officially on the roster and releases ready to roll out this summer, we catch up with the songwriter, producer, studio head and now label boss to find out more.

What moved you to launch your own label?

It’s something I wanted to do for a long time. I’ve been an artist myself and I’ve seen artists signed to different record companies and I’ve seen how it can go wrong.

It felt like something I wanted to get involved with in terms of helping out newer artists and supporting them in a fair way. I want to let them drive it forward, rather than be a big machine and it not be so natural.

What kind of support will Goldun Egg offer its artists?

I understand development and I know that things take time to build naturally. I’m funding it with my own cash so it’s a real love. I understand that it’s risky but I think if you believe in an artist or a project then you’ll see it through. If you stick to something and keep working at it with people who share your vision and work ethic, then it will drive naturally; if it’s good, people will want to be involved. It’s not about creating ‘a pop artist’ in the way you’d create a tin of baked beans, the ethos of the label is about driving forward the creativity and letting the artists be as creatively free as they can.

Why did you choose to go it alone rather than launch an imprint?

It was a conscious decision. I did go and see a couple of majors just for my own perspective and to see what my thoughts were. It’s not something I turned my back on but at the moment I want to build something myself and build something with artists and the small team that I have already. I think it’s important to understand what you’re doing and learn as you go – with a label or any business – those things are really crucial. I think that by doing it this way, it might be a bit more risky, but you need to stick to your guns. 

Personally I don’t have a manager, I’ve never had a manager. When you do things yourself, things get done. I’m a bit of a workaholic but I enjoy it and it’s fun.

How has the transition from producer to label manager been?

I’ve always been really hands-on with artists and when you’re so involved you end up becoming lots of different things. You’re working so closely in the studio writing and creating they [the artists] end up coming to your house, living with you, becoming part of the family and you’re going to discuss so many things; whether it’s the artwork or the music video, all manner of ideas. You’re always thinking of creative ideas. What this all means is that the transition into thinking like a label is actually not that hard, because producers are thinking and talking about these things with artists all the time. You’re doing them anyway. 

You famously came across Ed Sheeran on MySpace, how do you consider your A&R skills?

Signings are a difficult one because you want to take everyone under your wing and you have to stop otherwise you’ll not get anywhere. 

I think the thing is, you just have to go with what feels right. When it’s your own label and your own thing, in terms of A&Ring it, I’m just going with things I really feel something about, sonically and creatively. There are a lot of things I look for but passion and hard work are definitely key for artists.

A lot of these people that I’m working with aren’t saying ‘I want to be rich’ or ‘I want to be a pop star’, they’re saying ‘I want to make great music’, which is crucial for me.

What does success look like for you?

For the artists, I will consider them successful if they reach their goals, and obviously they have different goals in different areas. Because it’s so new and fresh and exciting, it’s like building a family and everyone feels a part of that family. They all come to each other’s gigs and support each other. It’s a really good feeling and I think that’s success, even that early on, because you’re building relationships and everyone is helping each other. That feels good and like it’s heading on the right path.

They would of course love to sell records, that’s why they’re doing it and they do see that as part of that success. There’s absolutely nothing wrong with that either, if you’ve written music then you want people to hear it.

For Goldun Egg, the main aim to make great records with these people and for them to feel comfortable and happy. I’m very honest and I’m very fair and if I don’t like something then I’m not going to pretend I do. I get as excited about their music as they do and I listen to their music all the time.  I become a fan myself. 

How would you like the label to evolve?

I’d love it to grow and establish itself. I’d love for other industry folks to notice. It’s not a competition and I’m not trying to outdo anyone else, it’s about supporting each other as well.



Who’s on the roster…?

NUUXS

Jake and Hackney-based artist NUUXS have been working together 18 months following a chance meeting at a writing camp through their publisher, Bucks.

Despite not instantly creating a creative partnership Jake “kept an eye” on her work and as she evolved she naturally came aboard.

  • Single, No Good For Me, coming April 13
  • 10-track mixtape, Red Tape, coming this summer

The Shantics

The Shantics’ gregarious nature landed them a solid start to life in the music world. As massive Libertines fans, they recognised Jake as the Anthems for Doomed Youth producer in a Guildford record shop back in 2016. Not used to being recognised, Jake kept the fledgling artists (albeit in a different line-up) on his radar until they stepped in as the band for NUUXS. Impressed with their work and realising they were local to his studio, they very much met the criteria for Goldun Egg come launch.  

  • Debut single, Mind Pop, released earlier this year
  • Next single, Stevie Nicks (the story of them buying a “dodgy PA system off some guy called Stevie”), due mid-April
  • Currently working towards a 5-track EP, to be released around mid-June
  • Playing The Finsbury (N4) April 21

Fergus

Unique talent Fergus has his dad to thank for his introduction to Jake. After meeting at an event, Fergus’s father sent over some really rough demos recorded on his phone. Struck by his chorister-like voice, Jake was so intrigued he invited him to visit the studio. In a tale so simple it would seem like fate, Jake tell us: “We did some recording together and I had to sign him.”

03 Jun 2020 | Press release

Hipgnosis provides Trading Update

Hipgnosis Songs Fund Limited ("Hipgnosis" or the "Company") Unaudited Net Asset Value and Trading Update The Board of Hipgnosis Songs Fund Limited and its Investment Adviser, The Family (Music) Limited, are pleased to provide a trading update ahead of the Company's results...more

03 Jun 2020 | Press release

E2 Music signs admin agreement with Sentric

E2 Music Publishing has signed an exclusive administration and collection deal with Sentric Music Group. Founded in 2018, E2 Music is the publishing off-shoot of Edition Records, a jazz record label that, over the last 12 years, has been a creative force...more

03 Jun 2020 | Press release

Warner Music Group Corp. announces pricing of initial public offering

Warner Music Group Corp. (the “Company”) announced today the pricing of its initial public offering (“IPO”) of 77,000,000 shares of its Class A common stock at a public offering price of $25.00 per share.  The size of the IPO was...more

03 Jun 2020 | Press release

Warner Music Group and the Blavatnik Family Foundation announce $100 million fund to support the music community and groups promoting social justice.

Warner Music Group, its directors and management, and the Blavatnik Family Foundation announced today a $100 million fund to support charitable causes related to the music industry, social justice and campaigns against violence and racism.  An advisory panel made up of appointees from...more

03 Jun 2020 | Press release

Gismart launches partnership program Games for Artists, opening new promotional and revenue opportunities for musicians via hyper-casual games

Gismart, the mobile game and app developer, has launched a partnership program Games for Artists where partner musicians can promote their brand and music via Gismart’s new hyper-casual games. The company offers artists a range of opportunities to reach a...more

01 Jun 2020 | Press release

Capital Bra signs new deal with Warner Chappell Music

Capital Bra, the most successful charting artist of the 21stcentury in Germany with 21 No. 1 hits to his name, has signed a new worldwide publishing deal with Warner Chappell Music, the global publishing arm of Warner Music Group. Capital Bra...more

01 Jun 2020 | Press release

Dipesh Parmar named President of Ministry of Sound Recordings

  Sony Music UK today [01.06.20] announced the promotion of highly respected executive Dipesh Parmar to President of Ministry of Sound Recordings, effective from 1 June. He will report directly to Jason Iley, Chairman and CEO, Sony Music UK and Ireland.  Dipesh has...more

01 Jun 2020 | Press release

Aled Haydn Jones announced as new Head of Radio 1

Radio 1 announced today that Aled Haydn Jones is the new Head of the station. Bringing a wealth of experience to the role, Haydn Jones has previously been a presenter on the network, producer on live music events, as well as a producer on...more

01 Jun 2020 | Press release

Introducing The Virtual Electronic Music Summit

Free Virtual Summit Launches to Tackle Challenges Faced by the Music Industry Due to the COVID-19 Pandemic The future of events and nightlife still shrouded in uncertainty. Everything we do is based around locations, gatherings, events, and shows — and those...more

01 Jun 2020 | Press release

To the Captains of the Music Industry:

I am gratified to see the industry embrace “Black Out” day in honour of George Floyd, it is a timely and appropriate reminder that we cannot tolerate racism.I have been in the music industry for over 45 years and in...more

01 Jun 2020 | Press release

BBC Radio 1Xtra to broadcast special programming in support of the Black community

Tomorrow (2 June) BBC Radio 1Xtra will broadcast special programming of music, discussions and debates in support of the Black community in the UK and around the world. 1Xtra has a long history of reflecting its audience as well as providing...more

31 May 2020 | Press release

KSI scores four number ones in the UK with debut album Dissimulation

  British YouTuber, professional boxer and hip hop sensation KSI has scored the UK's #1 streaming album, #1 download album,#1 independent album and best-selling album in the week with his debut album Dissimulation, released by BMG. In a dramatic chart battle with UK rock...more

31 May 2020 | Press release

Amazon Music Celebrates Pride with New Pride History Feature, Exclusive Amazon Original tracks and more

  Today, Amazon Music announced a collection of new activities to celebrate Pride Month. Kicking off today, the slate of activities includes a daily Pride History Alexa Skill narrated by Melissa Etheridge, Tegan and Sara, and Kim Petras that will share different stories from queer...more

31 May 2020 | Press release

Firestone's new podcast driven by passion for music

New podcast series featuring emerging talent and industry professionals  Emerging artists and new music enthusiasts are being promised an essential listening experience full of fresh inspiration, courtesy of Firestone's new 'Driven by Music' podcast. The series, presented by TV and radio presenter Abbie...more

31 May 2020 | Press release

The Other Songs host online Festival for The BRIT School

The Other Songs host online Festival for The BRIT School, raising funds for the education and well-being of young artistsArtists including Nile Rodgers, Imogen Heap, Leona Lewis, Andrew Lloyd Webber, Dan Gillespie Sells, DJ Ace and Raye will be appearing...more

31 May 2020 | Press release

EXIT Festival’s 20th Anniversary edition will take place from 13th to 16th August 2020

  After the epidemic ended in most of the countries in the Balkans, the Serbian Prime Minister asked EXIT Festival not to cancel, but instead, take place later in the summer. This news shook the music industry last week and provided...more

29 May 2020 | Press release

Björn Ulvaeus elected as the next President of CISAC

Björn Ulvaeus has been appointed President of CISAC, the global confederation of authors’ societies and the largest network of creators worldwide. Björn Ulvaeus and Benny Andersson are one of the most successful songwriting duos of all time. Ulvaeus, co-founder of ABBA...more

29 May 2020 | Press release

BBC Radio 1 creates world’s biggest nightclub on BBC Sounds to celebrate 25 years in Ibiza

BBC Radio 1 will be bringing the magic of Ibiza to households in the UK and around the world by turning BBC Sounds into the world’s biggest nightclub, from 31 July – 1 August 2020.  Radio 1’s legacy on the White...more

29 May 2020 | Press release

MusicMap Lets You Travel the World Without Breaking Lockdown

Take your ears on tour at MusicMap.Global   From Armenian pianists to Zambian rappers, MusicMap is the first music blog to feature music from every nation in the world... The Covid-19 pandemic may have made international travel all but impossible, but one music...more

28 May 2020 | Press release

The Orchard Unveils Enhanced OrchardGo App To Empower Artists

The Orchard today rolled out a new feature set for its mobile app OrchardGo, now available on both iOS and Android. The additional features will enable artists and their teams to strategically release new music based on an artist's social...more

28 May 2020 | Press release

Help Musicians launches second phase of Covid-19 Financial Hardship Funding

This second wave of hardship support will help those ineligible for government emergency safety nets or unable to survive on what they receive   Help Musicians, the independent 99-year-old charity, today announced plans to open a new financial hardship fund targeted at self-employed musicians who do...more

28 May 2020 | Press release

Brand New Live Streaming Platform Launches - Clubify

https://www.clubify.tv/   Clubify is a brand new streaming platform that launches this Friday with a huge line up in association with EGG London. The innovative platform operates on a fair pay, fair play basis and what's more, free memberships are currently on...more

28 May 2020 | Press release

Spotify announces Scottish indie band Vistas as second UK/IE artists to join its emerging artist programme, RADAR

Spotify is excited to announce that Scottish indie band Vistas are the second artists from the UK and Ireland to have been selected to join Spotify’s RADAR programme for emerging artists. This follows rap duo Young T & Bugsey being...more

28 May 2020 | Press release

UK Music chief calls on government to honour "parity" pledge of support for self-employed hit by coronavirus crisis

UK Music Acting Chief Executive Tom Kiehl has called on the Government to honour its pledge to ensure the self-employed get the same Government financial help as employees. His intervention comes amid mounting fears that Chancellor Rishi Sunak plans to wind...more

28 May 2020 | Press release

Apple Music introduces Behind the Boards

Apple Music introduces Behind the Boards, a dedicated playlist series celebrating the work of the world's best producers. We're passionate about shining a light on outstanding and diverse talent and highlighting their best work in a discoverable and sharable way. Get ready to...more

27 May 2020 | Press release

BPI in association with Music Ally launches the Music & Tech Springboard Programme

The programme includes access to an eight-episode video series and free BPI membership     The BPI in association with Music Ally is launching The Music & Tech Springboard Programme – a new initiative designed to bring the music community and tech startups closer together. Consisting...more

27 May 2020 | Press release

Depedro signs global publishing deal with Warner Chappell Music

  Renowned singer-songwriter and guitarist DePedro has signed a worldwide publishing deal with Warner Chappell Music, the global publishing arm of Warner Music Group.  Born Jairo Zavala, and professionally known as DePedro, he initially rose to fame in the 1990s when...more

27 May 2020 | Press release

James Arthur Launches Interactive Instagram Stories Game

Produced By Digital Agency F That  James Arthur has launched an interactive game that is fully playable on Instagram Stories to coincide with his 'Safe Inside' campaign in support of mental health charity SANE and NHS Charities Together’s COVID-19 urgent appeal. The game...more

27 May 2020 | Press release

Spotify unveils new social distancing trends

Home-school hysteria: It seems parents and students are turning to music to get through the challenges of home-schooling. Spotify have seen a more than 1,000% increase in the creation of home-school-themed playlists.  Popular tracks added to these playlists include: “Supalonely” by...more

27 May 2020 | Press release

Bauer Media to Create the Country’s Largest Commercial Radio Network

  Bauer Media is today announcing it is set to create the largest commercial radio network in the UK. Lincs FM, Celador Radio, UKRD and Wireless local stations, acquired by Bauer in 2019, will join the Hits Radio Brand Network.Access to...more

03 Jun 2020

  • Hipgnosis Songs Fund provides trading update ahead of annual results (see Business)

  • Warner Music to list on the US Nasdaq today (see Business)

  • #BlackOutTuesday: Resources and features (see News)

02 Jun 2020

  • #TheShowMustBePaused

01 Jun 2020

  • Dipesh Parmar now President of Ministry of Sound Recordings (see Business)

  • Tencent Holdings in talks for Warner Music Group stake (see Business)

  • Björn Ulvaeus appointed President of CISAC (see Business)

  • Music companies support Black Out Tuesday (see News)

29 May 2020

  • UK Music calls on the Government to honour its support pledge to the self-employed (see News)

  • Apple Music launches playlist series focussing on producers (see Digital)

28 May 2020

  • 'Distinctive local stations' to be lost as Bauer Media creates largest commercial radio network (see Media)

27 May 2020

  • Warner Music Group launches IPO (see Business, Analysis)

  • BBC to broadcast archive highlights to replace Glastonbury coverage (see Media)

26 May 2020

  • Plight of music magazine hightlighted (see Media)

  • UK Music calls for the government to back a plan for a Musicians’ Passport (see News)

  • Southbank Centre could face closure until next April (see News)

22 May 2020

  • Global Spotify staff allowed to work home for rest of year (see Digital)

  • US Copyright Office: safe-harbor provision of the Digital Millennium Copyright Act now favours tech companies over rights-holders (see International)

21 May 2020

  • Live Nation secures $1.2bn debt to boost liquidity (see Business)

  • ERA CEO welcomes the debate on making the recorded music business work better for artists (see Opinion)

20 May 2020

  • Spotify stock price surges as it signs The Joe Rogan Experience exclusively (see Digital)

  • Initiative launched to shut down professionally operated piracy sites (see Digital)