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The Rattle, a global music-meets-tech community and industry instigator, is flying in the face of oppressive industry norms. It's cutting the strings that tie music, film, and media down to old business models. It wants to boost more artists from more places, willing and eager to shake up culture, and eliminate the talent gap caused by financial disparity in the arts. 

It's using a tried-and-true technique that's spawned countless tech success stories to do it. The Rattle is opening up a new equity-based development model to artist members in its London and LA communities. Though standard procedure in the startup world, this revolutionary approach to artist development has never been adopted in music before The Rattle. Startups are often supported and developed by backers who continually inject talent and resources into a project in exchange for a small number of shares (equity) in the company that owns that project. These backers essentially become minority shareholders, instead of becoming lenders. Artists can come to the table with nothing but a culture-shifting idea. Instead of signing away ownership of their creative output or their rights, they portion off a small share of their equity (1.5%) in return for development and services from The Rattle's collective of expert advisors. 

"Not everyone has the cash on hand to fund a project, and for emerging or niche artists, crowdfunding quickly runs up against hard limits. Yet there are many projects poised to make a real cultural impact that deserve to move forward," explains Jon Eades, COO and co-founder of The Rattle. "Everyone has equity. If an artist is confident and willing to invest in themselves and take it seriously, The Rattle will take that risk alongside them in a genuine partnership. Artists must share their winnings throughout the industry, but it is about when and where these winnings are shared — that is the fundamental crux of equity." 

To find these artist partners, The Rattle draws on the long-term relationships they have cultivated with artists and tech innovators, giving both sides an extended chance to evaluate each other. If it feels like a good fit for everyone, The Rattle offers an equity deal to the artist in order to develop their creative works, without giving up any rights or creative control. Eventually, The Rattle foresees having 25 concurrent equity partner/artists at its two locations, as 1-2 artists join the program each week.

The Rattle's equity model means artists can not only be supported to develop amazing new creative works, but can also gain some of the same support as startups, using future growth to leverage much needed resources in the present. Until now, one of the few clear paths to a thriving career as a music creator led through a label deal. Traditionally, these deals meant an upfront advance in the form of a loan, but then required artists to wait for the label to recoup before seeing any income of their own. Equity flips this, only paying backers after an artist has paid herself and her team.

A traditional record deal focuses on products, the number of recordings or performances due, not on the artist as a whole or on the prosperity of an artist's long-term career. The Rattle is upending this short-term, transactional approach. "The equity model gives artists time, time to experiment, figure out their identity, find their fanbase then develop their brand and business model," Eades says. "There's no rush and no need to play it safe anymore. They have freedom to 'fail,' much as tech startups do, and allow for their shift in culture to come to fruition."

In a landscape littered with creator tools and artist-friendly claims, The Rattle is finally addressing the underlying pressing need for a new investment model for artists, one that can serve those who've been shut out from artistic pursuits by lack of money and lack of connections. "Equity makes mission driven and scalable careers in art accessible to everyone, no matter what their economic status," notes Eades.

09 Aug 2022 | Press release

Latest Round of Music Export Growth Scheme Funding Announced

The latest round of Music Export Growth Scheme (MEGS) funding sees the Department for International Trade (DIT) and the Department for Digital, Culture, Media & Sport (DCMS) jointly committing £500,000      to help UK artists drawn largely from the independent community...more

09 Aug 2022 | Press release

deadmau5, Richie Hawtin, Octo Octa, Eris Drew, Kerri Chandler, Meta, Audius, shesaid.so, Women in Music and more in star studded speaker lineup for Beatport's ReConnect Summit

Beatport, the global leader of music for DJs, producers, and their fans, has announced the first slate of speakers for its inaugural ReConnect Summit in New York City taking place on September 21 and 22 at 74 Wythe (Superior Ingredients)...more

09 Aug 2022 | Press release

Warner Music Group Corp. Reports Results for Fiscal Third Quarter Ended June 30, 2022

Financial Highlights Solid Underlying Streaming Growth Despite Ad-Supported Pressure Impressive Recovery of Artist Services with Continued Double-Digit Revenue Growth Continued Momentum in Music Publishing with Double-Digit Revenue Growth Significant Growth in Operating and Free Cash Flow  For the three months ended June 30, 2022 Total revenue...more

09 Aug 2022 | Press release

beatBread Expands Reach With New Strategic Partnerships

beatBread (www.beatBread.com), the pioneering music funding platform that enables artists to access growth capital while maintaining control of their careers and ownership of their music, has rapidly expanded its reach by completing a series of white label agreements with fast...more

09 Aug 2022 | Press release

Bauer Media Audio launches premium subscription audio service in Norway

Bauer Media Audio has launched new, premium subscription audio services in Norway, combining the best attributes of the live radio experience with high quality on demand content and new levels of user choice and personalisation. Following on from the successful launches...more

09 Aug 2022 | Press release

ASCAP Elevates Deepak Mohite to Chief Technology Officer

The American Society of Composers, Authors and Publishers (ASCAP), the leader in performing rights and advocacy for music creators, has promoted Deepak Mohite to Chief Technology Officer (CTO), reporting jointly to ASCAP Chief Executive Officer Elizabeth Matthews and to ASCAP...more

08 Aug 2022 | Press release

Closing Ceremony line-up announced - Birmingham 2022

Birmingham 2022 has today unveiled the all-star line-up that will perform at the Commonwealth Games’ upcoming Closing Ceremony (8 Aug).  Bringing to an end 11 days of incredible sport, this high octane production will celebrate the diverse musical heritage of the...more

08 Aug 2022 | Press release

Family-Friendly Folk In The Park Festival Brings Major Artists To Sutton In August

Big stars, up-and-coming talent, family activities and fabulous food and drink will all be on offer on Saturday August 27th at this year's Folk in the Park, the annual, family-friendly live music festival in Sutton, in the heart of south...more

05 Aug 2022 | Press release

Bucks Music Group signs Marvee Woods in exclusive worldwide deal

Bucks Music Group has signed double platinum selling songwriter Marvee Woods to an exclusive, worldwide publishing deal.  Woods first broke into the industry in the late ‘90s, featuring as a rapper on the C-Swing remix of A.W.O.L by UK R&B singer...more

04 Aug 2022 | Press release

FUGA appoints Sarah Landy as SVP Americas

Downtown Music-owned FUGA, the world’s leading full-service B2B distributor, announces the appointment of Sarah Landy as its SVP Americas. Effective immediately, Landy will join FUGA’s expanding LA office and oversee all business development and client relations for North and South...more

04 Aug 2022 | Press release

RAJAR: Bauer Media Audio UK reaches 21M listeners and the Hits Radio Brand reaches record audience

Radio has once again demonstrated its ongoing strength and popularity amongst UK audiences, after the latest RAJAR results reveal that 49m people across the country listen to radio each week. Bauer Media Audio UK secures an impressive 21m reach, while its biggest network...more

04 Aug 2022 | Press release

Distiller Music Group Announces Launch of Dedicated Virtual Reality (VR) Division

London based independent music company Distiller Music Group (Distiller) has announced the launch of a groundbreaking new division, which will focus on developing music based TV opportunities in the Virtual Reality (VR) space. In recent years Distiller has filmed and broadcast...more

04 Aug 2022 | Press release

BPI & BRITs chief announces departure in 2023

Geoff Taylor, the Chief Executive Officer of record label trade body the BPI, who also oversees the BRIT Awards and the Mercury Prize, has announced his intention to move on in 2023 to a more directly commercial role, after 25...more

04 Aug 2022 | Press release

Perfect Havoc Release 5th Year Anniversary NFT Collection And Partner With Synthetic Artists

Perfect Havoc has today launched a new NFT project on leading NFT marketplace OpenSea that celebrates its anniversary and five years of the leading UK dance music label https://opensea.io/perfecthavoc  The NFT collection, created in collaboration with music industry creative lab Synthetic Artists,...more

03 Aug 2022 | Press release

YMU Music US has announced Elena Awbrey as Executive Manager

The US Music division of international artist management company YMU, has announced the appointment of Elena Awbrey to the position of Executive Manager.  Based in Los Angeles Elena, whose appointment is effective immediately, will report to Anthony Rodol, Managing Director, YMU...more

03 Aug 2022 | Press release

Crunch Digital launches beta version of TempoTM, an online tool for instantly identifying tracks available under existing music licenses

Crunch Digital, a leading independent provider of music rights management, royalty reporting and licensing services, has launched its beta version of TempoTM, a revolutionary, multi-dimensional sound recording curation and music publishing clearance platform that instantly confirms what music can be used under existing...more

03 Aug 2022 | Press release

PULSE Music Group promotes Annie Aberle to Vice President of A&R.

Scott Cutler and Josh Abraham, co-CEOs of PULSE Music Group and Ashley Calhoun, President, PULSE Music Group today announced the promotion of Annie Aberle to Vice President, A&R, PULSE Music Group. Aberle was previously Senior Creative Director, PULSE Music Group. Aberle is based at the...more

03 Aug 2022 | Press release

Beats has linked up with Gaia Alari and Dave for an animated short starring Marcus Rashford

Ahead of the start of the new Premier League season, Beats by Dre (Beats) has linked up with the artist Gaia Alari and pre-eminent rapper Dave to produce a 60-second animated short starring Manchester United forward, Marcus Rashford.   “Never Beaten," which comes to life in the form of a flipbook, visualises Marcus’...more

03 Aug 2022 | Press release

Newly appointed chair of the BPI creates young artist awards

The recently appointed chair of British Phonographic Industry (BPI), broadcaster and multi-instrumentalist YolanDa Brown and entrepreneur James ‘JP’ Drake are delighted to announce that applications for the annual Drake YolanDa Awards are now open. The Drake YolanDa Awards are a series...more

02 Aug 2022 | Press release

Music Venue Trust announce five key appointments

Former Freelance Consultants Take on Permanent Roles   Music Venue Trust (MVT), the UK charity which represents hundreds of grassroots music venues, has moved to create a more resilient and sustainable service to support the expanding membership of the Music Venues Alliance with the...more

02 Aug 2022 | Press release

PRS for Music appoints award-winning singer-songwriter Laura Mvula to its Member Council

  PRS for Music are delighted to announce that award-winning singer-songwriter Laura Mvula has been appointed to the PRS Members’ Council with immediate effect. Mvula lends invaluable expertise as a songwriter and touring performing artist with an illustrious career. A graduate of the prestigious Royal Birmingham...more

01 Aug 2022 | Press release

Web3 Marketplace Serenade Launches New Chart Eligible Music Format

Plans Announced for World’s First ‘Digital Pressing’ on August 26th Serenade to Partner with Warner Records UK and Muse   Serenade, the eco-friendly music web3 marketplace, has partnered with Warner Records UK to launch the world’s first Digital Pressing; a brand new, limited...more

01 Aug 2022 | Press release

Independent Venue Week start 10th anniversary preparations with Independents Day 2022

  Presented by Independent Venue Week and Independent Venue Community, the annual stakeholder conference takes place tomorrow (August 2nd) at 229 London, bringing together grassroots music venues, promoters and partners for a day of discussion, debate and inspiration Preparing for IVW's 10th...more

01 Aug 2022 | Press release

James Bourne signs to Warner Chappell Music

  Singer-songwriter James Bourne has signed a worldwide deal covering his extensive catalogue and future works with Warner Chappell Music, the music publishing arm of Warner Music Group.  Bourne is perhaps best known as the co-founder, vocalist, guitarist and songwriter of...more

01 Aug 2022 | Press release

Statements on the passing of Mo Ostin

  Tom Corson, Co-Chairman & COO, Warner Records & Aaron Bay-Schuck, Co-Chairman & CEO, Warner Records “Legendary music executive Mo Ostin passed away peacefully in his sleep last night at the age of 95. Mo was one of the greatest record men...more

31 Jul 2022 |

Income after death: the importance of estate planning for recording artists

  Whilst it’s a difficult matter to contemplate, recording artists and other creative workers must consider the value of their copyright when considering their broader estate planning. Your music will often be the result of years of blood, sweat, and tears...more

28 Jul 2022 | Press release

PPL appoints Kate Reilly to the role of Chief Membership & People Officer

  PPL, the UK's music licensing company for recorded music, has today announced the appointment of Kate Reilly to the expanded role of Chief Membership and People Officer.  Formerly Chief People Officer, Reilly will still lead PPL's HR and Facilities teams...more

28 Jul 2022 | Press release

Exceleration Music acquires Heroic Music Group catalogue

  Exceleration Music, a company formed to enhance the future of independent labels and artists, has acquired the catalogue of innovative Dutch independent Heroic Music Group.  Heroic Music Group is a Dutch independent label, publisher and artist management company founded by Budi...more

28 Jul 2022 | Press release

Universal Music Vietnam and Metub announce the launch of new monoX label

Dedicated to new breaking new artists from the region, monoX will lift the curtain to push Vietnamese artists into the global spotlight Wren Evans, Evy & Daisy named as first label signings     METUB, the leading Vietnamese MCN and mass media company and Universal Music...more

28 Jul 2022 | Press release

Curve Royalty Systems announce two key hires

MHAIRI PALMER JOINS AS DIRECTOR OF NORTH AMERICAN SALES  BRITT TIMMERMAN APPOINTED CLIENT & SALES MANAGER    Curve Royalty Systems, the London-based music technology company, has announced two key hires in its North American and UK divisions. Based in Toronto Mhairi Palmer has been...more

10 Aug 2022

  • Warner Music Group reports revenue up 12.1% in constant currency in its third quarter (see Business) 

  • Eurovision 2023: no large venues currently available in potential host cities (see Showbiz)

09 Aug 2022

  • European festival bookings for UK artists are down 45% (see News)

  • Why pop stars are swapping managers for their parents (see Features)

  • Olivia Newton-John has died aged 73 (see Showbiz & Features)

08 Aug 2022

  • The politics of music sampling (see Features)

05 Aug 2022

  • Live Nation reports the highest quarterly attendance ever for 2022 Q2 (see Business)

  • How the Astroworld tragedy changed gigs for ever (see Features)

04 Aug 2022

  • BPI CEO Geoff Taylor to move on in 2023 (see News)

  • Soundcloud to lay off 20% of global workforce (see Digital)

  • RAJAR results Q2 (see Media)

03 Aug 2022

  • Law firm Reed Smith publishes 2nd edition of Guide to the Metaverse (see Comment)

  • Female dance acts largely ignored by radio, study says (see Comment)

02 Aug 2022

  • Chartmetric releases half-year Music Industry Trends report (see Analysis)

  • Measuring the lifetime value of music NFTs (see Analysis)

  • How the TikTok teaser turbo-charged the song of the summer race (see Features)

30 Nov 1999

    01 Aug 2022

    • Covid, Brexit and the cost of living crisis and their impacts on live music (see Features)

    • Sony Music reports strong quarterly figures (see Business)

    29 Jul 2022

    • Apple's Services category, which includes Apple Music, grows 860m paid subscriptions (see Business)

    • Inside the multi-billion dollar battle royale over music-streaming royalties (see Analysis)