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Valentine's Day is one of the TikTok community's favourite days of the year, with over 40 billion views on the hashtags #ValentinesDay and #Valentines. Every year, we see TikTok creators come together to share wholesome moments with their lovers, friends and family. â¤

In the spirit of gift-giving, we have a host of playlists, new music and hashtag challenges to help our community share the love (or breakups) on TikTok.

New SoundOn singles for Valentine's Day

Last year, we hosted a first-of-its-kind SoundOn songwriting camp, teaming up with BMG. The pilot project in October brought together BMG producers and songwriters with SoundOn's artists  for creative writing, production, and recording sessions to create new repertoire for the artists, helping them develop and build their careers.

First up, indie pop singer and songwriter Kayla Grace who is set to release her latest single 'Dumped' on Friday 10th February. With 16.9k followers on TikTok, the emerging artist is making her mark on the industry, recently performing on BBC Music Introducing and featuring in The Sun's 23 for 2023 breakout artist list. Co-written with Ed Thomas (Stormzy, Jorja Smith, Nia Archives) and James Newman (Ed Sheeran, Little Mix, Calvin Harris) with high-profile fans including The 1975's Matty Healy, many have called Kayla Grace the new Avril Lavigne and Olivia Rodrigo, and 'Dumped' is perfect for creators looking for a fun and fiery break-up song.

Another artist who took part in the camp was rising independent alternative artist Seb Lowe, who has released The London Song. From Oldham, Seb released his first EP 'Half-decent' with SoundOn in 2021 and currently has over 304K followers on TikTok. At the writing camp, Seb worked with Dom Valentino (Skepta, Olivia Deane, Nia Smith) to write The London Song, which is available on all streaming services as well as TikTok through the Sounds Page.

The songwriting camp is one of the ways that TikTok is helping artists release their singles independently to distribute new music on TikTok's Commercial Music Library (CML), which pre-clears songs for commercial use for businesses and brands. The CML grants brands unprecedented access to trending music, bringing them closer to the conversation on the platform whilst allowing them to post in an authentic way. 

Speaking on the camp, Rachel Menzies, Vice President, BMG, Bespoke Services said: "The Songwriting Camp was an exciting opportunity to bring our extremely talented BMG songwriters and producers together with the brilliant emerging SoundOn artists. The camp aimed to pair expertise with fresh, new talent, resulting in unique matches of artists and songwriters who would not normally have collaborated. We eagerly await the first releases this Valentine's Day."

Playlists and hashtag challenges for the TikTok community

Irish singer-songwriter Niall Horan has a few Valentine's Day treats in store for fans on TikTok. The pop star, who is also TikTok's most popular Irish artist with 4.9 million followers, is releasing his first single 'Heaven'  on the 17th February. Niall has decided to give the TikTok community an early preview of the track, with his recent teaser video racking up 2.5 million views.

Niall is also jumping on our popular Valentine's Day hashtag challenge #CoversforLovers, which calls on creators to share covers of their favourite love songs and put their own spin on romantic hits. The hashtag has racked up over 1 billion views, with artists such as Sir Rod StewartBree RunwaySam RyderCat BurnsNoel Gallagher and Bastille, jumping on the trend last year and encouraging the community to duet their videos. 

To bring it all together, fans can listen to exclusive Valentine's Day playlists on the TikTok Sounds Page specially curated by Niall Horan and chart-topping 'Escapism' singer RAYE, who will both be sharing their favourite and most iconic romantic hits with the community.

Lisa Skeppner, Label Partnerships Manager at TikTok said: "We have so much exciting music for the TikTok community to discover this Valentine's Day. From global popstar Niall Horan with his sneak preview of 'Heaven', through to emerging SoundOn artists Kayla Grace and Seb Lowe. We can't wait for creators to listen to RAYE and Niall's favourite Valentine's tracks, post their best #CoversForLovers submissions and discover the incredible musical talent on TikTok."

New to TikTok and want to find out more about Valentine's Day on TikTok? Simply download the app for free via the Apple App Store, Google Play or Amazon.

25 Jul 2025 | Press release

POWER UP Year 5 Participants announced

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25 Jul 2025 | Press release

TuneCore Announces Nicki Shamel as Head of TuneCore, US

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25 Jul 2025 | Press release

DawBell expands sports team to support client growth

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24 Jul 2025 | Press release

Oasis Live '25 And London Playing Fields Foundation (LPFF) announce new collaboration

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24 Jul 2025 | Press release

Concord Music Publishing ANZ Signs Thai Artist WIM in First Southeast Asia Deal

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24 Jul 2025 | Press release

Yes Please now representing Iona Bielby, creator of Stargazer and announce team updates

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24 Jul 2025 | Press release

SoundOn and Tomorrowland Music team up to create original music for Tomorrowland

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24 Jul 2025 | Press release

DJ‑Built Live-Streaming Platform LFG.tv will launch in September

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24 Jul 2025 | Press release

Marshall Amplification Co-Founder Terry Marshall makes £100,000 Pledge to 'Own Our Venues'

Significant donation made to help protect grassroots music venues amid call for wider industry to support emerging talent. Terry Marshall, co-founder of Marshall Amplification, and his wife Lesley, have made a personal donation of £100,000 to Own Our Venues, the groundbreaking...more

24 Jul 2025 | Press release

Raye to be recognised as Songwriter Advocate with an Ivors Academy Honour

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24 Jul 2025 | Press release

Wise Music Group strikes deal with writers of Icelandic Band Sigur Ros

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24 Jul 2025 | Press release

We Love Green, Combat, and AEG Presents Announce Strategic Partnership in Support of the Trailblazing and Purpose-Driven Paris Festival

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24 Jul 2025 | Press release

EXIT Festival Triumphs Despite Intense Government Pressure

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24 Jul 2025 | Press release

Sziget statement on Kneecap

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23 Jul 2025 | Press release

Co-op Live Recognised as One the World's Leading Sustainable Arenas by A Greener Future

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23 Jul 2025 | Press release

Government secures label-led measures to boost earnings for UK artists

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23 Jul 2025 | Press release

SourceAudio Teams Up with ElevenLabs as Preferred Partner for AI Music Licensing

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23 Jul 2025 | Press release

The Ivors Academy secures daily expense payments for songwriters from UK major labels

Until now, paying songwriters to work at label writing sessions was down to individual negotiation with many left to cover travel and subsistence costs.  Acclaimed songwriters including RAYE and Myles Smith have called for per diems – daily expense payments –...more

23 Jul 2025 | Press release

BPI statement on DCMS announcement on CRWG/economics of music streaming: BPI Principles recommend targeted support for UK legacy artists, songwriters, and session musicians

Sophie Jones, BPI’s Chief Strategy Officer said:  “After five years of detailed scrutiny and analysis, we are pleased to put in place these creator remuneration principles for UK labels in response to specific concerns identified in the UK’s streaming debate.  “Many more artists are...more

23 Jul 2025 | Press release

UK Gov Creator Remuneration Principles – comment from Association of Independent Music

Gee Davy, Chief Executive of AIM, comments: “We welcome the government's review of music streaming economics and the continued engagement of Ministers and officials in seeking to address industry challenges with stated support for growth and fairness.“The UK's independent music...more

23 Jul 2025 | Press release

Universal Music Group accelerates the development of its AI technology patents with IP asset management, investment and advisory firm Liquidax Capital

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23 Jul 2025 | Press release

Musicians' Union Reacts to Government and Record Labels Announcement

The Government and record labels, including the three major labels, have today announced a package of principles and commitments, which they say will better remunerate creators in the streaming era.  We are grateful to Minister Chris Bryant who has put significant...more

23 Jul 2025 | Press release

Boutique music publicity company Yes Please now representing music journalist, content curator, DJ and up-and-coming talent Iona Bielby, creator of Stargazer

  Boutique music publicity company Yes Please are thrilled to announce they are now representing Iona Bielby, a rising force in music journalism, content creation, DJing, and presenting. Iona is the creator and visionary behind the YouTube interview series Stargazer. The show features Iona laid...more

23 Jul 2025 | Press release

Impala welcomes European Commission’s decision to open detailed investigation into UMG\s acquisition of Downtown, urges full scrutiny and blocking of deal

  IMPALA, the European association of independent music companies representing over 6,000 independent music companies and associations, welcomes the European Commission’s decision to open a detailed investigation (phase two) into the proposed merger between Universal Music Group (UMG) and Downtown Music...more

23 Jul 2025 | Press release

AEG Presents Elevates Jim King to Chief Executive Officer, AEG Presents UK and European Festivals

Steve Homer Takes on New Role as President, UK Touring   AEG Presents, a global leader in live entertainment, today announced that Jim King has been promoted to the role of Chief Executive Officer of AEG Presents UK and European Festivals. In...more

23 Jul 2025 | Press release

CMM statement on Creator Remuneration Working Group outcomes

The government has published a statement on the outcomes of the Creator Remuneration Working Group which has been meeting since April 2024. This is a response to that statement from the Council Of Music Makers, which brings together the Ivors...more

23 Jul 2025 | Press release

Sony Music Publishing Nashville Signs Adrien Nunez to Global Deal

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22 Jul 2025 | Press release

Music Industry Trusts Award: 2025 recipient - Ashley Tabor-King CBE

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22 Jul 2025 | Press release

Yoto brings Wicked: The Soundtrack to Platform

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22 Jul 2025 | Press release

Andrew Cushin signs a major publishing deal with Notting Hill Music

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25 Jul 2025

  • The one word fix that would actually change the lives of session musicians (see Opinion)

  • Are holograms really the future of pop? (see Features)

24 Jul 2025

  • Government efforts on streaming reform fall short of a reset – next steps? (see Comment)

23 Jul 2025

  • Government secures label-led measures to boost earnings for UK artists (see News)

  • Tributes paid to Ozzy Osbourne (see Features, Showbiz&News)

22 Jul 2025

  • Darcus Beese talks ADHD, signing Sabrina Carpenter and the ‘headf*ck’ of running a major label (see Features)

  • Spotify publishes AI-generated songs from dead artists without permission (see Digital)

21 Jul 2025

  • Why 2025’s charts are so stale (see Comment)

18 Jul 2025

  • Has pop music become stagnant? Kind of yes but also no (see Analysis)

  • Why are we still using Spotify? (see Opinion)

17 Jul 2025

  • TikTok launches TikTok Songwriter Features (see Digital)

  • EU Commission reportedly prepares ‘full-scale, four-month investigation’ into UMG’s proposed Downtown purchase (see Business)

16 Jul 2025

  • Lisa Nandy MP addressed the UK Music Summer Party (see News)

  • Building fandom is about the journey, not the destination (see Opinion)

15 Jul 2025

  • Industry calls for streaming sites to tag music created by AI-generated acts (see News)

14 Jul 2025

  • “Content is king” say analysts - so why is Spotify worth more than the entire music rights industry? (see Comment)