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Record number of TikTok creators set to bring the Paris Olympics to fans

 

TikTok is proud to be an Official Partner to Team GB (@teamgb) and ParalympicsGB (@paralympicsgb) for the Paris 2024 Olympic and Paralympic Games, helping the nation get behind our incredible British athletes by offering a window to the world for fans back home to join in with the unique participatory culture on TikTok.

To bring fans even closer to Team GB and give our billion strong community a truly unforgettable experience, we are proud to announce ‘TikTok In The House!’, a special LIVE music, athlete and creator event broadcast from the Team GB House at Paris 2024, with over 50 top creators attending this ‘TikTok Takeover!’

Featuring exclusive performances by chart-topper Natasha Bedingfield (@natashabedingfield) and Cat Burns (@catburnss), the event will be available globally on TikTok LIVE on August 8th from the Official Team GB (@teamgb) and TikTok UK (@tiktok_uk) TikTok accounts as well as screened at Ocean Outdoor's official Team GB Fanzones around the UK.

Team GB House will be open daily throughout the Paris 2024 Olympic Games (26 July – 11 August), with limited tickets available to buy now via House.TeamGB.com.

This TikTok hero show will be presented by ALDI (@aldiuk), long term Official Partner of Team GB. The event will also be supported by Worldwide Olympic Partner Samsung (@samsunguk) and The National Lottery (@thenationallottery). This event will be a celebration to the world, showcasing incredible British talent, bringing together athletes, artists and creators to offer fans a unique opportunity to celebrate the joy of the Games.

As the number one platform for music discovery and rediscovery, our community loves to connect with their favourite artists and creators. Trends are ignited and songs find new audiences, whatever genre, era or style, as our Best of British line-up for 'TikTok In The House!' can attest to.

 

Natasha Bedingfield: Celebrating 20 Years of ‘Unwritten’
Celebrating the 20th anniversary of her debut album 'Unwritten', Grammy and multiple BRIT nominated Natasha Bedingfield (@natashabedingfield) has experienced a remarkable resurgence on TikTok, amassing a following of over 2 million. The album's lead single, also titled 'Unwritten', continues to inspire joy and creativity, undergoing a major revival on the platform. This renewed popularity was boosted after the song was featured in the blockbuster romcom ‘Anyone But You,’ and has since been used in over 1 million video creations.

Another classic, 'These Words', has also had a massive moment on TikTok this year, after a vibrant rework from dance producer Badger brought the track to a new generation of listeners. Known for her uplifting lyrics and infectious melodies, she's set to raise the roof of the Team GB House in Paris and will bring the Olympic spirit to our community on TikTok.

Commenting on her performance at Team GB House, Natasha Bedingfield said: “I'm so excited to celebrate our incredible athletes at Team GB House representing Britain at the games in Paris. It's been amazing to see how songs like 'Unwritten' and 'These Words' have found a totally new audience on TikTok so I hope everyone watching will enjoy celebrating what’s going to be a special moment in support of Team GB.”

 

Cat Burns: A Breakthrough Star on TikTok
Joining Natasha Bedingfield will be multi-BRIT nominated and double platinum selling artist Cat Burns (@catburnss), whose journey on TikTok has been nothing short of extraordinary. Having joined TikTok in 2020, Cat’s hit song ‘go’ became a global sensation and a soundtrack for the community from relationship advice to renovation transformations.

One of TikTok's Breakthrough Artists in 2022, Cat signed a record deal with Since 93 / RCA Records and has since collaborated with icons like Sam Smith, toured with Ed Sheeran, reaching number 2 on the UK charts and has now released her eagerly awaited top ten debut album 'early twenties' alongside a short film to coincide with the release. With over 1.9 million followers on TikTok, Cat Burns continues to grow her fanbase and share her music with the world with honest, relatable and introspective storytelling.

When asked about performing at Team GB House next month, Cat Burns said, "The Olympics are about positivity and inclusion and I hope my performance at Team GB House for TikTok In The House will play a small part in celebrating the wonderful British talent we have at the Games for 2024. I love interacting with my fans on TikTok and can’t wait to share this moment with them."

Rollo Goldstaub, Global Head of Sports Partnerships at TikTok UK said: "As an Official Partner to Team GB and ParalympicsGB, we wanted to help ignite the Olympic spirit by bringing together some of the UK's most talented stars across sports and music. Both Natasha Bedingfield and Cat Burns are among the most loved artists on TikTok. We're delighted that they'll be performing at our TikTok In The House LIVE at Team GB House, as part of our ongoing campaign and partnership to bring the magic of the Olympic and Paralympics Games to the community on TikTok."

Tim Ellerton, Commercial Director at Team GB, said“The Olympic Games is the pinnacle of years of hard work for our athletes and support staff, so it’s only right that they get the opportunity to celebrate once their competition has completed. We’re delighted that those cheering our athletes from back home will get the chance to join the party from Team GB House on TikTok.”

Nicola Jones, Senior Manager at ALDI said: “As Team GB's Biggest Fan, ALDI is delighted to be the Presenting Partner of this hero TikTok celebration of Athletes. We are excited to celebrate with Team GB and their Nearest and Dearest in Paris, and with the British Fans back home via TikTok and the Fanzones! Watch out for our own special guest...!”

Join us for this unforgettable musical experience celebrating the intersection of music, creativity and community. Follow @teamgb,@natashabedingfield, and @catburnss on TikTok for updates and exclusive content leading up to the event.

18 Jul 2025 | Press release

Three Six Zero names Aimee Jessiman Head of Management (UK)

  At Three Six Zero, Jessiman works on global talent such as Calvin Harris and Swedish House Mafia. In her new role, Jessiman will work closely with Three Six Zero Founder & CEO Mark Gillespie, overseeing all aspects of artist management, serving as a resource...more

18 Jul 2025 | Press release

The Artist & Manager Awards return on Thursday 20th November

  The Featured Artists Coalition (FAC) and the Music Managers Forum (MMF) are delighted to reveal that our annual Artist & Manager Awards ceremony returns to London’s Bloomsbury Big Top on Thursday 20th November 2025.  Early bird tickets and table sales are available...more

18 Jul 2025 | Press release

TikTok and Anghami make streaming Nancy Ajram's 'Nancy 11' easier than ever with new 'Add to Music App' feature

Whether it’s a viral earworm, a snippet from your For You feed, or a song that hits just right, starting today, TikTok users in the Middle East and North Africa can now instantly save their favourite tracks from TikTok straight to...more

18 Jul 2025 | Press release

Jeff Satur, F.HERO, Kantong and Saran among artists honoured at star-studded Official Thailand Chart event in Bangkok

The event marked the launch of the Official Thailand Chart, part of the Official Southeast Asia Charts platform celebrating the talent and creativity of the region.   The stars of Thai music gathered at MU:IN Club Bangkok last night as the industry...more

18 Jul 2025 | Press release

Operation Authentica gains momentum as Brazil court makes first landmark ruling in streaming fraud case

  A Court in São Paulo, Brazil has handed down a landmark ruling against company Seguidores Marketing Digital Ltda for generating fake followers, likes, and streams on platforms including Spotify, YouTube, TikTok, and Instagram. This is the first ruling under ‘Operation Authentica’,...more

18 Jul 2025 | Press release

PRS Members' Fund launches Rest & Rewind – A new Wellbeing Breaks Initiative for music creators

The PRS Members’ Fund is proud to announce the launch of its new Rest & Rewind Wellbeing Breaks Initiative, designed to support PRS members who need time out to rest, reflect and reconnect with their creative selves following periods of illness, stress...more

18 Jul 2025 | Press release

Indie band The Clientele joins Wise Music Group

Wise Music Group is pleased to announce the worldwide signing of acclaimed British band The Clientele to our publishing roster under The Sparta Florida Music Group catalogue.  Formed in 1991 in London, the English Pop band The Clientele are known for...more

18 Jul 2025 | Press release

Former ELO members open new production suite in memory of bandmate

The memory of Electric Light Orchestra’s (ELO) keyboardist is being honoured with the opening of a new production suite at the Royal Birmingham Conservatoire (RBC). Richard Tandy, who died at the age of 76 in April 2024, also has a scholarship established in...more

17 Jul 2025 | Press release

Key Production Group strengthens senior leadership team with the appointment of new CFO, Laura Bessell

  Laura Bessell joins Key Production Group as Chief Financial Officer, bringing 25 years of financial experience Appointment supports company’s European expansion amid rising demand for physical music Bessell’s appointment follows Key Production’s transition into an Employee Owned Trust  Key Production Group, Europe’s leading physical...more

17 Jul 2025 | Press release

Armada Music Publishing and Spectrum Music Launch Spectrum Music Publishing; Joris Voorn Exclusively Signed as First Composer

Several tracks born out of Armada and Spectrum’s creative partnership are included on Voorn’s upcoming album ‘Serotonin,’ out this Friday, July 18   Armada Music Publishing, the dedicated publishing division of Armada Music Group, today announced a strategic partnership with Joris Voorn’s...more

17 Jul 2025 | Press release

Inflation Surprise Sends Ripples Through Business Confidence as Industry Ramps Up Call for Government Action in Autumn Budget to Prevent Fiscal Fallout Says NTIA

  UK inflation has surged to 3.6% in the year to June — a sharp rise from May and well above the Bank of England’s 2% target, outpacing expectations. This inflationary jump is set to tighten household budgets and further pressure businesses already grappling...more

17 Jul 2025 | Press release

PPL PRS supports LOROS' Stomp Round Leicester art trail with elephant sculpture designed by Kasabian frontman, Serge Pizzorno

Leicester businesses, including music licensing organisation, PPL PRS, have come together to support LOROS’ upcoming Stomp Round Leicester art trail taking place this summer.  The trail, which launched on Monday, 14th July and runs until Sunday, 21st September, is made up...more

17 Jul 2025 | Press release

TikTok announces the beta launch of TikTok Songwriter Features

Today TikTok is pleased to announce the beta launch of TikTok Songwriter Features, a new set of features and tools which have been designed to highlight and give due credit on TikTok to the amazing work of songwriters and the music...more

17 Jul 2025 | Press release

Tom Coulson-Smith Promoted to Vice President, A&R at Concord Music Publishing

  Concord Music Publishing is pleased to announce the promotion of Tom Coulson-Smith to Vice President, A&R. Based in London, Coulson-Smith steps up from his previous role as Senior Director of A&R, which he has held since joining the company in 2020. During his time at...more

17 Jul 2025 | Press release

Warner Music Italy signs deal with Mace

MACE IS ONE OF THE MOST RENOWNED PRODUCERS IN ITALY AND HAS RELEASED ALBUMS THAT HAVE ACHIEVED MULTI-PLATINUM STATUS   Warner Music Italy has signed MACE, a renowned Milanese producer and DJ. MACE, whose real name is Simone Benussi, has helped to...more

17 Jul 2025 | Press release

The LIVE Trust announces eight new trustees

New Appointees Add Wide Range of Expertise and Experience Across Multiple Roles in Live Music Kirsty McShannon Elected Chair of Trustees LIVE (Live Music Industry Venues & Entertainment), which represents 15 live music industry organisations, has announced eight new trustee appointments...more

17 Jul 2025 | Press release

Touring and Mental Health; The Music Industry Manual - Available as an audiobook on 17 September

The widely praised music industry mental health manual Touring and Mental Health; The Music Industry Manual edited by psychotherapist Tamsin Embleton will be released as an audiobook this September. Following the paperback publication of the book by the leading UK music book imprint Omnibus...more

17 Jul 2025 | Press release

Sony Music Publishing Promotes Pixie Pickering to VP Creative & Writer Services, Co-Head of Sync

Today Sony Music Publishing announced the promotion of Sarah ‘Pixie’ Pickering to Vice President, Creative & Writer Services, Co-Head of Sync, effective immediately. Based out of SMP’s London office, Pickering will continue to report to Sony Music Publishing’s Co-Managing Director UK Tim Major and President & Co-Managing...more

17 Jul 2025 | Press release

Perpetrator Focused Approach is Essential in New Government Package in tackling VAWG Says NTIA

  On 16 July, the Government unveiled a £53 million landmark package to directly target the most dangerous domestic abuse perpetrators as part of its Plan for Change, aiming to halve violence against women within a decade.    The focus is shifting firmly onto perpetrators, with a...more

17 Jul 2025 | Press release

Peermusic sign 8x Platinum, Grammy-nominated writer/producer Amish

  Global independent music publishing company, Peermusic, has signed British writer/producer and recording artist Amish Patel, professionally known as ADP, to a worldwide publishing deal as announced today by Ralph W. Peer, Managing Director, U.K., Australasia and Vice President of peermusic's African and Middle East operations,...more

17 Jul 2025 | Press release

Can I Have Your Intention, Please?

By Lee Henshaw Working with record labels, promoters and record shops, I'm conducting a commercial experiment in taste.At Into-it, we are inviting music fans to install our Chrome extension and tell us the music they’re into. In return, we’re transforming The...more

16 Jul 2025 | Press release

Defected signs producer Anthony Gorry & M People's Andrew Lovell for ambient album

House music giant's first wellness album targets $4.4 trillion market with AjoiA project   Defected Label Group has signed producer Anthony Gorry (Gwen Stefani, Moby, Richard Ashcroft) and M People's Andrew "Shovell" Lovell for their debut album The Essence of Being, marking...more

16 Jul 2025 | Press release

Activate - new animated series

On Tuesday 15 July 2025, Joe Wicks MBE (The Body Coach), will release a new online animated series, Activate, designed to get children moving and to make fitness fun.   The new series has been co-created by Joe and BAFTA award-winning Studio AKA (the creators of Hey...more

16 Jul 2025 | Press release

Orfium awarded EU funding to lead first of its kind research into copyright detection in AI-generated music

  Global music and rights tech leader is part of a prestigious pan-European consortium to develop explainable AI tools that identify copyrighted music in generative AI outputs    Orfium, the global technology company shaping the future of music rights management, has been awarded...more

16 Jul 2025 | Press release

Sonopress Launches EcoRecord Production in the United States

First production line successfully commissioned at new Charlotte, North Carolina site Last week marked a bold step into the future of LP record manufacturing and truly historic moment for Sonopress. The leading global manufacturer of storage media and a subsidiary of...more

16 Jul 2025 | Press release

Naoki Osada Launches Nebula17, a Global Creative Venture

Bridging Japanese Talent to the WorldBacked by Top Industry Leaders  Naoki Osada, former CEO of Avex USA, has launched Nebula17, a next-generation creative ecosystem that integrates label, publishing, management, international strategy, and venture capital under one roof. Headquartered in Los Angeles,...more

16 Jul 2025 | Press release

GigSalad Expands Roster, Pays Out $31.8M to Performers Since 2024

Boosted by strong growth and notable payouts to talent, the leading event talent platform is refreshing its design to help its diverse roster book more and better gigs. GigSalad, the largest online booking destination for event talent, is growing by leaps...more

16 Jul 2025 | Press release

Symphonic Distribution Expands European A&R Client Development Team with 5 New Hires

  Symphonic Distribution, a leading music technology and services company for independent labels, managers, and artists, has hired a team of A&R Client Development Leads to expand their presence in Europe. They include Thomas Williamson (Director, A&R & Client Development, EU & UK), Sander...more

16 Jul 2025 | Press release

Music Venue Trust Appoints Four New Trustees

Sammy Andrews, Richard Perry, Helen McGee & Adrian Norman Join Board    Music Venue Trust (MVT), the charity which represents over 800 UK grassroots music venues (GMVs), has announced the addition of four new members to its Board of Trustees. Bringing a...more

16 Jul 2025 | Press release

Orla Lee-Fisher named Head Of Dual Catalog Strategy at Warner Music Group

Experienced leader to champion catalogs represented by WMG across both Recorded Music and Music Publishing Orla Lee-Fisher has been appointed to the new role of Head of Dual Catalog Strategy at Warner Music Group (NASDAQ: WMG), crafting and leading campaigns for the company's...more

18 Jul 2025

  • Has pop music become stagnant? Kind of yes but also no (see Analysis)

  • Why are we still using Spotify? (see Opinion)

17 Jul 2025

  • TikTok launches TikTok Songwriter Features (see Digital)

  • EU Commission reportedly prepares ‘full-scale, four-month investigation’ into UMG’s proposed Downtown purchase (see Business)

16 Jul 2025

  • Lisa Nandy MP addressed the UK Music Summer Party (see News)

  • Building fandom is about the journey, not the destination (see Opinion)

15 Jul 2025

  • Industry calls for streaming sites to tag music created by AI-generated acts (see News)

14 Jul 2025

  • “Content is king” say analysts - so why is Spotify worth more than the entire music rights industry? (see Comment)

11 Jul 2025

  • Where’s the next wave of working-class rock stars? (see Features)

  • Populists vs. tech titans: The battle over AI and the future of music (see Comment)

10 Jul 2025

  • Can TikTok revive classic songs? A statistical analysis (see Analysis)

09 Jul 2025

  • UMG’s Michael Nash: ‘AI can be instrumental to the future of music’ (see Digital)

08 Jul 2025

  • In the post-music streaming era, do artists and labels give too much away? (see Comment)

07 Jul 2025

  • Songwriters ‘missing millions in royalties from more than 100,000 UK gigs’ (see News)

  • Merck Mercuriadis plots comeback with Hipgnosis remix (see Business)