mysnapp app produces first shoppable music video 05 Apr 2018
- Music videos now made shoppable via mysnapp
- Partnership unveils latest Yxng Bane music video ‘Vroom’
- Exclusive Yxng Bane x Dxpe Chef collaboration revealed
mysnapp, the innovative app for fans to shop fashion from music videos, teams up Disturbing London. In its latests collaboration, mysnapp catalogues all the fashion from Yxng Bane’s newest music video ‘Vroom’, allowing fans to shop all the outfits featured in the music video.
The app allows consumers to easily browse the latest music videos hosted within the platform and discover fashion items to then click through for purchase. Making the customer journey as easy as possible, mysnapp is providing music and fashion fans a simple solution to shop their most wanted pieces from music videos.
For both music artists and labels, mysnapp offers a new revenue stream whereby music videos can now be monetised - a previously untapped opportunity. Not only that, mysnapp will serve as a collaborative environment where artists and fashion designers can co-create exclusive, limited-edition fashion pieces.
The new collaboration between mysnapp and Disturbing London has produced the first shoppable music video for BBC’s Sound of 2018 star, Yxng Bane, entitled ‘Vroom’.
Lee Murphy, Founder of mysnapp, says: “We’re incredibly excited to reveal we’ve teamed up with Disturbing London on Yxng Bane’s latest music video ‘Vroom’. By creating a destination for fans to watch and shop their favourite music videos all in one place, we’ve created new commercial opportunities - not just for music labels and artists, but also designers, retailers and brands. There is a growing popularity and trend in purchasing via an app directly from mobile, and this provides a complete solution for tech savvy consumers.”
Dumi Oburota, Founding Director of Disturbing London added: “The moment I found out about mysnapp I thought it was a great innovative company that had found a way to integrate fashion and music. Yxng Bane is the perfect act to launch this collaboration as he sits in both worlds naturally.”
The music video also showcases an exclusive Yxng Bane x Dxpe Chef collaboration with a streetwear collection comprising of t-shirts, denim jeans, a denim jacket and a sweater. Six styles are available for consumers to purchase from mysnapp.
Fans can get a closer look at the apparel via the exclusive behind-the-scenes video shot by mysnapp: https://www.youtube.com/watch?v=3I78sDuWN9o&feature=youtu.be
To find out more, please visit www.mysnapp.co.uk and download the mysnapp app via: http://mysnapp.link/app
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THE HEADLINES
Spotify is completely unserious about combating AI music (see Comment)
Hw British and American musical tastes remain distinct (see Analysis)
Oliver Schusser on Apple’s strategy in music (see Features)
Europe’s music sector call for a comprehensive policy strategy and an ambitious budget for Europe’s music sector within AgoraEU (see News)
Artist-led lawsuit against Suno introduces stream-ripping claims (see Digital)
Music Tech has historically been a difficult bet. So why are investors still showing up? (see Comment)
IFPI publishes Music in the EU report (see Reports)
AI music - is it time to explore a blanket approach? (see Opinion)
The music video is back and more important than ever (see Features)
Author Liz Pelly discusses how streaming saved the industry from piracy, but not the artists (see Features)
Why Warner UK’s restructure is a bad thing for British music (see Opinion)
Why virality is not building fandom (see Reports)
Jeremy Sirota’s pre-exit interview: ‘The marketplace needs a strong Merlin’ (see Features)
Music managers contribute value worth £714m to the wider UK music business (see Reports)
New data shows why virality is not building fandom (see Reports)
The reunion tour's effect on music streaming (see Analysis)