Music Mudder 2024 raises over £75,000 for Nordoff and Robbins Music Therapy 19 Sep 2024
Music Mudder 2024, the unique music-inspired endurance event organised by leading talent agency Wasserman Music, in partnership with music therapy charity, Nordoff and Robbins, raised over £75,000 and counting for the charity, leaving more than 500 music industry peers covered in mud, sweat and tears in the toughest challenge on the industry calendar.
Money raised through Music Mudder could go towards providing music therapy within several mental health care settings for children across a whole year, creating space for them to express themselves and find connection in society.
Hosted by broadcaster, presenter and content producer Ore Olukoga, Music Mudder 2024 saw 540 people across 56 teams from all corners of the music industry tackle over 40 adrenaline-pumping obstacles at the legendary Camelot Events ‘Nuts Challenge’ course, on a sunny yet muddy day in Dorking, Surrey, on Friday 13 September.
Oscar Tuttiett, competing on the ‘AEG Winners 2023 A’ team, completed the 7km course in the fastest individual time in a rapid 49 minutes 21 seconds. Team Atlantic took the top spot as the fastest overall team, with an average time of 1 hour 18 minutes and 38 seconds. ASM Global won the top prize for fundraising, with over £8,000 raised through the Enthuse platform and match funding.
After crossing the finish line and receiving their custom Music Mudder medals, competitors celebrated in the sun backed by tunes from DJ ASVP and Max Martini, whilst trying their luck in a prize draw for generously donated prizes including coveted Oasis tickets, NFL London tickets, the chance to climb Up at The O2 and a night's stay at exclusive London lifestyle hotel Sea Containers, that helped to raise £5,000 on the day.
Magic Number kept the bar stocked and Eat to the Beat cooked up pie, mash and peas for post-race sustenance, while Coffee Collaborative and Lidl served much needed coffee and water to all who took part.
Sandy Trappitt, Deputy Director of Fundraising, Nordoff and Robbins, said: “Another year, another mudbath! We’re so grateful to the hundreds of music industry execs who took part in Music Mudder 2024 and raised so much money for Nordoff and Robbins’ vital music therapy services. Events like this are so important in helping our amazing music therapists continue to support some of the most vulnerable people in our society through the power of music. Our thanks go out to Wasserman Music for partnering with us on this special event and to all the companies and individuals who generously gave up their time and resources to make it a success.”
Lucy Putman, Agent, Wasserman Music, said: “It was incredible to see so much team spirit on display at this year’s Music Mudder, with everyone encouraging each other to keep going and break through that finish line covered head to toe in mud. The atmosphere was awesome and we’re so happy to have raised over £75,000 and counting for Nordoff and Robbins. We’ve loved seeing Music Mudder go from strength to strength over the last few years and can’t wait for the fifth anniversary event in 2025, so register now and get ready to take on the challenge next September!”
Nordoff and Robbins is the UK’s largest music therapy charity, with a unique approach shaped by more than 60 years of practice. Nordoff and Robbins' trained music therapists break through the barriers caused by life-limiting illness, disability and social isolation. The charity reaches thousands of vulnerable people through their bases across the UK, and by working in partnership with organisations including care homes, schools and hospitals. Its work can be transformative, from an adult with dementia reconnecting with family, to a child with autism finding their voice.
Registrations are now open for Music Mudder 2025, taking place on Friday 19thSeptember, at music-mudder.com.
NEWS & PRESS
Introducing bulletin board: a new way for TikTok creators to communicate with their fans and build community
Today we're announcing the launch of bulletin board, a new in-app channel which helps creators communicate and share content directly with their fans and followers. Bulletin board is a one-to-many broadcast channel, making it quick and easy for creators to post...more
The MOBO Group and Greene King Partner Together to Open 'House of MOBO' Pub in South London
'The House of MOBO' in Gipsy Hill will be a home for culture, community and collaboration in hospitalityThe pub reopens on Thursday 27 November as a ready to serve the local community The MOBO Group and Greene King have today announced...more
Ezra Collective's Femi Koleoso joins BBC Radio 6 Music
Femi Koleoso, bandleader and drummer for the BRIT Award and Mercury Prize winning jazz quintet Ezra Collective, will join BBC Radio 6 Music as a regular presenter, hosting The People's Party on Fridays (7-9pm) from 2nd January 2026. The show, broadcast from MediaCity UK,...more
80 performing arts organisations commit to PIPA pledge in landmark commitment to parents and carers
ROSALIE CRAIG, RAKIE AYOLA, EMMY THE GREAT, SOPHIA DI MARTINO AND INDUSTRY LEADERS SUPPORT PIPA PLEDGE To mark its 10th anniversary, Parents and Carers in Performing Arts (PiPA) proudly announces the launch of the PiPA Pledge – a new initiative inviting...more
Coldplay, Dua Lipa, Radiohead and Sam Fender lead calls for PM to honour pledge for ticket resale price cap
Some of the biggest names in music have come together with groups representing consumers and the industry to call on Sir Keir Starmer to honour his pledge to protect fans from online ticket touts. For years, genuine fans have been fleeced...more
Texas alt-rock band Culture Wars sign to Primary Talent International
Texas alt-rock band Culture Wars have signed with Matt Bates at Primary Talent International for worldwide booking representation (excluding North America) and have sold out their first London show at the O2 Academy Islington. The Texas native band, known for...more
Vevo Announces Highly Acclaimed "DSCVR Artists to Watch" List for 2026
Annual taste-maker program highlights emerging global artists poised to break through in the year ahead Gigi Perez is named "DSCVR Artist of the Year", releases exclusive performance of "Fable" Vevo, the world's leading music video network, today released the complete list for...more
Charlie Lexton appointed CEO, Merlin
Merlin, the digital rights agency for the world's leading independent labels and distributors, today announced the appointment of Charlie Lexton as its CEO, effective 1 January 2026. Lexton, who succeeds Jeremy Sirota, has worked for Merlin since its inception, initially alongside...more
22 UK festivals awarded free AIF memberships and marketing support through Skiddle partnership
The UK’s independent festival scene has received a major boost as 22 grassroots festivals are announced as recipients of an industry-first support scheme from Skiddle and the Association of Independent Festivals (AIF). The initiative, created to champion and sustain the UK’s thriving...more
Warner Records Group elevates Gregg Nadel to President of A&R
Widely-Respected Executive Joins Central Leadership Team in Newly Created Role Widely respected music executive Gregg Nadel has been elevated to a senior leadership position at Warner Records Group in the newly created central role of President of A&R. Based in Los...more
TuneCore’s independent artists surpass $5 billion earned
The leading independent artist development platform announced that artists who distribute through TuneCore have now earned over $5 billion since the company’s founding nearly 20 years ago—marking a historic milestone and the first public achievement of its kind among distributors...more
BSI Merch Unveils Artist Services Strategy
Company Rebrands as BSI Merch & Artist Services New Division BSI Music Announces Still Pigeon as First Signing UK-based music merchandise and e-commerce specialist BSI Merch has rebranded as BSI Merch & Artist Services, marking an exciting new chapter for the company...more
New Report Reveals UK Music Industry Contributes Record £8 Billion To UK Economy
UK music contribution to the UK economy in 2024 hit a record £8 billion. UK music exports revenue in 2024 reaches new high of £4.8 billion. Total UK music industry employment in 2024 rises to record high of 220,000. UK Music, the collective voice...more
NIC Hike Hammers Jobs: NTIA Slams Government Over Rising Unemployment
Michael Kill, CEO, Night Time Industries Association: “The latest ONS figures are deeply concerning. A rise in unemployment to 5%, the highest in four years, is a stark signal that the Government’s current approach is failing to support job - particularly...more
Public voting for the European Festival Awards 2025 has begun
TICKETS FOR THE EUROPEAN FESTIVAL AWARDS 2025 GO ON SALE ON NOVEMBER 11th The public voting for the 15th edition of the European Festival Awards is open until Thursday, November 20th. During this period, the public can vote for their favourite Festival...more
Jeremy Vuernick named EVP, Atlantic Music Group
London-based Exec to Work Across UK & US Teams to Sign & Develop Transatlantic Talent Accomplished A&R leader Jeremy Vuernick has been named Executive Vice President, Atlantic Music Group (AMG), joining AMG's global leadership team. In this new post, reporting jointly...more
BPI invites tenders for its member training programme
Proposals to be received by 5th December 2025 deadline The BPI, the representative voice for the UK’s world-leading record companies and label businesses, is from today inviting tenders from organisations or individuals who would be interested to meet all or part of its...more
Rough Trade Announce First Global Edition Of Albums Of The Year For 2025
VIAGRA BOYS FIRST SELF-RELEASED ALBUM 'VIAGR ABOYS' TAKES NO.1 SPOT IN THE TOP 30 ALBUMS OF THE YEAR ALSO FEATURINGOKLOU, PULP, TURNSTILE, HAYLEY WILLIAMS, CAMERON WINTER, CMAT, HOTWAX, GEESE, JEHNNY BETH, BON IVER, MATT BERNINGER + MANY MORE LIMITED EDITION VINYL RELEASES EXCLUSIVELY FOR ROUGH...more
Kodak Black Pioneers the Future of Fandom: $YAK Coin x Audius
Rap superstar Kodak Black announced today that he has teamed up with the music discovery platform and marketplace, Audius to launch a next generation fanclub powered by his very own Artist Coin, $YAK. $YAK holders will gain exclusive access to...more
Cris Lacy Named Chair & President of Newly Rebranded Warner Records Nashville
In the latest move in the expansion of the Warner Records Group, Cris Lacy has been named Chair & President of the newly rebranded Warner Records Nashville, formerly known as Warner Music Nashville. In this post, she reports to Warner...more
Sam Fender donates Mercury Prize money to Music Venue Trust
Music Venue Trust (MVT), the charity which represents hundreds of the UK’s grassroots music venues (GMVs), today announces that Sam Fender has donated his £25,000 Mercury Prize winnings to MVT to support its ongoing work protecting and securing the future...more
The Ivors Academy launches new commissioning templates for classical composers
Just ahead of The Ivors Classical Awards tonight, The Ivors Academy has launched new commissioning template agreements for composers working in classical music. Clear and practical commissioning agreements help new music be created on fair and equitable terms. Created by legal...more
The Sabres of Paradise withdraw music from Spotify over ethical and artistic concerns
Independent artists The Sabres of Paradise have removed their music from Spotify, citing ongoing concerns surrounding artist compensation, creative independence, and ethical accountability within the platform’s leadership. “Spotify’s algorithmic business model undervalues artists and underserves fans. Furthermore, its leadership’s financial involvement...more
IMPEL continues growth with five new members
Wings Music Group, Afro Soundtrack, Elite Embassy Publishing, Perfectly Formed Songs and Full Thought Publishing join the IMPEL Collective IMPEL has recently expanded its membership and global reach by adding five new members, welcoming Afro Soundtrack from Nigeria, Elite Embassy Publishing...more
UK music promoter diversity database launches
AIP-driven project developed in association with Women In CTRL, LOUDWOMEN, Black Lives In Music, MVT, AIF, AIE, LIVE, FAC, Attitude Is Everything, Tonic Music, UK Music and Come Play With Me. Database can be found on the AIP site. The Association of Independent Promoters...more
Universal Music Group’s Global Impact Team expands ‘Sounds of the Future’ programme to the UK
LAUNCHES WITH IMMERSIVE GALLERY HONOURING BLACK CULTURE AND ARTISTRY, CURATED BY DR ALEEMA GRAY PARTNERS WITH THE BLACK MUSIC COALITION ON INTERNSHIP PROGRAMME Universal Music Group’s (UMG’s) Global Impact Team (GIT) has announced the expansion of the company’s Sounds of the Future (SotF) programme...more
UK Music Pays Tribute to “Outstanding” Chair Lord Watson as Peer Announces Decision to Stand Down from Role as Industry Leader
UK Music paid tribute to Lord (Tom) Watson after the peer confirmed he is to stand down as UK Music Chair after six years leading the industry body which champions and campaigns for the sector. Lord Watson of Wyre Forest...more
Catherine Anne Davies (aka The Anchoress), Jess Smyth (aka Biig Piig) and Rina Sawayama elected to the FAC board
Following an Annual General Meeting (AGM), the Featured Artists Coalition (FAC) is delighted to announce the election of Catherine Anne Davies (aka The Anchoress), Jess Smyth (aka Biig Piig) and Rina Sawayama as board directors. All are hugely respected for their...more
“Music To Your Ears” Podcast Explores the Future of Music Marketing and Promotion
Music To Your Ears a new music podcast that takes a deep dive into the evolving strategies, tools, and stories shaping modern music promotion has launched it’s first three episodes. The show is produced by Mil3s Entertainment and sponsored by...more
BPI comment: British music hits high note at Grammy nominations
Sophie Jones, Chief Strategy Officer, BPI (British Phonographic Industry) said:“The brilliant showing of British artists in the Grammy nominations, including by a next generation of global breakthrough talent like Olivia Dean, Lola Young, PinkPantheress, Sleep Token, FLO and Yungblud, is a...more
THE HEADLINES
What are pop-up shows teaching us about building fandom in 2025? (see Analysis)
How much AI will audiences accept in music and movies? (see Analysis)
Stars urge Kier Starmer to tackle ‘pernicious’ ticket tout websites (see News)
Report reveals UK music industry contributes record £8bn to UK economy. (see Reports)
Deezer publishes survey on AI music (see Reports)
Songs are going viral faster than ever — but fewer are becoming streaming hits (see Analysis)
The music we should save is the music AI needs the most (see Comment)
The Council Of Music Makers: Put music-makers first in AI deals (see News)
The future of music marketing is no marketing at all (see Features)
AIM states that the independents’ voice is now louder, clearer and impossible to ignore (see News)
Secondary price caps and figuring out fact vs. fiction (see Comment)
Spotify responds to RBX lawsuit over ‘fake’ Drake streams (see Digital)
Spotify perfected the business of distraction — and now we’re paying the price (see Features)
Remasters, deluxe editions and greatest hits show back catalogues are a goldmine (see Features)
