MTV UK Launches Brand New Music Channel MTV OMG 08 Feb 2018
MTV UK today announced that it is launching a brand new music channel for 1634s, MTV OMG (obsessed with music & gossip) that will feature all the biggest names and hits of the moment, as well as all the latest gossip.
MTV OMG will launch on the 1st March 2018 and will be available as a PAY TV channel on Sky 353 and Virgin 318. It will include a wide variety of content including The Official Charts: Weekly Top 40, Artist Hosted Playlists, Voiceover Playlists, Themed Countdowns and Quizzes.
MTV OMG will join the rest of the MTV Music Pack which currently includes MTV Music, MTV Base, MTV Hits, MTV Dance, MTV Rocks, MTV Classic, VH1 UK, MTV Music +1and replaces FTA channel VIVA, as the brand looks to invest further in music TV on MTV and its sister brands.
Kelly Bradshaw, VP, Brand Lead, MTV UK commented: “We’re really excited to be launching MTV OMG as the latest instalment to our booming MTV music pack. The channel will be a great complement to the rest of our portfolio, bringing audiences all the latest pop culture moments, music and gossip from the world of entertainment.”
MTV is the #1 music television network in the UK for 16-34s, a position it has held for 10 consecutive years. In 2017, the MTV Music Pack took a 37% share of the Music TV market and reached 19% of 1634s each month.
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THE HEADLINES
Fandom as a multi-layered experience (see Analysis)
How entertainment and creators can thrive together (see Comment)
How the charts found God (see Features)
ElevenLabs launches AI music platform Eleven Music (see Digital)
What is the value of a stream in 2025? (see Comment)
Spotify to raise subscription prices in Europe, Latin America, Asia, Africa, and the Middle East (see Digital)
Napster's 25th anniversary reunion spotlights how its rule-breaking launch in 1999 reshaped both the music and tech landscapes. (see Features)
Media groups and entrepreneurs are turning to experiential shows (see Features)
Songs are getting longer again, despite TikTok - but why? (see Analysis)
Statement on the AI Act implementation measures adopted by the European Commission (see News)
Why songwriters are reinventing their role (see Comment)
British acts playing EU festivals down 26% on pre-Brexit (see Analysis)
The one word fix that would actually change the lives of session musicians (see Opinion)
Are holograms really the future of pop? (see Features)