MTV Honours The Most Played Videos Of 2010 04 Feb 2011
MTV Networks International today announced the winners of the 2010 MTV Video Play Awards, with Rihanna’s “Rude Boy” earning top billing as the most played music video on MTV channels around the world, with over 20,000 plays.
The top 52 videos were aired over 610,000 times across 58 MTV channels around the world (excluding all MTV US channels) over the course of 2010. Thirty-four videos gained Platinum status with over 10,000 plays each, while seventeen further videos gained Gold status with more than 5000 plays.
Lady Gaga scored a hat trick of Platinum awards for “Bad Romance”, “Telephone” and “Alejandro”. Black Eyed Peas picked up two Platinum awards for their huge dance hits “Meet Me Halfway” and “Rock That Body”, as did David Guetta for “Memories” and “Gettin Over You” featuring Fergie. Katy Perry also nabbed two Platinum awards for her top summer tunes “Teenage Dream” and “California Gurls”.
B.o.B and Ke$ha both made the top 10 Platinum list with “Airplanes” and “Tik Tok” respectively, both giving spectacular live performances of these huge hits at the 2010 MTV EMA in Madrid. Justin Beiber won his first MTV Video Play Award going straight in at Platinum for “Baby”, as did Cheryl Cole with “Fight For This Love”.
Bruce Gillmer, Executive Vice President Music and Talent/Programming, Events, MTV Networks International commented: “The MTV Video Play Awards 2010 results demonstrate MTV’s commitment to providing the best and latest music videos to our fans around the world, as well as our unique ability to support acts on a global scale.”
Not only was Eminem’s “Love The Way You Lie” featuring Rihanna the fourth most played music video of 2010, it also claims the title of top streamed music video on MTV’s 40 global websites (excluding all MTV US websites). The list also includes videos from Rihanna, as well as Katy Perry and Shakira, clearly demonstrating that MTV remains at the forefront of new digital music platforms, connecting fans with the music they want on the platforms they want.
The MTV Video Play Awards emphasise MTV’s commitment to supporting new acts, championing up and coming artists and launching them around the world. Fourteen of the 52 winning videos were new acts, eight of which are PUSH artists, MTV’s global campaign that promotes the hottest new talent to audiences across all platforms. The eight PUSH artists who won Platinum and Gold Video Play awards are B.o.B, Ke$ha, Justin Bieber, Bruno Mars, Jason Derulo, Mike Posner, Alexandra Burke and Selena Gomez & The Scene.
About MTV’s Platinum and Gold Video Play Awards
The innovative awards were launched in 2007 to celebrate the most played music videos across the global MTV network. To create the awards, 58 MTV music channels from around the world provided data on their most played music videos from the period 1st January to 31st December 2010. Videos played more than 5000 times received a Gold award, those played over 10,000 times received a Platinum award and 20,000 plays resulted in a Double Platinum Award.
The most played videos for 2010 are:
Double Platinum
Rihanna Rude Boy
Platinum
Lady Gaga Bad Romance
Lady Gaga Telephone
Eminem Feat. Rihanna Love The Way You Lie
Katy Perry California Gurls
Ke$ha Tik Tok
B.o.B Airplanes
Lady Gaga Alejandro
Owl City Fireflies
David Guetta Memories
Katy Perry Teenage Dream
Travie McCoy Feat. Bruno Mars Billionaire
Iyaz Replay
Black Eyed Peas Meet me Halfway
Shakira Waka Waka
B.o.B Nothin’ On You
David Guetta Feat. Fergie Gettin Over You
Bruno Mars Just The Way You Are
Cheryl Cole Fight For This Love
Jay Z and Alicia Keys Empire State of Mind
Taio Cruz Dynamite
Jason Derulo In My Head
Timbaland If We Ever Meet Again
Black Eyed Peas Rock That Body
Kylie Minogue All The Lovers
Flo-Rida Club Can’t Handle Me
Justin Beiber Baby
Rihanna Russian Roulette
Yolanda Be Cool & DCup We No Speak Americano
Enrique Iglesias feat. Pitbull I Like It
Train Hey Soul Sister
Taio Cruz Break Your Heart
Usher OMG
Mike Posner Cooler Than Me
Cee-Lo Green F.U
Gold
Edward Maya Stereo Love
Gorillaz Stylo
K’Naan Wavin’ Flag
Usher/Pitbull DJ Got Us Fallin In Love
Green Day Last of the American Girls
Ne-Yo Beautiful Monster
Muse Neutron Star Collision (Love Is Forever)
Adam Lambert Whatya Want From Me
Alexandra Burke feat. Flo-Rida Bad Boys
30 Seconds to Mars Kings and Queens
Kings of Leon Radioactive
One Republic All The Right Moves
Jay-Z Young Forever
Selena Gomez & The Scene Naturally
30 Seconds to Mars Closer to the Edge
Alicia Keys Try Sleeping With A Broken Heart
NERD / Nelly Furtado Hot-n-Fun
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THE HEADLINES
Spotify working on ‘SongDNA’ feature that showcases the people behind tracks (see Digital)
How far should cultural boycotts go? (see Features)
How Subvert is building a co-op owned Bandcamp alternative (see Digital)
Lucian Grainge outlines UMG’s strategy for generative AI partnerships and product development (see News)
The future of music streaming: Change or be changed (see Comment)
Sam Altman: the man who stole the rights from copyright. If he’s the future, can we go backwards? (see Features)
Warner Music Group CEO Robert Kyncl discusses the company's “tremendous catalogue” (see Features)
There’s a £1 idea that could save small music venues. Is Live Nation holding it back? (see Features)
Breaking down the arguments around VMG’s Downtown Music acquisition (see Analysis)
Vevo report shows how fandom turns passion into impact and purchasing power (see Reports)
The music industry must plan for the day when AI music-generation tools produce humanlike music in bulk (see Features)
Price cap on ticket resales set to be introduced (see News)
Raye and Sony’s Jon Platt speak out for songwriters at Ivors Academy Honours Ceremony (see News)
Does Daniel Ek deserve to be the richest ever man in music? (see Comment)
Independent music community publishes '100 Voices' on why Universal’s acquisition of Downtown should be blocked (see News)