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  • Karta continues to expand its workforce significantly to deal with ever-increasing demand for metaverse experiences

  • The startup announces five new hires - eyeing up new sectors and bolstering its game design, programming and production output

 

Karta, an award-winning metaverse studio pioneering the world of in-game experiential marketing, announces new hires from Tommy Hilfiger, Epic Games and Emperia. 

The startup, which works across Fortnite, Roblox and Zepeto, has been growing its senior team significantly with prominent names from fashion, tech and gaming to meet the ever-increasing demand for virtual branded experiences - with the metaverse remaining popular among global brands and artists.

Karta welcomes Morgan Evans as its brand-new Fashion and Beauty Director, joining from Tommy Hilfiger and Calvin Klein, as it expands its services to fashion and cosmetic clients. Also joining is Sarah Richards, moving over from the virtual brand and shopping experience platform Emperia to take up the new position as Art Director at Karta - leading on art direction across its upcoming projects.

Karta’s game design, programming and production output has been bolstered with three new hires; Tork Shaw joins from Epic Games and Mediatonic as the new Game Design Director, Oscar Halland, a Roblox and brand experience veteran, is announced as Lead Programmer for Roblox, making the move from well-known Roblox studios SuperSocial and Melon, while Jonny Coelho becomes Lead Producer, joining from well-known Fortnite Studio Beyond Creative.

The metaverse continues to evolve and provide new UGC gaming and marketing opportunities for artists and brands. With a new on-platform ecommerce recently announced, Karta sees an increase in demand as the opportunity for brands is no longer just marketing, engagement and virtual merchandising, but also direct sales of real-world products

Erik Londré, CEO of Karta, says: “At Karta our goal is to deliver results to our clients and joy to the games. We believe a combination of marketers who understand the brands, games industry professionals with deep knowledge of production and game design and platform natives who get the audience is key. Our recent hires reflect that philosophy completely and the impact from Morgan, Sarah, Tork, Oscar and Jonny has been palpable from day one.”

Sarah Richards, Art Director at Karta, says: “I’m hugely excited to join Karta as Art Director and be part of its growing team. Karta’s campaigns have creativity and innovation at their core and it's an incredible opportunity to help develop new ideas as part of Karta’s unique vision for brands.”

The new hires mark the latest development for the fast-growing startup, which launched its own bespoke Fortnite and Zepeto studios in the last year to service the growing demand on these platforms. Also in the past year, Karta has worked with global musicians like Nicki Minaj, for her ‘Gag City’ experience in Roblox, K-Pop giants BLACKPINK with their hugely popular ‘BLACKPINK THE PALACE’ and TWICE, with their ‘TWICE Square’ - becoming the most visited music experience in Roblox history. 

Since launching in 2021, Karta has built a respected client roster of global brands including Amazon Music, McDonald’s, Spotify and most recently HUGO BOSS - which launched the latest update to its PLANET HUGO experience in Roblox with the HUGO GARAGE. Through these partnerships, Karta is reshaping entertainment experiences in the metaverse and creating meaningful connections between brands and their audiences. As well as working with musicians and global brands, Karta creates UGC gaming experiences with its own IP, including its popular BeatBuilder music rhythm game in Fortnite, which reached over 100k players in the first three weeks.

Tony Barnes, CGO of Karta, adds: “We welcome these five brilliant new hires at a really exciting time. There’s still a tremendous amount of potential for musicians and brands across the metaverse and UGC gaming, and with these talented industry professionals we’re looking forward to creating more experiences and reaching new audiences.”

With its new hires, the studio will expand its services with new hires working across upcoming projects, details of which will be announced soon. Karta is also going into a new funding round, where they aim to expand and introduce new opportunities. For more information, go to www.karta.game.

17 Jun 2024 | Press release

Ed Sheeran is the most played artist in the UK for the seventh time in nine years

British talent dominates with 7 out of 10 of the most played acts from the UK  ‘Flowers’ by Miley Cyrus named the most played song of 2023   Today, PPL can reveal that Ed Sheeran has been named the most played artist of...more

17 Jun 2024 | Press release

FAC & MMF encourage members to register to vote and “crash the party”

Potential voters have until 11.59pm tomorrow to register online for the July 4th General Election FAC’s David Martin & MMF’s Annabella Coldrick highlight some of the key manifesto commitments impacting artists and music managers    With just over 2 weeks before the 2024...more

17 Jun 2024 | Press release

Tixel further expands its festival footprint in the UK as summer season approaches

The premium marketplace announces the extension of its fan-to-fan trading services of tickets across festivals to Cross The Tracks, Wide Awake, Project 6 and more   Tixel, the honest resale marketplace has today announced the expansion of its remit to Cross The Tracks, Wide Awake and Project 6 and City Splash,...more

17 Jun 2024 | Press release

Amazon Music returns to Wireless Festival to exclusively livestream the festival globally

Amazon Music and Wireless Festival team up for second year running Music fans around the world can tune in to the festival from 12th - 14th July The festival will be broadcast on the Amazon Music channel on Twitch and Prime Video   Amazon Music today...more

17 Jun 2024 | Press release

Warner Music Group and Styngr partner to create new music products

STYNGR-Designed Experiences Bring WMG Catalog to Roblox Users     As the intersection of music and gaming continues to evolve, STYNGR and Warner Music Group (Nasdaq: WMG) have partnered to offer cutting-edge music solutions that are both gamer-focused and gamer-friendly across the video gaming landscape....more

14 Jun 2024 | Press release

Superfan App Stationhead Opens Up New All-Access Tier to Help Artists Identify and Reward the Biggest Music Fans

  Fans want to feel special and to connect to each other and their favorite artists. Artists want an enjoyable, low-lift way to interact with their fans, something that feels like a hang, not a forced marketing initiative. Both sides have...more

14 Jun 2024 | Press release

hmv’s Vinyl Week is back with exclusive releases from George Michael, Bob Marley, Jeff Wayne, Suede, Simple Minds and Fleetwood Mac

  Limited edition exclusive vinyl will be available in hmv stores on “Exclusives Day” on 15th June, with Morcheeba, The Specials, Minecraft, Justin Timberlake, Meatloaf and S Club 7 among the featured acts Each record in this year’s collection is pressed onto a...more

14 Jun 2024 | Press release

Concord Music Publishing ANZ Inks Publishing Agreement with John Butler

Concord Music Publishing ANZ today announce a new global publishing agreement with treasured Australian songwriter John Butler. A household name in Australia for over two decades, the worldwide deal (excluding Japan), covers Butler’s full catalogue including hits ‘Better Than,’ ‘Zebra,’ and...more

13 Jun 2024 | Press release

The LIVE Awards 2024 - Save the Date

Skiddle Announced as Headline Sponsor The annual LIVE Awards will return on Wednesday 11th December and will once again take place at Troxy, the iconic Art Deco venue in East London, which will accommodate over 600 guests from across the live music...more

13 Jun 2024 | Press release

Musical AI Tames the Chaos and Ushers in a Sustainable Generative AI Future

  Thanks to groundbreaking technology, this newly launched rights management platform allows attribution and metered licensing of copyrighted works for AI training and generation. Musical AI (formerly Somms.ai) is unveiling its new rights management platform for AI, serving as a secure go-between...more

13 Jun 2024 | Press release

Meta and Merlin Renew Key Partnership, Highlighting the Importance of Independent Music Across Instagram, Facebook and Messenger

Meta and Merlin, the independent’s digital music licensing partner, are excited to announce the renewal of their strategic partnership, underscoring Meta’s recognition of the value and importance of the world’s leading independent labels and distributors. This renewal reinforces the pivotal...more

13 Jun 2024 | Press release

Music.AI builds on Masterchannel and Cyanite partnerships in step towards single source audio ecosystem

Music.AI announces RoEx as third partner integrated into its AI platform Music.AI, the leading B2B AI-powered music and audio platform, has announced a partnership with RoEx, the AI multitrack mixing service for musicians, producers, and content creators. The news represents the latest...more

13 Jun 2024 | Press release

Cakewalk Software Now Exclusively Available Through BandLab Membership

  Cakewalk, a historic and pioneering name in digital audio workstations (DAWs), is excited to announce that Cakewalk Next and Cakewalk Sonar have exited public beta and are available worldwide exclusively through BandLab Membership. This marks a significant milestone for Cakewalk,...more

13 Jun 2024 | Press release

BEYOND THE MUSIC announce first details of groundbreaking music industry conference and share first wave lineup announcement

UNIQUE GLOBAL CO-OPERATIVE MUSIC FORUM & NEW MUSIC FESTIVAL ANNOUNCES FIRST DETAILS OF GROUNDBREAKING MUSIC INDUSTRY CONFERENCEINTRODUCING THE BRAND NEW ‘FUTURE OF MUSIC VILLAGE’ SHOWCASING THE VERY BEST OF MUSIC INNOVATION AND VISIONARIES IN THE TECH INDUSTRYANNOUNCE SUPPORT OF THE...more

13 Jun 2024 | Press release

First official selection of showcase artists for WOMEX 24 revealed

WOMEX 24, Manchester 23-27th October   Manchester Music City, the host partner for this year’s WOMEX (Worldwide Music Expo), has today (13 June 2024) revealed the first batch of official showcase artists for the 30th edition. The 20 artists announced come from 25 different countries,...more

13 Jun 2024 | Press release

TCAT launches mobile app to combat music piracy

‘To Catch A Thief’ Piracy is a $13 Billion-a-Year Problem Ground-Breaking Software Will Allow Artists To Check Who Is Pirating Their Music   TCAT, the music industry’s anti-piracy software developer, has launched a new App that will allow artists to see where their music is being illegally used...more

13 Jun 2024 | Press release

FUGA partners with Record Makers; continues expansion in France & Belgium

FUGA also enters into a partnership with Potion Records, the label founded by Belgian producer and DJ, The MagicianRecord Makers and Potion Records join FUGA’s existing roster in the region, including Bendo Music, VIPMUSIK Records, Jaiye, Soundbirth and Underground Tekno Downtown-owned,...more

13 Jun 2024 | Press release

The Circuit Group Launches Label Services Division with Key Hires, Appoints Chief Strategy Officer

The Circuit Group, the new enterprise led by some of the most respected artist managers in the world to build business opportunities around artists’ intellectual property, today announced several new hires made up of music industry experts.  The Circuit Group is...more

12 Jun 2024 | Press release

The Production Music Awards 2024 opens for entries, celebrates 10 years of championing human-made music

  The prestigious event celebrates the finest production music industry libraries and Composers from around the world. Now open for entries, categories span genres across Composition and Sync.   The Production Music Awards—celebrating exceptional production music libraries and Composers—today announces its 2024 call for...more

12 Jun 2024 | Press release

NTIA Collaborates with KUVO Powered by DJ Monitor to Enhance Music Insights for UK Venues and Increase the Accuracy of Royalty Payments for Creators

AlphaTheta Corporation today announces its brand, KUVO Powered by DJ Monitor, partners with the NTIA. The initiative aims to support electronic music creators and offer music insights to venues across the UK to enhance their businesses. It creates a ground-breaking...more

12 Jun 2024 | Press release

Concord Music Publishing sign electronic duo Mount Kimbie to new global agreement

  Concord Music Publishing today announce the signing of Mount Kimbie – the pioneering English electronic music duo of Dom Maker and Kai Campos – to a new worldwide publishing agreement.  The new deal covers all works going forward including acclaimed new...more

12 Jun 2024 | Press release

Managing Expectations: Workforce Edition

New MMF report recommends targeted cross-sector support to ensure music management companies can develop their future workforce The third edition in the MMF’s Managing Expectations series reveals a mixed picture for UK music managers with survey respondents outlining inherent challenges to...more

12 Jun 2024 | Press release

2Point9 Records Slams “Arrogant” Ministry of Sound Recordings in Copyright Infringement Lawsuit

UK Independent Issues High Court Proceedings against Major Label  2Point9 Records, the London based independent label founded by Billy Grant and Rob Stuart in 2000, has issued court proceedings against Ministry of Sound Recordings, a wholly owned subsidiary of Sony Music...more

12 Jun 2024 | Press release

Kits Earn: Kits.AI invites vocalists to create an AI Voice model and unlock new revenue

Kits.AI enabled artists to monetize their voice and likeness while allowing fans to create commercially viable music using their favorite artists' voices–setting the gold standard for the rest of the music industry. Since its founding in July 2023, the company...more

12 Jun 2024 | Press release

DawBell announces Kate Etteridge as Managing Director

With Promotions for Laura Sinclair, James Windle and Holly Appleton  Etteridge becomes Managing Director from Head of Music and Entertainment Three other promotions to Heads of Entertainment, Music and Operations named as DawBell announces restructure among senior team   Award winning music and popular...more

12 Jun 2024 | Press release

Universal Music India announces strategic leadership appointments

Sanujeet Bhujabal appointed Managing Director, Universal Music India and South Asia  Viral Jani appointed Chief Revenue Officer, Universal Music India and South Asia    Universal Music India (UMI), a division of Universal Music Group (UMG), the world-leader in music-based entertainment today announced the...more

12 Jun 2024 | Press release

PRS Foundation’s UK and Republic of Ireland co-commissioning and touring initiative, Beyond Borders, opens for applications

  Deadline to submit applications is 29th July 2024 at 6pm Grant support of up to £15,000 is available for projects PRS Foundation, the UK’s leading charitable funder of new music and talent development announces today that its UK and Republic of Ireland...more

12 Jun 2024 | Press release

BMC the UK's leading electronic music conference sets dates for 2025

BMC, the UK's leading electronic music conference and networking event sets dates for its 12th edition from 28th to 30th May 2025. A hub for the next generation of talent in electronic music, the award winning event brings together Industry-leading professionals with a packed...more

12 Jun 2024 | Press release

UK Music Video Awards calls for submissions as the premier global celebration of music videos returns

  The search begins for this year’s most creative and innovative work in music videos and music visual projects as the UK Music Video Awards launches its call for submissions from today, June 12th 2024. The leading global celebration of excellence in...more

11 Jun 2024 | Press release

Tunecore's independent artists have earned more than $4 billion

The leading global self-releasing artist development platform surpasses latest milestone of $4 billion earned by artists since the company was founded in 2006     TuneCore, the leading development partner for self-releasing artists—owned by Believe, one of the world's leading digital music companies—has...more

17 Jun 2024

  • Inside Britain's music festival crisis (see Features)

  • Spotify, songwriters want you to succeed. Why do you keep hurting them? (see Opinion)

14 Jun 2024

  • Mainstream culture is dissolving, and with it the nature of “pop music”. (see Opinion)

  • 14 issues in music that don't get enough attention (see Opinion)

13 Jun 2024

  • How low will Spotify’s royalty payments go? (ses Analysis)

12 Jun 2024

  • European artists generated €1.5bn of Spotify payouts in 2023 (see Reports)

  • MMF report reveals earnings breakdown for artist managers (see Reports)

11 Jun 2024

  • Report released on the notion of artist success in the modern music industry (see Reports)

10 Jun 2024

  • How 'Swiftonomics' is impacting the music industry (see Analysis)

07 Jun 2024

  • TV channels once championed music. Why have they given up so completely? (see Comment)

  • Rising streaming subscription prices are likely to lead to a rebundling of services (see Comment)

06 Jun 2024

  • What role does geography play in people’s relationship to music? (see Analysis)

  • The state of the attention economy: why don’t fan-first platforms work? (see Analysis)

05 Jun 2024

  • Why isn’t the government helping artists tour the US? (see Features)

04 Jun 2024

  • Hipgnosis Songs Fund turned out to be worth more than a lot of people thought (see Analysis)