Meet Feeture, the Platform that Unleashes Hassle-Free Dream Collabs 18 Sep 2024
Artists can join Feeture's waiting list to be the first to get access to a world of easy, inspiring collaboration with talented vocalists and artists.
Feeture (feeture.com) has set out to transform how independent music gets made by turning features, a vocal performance by a guest on other artists' track, from administrative pain point to pure inspiration.
With its waiting list open now, the platform lets artists "Find. Feetures. Fast." It is designed to simplify, streamline, and shake up the artist-on-artist feature collaboration process. By offering unparalleled convenience, transparency, and security, Feeture allows artists to focus on their creativity and music making—not contractual red tape.
"Traditional collaboration methods pose numerous challenges for independent artists, from finding the right artistic fit to navigating complex negotiations, legal agreements, and managing payment issues. Feeture addresses these challenges head-on, offering a platform that streamlines the entire collaborative process, making it efficient, transparent, and artist-friendly," says Jareiq 'JQ' Kabara, founder and CEO of Feeture.
Creators can find their next "Feeture" easily thanks to the platform's tailored search of thousands of verified artists, who have listed their fees and deal terms for all to see. They can filter by location, price, genre, and other key parameters, and see up-to-date stats on potential collaborators. Then, the two parties can then connect securely to seal the deal, and Feeture automatically generates a legal contract between them for no fee. By uniting all this negotiation in a single space, artists can work together transparently and efficiently—leaving them free to focus on the music.
JQ knows firsthand how complicated collaboration can get, thanks to his years in the industry. He began his career as a recording artist, before transitioning to artist management and subsequently rising to a senior label executive consulting across major and independent music sectors. He has collaborated with an array of high-profile clients and industry partners, including artists such as Janet Jackson and Adekunle Gold, and companies such as Apple Music, Platoon, and YouTube.
"My journey from artist to senior executive has been driven by a commitment to leveling the playing field for artists globally," JQ reflects. This drive to foster independent talent has translated into tech products designed to maximize the chances of artists at all stages of their careers. Feeture marks a significant milestone in addressing critical challenges faced by independent artists in the collaboration process.
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THE HEADLINES
Is it time to stop and rethink how we're strategising marketing? (see Comment)
Inside TikTok’s money squeeze on independent labels: ‘this is a classic divide-and-conquer situation’ (see Digital)
Proper Group AG is "riddled with debt" (see News)
Jason Iley on Sony Music, breaking artists, and life lessons (see Features)
Aaron Bay-Schuck and Tom Corson of Warner Records interviewed (see Features)
Darcus Beese: ‘The major-label ecosystem is broken’ (see Podcasts)
Pop stars are spending fortunes on blockbuster videos for the first time in years. Will it pay off? (see Features)
Niamh Byrne and Jill Hollywood named Chair and Vice Chair of the MMF (see News)
Impala opposes TikTok's attempt to boycott Merlin (see News)
Artist development - Interview with Nick Worthington (see Features)
UK acts struggle in OCC chart of the biggest songs and albums of 2024 (see Reports)
What the music industry can learn from Nike's disastrous 2024 (see Comment)
When did popular music become standardised? (see Analysis)
Max Lousada writes a farewell note to Warner staff (see News)
Elliot Grainge wants to sign up top musicians with the promise of greater transparency (see Features)