- an innovative network providing consultancy for popular culture clients & brands

• PR:E is a brand new network of award-winning PR agencies from Belgium (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón), and the UK (DawBell)
  

• Launch of the network combines expertise withinmusic, gaming, tech, sports, fashion, entertainment and lifestyle offering clients a range of bespoke European PR services

Today, seven leading independent PR agencies from across Europe join forces to establish PR:E - the first unified popular culture PR network to operate across the continent.

PR:E, or Public Relations Europe, is an innovative network of acclaimed agencies operating key territories including Belgium/Benelux (ABCommunication), France (Cartel), Germany (Kruger Media), Italy (Goigest), the Nordics (PR Nordic), Spain (Blanchón), and the UK (DawBell) that specialise in engaging and aligning clients within music, gaming, tech, sports, fashion, entertainment and lifestyle with popular culture.

The joined-up network, born out of conversations in the pandemic, was created for the seven agencies to supportively share their resources, diverse ways of working and best practices during an unprecedented time. PR:E has since grown into a full scale international PR and communications service proposition for global clients, offering an exciting opportunity to expand their reach, visibility, reputation and engagement throughout Europe. Through PR:E, global clients looking to establish or reaffirm their footprint in Europe will gain immediate access to the seven core territories, as well as access to markets across the rest of Europe through the extensive relationships of the member agencies.

With collaboration and knowledge sharing at its core, the network is set up to be agile and adaptable in the changing PR landscape. Clients will gain access to a comprehensive range of modern PR services encompassing media relations, content production, brand management, event planning, corporate communications and more. The PR:E network is focused on breaking new ground and pushing the boundaries within the pop culture space utilising innovative and modern PR, such as creator marketing and new digital strategies alongside more traditional methods - helping clients tell their story in the most effective and impactful way.

Clients within the popular culture space will also benefit from bespoke strategic campaign planning opportunities, influenced by the creative and diverse ideas drawn from the seven agencies - all leaders in their territories for building the profile of clients in music, gaming, tech, sports, fashion, entertainment and lifestyle.

DawBell is an award-winning UK-based independent, full service PR, communications agency representing a world-class roster across departments for music & entertainment, brands, talent, sports and events. Its roster includes The BRIT Awards, Casio Music, Gibson, ABBA Voyage, F1 Exhibition, Silverstone and Pioneer DJ/AlphaTheta with international artists and talent including Harry Styles, Sir Elton John, Sir Paul McCartney, Dua Lipa, James Corden, Alex Scott and many more. DawBell played an integral role in forming the network and will provide insight into the UK market as well as strategic and creative storytelling, comprehensive media management and more. 

Kate Etteridge, General Manager at DawBell said: “At DawBell, we have always been committed to pushing the boundaries of public relations and delivering exceptional results for our clients. We are thrilled to have founded the PR:E network set up to be more agile and adaptable to local needs and differences, in the time of an evolving traditional PR landscape. 

Joining DawBell as a member of PR:E is ABCommunication (Belgium), Blanchón (Spain), Cartel (France), Goigest (Italy), Kruger Media (Germany) and PR Nordic (The Nordics), all with renowned experience working with international clients. Through this novel approach to PR, the network will benefit each agency through shared ideas and learnings. Each agency will still continue its independent work with existing clients, but working together through the network, new appointments will join a collective roster as a PR:E client.

Kate Etteridge continued: “By uniting our strengths under one cohesive network, PR:E is exceptionally positioned to meet the increasing demand for a service that offers a more joined up European strategy, while offering clients the unprecedented opportunity to expand their reach and reputation and deliver impactful results on an international scale.”

For more information about PR:E and its member agencies, please visit the PR:E website or follow PR:E on LinkedIn and Instagram.