Julia Hummel appointed VP, Digital Strategy & Business Development at Warner Music Canada 20 May 2022
Warner Music Canada has appointed Julia Hummel to the new role of Vice President, Digital Strategy & Business Development. She’ll help the label’s artists leverage the opportunities opening up in the web3 universe, as well as working to continue to strengthen relationships with its existing digital partners.
Hummel joins from Amazon Music Canada, where she was Head of Artist & Partner Marketing, leading the company’s strategy around digital, social, live-streaming and brand partnerships.
In her new role, Hummel will be based in Toronto and report to Andy West, EVP and General Manager of Warner Music Canada.
Julia Hummel says: “I’m very excited to be re-immersing myself at Warner Music Canada to lead the company’s digital business. It’s an inspiring time in the industry and I’m enthusiastic about helping our artists tap into the wealth of opportunities that are emerging daily for them to tell their stories and connect with fans in new ways.”
Andy West adds: “Julia is a brilliant, creative executive and it’s a pleasure to welcome her back to Warner Music Canada. She understands how campaigns work from the perspective of artists, labels and different types of digital services and how we can all work together to deliver moments that impact culture and shape lives.”
Kristen Burke, President of Warner Music Canada, concludes: “We’re rebooting Warner Music Canada to ensure we’re ahead of the curve in our fast-changing industry. One of the major changes we’re making is to strengthen our digital team under Julia’s leadership. This is another major milestone in the development of a new Warner Music Canada.”
Hummel began her music industry career at Warner Music Canada back in 2014, first joining as a Marketing Coordinator before rising through the ranks. In 2018, she took up a new opportunity at Warner Music UK as Digital Marketing Manager, before returning to Warner Music Canada to become Director, Marketing Strategy.
A move to Amazon Music Canada followed in 2020. While there, she helped to build out the foundation for the business in Canada, established the company’s marketing strategy and measurement framework, and led on cross-category partnerships with key Amazon verticals including Alexa, Prime Video and Twitch to drive awareness, acquisition, engagement for Amazon Music.
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THE HEADLINES
US Copyright Royalty Board sets new rate (see News)
Calls for PPL and Australia's PPCA to forge neighbouring rights agreement (see News)
PPL pays out to highest number of recipients ever (see News)
Future-proofing publishing services (see Comment)
Raye talks about artistic autonomy (see Features)
Reports from MuscAlly's Web3 Sandbox Summit (see Features)
The landscape of online fandom is shifting (see Analysis)
Beyoncé’s ‘Break My Soul’ and the long tail of ‘Show Me Love’ (see Features)
AEG's Jim King on his plans to build up BST Hyde Park (see Features)
Churn in the era of dynamic retention (see Analysis)
UK celebrates biggest live music weekend ever (see Features, Reviews)
Spotify revamps its Live Events Feed (see Digital)
Music’s future is here: It’s called streaming (see Comment)
The British music industry must do better on race (see Comment)
Spotify Advertising released its annual global trend report (see Analysis)
33 companies to watch if you’re interested in music and the metaverse (see Analysis)
Synchtank releases Music Publishing in the Age of the Songwriter report (see Analysis)
Four Tet settles historic royalty rate dispute with Domino (see News)