Julia Hummel appointed VP, Digital Strategy & Business Development at Warner Music Canada 20 May 2022
Warner Music Canada has appointed Julia Hummel to the new role of Vice President, Digital Strategy & Business Development. She’ll help the label’s artists leverage the opportunities opening up in the web3 universe, as well as working to continue to strengthen relationships with its existing digital partners.
Hummel joins from Amazon Music Canada, where she was Head of Artist & Partner Marketing, leading the company’s strategy around digital, social, live-streaming and brand partnerships.
In her new role, Hummel will be based in Toronto and report to Andy West, EVP and General Manager of Warner Music Canada.
Julia Hummel says: “I’m very excited to be re-immersing myself at Warner Music Canada to lead the company’s digital business. It’s an inspiring time in the industry and I’m enthusiastic about helping our artists tap into the wealth of opportunities that are emerging daily for them to tell their stories and connect with fans in new ways.”
Andy West adds: “Julia is a brilliant, creative executive and it’s a pleasure to welcome her back to Warner Music Canada. She understands how campaigns work from the perspective of artists, labels and different types of digital services and how we can all work together to deliver moments that impact culture and shape lives.”
Kristen Burke, President of Warner Music Canada, concludes: “We’re rebooting Warner Music Canada to ensure we’re ahead of the curve in our fast-changing industry. One of the major changes we’re making is to strengthen our digital team under Julia’s leadership. This is another major milestone in the development of a new Warner Music Canada.”
Hummel began her music industry career at Warner Music Canada back in 2014, first joining as a Marketing Coordinator before rising through the ranks. In 2018, she took up a new opportunity at Warner Music UK as Digital Marketing Manager, before returning to Warner Music Canada to become Director, Marketing Strategy.
A move to Amazon Music Canada followed in 2020. While there, she helped to build out the foundation for the business in Canada, established the company’s marketing strategy and measurement framework, and led on cross-category partnerships with key Amazon verticals including Alexa, Prime Video and Twitch to drive awareness, acquisition, engagement for Amazon Music.
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THE HEADLINES
Where’s the next wave of working-class rock stars? (see Features)
Populists vs. tech titans: The battle over AI and the future of music (see Comment)
Can TikTok revive classic songs? A statistical analysis (see Analysis)
UMG’s Michael Nash: ‘AI can be instrumental to the future of music’ (see Digital)
In the post-music streaming era, do artists and labels give too much away? (see Comment)
Songwriters ‘missing millions in royalties from more than 100,000 UK gigs’ (see News)
Merck Mercuriadis plots comeback with Hipgnosis remix (see Business)
V&A East Storehouse to open the David Bowie Centre (see News)
ESCA calls on the EU to block Universal Music’s deal to buy Downtown (see News)
Virgin Music CEOs push back against critics of Downtown Music deal (see News)
Record labels are running on empty (see Opinion)
AI music is going viral, but it’s not what fans want (see Comment)
The Velvet Sundown may be the first breakout AI band from Suno (see Digital)
Amid cuts, WMG to "continue to supercharge our capabilities in long-term artist, songwriter, and catalog development" (see Business)
WIN CEO writes to European Commission Vice-President over Universal's acquisition of Downtown (see Comment)
If Spotify truly champions discovery, it should champion fair compensation from the first stream (see Comment)
Selected Glastonbury coverage (see News, Features, Showbiz, Reviews)