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Up Next Short Shot on iPhone Debuts Exclusively on Apple Music Today

Watch the trailer HERE

Apple Music today announced Puerto Rican reggaetón singer-songwriter Jay Wheeler as the latest addition to its Up Next program, Apple Music's monthly artist initiative geared towards identifying, showcasing and elevating rising talent. 
 
Jay Wheeler grew up in a musical family, and what was a hobby took a new turn in 2016 when a video of him singing "Querida Ex (Love Yourself Justin Bieber Rap Cover)" in a car went viral after his best friend published it on social media. 2019 marked a new milestone in Jay's career. After performing for the Puerto Rican intercollegiate sports competition Las Justas, the audience surprises him by singing his song "Mejor" back to him, and video of his tears of happiness sparked another viral moment. In 2018, Wheeler released "Por Tu Culpa" catching the attention of reggaetón pioneer and legend DJ Nelson. The renowned producer saw in Jay a raw and organic talent, and took him under his record label, Flow Music. Their alliance led to two albums, 'Platónico' and 'Platónicos.' 
 
In the summer of 2020, Wheeler's song "La Curiosidad" feat. Myke Towers became an instant smash streaming upwards of 760 million streams and earning him triple platinum certification in the United States and Spain. Across Apple Music, the song peaked at #1 on the Daily Top 100 chart in 9 countries, spent over 6 months on Shazam's Global Latin chart and hit No. 1 in the Shazam Top 200 Colombia and Venezuela. Wheeler also earned two nominations for Premios Tu Música Urbano 2020 and his first nomination for Premio Lo Nuestro 2021 as "Best New Artist." The music sensation is currently promoting two remixes of his song "La Curiosidad" — the "Blue Grand Prix Remix" with Myke Towers and Rauw Alejandro feat. Dj Nelson, Jhay Cortez, Lunay & Kendo Kaponi, and the "Red Grand Prix Remix" with Myke Towers and Becky G. featuring DJ Nelson, Arcangel, Zion & Lennox, De La Ghetto & Brray — both of which trended globally on the day of their release. Wheeler was recently featured in Apple Music's 'Las Voces Del Mañana' original short and 'Supernova' playlist, as part of 2021's Latin Heritage Month, and recorded an exclusive version of Marc Anthony's "Me Voy a Regalar" for Apple Music's 'Carols Covered 2021' exclusive holiday collection.
 
"Being part of 'Up Next' means a lot for me and my career," said Jay Wheeler. "The film represents myself as an artist but also tells the story of that young man who not long ago dreamt of having a music career. Honestly, this is a film that is true to who I am and to be the first 'Up Next' artist of Apple Music for 2022 is an honor, something that I never imagined and definitely a unique experience."
 
"Jay Wheeler hit the scene right before we all got sucker punched with confusion and a massive strain on life," said Apple Music 1 host Sandra Peña. "Yet, we still found our way to his real world romantic words and embraced him and his music no matter how lost we felt. Just a confirmation of how real his talent and connection with his fans is."
 
In his Up Next film out today, Jay Wheeler shares his journey facing bullying as a child and the importance of having a supportive family, believing in your better self, and love. He tells Apple Music, "I used to be in school, get bullied... And when I went to my grandma's house, she was like, 'Oh, don't worry about that. You're amazing. You're going to do great things.'" Jay also explains how being a good person, the person his grandmother told him he was, influenced his music and career. "I worked on myself and I became this better person," he continues. "Everything started getting, piece by piece, together. It's going to be tough. It's going to be rough. I'm going to cry. I'm going to suffer. I'm going to fall. I'm going to get up. And I'm going to always love, and I will never stop loving."
 
Additional Up Next campaign moments include a Jimmy Kimmel Live! performance tonight, and a sit down interview with Apple Music 1's Sandra Peña, where he discusses his career and rise in Latin music. 
 
Watch the Apple Music Jay Wheeler Up Next film HERE
 
Check out his Apple Music 1 interview with Sandra Peña HERE

21 Jan 2026 | Press release

The FAC and University of Hertfordshire expand their Propeller Sessions project to London’s Jazz Cafe

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21 Jan 2026 | Press release

Generator launches landmark Japan partnership to put northern music on the global stage

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21 Jan 2026 | Press release

Believe UK and Tileyard Music launch new frontline label Tenace Records

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21 Jan 2026 | Press release

Hannah Karp appointed EVP & Chief Communications Officer for Warner Music Group

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21 Jan 2026 | Press release

Universal Music Greater China launches Def Jam Recordings China in Chengdu, the capital of Chinese hiphop

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21 Jan 2026 | Press release

Audiotool Launches Multiplayer Cloud DAW and Debuts Nexus, an Industry-First Platform for Building Music Production Tools

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20 Jan 2026 | Press release

Jacob Alon revealed as this year's BRITs Critics' Choice winner

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20 Jan 2026 | Press release

WMA announces Global Promotions and new hires as it celebrates 10 years in the US

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20 Jan 2026 | Press release

Pipeline emerges from stealth and unveils groundbreaking financing platform for independent music sector

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20 Jan 2026 | Press release

Sonopress launches ecorecord.org

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20 Jan 2026 | Press release

Mouth Culture sign publishing deal with Notting Hill Music

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20 Jan 2026 | Press release

The Other Songs have recruited executive Harri Davies to the team as Head of A&R

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20 Jan 2026 | Press release

RTÉ Choice Music Prize - Irish Album of the Year 2025 / Shortlist Announcement

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20 Jan 2026 | Press release

WIN Elects New Board, Appoints New Chair and Vice Chairs in 20th Anniversary Year

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20 Jan 2026 | Press release

Zoe Ball hosts a new award-winning podcast series

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20 Jan 2026 | Press release

Netease Cloud Music and Universal Music Group announce strategic, multi-year licensing agreement for China

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19 Jan 2026 | Press release

Jerome Porritt named as Head of A&R at RCA Records UK

Sony Music UK today announces the appointment of Jerome Porritt as Head of A&R at RCA Records UK.   Reporting into co-presidents Glyn Aikins and Stacey Tang, Porritt brings over a decade of experience in A&R, and most recently held the position...more

19 Jan 2026 | Press release

Nick Bright to join KISS

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16 Jan 2026 | Press release

Universal Music Group launches UK pilot of global education initiative ‘Sound Generation’

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16 Jan 2026 | Press release

2026 MOBO Awards: Nominations announced for Manchester ceremony

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16 Jan 2026 | Press release

AYO Music Group Grows Roster and Catalog, Expands Gapfinder Tool, and Releases Reissue of Rare Joe Washington Vinyl

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16 Jan 2026 | Press release

BMG launches SYNC+ 

A Unified Global Music-for-Media Powerhouse      BMG announced today the launch of SYNC+, a new global service uniting Commercial Sync, Production Music, and Media Services under one integrated brand.  SYNC+ combines BMG’s world-class repertoire, creative expertise, and strategic music services to deliver a seamless,...more

16 Jan 2026 | Press release

Youth Music reveals the next generation of diverse music talent in ‘Ones to Watch 2026’

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16 Jan 2026 | Press release

Open letter from WIN to European Commissioner Dombrovskis: “Europe as a beacon of fair competition”

With just a few weeks until the European Commission’s final decision on the Universal/Downtown deal, WIN wrote to Commissioner Valdis Dombrovskis to warn that the proposed remedies will not mitigate the grave risk that the merger poses to fair competition...more

15 Jan 2026 | Press release

Modern Women have signed to One Little Independent Records

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15 Jan 2026 | Press release

TMRW Music Group Joins LabelWorx for Global Distribution and Label Services

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15 Jan 2026 | Press release

Atlantic Screen Group Secures $30m from Corrum Capital to Accelerate Film, TV Score and Music Catalogue Acquisitions

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15 Jan 2026 | Press release

Amazon Music Unveils Global 2026 Artists to Watch Campaign

The initiative spotlights breakout artists poised to shape music in 2026, including Destin Conrad, Seyi Vibez, EJAE, Max Styler, PRESIDENT, NewDad, MEOVV, and Adam Klobi across 28 key playlists worldwide The program also includes seven new Amazon Music Originals from VENGAYO,...more

15 Jan 2026 | Press release

First details revealed for BRITs Fringe with Brighter Sound

BRING ON THE BRITs WITH MASTERCARD: THE 2026 NOMINATIONSWATCH ON WEDNESDAY 21ST JANUARY FROM 5PM ON THE BRITs’ INSTAGRAM AND FACEBOOK WHATSAPP ANNOUNCED AS 2026 OFFICIAL VOTING PARTNER THE BRIT AWARDS 2026 WITH MASTERCARDSATURDAY 28TH FEBRUARY 2026 AT CO-OP LIVE, MANCHESTER ON ITV   In a...more

15 Jan 2026 | Press release

Mercury Prize shines global spotlight on Newcastle and the North East

New figures have shown the region's economy received a boost of more than £1.4 million by hosting the 2025 Mercury Prize.  A new report commissioned and published by Newcastle City Council has highlighted the huge impact the awards ceremony and fringe activity had...more

21 Jan 2026

  •  Music Venue Trust annual report highlights ongoing issues, and optimism (see News)

20 Jan 2026

  • Do Spotify’s AI Playlists change how algorithmic discovery actually works? (see Features)

19 Jan 2026

  • A&R 2026: We lost "R" (see Opinion)

16 Jan 2026

  • Do most artists peak with their first album? (see Analysis)

15 Jan 2026

  • Court battle over unpaid royalties could have implications for the industry in the streaming era (see News)

  • Luminate released its 2025 year-end music report (see Reports)

14 Jan 2026

  • Impala sets out crucial questions on UMG/Downtown, AI, sovereignty and more for EU & music sector (see Comment)

13 Jan 2026

  • Spotify’s new co-CEOs highlight what’s ahead for the company (see Digital)

12 Jan 2026

  • Music publishers sued by X in growing licensing battle (see News)

  • Call on EU to clamp down on unauthorised ticket reselling (see News)

09 Jan 2026

  • Lucian Grainge outlines UMG's 2026 plans in staff memo (see News)

  • Skye Newman wins Radio 1's Sound of 2026 (see News)

08 Jan 2026

  • Spotify now lets you share what you’re streaming in real time with friends (see Digital)