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Up Next Short Shot on iPhone Debuts Exclusively on Apple Music Today

Watch the trailer HERE

Apple Music today announced Puerto Rican reggaetón singer-songwriter Jay Wheeler as the latest addition to its Up Next program, Apple Music's monthly artist initiative geared towards identifying, showcasing and elevating rising talent. 
 
Jay Wheeler grew up in a musical family, and what was a hobby took a new turn in 2016 when a video of him singing "Querida Ex (Love Yourself Justin Bieber Rap Cover)" in a car went viral after his best friend published it on social media. 2019 marked a new milestone in Jay's career. After performing for the Puerto Rican intercollegiate sports competition Las Justas, the audience surprises him by singing his song "Mejor" back to him, and video of his tears of happiness sparked another viral moment. In 2018, Wheeler released "Por Tu Culpa" catching the attention of reggaetón pioneer and legend DJ Nelson. The renowned producer saw in Jay a raw and organic talent, and took him under his record label, Flow Music. Their alliance led to two albums, 'Platónico' and 'Platónicos.' 
 
In the summer of 2020, Wheeler's song "La Curiosidad" feat. Myke Towers became an instant smash streaming upwards of 760 million streams and earning him triple platinum certification in the United States and Spain. Across Apple Music, the song peaked at #1 on the Daily Top 100 chart in 9 countries, spent over 6 months on Shazam's Global Latin chart and hit No. 1 in the Shazam Top 200 Colombia and Venezuela. Wheeler also earned two nominations for Premios Tu Música Urbano 2020 and his first nomination for Premio Lo Nuestro 2021 as "Best New Artist." The music sensation is currently promoting two remixes of his song "La Curiosidad" — the "Blue Grand Prix Remix" with Myke Towers and Rauw Alejandro feat. Dj Nelson, Jhay Cortez, Lunay & Kendo Kaponi, and the "Red Grand Prix Remix" with Myke Towers and Becky G. featuring DJ Nelson, Arcangel, Zion & Lennox, De La Ghetto & Brray — both of which trended globally on the day of their release. Wheeler was recently featured in Apple Music's 'Las Voces Del Mañana' original short and 'Supernova' playlist, as part of 2021's Latin Heritage Month, and recorded an exclusive version of Marc Anthony's "Me Voy a Regalar" for Apple Music's 'Carols Covered 2021' exclusive holiday collection.
 
"Being part of 'Up Next' means a lot for me and my career," said Jay Wheeler. "The film represents myself as an artist but also tells the story of that young man who not long ago dreamt of having a music career. Honestly, this is a film that is true to who I am and to be the first 'Up Next' artist of Apple Music for 2022 is an honor, something that I never imagined and definitely a unique experience."
 
"Jay Wheeler hit the scene right before we all got sucker punched with confusion and a massive strain on life," said Apple Music 1 host Sandra Peña. "Yet, we still found our way to his real world romantic words and embraced him and his music no matter how lost we felt. Just a confirmation of how real his talent and connection with his fans is."
 
In his Up Next film out today, Jay Wheeler shares his journey facing bullying as a child and the importance of having a supportive family, believing in your better self, and love. He tells Apple Music, "I used to be in school, get bullied... And when I went to my grandma's house, she was like, 'Oh, don't worry about that. You're amazing. You're going to do great things.'" Jay also explains how being a good person, the person his grandmother told him he was, influenced his music and career. "I worked on myself and I became this better person," he continues. "Everything started getting, piece by piece, together. It's going to be tough. It's going to be rough. I'm going to cry. I'm going to suffer. I'm going to fall. I'm going to get up. And I'm going to always love, and I will never stop loving."
 
Additional Up Next campaign moments include a Jimmy Kimmel Live! performance tonight, and a sit down interview with Apple Music 1's Sandra Peña, where he discusses his career and rise in Latin music. 
 
Watch the Apple Music Jay Wheeler Up Next film HERE
 
Check out his Apple Music 1 interview with Sandra Peña HERE

09 Dec 2025 | Press release

Warner Music India and Rthyms.Life Join Forces to Amplify the Next Global Sound

Warner Music India has announced a strategic partnership with Rthyms.Life, a pioneering creator-first music ecosystem, to help amplify India’s unique sounds on the global stage. This alliance cements Rthyms.Life’s position as a trusted and transparent platform for artists, offering a full-stack...more

09 Dec 2025 | Press release

A Greener Future Reveals Europe’s Greener Arenas in 2025

  Arenas from across the globe have demonstrated their commitment to sustainability in 2025 by achieving AGF’s Greener Arena Certification. Recipients include Ancienne Belgique, Brussels (BE), Co-op Live, Manchester (UK), M&S Bank Arena, Liverpool (UK) and AsiaWorld-Expo (HK).   Receiving certification for a...more

09 Dec 2025 | Press release

The O2 and Music Venue Trust Forge Landmark Commitment to Fuel Future Talent

Venue Pledges Direct Financial Support for Grassroots Music Venues in Recognition of Every First-Time Arena Headliner The O2 and Music Venue Trust (MVT), the charity which represents hundreds of grassroots music venues across the UK, today announce a groundbreaking new commitment...more

09 Dec 2025 | Press release

Quarters Brighton Launches Partnership With AudioActive

Brighton's newest cultural hub joins forces with the youth music charity to create opportunities for emerging artists and the next generation of music industry talent… Quarters Brighton, the newest venue from Amaad Venues, is proud to announce a pioneering partnership with...more

09 Dec 2025 | Press release

Sony Music Publishing Signs Global Deal with Breakthrough Singer-Songwriter Odeal

  Sony Music Publishing announced today the signing of breakthrough singer, songwriter and artist Odeal to a worldwide publishing agreement. At just 25 years old, Odeal has quickly emerged as one of music’s most dynamic new voices, capturing audiences around the globe...more

09 Dec 2025 | Press release

Jack Whitehall heads back to Manchester to host the BRIT Awards 2026 with Mastercard

JACK'S "ODE TO MANCHESTER", FROM THE CURRY MILE TO CORONATION STREET, NOW LIVE - WATCH HERE PUBLIC TICKETS ON SALE FROM 10AM FROM BRITS.CO.UK  SATURDAY 28TH FEBRUARY 2026 AT CO-OP LIVE, MANCHESTER ON ITV   The BRIT Awards 2026 with Mastercard today announce that award-winning...more

08 Dec 2025 | Press release

Wilful Publicity to rebrand as Wilful & Sullivan

David Sullivan becomes co-director of the music PR agency alongside founder William Luff Twelve years after launching Wilful Publicity, Founder and Managing Director William Luff is delighted to announce that the company will be re-branding as Wilful & Sullivan Publicity, in...more

08 Dec 2025 | Press release

Attitude is Everything marks 25 years of transforming accessibility in live music and events

Attitude is Everything (AiE), the UK charity that has transformed access and inclusion across live music and events, marks its 25th anniversary in 2025 with a renewed call for industry-wide action.     Founded in 2000 by Suzanne Bull MBE, Attitude is...more

08 Dec 2025 | Press release

Tomorrow’s Warriors x Fontana announce Career Mentoring Scheme

Award-winning talent development organisation, creative producer and charity Tomorrow’s Warriors today announced a new partnership with Fontana (Universal Music UK) to deliver an innovative Career Mentoring Scheme to 12 emerging Warrior musicians. This marks the third round of the initiative, which...more

08 Dec 2025 | Press release

Teenage Cancer Trust at the Royal Albert Hall - The essential concert series returns for 2026

Incredible gigs raising funds for young people with cancer  ‘Cureator’ ROBERT SMITH announces today: ELBOW plus special guests MRCY ROBERT SMITH’S COMEDY FAVOURITES featuring MAISIE ADAM, BRIDGET CHRISTIE, JACK DEE, ANDY HAMILTON, DOM JOLY, MILES JUPP, ATHENA KUGBLENU, STEWART LEE, DARA Ó BRIAIN   MOGWAI...more

08 Dec 2025 | Press release

£800 Million Won’t Create Jobs if Businesses Are Being Priced Out Says NTRIA

Statement from Michael Kill, CEO, Night Time Industries Association:“The Government’s announcement of £800 million to tackle youth unemployment risks missing the point entirely if the businesses that create jobs are being priced out of existence. You cannot subsidise people into...more

08 Dec 2025 | Press release

CMAT extends long-term global deal with AWAL

  BRIT Award-nominated and 2x Mercury Prize-shortlisted Irish superstar CMAT has signed another long-term deal with label partner AWAL. After the widely successful release of her album EURO-COUNTRY, which debuted #1 on the Irish charts (her third #1 Irish album with...more

08 Dec 2025 | Press release

AIF statement on new inquiry into UK live music industry competition and market functioning

A statement from the Association of Independent Festivals (AIF) CEO John Rostron regarding the newly announced Business And Trade Committee inquiry into issues impacting competition and market functioning within the UK's live music industry.   "AIF welcomes the newly announced Business And Trade Committee inquiry into...more

05 Dec 2025 | Press release

BBC Introducing launches in America

BBC Introducing in America will launch in Tennessee on Friday 5 December with a new show airing on the first Friday of every month. The new programme will see BBC Introducing join forces with college radio shows, piloting in Tennessee, to...more

05 Dec 2025 | Press release

Reservoir announces publishing deal with female-led disco-soul band Say She She

Reservoir Media, Inc. (NASDAQ: RSVR), an award-winning independent music company, today announced a global publishing deal with Nya Gazelle Brown, Sabrina Cunningham, and Piya Malik, who together comprise Brooklyn-based band Say She She. The deal includes each member of the band’s...more

05 Dec 2025 | Press release

Distiller Music Publishing and Alternative Songs announce joint venture co-signing of Poppy Baskcomb to worldwide publishing deal

Distiller Music Publishing and Alternative Songs today announce a joint venture co-signing of acclaimed songwriter and artist Poppy Baskcomb to a worldwide publishing agreement. The news arrives as singer-songwriter Poppy Baskcomb celebrates her debut UK Top 40 singles chart hit...more

05 Dec 2025 | Press release

Sony Music Publishing Signs Global Deal with Rising Star Sienna Spiro

  Sony Music Publishing today announced the signing of breakthrough singer-songwriter Sienna Spiro to a global publishing agreement.  With a timeless sound, captivating vocals and a gift for cinematic storytelling, Sienna has already made a remarkable impact across the music scene. At...more

04 Dec 2025 | Press release

Brogeal & Eve Goodman revealed as Scottish & Welsh Ambassadors for the 2026 edition of Independent Venue Week

Falkirk five-piece Brògeal and rising folk singer Eve Goodman will join Nova Twins as artist ambassadors for the 2026 edition of Independent Venue Week.  The much-loved nationwide event returns on Monday 26th January, with hundreds of authentic, independently-owned venues around the...more

04 Dec 2025 | Press release

From Tickets to Takeoff: Gig-Tripping Made Seamless with viagogo and Booking.com

viagogo, the leading global secondary ticketing marketplace, today announced a new partnership with Booking.com, one of the world’s largest travel platforms, to make event-going even more seamless. Through the industry-first partnership, fans purchasing tickets on viagogo can now easily add...more

04 Dec 2025 | Press release

The Great Escape conference announces collaborators and themes for 20th anniversary edition in 2026

  The Great Escape's UK-leading conference is pleased to announce its brand new line-up of industry collaborators and the themes they will delve into at its 20th anniversary edition - from the live industry to artist careers and the next generation...more

04 Dec 2025 | Press release

Nominees revealed for 2026 BRITs Critics' Choice

SUPPORTED BY BBC RADIO 1 JACOB ALONROSE GRAYSIENNA SPIRO SHORTLIST CONTINUES TO ACT AS A BAROMETER FOR THE NEXT GENERATION OF BRITISH TALENTWINNER ANNOUNCED IN JANUARY   THE BRIT AWARDS 2026 WITH MASTERCARDSATURDAY 28TH FEBRUARY 2026 AT CO-OP LIVE, MANCHESTER ON ITV   The BRIT Awards 2026...more

04 Dec 2025 | Press release

Scheme supporting BRIT and Mercury Prize-winning artists begins new funding round

  £1.6 million Music Export Growth Scheme to support UK artists to go global opens up to applications  Funding criteria strengthened and due diligence process beefed up to build on scheme's massive success  Scheme has led to an estimated £73.5 million return to...more

04 Dec 2025 | Press release

Ivors Week returns for 2026 as The Ivors opens for entries and the Academy launches its second Summit

  The sixth annual Ivors Week returns to celebrate and empower songwriters with industry events led by The Ivors Academy. The Ivors Academy Summit confirmed for 19 May at BFI IMAX, with exclusive early tickets now on sale. The Ivors with Amazon Music,...more

04 Dec 2025 | Press release

whynow Music Unveils Exclusive Mick Jagger & Kinks Christmas Merchandise Campaigns

Mick Jagger photographed by Denis O’Regan at Slane Castle, Ireland, just before going on stage – one of the limited-edition fine art Giclée prints available in this newly announced collection whynow Music has announced the launch of an exclusive range of...more

04 Dec 2025 | Press release

Last Night A DJ Saved My Life unveils 'A Sonic Adventure in Nepal 2026'

Following Sold-Out London Premiere of 'Ain't No Mountain High Enough', a documentary of a previous Kilimanjaro expedition, led by electronic artist Nightmares On Wax   Sign-up:https://www.thetribeexperience.world/nepal-2026 Dates: 16th - 29th November A global wave of female DJ submissions continues to surge as the charity...more

04 Dec 2025 | Press release

Twist Digital Entertainment Services Teams Up with Tuned Global to Supercharge Twist Music in MENA

Partnership to support Twist’s expansion into the UAE and Saudi Arabia Twist, a fast-growing digital entertainment platform in MENA, has renewed its partnership with Tuned Global, the leading B2B music technology platform, for another three years. This collaboration powers the next...more

03 Dec 2025 | Press release

Merlin and Singa Ink Partnership to Bring Thousands of Original Recordings to Karaoke

Merlin, the digital music licensing partner for the world’s leading independent labels and distributors, has partnered with Singa, the leading karaoke technology company, to make thousands of original master recordings available on the platform.   This historic deal marks a major leap...more

03 Dec 2025 | Press release

The club is alive, as JLS joins The O2’s coveted 21 Club

The O2, the world’s most popular live entertainment arena, came alive with the sound of music over the weekend, as JLS returned to the venue for two incredible headline shows as part of their ‘The Club Is Alive: 2025 Hits...more

03 Dec 2025 | Press release

ESNS festival line-up complete for 40th Edition

ESNS (Eurosonic Noorderslag) announces the final 41 artists from all over Europe that will be playing at Eurosonic and Noorderslag. The music showcase festival celebrates its 40th anniversary in 2026, taking place from January 14 to 17 in Groningen. The...more

03 Dec 2025 | Press release

Stars join forces with creative and cultural organisations from across UK and Europe to remove barriers to touring and drive growth

  Stars have joined forces with creative and cultural organisations from across the UK and Europe to remove barriers to touring, support cultural exchange and drive growth.   They unveiled a major new alliance today called the Cultural Exchange Coalition (CEC). Its members...more

09 Dec 2025

  • Coldplay, U2, Ed Sheeran named most popular touring artists of the millennium (see News)

  • King Gizzard, having pulled music from Spotify in protest, find genAI clones on the platform (see Digital)

08 Dec 2025

  • UK parliamentarians join call to regulate most powerful AI systems (see News)

  • Martin Mills is trying to thwart a record industry takeover by Universal (see Features)

05 Dec 2025

  • IMPF says members should reject AI deals that do not value songs properly (see News)

  • Which songs do we replay the most? (see Analysis)

04 Dec 2025

  • Spotify Wrapped 2025 goes live (see Digital)

03 Dec 2025

  • Daddy Yankee files lawsuit against former manager and third parties for alleged royalty scheme (see News)

  • EU touring: Impact of Brexit worsening, says UK Music report (see Reports)

02 Dec 2025

  • ORCA released a report analysing the economic investments and social impact of nine leading independent record labels (see Reports)

  • Jorja Smith’s label requests share of royalties from ‘AI-cloned’ song (see News)

01 Dec 2025

  • A creative nation is a thriving nation (see Opinion)

28 Nov 2025

  • Australian report also highlights how other non-US English-speaking countries are hit by algorithms (see Reports)

27 Nov 2025

  • AI slop: Spotify, Tunecore, and credibility (see Comment)

26 Nov 2025

  • Warner Music signs deal with Suno, settles lawsuit (see News)