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Up Next Short Shot on iPhone Debuts Exclusively on Apple Music Today

Watch the trailer HERE

Apple Music today announced Puerto Rican reggaetón singer-songwriter Jay Wheeler as the latest addition to its Up Next program, Apple Music's monthly artist initiative geared towards identifying, showcasing and elevating rising talent. 
 
Jay Wheeler grew up in a musical family, and what was a hobby took a new turn in 2016 when a video of him singing "Querida Ex (Love Yourself Justin Bieber Rap Cover)" in a car went viral after his best friend published it on social media. 2019 marked a new milestone in Jay's career. After performing for the Puerto Rican intercollegiate sports competition Las Justas, the audience surprises him by singing his song "Mejor" back to him, and video of his tears of happiness sparked another viral moment. In 2018, Wheeler released "Por Tu Culpa" catching the attention of reggaetón pioneer and legend DJ Nelson. The renowned producer saw in Jay a raw and organic talent, and took him under his record label, Flow Music. Their alliance led to two albums, 'Platónico' and 'Platónicos.' 
 
In the summer of 2020, Wheeler's song "La Curiosidad" feat. Myke Towers became an instant smash streaming upwards of 760 million streams and earning him triple platinum certification in the United States and Spain. Across Apple Music, the song peaked at #1 on the Daily Top 100 chart in 9 countries, spent over 6 months on Shazam's Global Latin chart and hit No. 1 in the Shazam Top 200 Colombia and Venezuela. Wheeler also earned two nominations for Premios Tu Música Urbano 2020 and his first nomination for Premio Lo Nuestro 2021 as "Best New Artist." The music sensation is currently promoting two remixes of his song "La Curiosidad" — the "Blue Grand Prix Remix" with Myke Towers and Rauw Alejandro feat. Dj Nelson, Jhay Cortez, Lunay & Kendo Kaponi, and the "Red Grand Prix Remix" with Myke Towers and Becky G. featuring DJ Nelson, Arcangel, Zion & Lennox, De La Ghetto & Brray — both of which trended globally on the day of their release. Wheeler was recently featured in Apple Music's 'Las Voces Del Mañana' original short and 'Supernova' playlist, as part of 2021's Latin Heritage Month, and recorded an exclusive version of Marc Anthony's "Me Voy a Regalar" for Apple Music's 'Carols Covered 2021' exclusive holiday collection.
 
"Being part of 'Up Next' means a lot for me and my career," said Jay Wheeler. "The film represents myself as an artist but also tells the story of that young man who not long ago dreamt of having a music career. Honestly, this is a film that is true to who I am and to be the first 'Up Next' artist of Apple Music for 2022 is an honor, something that I never imagined and definitely a unique experience."
 
"Jay Wheeler hit the scene right before we all got sucker punched with confusion and a massive strain on life," said Apple Music 1 host Sandra Peña. "Yet, we still found our way to his real world romantic words and embraced him and his music no matter how lost we felt. Just a confirmation of how real his talent and connection with his fans is."
 
In his Up Next film out today, Jay Wheeler shares his journey facing bullying as a child and the importance of having a supportive family, believing in your better self, and love. He tells Apple Music, "I used to be in school, get bullied... And when I went to my grandma's house, she was like, 'Oh, don't worry about that. You're amazing. You're going to do great things.'" Jay also explains how being a good person, the person his grandmother told him he was, influenced his music and career. "I worked on myself and I became this better person," he continues. "Everything started getting, piece by piece, together. It's going to be tough. It's going to be rough. I'm going to cry. I'm going to suffer. I'm going to fall. I'm going to get up. And I'm going to always love, and I will never stop loving."
 
Additional Up Next campaign moments include a Jimmy Kimmel Live! performance tonight, and a sit down interview with Apple Music 1's Sandra Peña, where he discusses his career and rise in Latin music. 
 
Watch the Apple Music Jay Wheeler Up Next film HERE
 
Check out his Apple Music 1 interview with Sandra Peña HERE

02 Dec 2025 | Press release

Independent music labels return a third of revenue to artists, reveals new report from ORCA

  Global think tank and advocacy group, the Organization for Recorded Culture and Arts (ORCA), has released a first-of-its-kind report analysing the economic investments and social impact of nine leading independent record labels. Analysis shows these labels invested $134 million in artists...more

02 Dec 2025 | Press release

Industry survey reveals 97% of music professionals demand AI transparency, while half refuse AI-generated music entirely

Survey of 144 music supervisors, filmmakers, and advertisers by leading music companies found: 97% want to know if music is AI-generated, 49% will only work with human-made tracks, and cultural authenticity becomes a critical selection factor. Download the full report: https://cyanite.ai/cyanite-marmoset-mediatracks-survey/ As...more

02 Dec 2025 | Press release

CISAC launches new ISWC IPI Context Search to help music publishers solve metadata challenges

The International Confederation of Societies of Authors and Composers (CISAC) has launched ISWC IPI Context Search, a new API service designed to help music publishers quickly and accurately identify creator Interested Party Information (IPI) numbers, a crucial step in ensuring correct work...more

02 Dec 2025 | Press release

Your 2025 Delivered on Amazon Music is here: See top streaming insights from this year

See your year in music, podcasts, and audiobooks come alive in a festival-themed recap with personalized virtual festival poster.   Key takeaways 2025 Delivered transforms your streaming history on Amazon Music into personalized insights. The feature also creates a virtual music festival poster with...more

01 Dec 2025 | Press release

Key Production Group, Europe's leading physical music and packaging agency, reveals its predictions for vinyl and physical music releases in 2026

Over recent years, there has been a clear resurgence in the joy of owning physical music. Fans continue to buy vinyl and CDs, so they can take them home, listen to them and take pleasure in owning them. This flourishing...more

01 Dec 2025 | Press release

Pubs, Clubs and Venues in UK Cities Slammed by Hidden Business Rates Bombshell Says NTIA

  Night-time economy businesses across the UK are facing a devastating financial blow from April 2026, as government business rates reforms quietly abolish the 40% Hospitality, Leisure and Night-Time Relief (RHL) and replace it with a system that will force many...more

28 Nov 2025 | Press release

Inaugural Folk Album Of The Year Award Shortlist Revealed

  146 album submissions received  Nine albums selected by jury of performers, music and media professionals Winner revealed and nominees to perform at live finale hosted in Rochdale, Greater Manchester on 17 March 2026   The Folk Album of the Year Award has revealed its...more

28 Nov 2025 | Press release

International music conference FFWD (FastForward) returns to London in February 2026 for FFWD>>LDN 26

International music conference FFWD (FastForward) returns to London in February 2026 for FFWD>>LDN 26 - celebrating its community in a special 10th anniversary edition, at a brand new location. Taking over Hackney Church for the first time on Tuesday 10 February...more

28 Nov 2025 | Press release

MMF reveals first cohort of certified music managers

The Music Managers Forum (MMF) has announced the first cohort of  managers to pass the organisation’s new Manager Certification Programme - including MMF Chair, Niamh Byrne, co-founder of Eleven Management, MMF Vice-Chair, Jill Hollywood, founder of Echo Beach Management, and...more

28 Nov 2025 | Press release

Major labels’ licensing deals with AI companies: ECSA calls for transparent licensing agreements that truly value the works of composers and songwriters

In light of the recent licensing deals announced by the three major labels – Universal Music Group (UMG), Warner Music Group (WMG) and Sony Music Group (SMG) – with AI companies Udio, Suno, and KLAY, the European Composer and Songwriter...more

28 Nov 2025 | Press release

New Leger Survey Shows Quebecers Value Choice and Affordability Over New Streaming Rules

61% of Québecers say French-language music is already easy to find on streaming services, while only 4% say regulating streaming should be a government priority.   A new province-wide survey conducted by Leger – Québec’s leading independent research firm – shows that...more

28 Nov 2025 | Press release

Impala revamps Outstanding Contribution award, honours women who have accelerated Impala's work on EDI and sustainability

This November, IMPALA announces the expansion of its Outstanding Contribution Award as part of a revamped awards programme co-funded by the European Union. The first announcement under the new scheme recognises women who have made a significant contribution to IMPALA's work in the...more

27 Nov 2025 | Press release

Atlantic Screen Group Names Rupert Hollier as COO, Elevates Rosie Hill to President of Nightjar, it’s creative services and frontline publishing division

Company also unveils exclusive creative publishing partnership with 5DB Studios    Leading independent multi-disciplined music and media organisation Atlantic Screen Group (ASG) today announces a significant expansion of its music publishing and sync operations, supported by a series of strategic appointments and new...more

27 Nov 2025 | Press release

Notting Hill Music Signs Scottish Songwriter Declan Welsh

Notting Hill Music is proud to announce the signing of acclaimed Scottish songwriter Declan Welsh (Declan Welsh and The Decadent West). Emerging from East Kilbride, Scotland, Welsh has established himself as one of the nation’s most compelling contemporary voices, earning...more

27 Nov 2025 | Press release

Universal Music Group UK launches art and video studio ‘Pause’

  PAUSE PRODUCES PREMIUM, LIMITED-EDITION PRINTS THAT ALLOW FANS TO OWN UNIQUE MOMENTS OF VISUAL MUSIC HISTORY ANNOUNCEMENT OF PAUSE STUDIO ACCOMPANIED BY LAUNCH OF AMY WINEHOUSEYOU KNOW I’M NO GOOD COLLECTION    Fans can own a single frame from Amy Winehouse’s iconic music video,...more

27 Nov 2025 | Press release

2025 Budget statement from AIF CEO John Rostron

"The UK's independent festival sector is one built by entrepreneurs and so we welcome The Chancellor's announcement of a consultation on how the tax system can better back business founders and investors. We look forward to seeing how this government...more

27 Nov 2025 | Press release

Autumn Budget: Comment from Association of Independent Music

Gee Davy, CEO at AIM, said: “We welcome the Chancellor’s clear commitment to improving conditions for workers, especially young people. But SMEs – the talent engines of the UK - including those in the hugely diverse independent music sector, risk...more

27 Nov 2025 | Press release

Budget Hammerblow: Chancellor Dismisses Night-Time Economy Asks Says NTIA

Statement from Michael Kill, CEO, Night Time Industries Association"This Budget is a hammer blow to an already fragile night-time economy. Its impact will be felt across every high street and town centre in the UK. With inflation now higher than...more

27 Nov 2025 | Press release

Oasis Live ‘25 end of tour stores to open in London & Dublin

  London store will feature a visual content room showcasing highlights from the Oasis Live ‘25 global tour Product personalisation offered in-store on select days New and exclusive merchandise, a restocked adidas Originals range, gifting, vinyl and much more          ...more

27 Nov 2025 | Press release

UK Budget - A Statement from Mark Davyd, CEO of Music Venue Trust

"This Budget is yet another episode in the long running saga of failures to seize opportunities to support Grassroots Music Venues. The Government's rhetoric on their support for this vital sector  is completely undone by the reality of their business...more

27 Nov 2025 | Press release

Record Store Day Black Friday: Exclusive releases land in independent shops

  Record Store Day’s annual Black Friday celebration returns this Friday, bringing a brand-new selection of exclusive, limited-edition vinyl titles to independent record stores across the UK. Available from 8am on Friday 28th November, this year’s collection features standout releases from Sam...more

27 Nov 2025 | Press release

LALAL.AI Launches Andromeda, a New Benchmark in Stem Separation & Vocal Isolation

AI-powered stem splitter’s Andromeda model interprets audio tracks with near-human precision LALAL.AI has officially launched Andromeda, its most advanced audio separation model to date. The new neural network builds upon six generations of LALAL.AI's audio source separation technology. The result is...more

27 Nov 2025 | Press release

Impala launches new storytelling campaign, Faces of the Independent Sector, to celebrate its 25th anniversary

To celebrate 25 years championing the independent sector in Europe, IMPALA launches a new project to put the spotlight on individuals working across the industry. The Faces of the Independent Sector campaign will offer monthly insights into the inner workings...more

27 Nov 2025 | Press release

Realize Music: Sing Launches on Meta Quest With Broad Catalog From Universal, Warner, Sony and Beggars, Delivered by Tuned Global’s Music Technology

Groundbreaking singing game for wellness and creativity expands beyond VR with a PC Gaming release planned for 2026, with the support of Tuned Global’s backend music platform enabling scalable catalogue delivery and lyric integration.   Realize Music, in collaboration with leading music...more

26 Nov 2025 | Press release

UK nightlife isn’t dead, it’s thriving underground - One in three Gen Z say the best DJ sets happen at house parties

  New research highlights the enduring role of house parties, with over a quarter of  Gen Z and Millennials playing their first DJ set at one One in three Gen Z say they have been inspired to learn to DJ after experiencing a house...more

26 Nov 2025 | Press release

Alex Black named Vice President, A&R, Peermusic

Peermusic, the world’s largest global independent music publishing and neighbouring rights company with 39 offices in 32 countries, has appointed Alex Black to Vice President, A&R as announced today by Jamie Cerreta, President U.S. and Canada, Peermusic. In this role, Alex Black will work...more

26 Nov 2025 | Press release

PPL appoints Anne-Marie Pearce as Chief Financial Officer

PPL has appointed Anne-Marie Pearce as its new Chief Financial Officer. She succeeds Chris Barton, who announced earlier this year he would be leaving the collective management organisation at the end of 2025. As CFO, Anne-Marie will join the Executive Leadership...more

26 Nov 2025 | Press release

Reservoir announces joint venture with Jamaican star Skatta Burrell & Abood Music

Reservoir Media, Inc. (NASDAQ: RSVR, the “Company”), an award-winning independent music company, today announced a new joint venture with multi-hyphenate Jamaican star Cordell “Skatta” Burrell and reggae and dancehall publisher Abood Music. Together, they will look to both acquire catalogs...more

26 Nov 2025 | Press release

Help Musicians Partner with Tiffany Calver to Launch UK Rap Award Career Accelerator

  Help Musicians launches new Career Accelerator for rap artists. Charity joins forces with Tiffany Calver to highlight the contributions of UK rap. Addressing barriers facing Black and underrepresented artists in the music industry.  Help Musicians today announces the launch of the UK Rap Award, a...more

26 Nov 2025 | Press release

Warner Music Group and Suno forge groundbreaking partnership

Companies will collaborate on next-generation licensed AI music that empowers the creative community and opens new revenue opportunities for artists and songwriters   Warner Music Group (Nasdaq: WMG), one of the world's largest music companies, and Suno, the leader in AI music,...more

02 Dec 2025

  • ORCA released a report analysing the economic investments and social impact of nine leading independent record labels (see Reports)

  • Jorja Smith’s label requests share of royalties from ‘AI-cloned’ song (see News)

01 Dec 2025

  • A creative nation is a thriving nation (see Opinion)

28 Nov 2025

  • Australian report also highlights how other non-US English-speaking countries are hit by algorithms (see Reports)

27 Nov 2025

  • AI slop: Spotify, Tunecore, and credibility (see Comment)

26 Nov 2025

  • Warner Music signs deal with Suno, settles lawsuit (see News)

25 Nov 2025

  • EC sends UMG its statement of objections to Downtown acquisition (see News)

24 Nov 2025

  • 20 years of Spotify — who’s winning, losing and making money? (see Features)

21 Nov 2025

  • The future of labels: Shifting sands (see Comment)

20 Nov 2025

  • Robert Kyncl on Udio deal: Growing the value of music for artists and songwriters (see News)

  • Ticket touts’ worst nightmare has finally come true (see Comment)

19 Nov 2025

  • Universal's bid for Downtown is set to be hit by a formal warning from European Union watchdogs (see Business)